ITV

Tag: MS Dhoni

  • Flipkart celebrates The Big Billion Days with the biggest celebrities in the country, mirroring consumer excitement

    Flipkart celebrates The Big Billion Days with the biggest celebrities in the country, mirroring consumer excitement

    Bangalore: Flipkart, India’s leading e-commerce marketplace, has unveiled its star-studded advertising campaign ahead of the much-awaited Big Billion Days. Said to be the biggest event till date, Flipkart has collaborated with celebrities and influencers across the spectrum to reach out to and engage with a diverse set of consumers. Donning the hats of a policeman, journalist, politician and the likes, India’s most-loved celebrities Amitabh Bachchan, Deepika Padukone, Alia Bhatt, Virat Kohli, MS Dhoni, Dulquer Salman, Mahesh Babu and Puneeth Rajkumar will be seen in engaging avatars that consumers can completely relate to.

    In a series of ads across television, radio and digital platforms, some of  India’s most-loved celebrities will bring alive the central theme of India preparing for The Big Billion Days. Across platforms, the campaign, conceived by Lowe Lintas, will reach out to over 300 million consumers in over 100 cities through 100+ television commercials, 3 million digital assets and strategic collaborations with various digital platforms. To take the celebrity engagements a notch higher, Flipkart has also collaborated with hip hop icon Badshah, to create an exclusive anthem, which will be available to listeners across leading music channels and platforms.

    Speaking about this unique campaign, Vikas Gupta, Vice President and Head of Marketing at Flipkart, said, “As a homegrown company, we understand the pulse of India’s diverse consumers and aim to engage with them at every touch point, thereby building an ecosystem. With an integrated and inclusive approach to our latest campaign, we are collaborating with a special set of celebrities and influencers, who we believe will drive more people to our platform and enable them to experience The Big Billion Days. Each celebrity will be seen in a unique avatar which we believe will connect well with our consumers across the country, as we bring Bharat and India closer this festive season.”

    Sagar Kapoor, Chief Creative Officer, Lowe Lintas said, “For this year's shopping carnival, Big Billion Days, we used celebrities in a different manner. They are all protagonists in their respective stories who are so excited about the sale that they are all preparing for it well in advance. It's a humorous take where they are mirroring the excitement of the consumer that this online shopping event creates in the country."

    To support its goal of driving and sustaining more users this festive season, Flipkart has recently introduced a simplified Hindi user interface, a unique rewards system, credit-backed payments system and also offers the widest selection of brands and products across categories. Since its inception in 2014, Big Billion Days has revolutionized the way Indians shop.

    Links to the ads: film 1, film 2 and film 3,

        Creative agency: Lowe Lintas
        Agency team: Hari Krishnan, Anand Narayan
        Creative team: Sagar Kapoor, Kapil Mishra, Jigisha Dalal, Arpan Bhattacharyya, Swapna Patkar
        Account management: Bhupender Agarwal, Arunabho Sen, Udisha P Singh, Sakhi Ray, Shiksha Sinha
        Planning: Ravi Ramanujan
        DoP: Anil Mehta
        Production House: Ramesh Deo Production
        Director: Abhinay Deo

  • Be the #Changemaker with SEVEN by MS Dhoni’s New Collection

    Be the #Changemaker with SEVEN by MS Dhoni’s New Collection

    MUMBAI: Let your wardrobe evolve this spring by investing in the exciting new styles designed for young and energetic millennials. Crafted for all young #Changemakers out there, the collection encompasses a wide range of running and training apparel as well as accessories for all sports enthusiasts. With prices starting at Rs. 699, the new collection is available on various e-commerce platforms and on SEVEN by MS Dhoni’s official website.

    Having decoded the trend this season, SEVEN’s new range features designs which will hit the right chord with the youth by blending cool styling, functionality, adaptability and great prices.

