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Tag: MS Dhoni

  • HIL partners IPL team Chennai Super Kings

    HIL partners IPL team Chennai Super Kings

    MUMBAI: HIL, building material company, today announced its first association with the Indian Premier League (IPL) by partnering with Chennai Super Kings (CSK) which is making a comeback after two years. HIL Limited is the flagship company of the CK Birla Group.

    As a part of this engagement, all the CSK players’ uniforms will carry the HIL logo and its super brands Birla Aerocon and Charminar logos. With this association, the company aims to boost its reach amongst its consumers, dealers and influencers.

    Commenting on the association HIL Limited MD & CEO Dhirup Roy Choudhary said, “We are excited to partner with Chennai Super Kings, which has emerged as champions over the years and look forward to the upcoming IPL season in 2018. The team is known for its performances and consistency, and HIL complements all of this. We truly believe both HIL and CSK are champion brands, and this association is an exciting platform to establish the same. We are confident that it will bring in a new wave of awareness for HIL and its products and provide a fresh take to evolve the market for HIL.

    The CSK spokesperson said, “We are glad to join hands with HIL as both of us have synergies of being innovative, passionate and trendsetters. HIL has some of the iconic brands like Charminar and Birla Aerocon under their ante, just the way we have Dhoni, Suresh Raina and Jadeja in our team. Our aim has always been to enhance the experience of our fans and supporters. We believe that this will mark the beginning of a long and fruitful journey for both organisations and help both brands expand its reach.”

    This investment is supported by the launch of its ingenious product, the non-asbestos roofing solution – Charminar Fortune and expansion of the PVC pipes and fittings business. Chaminar Fortune is manufactured by using an advanced autoclaving technology and the asbestos-free roofing sheet provides to consumers a solution, which is eco-friendly, long lasting and durable due to its high impact strength, good dimensional stability, light weight, sound and thermal insulated, fire resistant and low drying shrinkage characteristics. 

    Also Read:

    Star India to introduce VR for IPL 2018

    IPL 2018: Virat Kohli retained by RCB for Rs 17 crore

    Star to air IPL on 10 channels, in 6 languages; live on Hotstar

  • IPL 2018: Virat Kohli retained by RCB for Rs 17 crore

    IPL 2018: Virat Kohli retained by RCB for Rs 17 crore

    MUMBAI: As the Vivo Indian Premier League (IPL) 2018 inches closer, the excitement level is set to burst through the roof. The player retention window, which was closed on 4 January 2018, has only served to amped-up proceedings as the hysteria surrounding the auctions takes hold. The auctions are scheduled for 27-28 January 2018.

    Marking the beginning of IPL’s innings with Star India, the player-retention announcement was broadcast for the first time on the network, when eight franchises announced the names of the players that were retained.

    The most valuable player in the retention window was Indian skipper Virat Kohli, who will continue to serve the Royal Challengers Bangalore (RCB). The franchise has retained Kohli for Rs 17 crore while Chennai Super Kings has kept MS Dhoni in a Rs 15 crore deal.

    The retention window also saw some notable exits with some big names such as Chris Gayle (RCB), R Ashwin (CSK), K Pollard (MI) and G Maxwell (KXIP) not being retained by their respective teams.

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    Also Read:

    Star India to introduce VR for IPL 2018

    Star’s Uday Shankar on distribution challenges, IPL, FTA vs. pay TV, innovations, Made in India content…and much more

    MIB mulls IPL telecast on Doordarshan

  • Kapil Dev on ABP News: How Indian cricket team can become number one across all formats

    Kapil Dev on ABP News: How Indian cricket team can become number one across all formats

    MUMBAI: Legendary all-rounder and 1983 World Cup captain Kapil Dev, in an exclusive chat with ABP News, spoke on how the present Indian cricket team can become number one across all formats and shared his thoughts on Virat Kohli, his captaincy and MS Dhoni. Kapil Dev will share his cricketing insights regularly on ABP News on every match day starting with the T20 series against Australia beginning tomorrow.

    The first episode with Kapil will be telecast on ABP News on Friday, 9 pm.

    In an exclusive chat with ABP News, Kapil praised skipper Virat Kohli for setting new benchmarks in international cricket and says his decisions have changed the face of world cricket. “Virat has a got a new fuel to fire this Indian team to the top. And that fuel is fitness. He has taken fitness levels to a different level and his strictness for fitness, for himself and for ever member to get into the team, means he has given a new definition term and is forcing world over to change perception about fitness in cricket.

