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Tag: MSL

  • Amit Misra elevated to CEO of MSL South East Asia

    Amit Misra elevated to CEO of MSL South East Asia

    Mumbai: Publicis Groupe on Tuesday announced the appointment of Amit Misra as chief executive officer, MSL South East Asia, in addition to his current role as CEO, MSL South Asia.

    As part of his expanded responsibilities, Misra will drive MSL’s growth in the South East Asia markets, leading a team of 100 colleagues across Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines, along with 450 colleagues across 8 offices in South Asia. The elevation is in line with Publicis Groupe’s vision of fostering entrepreneurship within the Group’s strategic priorities, said the agency in a statement.  

    Misra, who has steered MSL India for more than eight years, will work to drive Publicis Groupe’s Power of One solutions in the South East Asian markets.

    “Amit has taken MSL to greater heights year on year in India and South Asia. Amit leading the mandate for two regions will further leverage the Publicis Groupe’s Power of One model, with MSL being a true powerhouse offering scale and depth of services to our clients. I have no doubt that MSL South East Asia will reach unprecedented heights with Amit’s leadership,” said Amrita Randhawa speaking on the appointment.

    Misra joined MSL India in 2013 and took over the India operations as CEO in 2015. Under his leadership, MSL India became a key contributor to Publicis South Asia’s growth, doubling revenues and emerging as the most awarded PR firm in India with 15 Agency of the Year wins, according to the agency. MSL India’s strong growth in recent years has been driven by its integrated communications offerings and it will continue to be the focus of the business under Misra’s leadership in South East Asia, it said.

    “I am thrilled to have Amit join the APAC region in his expanded role,” said Margaret Key. “A respected industry leader, he has a deep understanding of these markets and has a proven track record of innovation and growth in the region. With his appointment, two strategic geographies in Asia have come together thereby unlocking incredible opportunities for MSL. I look forward to working closely with him.”

    “At MSL, we get together the best of technology, content, creativity and digital prowess to deliver transformative ideas for our clients. MSL’s journey in South Asia over the last few years has been enriching and exhilarating at the same time and I look forward to taking my learnings to the expanded role,” stated Amit Misra. “This is a tremendous opportunity to create interesting synergies across geographies from the perspective of our clients and talent and I remain excited about our growth in Asia.”

  • MSL appoints Shashanka Nanda as vice president North & West of 20:20 MSL

    MSL appoints Shashanka Nanda as vice president North & West of 20:20 MSL

    MUMBAI: MSL, Publicis Groupe’s exclusive strategic communications firm, Monday announced the appointment of Shashanka Nanda as vice president, north and west at 20:20 MSL, based in Delhi NCR. With over two decades of experience, Nanda brings deep knowledge of integrated communications, leading multi-stakeholder campaigns across verticals including technology, automotive, aviation, and infrastructure across public and private sectors. Prior to this appointment, he held the position of vice president and technology lead at Edelman, India.

    MSL South Asia CEO Amit Misra said, “Shashanka is an accomplished professional. His depth of experience will add strategic value across our diverse client portfolio. As a strategic thinker and team player, his knowledge of the communication environment will be complementary to our operations. I am confident that he will be a great asset to our teams and I look forward to working closely with him.”

    “We are delighted to have Shashanka join our team,” said 20:20 MSL MD Viju George. “With his deep expertise in the technology sector, he will be a terrific addition to our leadership team as we continue to focus on expanding our bouquet of services and up-scaling our offerings.”

    During the course of his career, Nanda has advised global corporations, start-ups, not for profits and governments on developing and executing effective communication strategies. A few clients that he has managed include organizations such as Microsoft, HP, TrendMicro, Oracle, Hitachi Data Systems, Airbus, GMR, Maruti Suzuki, the ministry of renewable energy, government of India, the government of Rajasthan and Madhya Pradesh, and  the World Bank, among others.

