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Tag: MS Dhoni

  • Dhoni pays surprise home visit to fans in the new Lay’s campaign

    Dhoni pays surprise home visit to fans in the new Lay’s campaign

    Mumbai: Match-viewing extends beyond just the sport; it’s an immersive experience which becomes even more enjoyable with the company of Lay’s. In a spectacular celebration of the cricketing fervour that unites our nation, Lay’s is ecstatic to reintroduce the cricketer Mahendra Singh Dhoni as its Brand Ambassador, starring in latest campaign – ‘No Lay’s, No Game.’

    In this electrifying partnership, Lay’s is set to introduce the internationally renowned ‘No Lay’s No Game’ campaign to the Indian audience, which is globally acclaimed for its association with sports tournaments. Harnessing Dhoni’s universal appeal and iconicity, the campaign emphasizes an undeniable truth: for true fans, a match without Lay’s is simply unthinkable.

    In the TVC, Dhoni embarks on a unique quest, going door-to-door to check if fans have Lay’s stocked up at home while they enjoy every heart-pounding boundary, every nail-biting wicket, and every cheer-worthy moment on the field. As Dhoni knocks on different doors, he is received by a series of delightful reactions, ranging from astonishment to exhilaration and even frantic searches for Lay’s. What sets this TVC apart is that it features ordinary people and non-actors, capturing their unscripted reactions as they are stunned to see Dhoni himself standing at their doorstep, eagerly inquiring if they’ve got Lay’s on hand. Those with Lay’s get the exclusive opportunity to share the match with him, while those who don’t, simply miss out on this golden chance. The TVC playfully encapsulates the seamless blend of the sports-watching experience, Lay’s, and fan enjoyment, culminating in the resounding message, “No Lay’s, No Game.”

    Speaking about campaign and introducing Dhoni as the brand ambassador, PepsiCo India category lead – Potato Chips Saumya Rathor said, “Lay’s, an OG chip, holds a special place in the hearts of countless Indians. The brand is excited to reunite with the beloved cricketer, MS Dhoni, as the face of Lay’s, solidifying the deep bond between the brand and our cricket-obsessed nation. We are confident that this dynamic partnership and ‘No Lay’s, No Game’ campaign will continue to deliver boundless joy to consumers and remind them to continue to elevate their match-viewing experience with Lay’s chips. So, grab your Lay’s, join the game, and make your experience even more extraordinary!”

    Expressing his excitement on his association with Lay’s, Dhoni, commented, “I am thrilled to be a part of the Lay’s family once again. Game-watching and Lay’s indeed go hand in hand, and the ‘No Lay’s, No Game’ campaign brilliantly captures the essence of this unique connection. As someone who has been so closely associated with sports for years, I know that Lay’s makes the moments even more special. So, next time you settle in to watch the game, remember to stock up on Lay’s and enjoy the match with its delightful flavours!”

    Leo Burnett India national creative director Vikram Pandey said, “Everyone knows, Lay’s is the prefect munching snack while watching the game. The challenge was how do we get them to stock it up at home for sure. The answer was Dhoni knocking at your door! This candidly captured films takes our international ‘No Lay’s, No Game’ idea forward and playfully reminds audience to stock up Lay’s at home.”

  • Dhoni’s Diwali surprise steals hearts in Orient Electric’s festive TVC

    Dhoni’s Diwali surprise steals hearts in Orient Electric’s festive TVC

    Mumbai: Orient Electric Ltd, part of the diversified $2.8 billion CK Birla Group, has launched its new festive TVC featuring brand ambassador MS Dhoni to showcase and promote its Joylite range of festive lights. The heartwarming TVC stages the iconic cricketer revisiting his old neighborhood, evoking nostalgic memories, and spreading the light of joy and togetherness.