    Kapil says: “Cricket is always considered a skill-based game but let me tell you that skills can only be used well if you have the fitness. Every captain comes in with his own thought and what he requires from his players. Virat has made it clear what he requires from his team. He wants the fittest players, and let me tell you that is how cricket will be played in future. Virat is changing the face of how cricket will be played in years to come. You need to be fit to dominate In the last 50 years, fitness of player was in doubt, but now Virat has changed it all. He has made it clear that if you are not fit you cannot play for the country. Yuvraj and Raina can still big sixes but if they are not fit as per the standards which this Indian team demands, Virat has made it clear even big players are not assured of a spot. The challenge is now for Yuvraj and Raina to come up to the standards which the team demands from them.”

    In football, every player does not score a goal but you need several people to take the ball near the goal. Similarly in cricket every player cannot get a 100 but the 40s and 50s are equally important. In this team, we have a player who can set up a match well and also win matches single-handedly. If you ask me who is the backbone of this team, I will not say it is the captain but for me the Backbone of this team is MS Dhoni. The kind of experience which he has is phenomenal. Anybody can have a say on how he used to play and how he is playing now and that he has changed his game but for any player who has played 300 ODIs and has an average of 50 we do not even have the right to talk about him. If your team is number 1, it is because you have a player like Dhoni in the team.

    The former Indian skipper felt that this Indian team has the potential to become No.1 across all three formats. Kapil feels it is ready to dominate the cricketing world, and isn’t No.1 just like that.“If we look at our team and compare it with other teams in the world, then i can say with assurance that this team has an X factor. That this team has all ingredients to become the world no.1 team. There is no doubt in my mind with regards to that…because for the first time we have seen that the Indian team may not have the so-called big name players lime Sachin, sourav, Laxman, Sehwag… still this team is winning. To become a big player like them you need to give them time… and I can say that they will all be big names in some years..some of them already are. In the recent series we saw first-choice players like Rahul or Shikhar or any fast bowler or spinner, even when they are not in the eleven, the reserves come in and they win you matches. That means Indian team doesn’t just have 12-15 players but 20-25 players who are all good and ready to win you games in any format. And that is the big positive,” says Kapil.

  • Star Bharat’s Dusshera campaign shows why Dhoni, Mithali and Devgn advocated ‘Burn your Fears’

    Star Bharat’s Dusshera campaign shows why Dhoni, Mithali and Devgn advocated ‘Burn your Fears’

    MUMBAI: Star Bharat has unveiled a campaign to further communicate the channel philosophy and inspire the nation to be fearless. Maestro A.R. Rahman’s signature music for Star Bharat is used in these films adding further weight to the thought, Bhula de Darr.

    Leading the movement “Burn your Fear” are icons of the natio — MS Dhoni, Mithali Raj and Ajay Devgn who come together in the campaign produced and directed by Star India’s creative team in association with Leo Burnett who thought of the idea and drafted script. It shows these icons taking the first step and revealing how they overcame their fears and fulfilled their potential and dreams. Their act of proclaiming their deepest fear and “burning it” sends the message that on the other side of fear lies glory, thus encouraging Indians to overcome fears, roadblocks and limitations.

    “As a society we instill fear from childhood right up to adulthood,” says Star India entertainment CEO Amit Chopra, “Of course, this is disguised as caution, prudence or even concern. But the fact of the matter remains that this fear holds us back from achieving our dreams or, maybe even dreaming. “Burn your Fear” inspires people to conquer their fears, unleash their true selves and chase their dreams. Just like the icons in our brand film. The campaign which culminates this Dussehra will be all about burning one’s fears.”

    In the promo film, Dhoni talks about how he had to grapple with the security that his job with the Railways entailed and his dream of being a cricketer. “Cricket mein bhi career na bana, aur ye naukri bhi haath se gayi toh?, he says. “Agar life mein kuchh alag karna hai. Toh iss darr ka saamna toh karna hi padhega. Yaani iss darr ki wicket toh giraani padhegi.”

    Mithali Raj was dissuaded from pursuing cricket. “Jab maine cricket ko apna career banaane ka socha, toh sabne kaha main bahut badhi galti kar rahi hoon. Women’s cricket kaun dekhta hai, she notes in the film. “Per cricketer banna tha, toh banna tha.” Today, she is an inspiration to millions of girls and boys alike.