  • Raising iBrows launches operations in Mumbai

    Raising iBrows launches operations in Mumbai

    MUMBAI: Raising   iBrows,   a   leading   Audience   Engagement   Specialist   with   a   wide   range   of   services, announced today the launch of its operations with the opening of its new office in Mumbai.  
     
    Raising iBrows’ Audience Engagement Services have enabled brands across a wide range of businesses to transform the way they engage with their prospects and customers. With multiple points of engagement  in a connected world, Raising iBrows brings deep understanding,  insight and expertise of user experience, user interface design, technologies and applications for brands to offer the best possible experience to their audiences at the point of engagement, no matter what the size of the screen. This improves the experience of those engaging with them, increases productivity, and growth in customers and revenues.

     
    Speaking on the launch of operations in Mumbai, David Appasamy, Chairman, Raising iBrows, said, “We are excited  to launch  our services  in Mumbai  and look forward  to partnering  with brands and businesses to transform the experience they provide across multiple points of engagement. Ganapathy Vishwanathan, with years of experience in marketing, advertising and communications,  heads the team, while Carl Noronha,  our Head of Engagement  Strategies,  is based in this office. Together, they bring years of expertise and experience to bear on the brands we are entrusted with.”

     
    Ganapathy  Viswanathan,  Head-­?Mumbai  Office, Raising iBrows, has many years of marketing, brand and business management experience with Ogilvy & Mather, RMG David and 20:20 MSL. Speaking on the launch of operations, he said, “Mumbai has always been a vibrant centre for businesses and brands in India, and we look forward to expanding our client base in the city. Our cutting edge design, technology and services will give an edge to companies and brands as they have to our clients across verticals.”

     
    Carl Noronha, Head-­?  Engagement Strategies, Raising iBrows, has over 25 years of experience in marketing and advertising, and was Creative Director at Leo Burnett, Sify and Dzine. He was in charge of design for Sify’s consumer portal, and the architect of India’s first and largest online community.  Commenting  on the Mumbai  Launch,  Carl  Noronha  said,  “Our  expertise  is relied upon  by  clientele   across   real  estate,   finance,   media,   healthcare,   information   technology, educational  institutions,  lifestyle  and jewelry,  foods,  fashion,  automobiles  and paints.  We are happy to be able to offer our experience and services to brands and businesses in Mumbai”.
     

    The  company  currently  has  offices  in  Chennai  and  Mumbai,  with  plans  to  expand  its  footprint  further in India and overseas.

  • MSLGROUP announces two senior hires

    MSLGROUP announces two senior hires

    MUMBAI: MSLGROUP, Publicis Groupe’s strategic communications and engagement consultancy, has appointed two industry veterans to its fold – Amit Misra comes on board as executive vice president & director – public affairs in Delhi and Rekha Rao, as general manager in Mumbai of 20:20 MSL.

     

    Amit Misra will be the overall market leader for MSLGROUP for the Delhi market & the practice leader for the public affairs practice across India for MSLGROUP. In addition, he will also strategically collaborate with 20:20 MSL in Delhi for business development, PA, key client relationships and talent development.

     

    In her role, Rekha Rao will report to Ian Sequeira, senior VP at 20:20 MSL and her key responsibilities will include operational performance, growth, profitability, talent management and client engagement.  

     

    On the appointments, MSLGROUP CEO Jaideep Shergill said: “We warmly welcome Amit and Rekha to our family and eagerly look forward to their contribution in helping us grow in both reputation and expertise. Each of them comes with capabilities necessary to provide the more value-adding, strategic and content centric offerings that our clients increasingly are looking for in India. MSLGROUP is a people centric agency. We invest in our talent by giving them exceptional opportunities to work on exciting client engagements, attend world class trainings and pursue an international career. We see that this is appreciated: never before have had so many of the industry’s top talent wanted to join MSLGROUP, where Misra and Rao are very notable examples. By appointing Amit Misra and Rekha Rao in their new roles, we are strengthening MSLGROUP’s core functions, which will further add impetus to our continuing growth story.”

     

    With these two hires, MSLGROUP wants to forge ahead.