    According to Lokesh Mishra, COO, Rhiti Sports “The sportswear industry is a highly competitive and dynamic one, with several brands coming into the fashion space and creating a niche for themselves. Also, the demand for evolving and fashion-forward sports apparel is quite high, thanks to the athletic lifestyle that millennials are now espousing and this is where SEVEN has an edge over other brands.”

    He further added “being an indigenous brand, SEVEN by MS Dhoni takes into account the requirements of the Indian sportsperson and designs its apparel accordingly. Further, having legendary cricketer MS Dhoni as its ambassador means that the brand benefits greatly from his insights and inputs and incorporates his suggestions in all its offerings.”

    The newly launched SEVEN by MS Dhoni collection encompasses a complete range of sportswear emulating the ideology of the youth while also injecting a hep exuberance. The key offerings this season include the Privetee, Prive Polo, AZTEC tee, Roken Puff tee, Your Grace Polo, Bird Eye Polo, Rain long-sleeve tee, Keep running crop tee, Killing it crop tee, Trio crop , Camo tee, 7 cot tee, Camo uppers and trendy caps.

    Each of SEVEN’s products incorporate latest technologies across categories and is a perfect blend of style and comfort to ensure utmost pleasure to the wearer. 

  • Boost enables young sports enthusiasts to share their tips and ideas with Virat Kohli and MS Dhoni

    Boost enables young sports enthusiasts to share their tips and ideas with Virat Kohli and MS Dhoni

    MUMBAI: Boost, one of GSK’s leading brands in Health Food Drinks category, has garnered interest and support from young sports enthusiasts with its new campaign, ‘Exams are On’. With this campaign, Boost created a platform to share tips and tricks with their brand ambassadors, Virat Kohli and Mahender Singh Dhoni. Within a span of 4 weeks, more than 25,000 ideas and wishes have poured in for the cricket stars.

    The campaign ‘Exams are On’ came alive through interactive kiosks which were set up across 10 cities at schools, cricket academies and shopping malls. The young fans are also sharing their winning ideas with Virat Kohli and MS Dhoni by giving a missed call on 99998-86611 and recording their voice messages. 

    Fans can follow the campaign on Twitter, Facebook and Instagram through the handle #ExamsAreOn.

    Vikram Bahl, Executive Vice President Marketing, GSK Consumer Healthcare India said, “Our initiatives at Boost, have been focused at motivating young sports enthusiasts to play a bigger game so far. However, with this campaign, we are giving them a chance to motivate their cricket heroes, Virat Kohli and MS Dhoni. Young fans tend to speak to their television sets and share their thoughts while watching cricket match, trying to help their favourite team/players win. Boost wanted to give a voice to this emotion through the new platform.”

  • Seven by MS Dhoni emerges as one of India’s first home-grown global sportswear and lifestyle brand

    Seven by MS Dhoni emerges as one of India’s first home-grown global sportswear and lifestyle brand

    MUMBAI: Having aggressively expanded its presence to developed sporting nations beyond India, leading active sportswear and lifestyle brand under the banner of Rhiti Group, SEVEN by MS Dhoni has consolidated its presence as India’s first home-grown global sportwear brand. In line with the worldwide increasing market demand for active lifestyle wear, SEVEN by MS Dhoni is currently registered in 45 countries with a presence across 309 multi-store outlets PAN India and globally in USA, Canada, South Africa, UK, and neighboring countries of the subcontinent. The Brand is also available across major online platforms like Flipkart, Amazon, Tata Cliq, Jabong and Myntra along with its own website www.7.life. It is also the official apparel partner for Chennai Super Kings, American Cricket Academy and Club (ACAC) and The Wanderers Club, South Africa.  Indian cricketing legend and only cricketer in the world to win all ICC trophies MS Dhoni is the global brand ambassador of SEVEN.