    Ajay Devgn’s debut film involved a stunt with two bikes. In the promo, he talks about how people around tried to stop him from undertaking this dangerous act. “Sabne samjhaya bevakoofi mat kar. Kuch gadbad ho gayi toh tera career shuru hone se pehle hi khatam ho jaayega, he reminiscences. “Jhoot nahi bolunga, darr toh bahut laga tha. Kahin meri pehli film meri aakhri na ban jaye. Par uss din, agar main darr se darr jata, toh jo aaj hoon vo kabhi na ban pata.”

    Actor Sidharth Malhotra along with the other Bollywood personalities will be seen joining the campaign later.

    The brand campaign will go live across Star India network along with social media; encouraging the nation to share their fears and take the first step towards overcoming them in the journey to achieving their dreams.

  • Dhoni narrates old bat & new Orient LED story

    MUMBAI: Orient Electric, a part of the USD 1.6-billion CK Birla group, has launched an integrated advertising campaign with its long-standing brand ambassador MS Dhoni for its range of LED Battens.

    The campaign features a TV ad that shows Dhoni being playfully picked on by his niece for not putting an end to the misery of flickering tube light and upgrading to Orient LED Batten which comes with ‘No Choke, No Starter and No Flicker’, and ensures better lighting with significant cost savings.

    Orient Electric is spearheading this campaign to create awareness and trigger replacement of age-old conventional tube lights with LED Battens. The TV ad will be strongly flanked by print and radio advertisement and active engagement through digital touch points.

    Orient Electric head brand & corporate communication Anshuman Chakravarty said, “It all started with our quest to find what’s next after LED Bulbs. The second biggest consumer lighting product even today is the conventional tube light with its choke, starter and its impending problem of flickering, which we all have faced in our lives. We realised that our communication around LED Batten ‘No Choke, No Starter and No Flicker’, could be a potential game changer.”

    Contract Advertising executive creative director Mayur Hola said, “This one lit a bulb straight away. The brief was crystal, we knew the exact bone of contention (a flickering tube light) that needed to be played up. And we went straight for it, MSD in tow.”

  • A Boost to #PlayABiggerGame with Virat

    MUMBAI: Boost, one of GSK’s leading brands in the Health Food Drinks category, has launched a three-part digital video campaign with the youth icon Virat Kohli. With this campaign, the brand intends to take its theme of ‘Play A Bigger Game’ beyond an inspiring message to actually providing kids with an opportunity to prepare to ‘Play A Bigger Game’ by learning it from Virat himself.

    The video features Virat Kohli preparing a young kid to play a bigger game in his own unique style. This is one of first set of long form branded digital series created exclusively for kids. The videos are about how Virat coaches a young kid in his own unique & unconventional ways & helps him prepare to #playabiggergame. Boost plans to drive over 10Mn+ views for the #playabiggergame campaign by promoting it across popular digital platforms of YouTube, Facebook & Gaming Apps.

    GSK Consumer Healthcare EVP marketing Prashant Pandey said, “Boost’s energy proposition has been evolving with the times and made to come alive through a great mix of innovative and experience-driven marketing. Last year we had launched a new communication platform called ‘Play A Bigger Game’, in line with the brand purpose of ‘Unleashing the winner in you (kids)’. This platform has worked brilliantly for us in terms of connecting with the core TG of 8-12-year-old kids leading to the best-ever business results. We feel that the platform is so powerful that it can transcend across touch-points to connect with kids across multiple touch-points that are of interest to them.”

    He further added, “Through our integrated approach module, our creative agency JWT came up with an idea that takes the leverages the platform of Play A Bigger Game to actually help kids prepare to Play A Bigger Game. Hence, we decided to launch the first ever branded digital series with Virat Kohli to engage with kids. The digital trilogy showcases how Virat coaches a young kid in his own unique ways & helps him prepare to Play A Bigger Game.”

    He also said, “as part of the campaign, Boost is also calling out kids to share their videos of practice & WIN a chance to train with Virat himself. This is one of the biggest digital campaigns in GSK CH India that aims to connect with consumers through a medium (digital) & genre (long form digital video) that provides the strongest scope of engagement with them. We are confident that this will help in a big way in strengthening the love for Boost amongst kids.”