    The TV commercial unfolds with an enchanting scene where MS Dhoni stands outside a house in the very society where he once honed his cricketing skills. An inquisitive uncle, unaware of the surprise about to unfold, seeks the reason for Dhoni’s visit. In a moment of pure humility and grace, Dhoni recounts his early days when with his powerful shots, he had unintentionally smashed their house lights on numerous occasions. Just then, another neighbour playfully interjects, asking when Dhoni plans to work his lighting magic on his home as well, to which Dhoni gestures towards the entire community, which is now illuminated with the radiance of Orient Joylite festive lights. He goes on to expresses his gratitude for the neighbourhood that shaped him into the cricketing icon and the person he is today. The TV commercial ends with Dhoni saying “Diwali ki raunak tab chhayegi, jab har ghar se roshni aayegi,” reminding everyone that the true brilliance of Diwali lies in the collective radiance of every home, making it a festival larger than life, where the light of togetherness shines brighter than ever.

    The ad film has been done in seven different languages making it relevant to regional audiences.

    Orient Electric Ltd chief marketing and customer experience officer Anika Agarwal said, “At Orient, we have always believed in spreading happiness, and we are delighted to present our new festive TVC featuring our longstanding brand ambassador MS Dhoni to promote made-in-India Orient Joylite festive lights. Diwali, the festival of lights, symbolizes the celebration of bonds, the spirit of gratitude, and the essence of togetherness. Our TVC beautifully captures Dhoni illuminating every house in his cherished, old neighborhood with the resplendent glow of Orient Joylite festive lights, echoing the message that the true essence of Diwali is only complete when we illuminate every home and heart. We are elated to present this heartwarming story, and we hope it resonates with everyone across the country, bringing warmth, happiness, and a genuine feeling of togetherness during this special time of the year.”

    BBDO India chief creative officer Krishna Mani said, “Diwali is often considered as a season of gifting. What better gift than Mahi setting up the beautiful Orient lights in the society he grew up in. That’s the story of our new campaign. We wanted to tell people that Diwali only feels special when you spread joy and happiness with the ones you love.”

    The made-in-India Orient Joylite festive lights are designed to add a touch of radiance and a sense of celebration to any space. The lineup includes Diya curtain, Star curtain, Ball curtain, Crystal LED Toran light, Ganesh Ji and Swastik curtain, Rosary and Pixel lights, and Rope light. The company is also offering bundled Diwali gift boxes containing different combinations of Joylite festive lights through its brand store.

    The TVC has gone on air on 15 October and it will be strongly flanked by active engagement through digital touchpoints.

  • MS Dhoni’s heartwarming father-daughter bonding in Zed Black TVC: ‘Mann Ki Shanti'”

    MS Dhoni’s heartwarming father-daughter bonding in Zed Black TVC: ‘Mann Ki Shanti’”

        Mumbai: Zed Black, a leading incense sticks brand, is thrilled to announce the launch of its latest TVC campaign for Zed Black 3-in-1 premium incense sticks featuring the cricketing legend and former captain of the Indian cricket team, MS Dhoni. The campaign aims to emphasize the importance of incorporating daily prayers into one’s routine for a balanced and fulfilled life.

    In today’s fast-paced world, where individuals often find themselves consumed by various commitments and responsibilities, the act of taking a moment to connect with oneself through prayer can be immensely grounding. Zed Black’s continued collaboration with MS Dhoni as a brand ambassador for the last six years seeks to encourage people to pause, reflect, and engage in a practice that fosters inner peace and spiritual well-being.

    “Mann Ki Shanti” is not just a TVC campaign; it’s a heartfelt endeavour to bring attention to the value of daily prayers in maintaining mental and emotional equilibrium. Dhoni, known for his exceptional leadership and unshakeable composure, resonates with the campaign’s message on multiple levels”, shared Mysore Deep Perfumery House & Zed Black director Ankit Agrawal.

    The TVC showcases Zed Black and MS Dhoni sharing a timeless message for all. In the latest TVC, the cricketing legend assumes the role of a doting father sitting for prayers as his playful daughter comes running. Dhoni emphasizes with a smile the importance of a regular prayer for ‘Mann Ki Shanti’. Dhoni, besides being a cricket legend, is also a complete family man. He does a perfect job of conveying the sentiment for all households. Add to this his legendary cool vibes and a relaxed smile, the message hits home!