    With a focus on democratizing sports and reiterating commitment towards providing products that stand for high quality standards, style, design, comfort and affordability, SEVEN offers a wide product portfolio of footwear, apparel and accessories for both men and women across fitness categories such as running, training and lifestyle sports using the latest sportwear manufacturing technologies.

    According to Lokesh Mishra, COO, Rhiti Group, “We are extremely excited at having emerged as one of India’s first International sportswear and lifestyle brand within three years of our inception. Our overseas expansion is proof of the immense market demand for our products globally. Seven is all about ‘Change’ and our range of sports apparel, footwear, accessories and products reflect our philosophy of being  accessible to everyone, especially the youth, imbibing the true spirit of sportsmanship for a healthy lifestyle. This is something that our global brand ambassador MS Dhoni also believes in.” In the near future, the brand is eyeing further global expansion coupled with  investments in research and development of its product portfolio to deliver the best to customers.

  • MS Dhoni brings attention to harmful effects of invisible LED flicker in Orient Electric’s new ad campaign

    MS Dhoni brings attention to harmful effects of invisible LED flicker in Orient Electric’s new ad campaign

    MUMBAI: Orient Electric, part of the diversified USD 2billion CK Birla Group, has unveiled an integrated marketing campaign to raise awareness about the harmful effects of invisible flicker present in LED lightsand to introduce its new range of EyeLuv LED lights with Flicker-Control Technology. Orient EyeLuv LED’s control the harmful invisible flicker present in LED lights that causes eye strain, headaches, blurred vision, fatigue and many other health complications.
    The integrated brand campaign revolves around the central theme of “Flicker nahin, tohankheinsahi”. The TV ad starts with a girlstruggling to focus on studying because of eye strain while her parents stand worried to see this. At this juncture, MS Dhoni brings their attention to the invisible flicker of the LED lights in their home by pointing his smartphone camera in slow motion mode towards the light source.MS Dhoni then advisesusers to check flicker in the LED lights installed at their homesthrough the same process. 

    Anshuman Chakravarty, Head Brand & Corporate Communication, Orient Electric Limited said, “Our focus has always been on using technology led innovation to offer products and solutions that meet the needs and expectations of newage consumers. While lighting experts and manufacturers were aware about the harmful effects of invisible flicker in LED lights but its awareness amongst consumers was low. The Flicker Control Technology in our new EyeLuv LED range controls the harmful invisible LED flicker thus making it safer and better for overall eye health. From creating awareness around the problem to finally introducing them to the solution i.e. Orient EyeLuv LEDs, we have addressed every aspect in our new TVC. We are hopeful that this campaign will act as an eye opener for the consumers and will encourage them to check the invisible flicker in the LED lights installed in their surroundings.” 

    Sagar Mahabaleshwar, CCO, Contract India, said, “The first thing we decided was not to see it as a typical home solution product, which is usually told through a nice life insight and an emotional benefit kind of story. We chose a serious tone because of the nature of the problem. And looked, not at the buying TG but the one on whom it would have the most impact – the child in every home, who studies long hours every night”

    In addition to Hindi, the TVC will also be released in Tamil, Kannada, Malayalam, Telegu, Marathi, Bengali and Punjabi. The TV ad goes on air on 1st July 2019 and will be flanked by print, radio and digital along with lots of on-ground initiatives where people will be made aware of flicker and given proof of how Orient EyeLuv LEDsare better and safer. 
     

  • Deepak Dhar, Nikhil Madhok on Hotstar Specials show, content creation, consumption trends

    Deepak Dhar, Nikhil Madhok on Hotstar Specials show, content creation, consumption trends

    MUMBAI: Hotstar’s bid to create big, bold and authentic stories and innovate across formats and genres for its much-anticipated Specials landed the streaming service a collaboration with Deepak Dhar’s Banijay Asia and MS Dhoni’s Dhoni Entertainment for its first show. The mini-series, ‘Roar of the Lion’, is a behind-the-scenes look at the incredible comeback story of Chennai Super Kings (CSK) going on to win the 2018 Indian Premier League (IPL) off the back of a two-year ban.