    Kohli said, “Right since I was a kid, Boost, led by stalwarts like Kapil Dev, Sachin, MS Dhoni, has always been a brand that has inspired kids to unleash the winner in themselves. I have been associated with Boost for over 4 years now & elated that the baton is with me now to continue this journey of inspiring kids to unleash the winner in themselves. The new campaign of #playabiggergame aims to take this journey forward by helping kids on how to prepare for playing big & winning big.”

    Link to the three-part digital video series-

    Part-1: #playabiggergame
    Part 2: #playabiggergame
    Part 3: #playabiggergame

  • 92.7 Big FM ropes in Sehwag, Ayaz & RJ Abhimanyu

    MUMBAI: 92.7 Big FM is known to provide thematic content during the 20-20 cricket match series, thereby becoming the most popular radio destination during the cricket extravaganza.

    This year the radio station is all set to ride the 20-20 cricket wave yet again, with two exclusive segments. The radio station has roped in celebrated cricket analyst Ayaz Memon to co-host ‘BIG Cricket League’ with sports RJ Abhimanyu. The duo will present a star player’s biopic every week from Monday-Thursday 8pm-9pm from 3rd April to 26th May for its listeners across HSMs. Leveraging the cricket fever, 92.7 BIG FM is collaborating with legendary cricketer Virender Sehwag for the third time to bring match analysis to a cricket crazy nation during the morning show across the network.

    Big Cricket League will see Ayaz Memon presenting biopics of iconic players every week and bringing alive interesting facts of the lives of famous cricketers like MS Dhoni, Yuvraj Singh, Suresh Raina, Virat Kohli, Rohit Sharma, Zaheer Khan, Gautam Gambhir and Murali Vijay that will be focusing on their childhood, family background, education and more. Spread over a period of eight weeks, this cricket season will see the flamboyant Virender Sehwag offer exclusive pre and post match analysis.

    Sehwag said, “This is my third year with 92.7 BIG FM for the 20-20 cricket series and it gives me immense pleasure to be associated with them yet again. I feel privileged to connect with all the cricket enthusiasts off the field. Cricket has always been my passion and I am humbled to be doing what I love through this unique offering.”

    Memon, said “This is a great platform through which listeners can acquire information and insights about their favorite players. Cricket is a religion in our country and fans want to know everything about their heroes. BIG Cricket League will provide the audience with just what they are looking for.”

    Spokesperson from 92.7 BIG FM said, “92.7 BIG FM has always catered to the various entertainment needs of its listeners through a plethora of distinctive content formats. Cricket is one sport that is celebrated largely in the country.”

    92.7 BIG FM will further drive engagement by conducting daily musical contests for the listeners largely segregated under two categories, BIG 4 and BIG6. In the BIG 4 contest, the listeners will have to identify one common thing between 4 consecutive songs played in an hour. The BIG 6 will have an RJ play a 15-sec mash-up of 6 songs, wherein the listeners will have to identify all 6 songs. This light-hearted segment will make the content more interactive, providing listeners a chance to win exciting prices.

  • Star reignites ‘World Cupwali feeling’

    Star reignites ‘World Cupwali feeling’

    MUMBAI: Star Sports has kicked off its campaign for the ICC Champions Trophy’ 17 with a TVC featuring India’s World Cup’11 winning moment. The tournament, which will see the top eight ICC ranked ODI teams battle it out to become the ultimate champion, promises to be an action-packed affair.

    The film opens with the photo of former Indian captain, MS Dhoni, posing with the ICC World Cup trophy in front of the Gateway of India. The film moves in reverse, starting from the celebrations being done by the fans and the players just after India won the ICC World Cup in 2011, to the most iconic shot of ICC World Cup 2011 – MSD’s winning six in the Final at Wankhede stadium. The film ends with a voiceover along with the shot of current Indian captain, Virat Kohli. The voiceover states that fans will get to experience the same ‘World Cup wali feeling’ as ‘World Cup of Champions’ is about to come.

    The TVC triggers the same feeling of euphoria that the fans experienced when India won the ICC World Cup after a 28-year long wait. The ICC Champions Trophy will be another opportunity for fans to rally behind and cheer for the Indian team which is scaling new heights with every series.

    The creative is based on the idea that for an Indian cricket fan, the feeling of winning the World Cup is unparalleled. The fans last experienced this in the ICC World Cup 2011. ICC Champions Trophy’17, World Cup of Champions, promises to bring back the same feeling in 2017.