    Zed Black TVC campaigns have always struck a chord with the masses & netizens. Be it the gamechanger commercial where the captain cool was spotted sporting a retro jersey look on the field for its flagship campaign ‘Prarthna Hogi Sweekar’ or MS Dhoni sharing the importance of viral prayers in a guruji avatar last festive season. Likewise, through this latest campaign, Zed Black aims to spark conversations around the benefits of incorporating daily prayers as a means to achieve balance and mental clarity.

    “We are honored to collaborate with MS Dhoni yet again, a true icon who embodies resilience and strength,” said Mysore Deep Perfumery House & Zed Black director Anshul Agrawal. “As a brand, we are committed to promoting holistic well-being, and we believe that this campaign will inspire individuals to carve out time for daily prayers, nurturing their spiritual growth.”

    The hallmark of Zed Black’s success lies in its commitment to sustainable manufacturing practices. Zed Black’s manufacturing unit, based in Indore, Madhya Pradesh has made history by becoming the world’s largest solar-powered raw agarbatti production facility. The company has successfully scaled its production capacity to an astounding 3.5 crore incense sticks per day, positioning itself as a major player in the global market. The company is today amongst the top three agarbatti manufacturers in the country.

    Conceptualised by Oberoi IBC the TVC will be promoted through a 360-degree approach across news & GEC channels for the festive season and will be accompanied by a robust social media and online engagement strategy, encouraging viewers to share their own experiences with daily prayers using the hashtag #MannKiShanti.

    MDPH has a plethora of top-notch quality products under its own household brands in categories such as agarbatti, essential oils, hand sanitizers, packaged tea, dhoop batti, confectionery, and more under its premium bestseller flagship labels Zed Black, Manthan, Samarpan, Orva and Din Din.

    Founded in 1992, at the heart of MDPH is its 4,000-plus workforce, of which 80 per cent are women who are involved in all aspects of incense sticks manufacturing–from perfume making to packaging. The company processes over three crore incense sticks every day at its 9,40,000 sq. ft manufacturing facility in Madhya Pradesh, comprising of four factories. It has in its kitty over 1,200+ products that are exported to over 40+ countries across six continents and 15 lakh packs of Zed Black incense sticks are sold daily.

  • PMG brings together Tendulkar & Dhoni for new campaign

    PMG brings together Tendulkar & Dhoni for new campaign

    Mumbai: Professional Management Group has brought together the two cricket legends—Sachin Tendulkar and Mahendra Singh Dhoni—in one campaign.

    Launched by the Association of Mutual Funds in India under SEBI’s guidance as a part of its investor awareness outreach program, the “Mutual Funds Sahi Hai” campaign aims to educate the common public about mutual funds and dismiss myths around them. 

    The AMFI campaign’s aim is to position mutual funds as a preferred investment option for potential investors. PMG finds commonality between financial goals, from taking calculated risks based on a wealth of experience to being aware of surprises from opponents as useful tips in staying a step ahead in matches and making the most of available resources. Hence, the two cricketers make a perfect choice for the campaign creating awareness around mutual funds.

    PMG, India’s first sports marketing company, first struck a deal with AMFI in 2020, which included legendary cricketers like Sachin Tendulkar and Mahendra Singh Dhoni. The association is now three years old and looks to grow stronger with each passing year.

    The AMFI is an association of all the asset management companies of the SEBI-registered mutual funds. The latest “Mutual Fund Sahi Hai” campaign, featuring these two cricket icons, encourages people to start investing in mutual funds through the monthly SIP route for their long-term financial goals, like their children’s future and retirement.

    Commenting on the long-term partnership, Sachin Tendulkar said, “It has always been a wonderful experience working with the AMFI team. With every campaign, the aim has been to generate greater awareness about the benefits of investing in mutual funds with a long-term view. This campaign is no different, and we hope to highlight the importance of investing along with saving, which is a crucial message for all.”