    “It’s not just about cricket but the human spirit of fighting back. So it didn’t actually take much time for us to say that we should do this together and then Deepak and team have worked really hard to make this come alive,” says Hotstar EVP and head original content Nikhil Madhok.

    Dhar, who was struck by the idea during the last IPL season, believes a comeback story of this nature hasn’t really been told from a sports and entertainment perspective.

    “That space itself is a virgin space and something which is very unique to us and if Mahi [MS Dhoni] was to really lead it and tell us himself how he was doing it, there’s a great space for a show there. So that’s where I started putting the jigsaw puzzle and took it across to Nikhil and Gaurav [Banerjee] at Hotstar and then we started together collaboratively building this,” recounts Dhar.

    For Dhar, it was the coming together of the right story, right platform and right people to embark on this journey. Hotstar as a brand is widely considered as the home of cricket in India. With over 150 monthly active users, the platform was a natural fit for a show of this nature. Having recognised the power of the story, the streaming service plans to throw its might behind the show making it available in multiple languages. Going forward, there’s a good chance of Star Network’s formidable repertoire being leveraged to maximise the penetration of this show.

    In order to ensure reach, every product needs to be marketed and promoted right. While Dhar is the creative force behind the project, does he have a say in how Hotstar presents the show to its consumers?

    “I’m not involved, but I do have a bit of a say there. There are specialists and people who know that side of the game better than I do. I understand the content and the creative or the production side of the game so obviously, after a point you’ve got to let go, you’ve got to say everybody is obviously putting their best foot forward. But I do have a say on how this should be put out,” argues Dhar.

    Documentaries, as a genre, remains largely untapped in India, often not even seen as a mainstream entertainment medium. While Dhar is a tad nervous ahead of the show streaming, he’s also convinced that Dhoni’s story is bound to become a trendsetter for the genre.

    “I think with this show, that’s really bound to change. We’re exploring this in an untold manner, so there is a little nervousness as being one of the creators. But I think it is going to be very fresh, very different from the way you see either a documentary or a scripted series,” the former Endemol Shine India boss points out.

    While the story is bound to excite fans of Dhoni and CSK a great deal, the makers also expect a lot of young people to form the core viewing group for the show.

    “I think when people will log in, I suspect that they will find it difficult to slot it in a particular genre. Hopefully, they’ll just say that this was a really inspirational tale,” adds Madhok.

    While Hotstar and Banjijay could end up joining forces for another show post ‘Roar of the Lion’, the latter is in the midst of developing a diverse range of projects catered for viewing on platforms as part of its joint venture with Dhoni Entertainment.

    “This is what all producers and all content creators have been waiting for and it has finally happened with all kinds of content being accepted,” Dhar states.

    While the industry has slowly veered towards finite storytelling in the last five to seven years, Dhar says a mini-series would have found no takers a year ago.

    “People wouldn’t have even entertained this conversation, but today they are wanting to collaborate on it. So obviously things have really changed, forget in the last five years, in the last 12 to 24 months things have really changed,” he says.

    Madhok describes India as a unique market that will continue to witness the growth of both TV and digital. He sees a great deal of innovation in content, with both mediums delivering a fantastic amount of variation.

    “Digital is about individual consumption and that also means that you need to cater to much wide array of tastes and that’s what’s driving the whole thrust towards a huge amount finite consumption,” he highlights.

    The IPL spot-fixing scandal remains among the biggest and most controversial cricket stories of our times. Given the subject, protagonists and the secrecy around the entire affair, Hotstar and Banijay seem to have a sure shot winner on their hands. In fact, Madhok articulates rather aptly.

    “Usually either the ideas tend to be niche or the platforms tend to be niche. For the first time, we are putting together an idea which is massive on a platform which is the country’s biggest. I think the marrying of those two will hopefully produce a fairly dramatic result,” he sums up.