    The TVC went on-air on 26 January , 2017 during the TV premiere of MS Dhoni: The Untold Story on Star Plus and during the Ind v Eng T20I on Star Spots. The TVC is digitally available on Star Sports’ social media pages.

    ICC Champions Trophy’17, which will be Virat Kohli’s first major ICC tournament as the captain of Indian team, is scheduled to be held in England and Wales between 1 and 18 June. India, who won the last edition played in 2013, will start their title defense against Pakistan. The much anticipated India vs Pakistan clash is scheduled to be played on 4 June, 2017

  • Star reignites ‘World Cupwali feeling’

    Star reignites ‘World Cupwali feeling’

    MUMBAI: Star Sports has kicked off its campaign for the ICC Champions Trophy’ 17 with a TVC featuring India’s World Cup’11 winning moment. The tournament, which will see the top eight ICC ranked ODI teams battle it out to become the ultimate champion, promises to be an action-packed affair.

    The film opens with the photo of former Indian captain, MS Dhoni, posing with the ICC World Cup trophy in front of the Gateway of India. The film moves in reverse, starting from the celebrations being done by the fans and the players just after India won the ICC World Cup in 2011, to the most iconic shot of ICC World Cup 2011 – MSD’s winning six in the Final at Wankhede stadium. The film ends with a voiceover along with the shot of current Indian captain, Virat Kohli. The voiceover states that fans will get to experience the same ‘World Cup wali feeling’ as ‘World Cup of Champions’ is about to come.

    The TVC triggers the same feeling of euphoria that the fans experienced when India won the ICC World Cup after a 28-year long wait. The ICC Champions Trophy will be another opportunity for fans to rally behind and cheer for the Indian team which is scaling new heights with every series.

    The creative is based on the idea that for an Indian cricket fan, the feeling of winning the World Cup is unparalleled. The fans last experienced this in the ICC World Cup 2011. ICC Champions Trophy’17, World Cup of Champions, promises to bring back the same feeling in 2017.

    The TVC went on-air on 26 January , 2017 during the TV premiere of MS Dhoni: The Untold Story on Star Plus and during the Ind v Eng T20I on Star Spots. The TVC is digitally available on Star Sports’ social media pages.

    ICC Champions Trophy’17, which will be Virat Kohli’s first major ICC tournament as the captain of Indian team, is scheduled to be held in England and Wales between 1 and 18 June. India, who won the last edition played in 2013, will start their title defense against Pakistan. The much anticipated India vs Pakistan clash is scheduled to be played on 4 June, 2017

  • Sports lead Google searches in India; Sindhu most searched

    Sports lead Google searches in India; Sindhu most searched

    MUMBAI: Sports stood at the podium in terms of searches in India, according to a survey released by the US based-search engine. While PV Sindhu made a lot of inroads into people’s hearts with her heroics at Rio Olympics, Sultan and MS Dhoni – The Untold Story were both the among the highest grossing movies in 2016.

    Based on different forms of sports, MS Dhoni made Sushant Singh Rajput and Disha Patani household names in the second half of the year while Sultan ruled the roost in terms of earnings.

    According to a report released by Google Analytics, Sports was the leading property in terms of searches in India in 2016. Rio Olympics was the most trending item in India, with Pokemon Go standing second. The Olympics was also No. 1 on the list of most-searched news events.

    Amongst personalities, Indian Olympic silver medallist PV Sindhu has been the second most searched personality in India, also being the most-searched Indian personality. The badminton ace was beaten by controversial US President Donald Trump, who led the personalities chart. Athlete Dipa Karmakar, MS Dhoni actress Disha Patani and Wrestler Sakshi Malik also feature in the top 10, giving sports the bragging rights over other genres.

    Looking at the most searched Bollywood male celebrities, MS Dhoni actor Sushant Singh Rajput was the top trending star of 2016. Disha Patani heads that list in the female category, featuring in the same movie. In the movies category, Sultan, a film based on wrestling, was searched the most number of times in India. US Elections was the most searched news event after Rio Olympics, garnering great attention.

    Indian Premier League 2016 and Euro 2016 also feature on the list of the most trending searches, with the football tournament standing at the third spot and IPL getting the sixth spot on the list. It is quite clear that for Indian audiences, Sports has been the most searched beat against other genres and the industry can always capitalise on that front.