    Referring to the importance of investing for the long term, M. S. Dhoni explained, “Staying put for the long term is what works best, be it cricket or investments. Mutual fund investments are managed by qualified professionals who have in-depth knowledge of the markets and are backed by years of research. Investing at least some portion of your savings in mutual funds will help you achieve long-term financial goals, is the key message that we are trying to convey with this campaign.”

    AMFI chief executive N. S. Venkatesh said, “This is the third year of our association with Sachin Tendulkar and Mahendra Singh Dhoni. Their contribution to Indian cricket has been exceptional, and people look up to them. Bringing them together for this campaign was a big step towards bringing mutual funds closer to the general public. The response has been great, and we couldn’t have asked for more. We thank PMG for getting this organised for us.”

    Professional Management Group COO Melroy D’souza added, “This is a landmark moment for Indian TV as two of the biggest legends from the sporting world come together for a campaign. Both Sachin Tendulkar and MS Dhoni stand for trust, belief, and long-term vision, which are synonymous with AMFI’s campaign vision. We at PMG are thrilled that we managed to get them together and will continue to work on out-of-the-box ideas and create an impact.”

  • Navi onboards MS Dhoni as its brand ambassador

    Navi onboards MS Dhoni as its brand ambassador

    Mumbai: Sachin Bansal-backed Navi has appointed cricketer MS Dhoni as its brand ambassador. MS Dhoni will be the face of Navi’s branding initiatives. The association with the iconic former team India captain strengthens the brand’s trustworthiness as it works to fulfil customer goals by providing simple, affordable, and easily accessible financial services across India.

    Navi has launched its first ad with Dhoni on Hotstar during Thursday’s India vs. England T20 semi-final match. The goal of this campaign is to promote Navi’s prompt and accessible financial services by dismantling the old and conventional ways of doing business in this sector. The campaign will initially run on social media platforms like Facebook, Instagram, and YouTube before moving on to print and out-of-home (OOH) advertising in the second phase.

    Dhoni said, “Today’s India is intelligent, aspirational, and always working toward its goal. It is crucial for billions of Indians to achieve and surpass their life goals, which is why Navi and I have teamed up to make this vision a reality. Navi’s mission is to make financial services easily accessible whenever they are needed. I am very excited about this new journey with Navi.”

    Navi Group co-founder Sachin Bansal said, “We are thrilled to introduce MS Dhoni as our brand ambassador and the newest member of the Navi family. He personifies trust, ambition, and dedication—qualities that resonate powerfully with Navi and all we stand for, making him the ideal brand ambassador. Associating with him, in my opinion, would greatly enhance the value of our brand and further our mission to provide every Indian with simple, affordable, and reliable financial services.”

  • Fire-Boltt signs MS Dhoni as its new brand ambassador

    Fire-Boltt signs MS Dhoni as its new brand ambassador

    Mumbai: Fire-Boltt has appointed Mahendra Singh Dhoni as its new brand ambassador. Dhoni is the latest addition to the brand’s highly aggressive marketing & endorsement plans for India.

    The legendary cricketer will be the leading face of the brand and take part in a variety of marketing, advertising, and endorsement activities for Fire-Boltt, which has once again taken the top spot in the Indian smartwatch market with a market share of 28 per cent.

    Dhoni is known for his reliability, and the partnership will not only allow the brand to aggressively expand its footprints across the country but will also strengthen its identity as the most reliable smartwatch brand in India.

    The association with MS Dhoni will further help Fire-Boltt reach a wider audience, not only in India but across the globe. This partnership will play a crucial role for the brand as the smartwatch market is growing at a rapid pace, and the brand aims to set a benchmark in the smartwatch industry in the near future.

    Talking about his association with the brand and the smartwatch, Mahendra Singh Dhoni said, “Fitness plays an important role in my life. Being an athlete, consistency is important. Fire-Boltt’s range of smartwatches assists people in performing the right amount of workouts. I’m glad to be associated with a brand that has a global appeal.”