    Is a sequel in the offing?

    “I think the story has great merit to come back because it has some strong magnets, but obviously we have to get the first one out of the way,” Dhar responds with a smile.

  • Dhoni’s ‘zidd’ in new Hotstar Specials show teaser gets fans intrigued

    Dhoni’s ‘zidd’ in new Hotstar Specials show teaser gets fans intrigued

    MUMBAI: OTT platform Hotstar  has recently launched its original stories platform called ‘Hotstar Specials’. Ace cricketer MS Dhoni’s maiden production collaboration ‘Roar of the Lion’ is going to be the first big release on the platform.

    Hotstar has released an intriguing teaser for the show on its platform, which is creating a lot of excitement amongst the audience. With this special, Dhoni is expected to tell a story that not even his closest friends know. “What is it all about? His toughest moment as a sportsman, cricketer, captain, husband, father or more?” asks Hotstar with this teaser.

    Hotstar

    On his association with Hotstar Specials, MS Dhoni said, “I am excited to see my first production collaboration come to life. The story and the narrative are unique, and we believe it has found a perfect home in the bold and non-conforming Hotstar Specials.”    

    Hotstar Specials will showcase exclusive, authentic, big and bold stories created by the biggest storytellers in the country. Featuring some of the most unconventional stories, every show will be available in seven languages, i.e., Hindi, Marathi, Bengali, Tamil, Telugu, Kannada, and Malayalam.

  • MS Dhoni, together with wife Sakshi Dhoni, shares his smile & stories of inner strength in the latest TVC for Colgate’s ‘Andar Se Strong’ campaign

    MS Dhoni, together with wife Sakshi Dhoni, shares his smile & stories of inner strength in the latest TVC for Colgate’s ‘Andar Se Strong’ campaign

    MUMBAI: Colgate-Palmolive (India) Limited, the market leader in Oral Care, launched a new TVC featuring cricketer MS Dhoni, along with wife Sakshi Dhoni, as part of Colgate Strong Teeth’s ‘Andar Se Strong’ campaign, which emphasizes that Colgate Strong Teeth toothpaste adds natural calcium to one’s teeth, thereby making the teeth strong from within.

    In his characteristic calm style, the sports supernova – while sharing the screen space with his wife – talked about his inner strength that helped him in both his personal and professional journey. Speaking about getting through tough times and making demanding decisions, Dhoni recalled the time his daughter Ziva was born – while he led the Indian team during the World Cup. The couple talks about how it was an extremely hard choice that Dhoni made to stay with the team and focus on the challenge at hand — a display of his inner strength.

    Mr. Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited said, “The ‘Colgate Andar Se Strong’ campaign further reinforces our commitment to providing the most advanced oral care solutions to meet the everyday needs of Indian consumers. MS Dhoni is an exemplary personality and we are proud of his association with Colgate. We launched the ‘Colgate Andar Se Strong’ campaign on our flagship brand Colgate Strong Teeth, with Deepika Padukone and MS Dhoni as the ambassadors, who speak of how their smile reflects their inner strength… and how it helps them go forth in challenging times.

    As a brand, Colgate Strong Teeth toothpaste adds natural calcium to one’s teeth, making the teeth strong not just from the outside but also from within.”

    The ‘Andar Se Strong’ campaign was launched in November 2018 with a tvc featuring actress Deepika Padukone, along with her mother. By accentuating the significance of inner strength and its reflection in the form of a smile, the brand conveys how Colgate Strong Teeth guards one’s smile by adding natural calcium to the teeth, making them Andar Se Strong.

    The campaign is being supported by a 360-degree marketing campaign across multiple touch points.

    Sanjay Sipahimalani, Creative Director, RedFuse Communication says, “Our ‘Andar Se Strong’ campaign highlights the role that your inner strength plays in helping you face tough situations with a smile. In this spot, Dhoni speaks from his heart to show how inner strength enabled him to choose responsibility over personal happiness during the 2015 World Cup.”

  • Netmeds.com shows that each house has a Dhoni

    Netmeds.com shows that each house has a Dhoni

    MUMBAI: Online pharmacy Netmeds.com has launched a new campaign featuring its brand ambassador and former captain of India’s men cricket team MS Dhoni. Conceptualised and created by Publicis India, the TVC revolves around the theme that each person has within them an “inner Mahi” who can rise to the occasion, shoulder responsibilities and look out for the members of the family.

    Commenting on the campaign Publicis Capital EVP Suraj Pombra said, “Every once in a while, one is rewarded with perfect pitch conditions: (a) a client like Netmeds.com that’s been leading the e-pharmacy market and delivering to satisfied customers across the country, and (b) a brand ambassador like MS Dhoni whose sense of responsibility doesn’t need any introduction. Our team had to rise to the occasion and fulfil our responsibility with an equally powerful communication platform that exploits these conditions to the maximum. ‘Har Ghar Mein Mahi’ leverages the core ethos of both MSD and Netmeds.com. But most importantly the idea is an ode to the Mahi in every home, those who carry the responsibility of taking care of their ailing loved ones, and Netmeds.com is their ally. The idea is delivered through various media formats in film and static, and we hope to extend and expand it as we move on.”

    Netmeds.com founder and CEO Pradeep Dadha said, “Netmeds.com is fully geared to handle the specific needs of patients who are dealing with chronic illnesses. And equally important is the caregiver, the person in the household who is entrusted with the task of managing the medical needs of the ailing family member. This new campaign is based on the fundamental concept of distance caring, showing both the patient and the caregiver, that we deliver quality healthcare solutions across the country.”

    Netmeds.com director, sales and marketing Anand Pathak said, “We have kicked off our creative partnership with Publicis India with the launch of ‘Har Ghar Mein Mahi’ campaign. The TVC focusses on how Netmeds.com provides easy access to quality healthcare solutions and captains this responsibility, one family at a time.”

    Titled “Har Ghar Mein Mahi”, the ad shows that each of us can take the lead in looking out for our family members. The campaign positions Netmeds.com as both the enabler of caregiving, and the definitive, go-to-destination for home delivery of medicines for chronic illnesses.

  • MS Dhoni turns world upside-down in Orient Electric’s new ad for Aeroslim fan

    MS Dhoni turns world upside-down in Orient Electric’s new ad for Aeroslim fan

    MUMBAI: Orient Electric, part of the USD 1.8 billion CK Birla group, launched an integrated advertising campaign to promote Aeroslim, “India’s first smart ceiling fan”. Aeroslim fan is IoT-enabled and can be controlled via Orient Smart mobile app or by using voice commands via Alexa or Google Assistant. It is also the India’s first Inverter fan that ensures 40 per cent energy savings in comparison to ordinary fans.

    The new TVC features Orient's long-standing brand ambassador MS Dhoni. As per the brand, it follows the theme of turning your world upside down with the Aeroslim fan which flaunts a unique slim cylindrical design, aerodynamic blades, telescopic adjustable mounting, integrated underlight, and PU paint with superior hydrographic finish and unique power saving inverter technology.

    Talking about the newly launched TVC, Orient Electric Ltd head brand and corporate communication Anshuman Chakravarty said, “Aeroslim is world’s slimmest smart fan loaded with umpteen features and Inverter technology for saving energy. It can be controlled by the Orient Smart App or via voice commands using Alexa and Google Assistant. Our 360-degree marketing campaign for Aeroslim kicks in from today, starting on social & digital platforms eventually leading to a full-fledged campaign by February.  I am sure that our TV ad, featuring beautifully composed jingle and visuals, will capture the audiences’ attention and create a lot of excitement. We have also worked out a robust TVC campaign flanked by print & cinema.”