    Commenting on this partnership, Fire-Boltt founder and CEO Arnav Kishore asserted, “We are extremely passionate about the addition of MS Dhoni to our group of inspiring ambassadors; he is a natural fit for the brand. The impeccable personality of MS Dhoni and his continuous fame marries well with our vision to carve a niche for ourselves in the fit-tech space. MS Dhoni is one of the most respected cricketers in the world, and he remains an idol for aspiring cricketers across the globe. The association with this iconic wicketkeeper, captain, batsman, or one may say a living legend reflects our unwavering commitment to offering people the best solution to their smartwatch woes.”

    “The ethos of Fire-Boltt to foster a holistic experience for each & every customer has been deeply imbibed in all the initiatives that we undertake here, and MS Dhoni embodies Fire-Boltt’s fitness heritage seamlessly. From the factory level to the top management, true & cohesive efforts are reflected in all of our products, communication, branding, and customer relations. With this association, we wish to accentuate our capabilities and become a household name just like Mahendra Singh Dhoni,” added Fire-Boltt co-founder Aayushi Kishore.

  • AMFI launches brand-new campaign featuring Sachin Tendulkar & MS Dhoni

    AMFI launches brand-new campaign featuring Sachin Tendulkar & MS Dhoni

    Mumbai: The Association of Mutual Funds in India (AMFI) launched its next leg of a mutual fund investor education campaign featuring two of the most popular and successful players in Indian cricket: master blaster Sachin Tendulkar and captain cool MS Dhoni.

    Conceptualised by Wunderman Thompson Mumbai, the new TVCs under the “Mutual Funds Sahi Hai” awareness campaign around the festive season encourage people to start investing in mutual funds through the monthly SIP route for their long-term financial goals, like their children’s future and retirement.

    On the launch of the new ad campaign, AMFI chairman A. Balasubramanian said, “India is a country of savers. However, not many invest in capital markets. We want people to realise that investing at least some portion of their savings in mutual funds will help them achieve their long-term financial goals. By investing in capital markets through mutual funds.”

    WT Mumbai managing partner Anurag Tandon commented, “AMFI and WT have been on a journey of consumer education. The ongoing campaign has generated phenomenal results in terms of awareness for the MF category with its simple and easy-to-understand messages. Furthermore, the campaign has managed to move the needle in terms of participation in the category. The new campaign aims to build on the successful principles with a sharper call to action of ‘getting onto the playing field’ and we have none other than the legendary duo of Sachin and MSD delivering the compelling message.”

    AMFI’s September data figures showed that SIP (systematic investment plan) numbers contributed approximately Rs 13,000 crore of investments in a month. AMFI hopes that this new campaign will encourage more people to start investing in mutual funds every month through SIPs.

  • Amitabh Bachchan is the most recognised celebrity in India, says report

    Amitabh Bachchan is the most recognised celebrity in India, says report

    Mumbai: Hansa Research’s Brand Endorser Report has ranked Amitabh Bachchan as the most recognised celebrity in the country with a very high all-India rank. He is ahead of favourites who are younger and probably more active in their fields, such as MS Dhoni, Virat Kohli, Akshay Kumar, Shah Rukh Khan, and Salman Khan.

    The celebrities are tracked on various metrics like likability, social media influence, perception, marketing potential, recognition, etc., which make up their final BE Score. With the highest score in the all India rank BE score, Bacchchan was ranked third in the West and North Zones, ninth in the South Zone and eleventh in the East Zone.

    The Brand Endorser is a comprehensive report of intensive research conducted across 36 Indian cities. According to the research, Bachchan has the highest-ever recognition score of 92 per cent, making him the most well-known personality in the nation. He is seen as a global personality who is self-made, relatable, influential, energetic, fit, as well as sophisticated and reliable. He is a fascinating brand ambassador for a variety of products because of these features.

    Commenting on the significance of the report, Hansa Research chief executive officer Praveen Nijhara said, “Our study Brand Endorser is a holistic and comprehensive assessment of the value that an endorser brings to a brand. The study aids marketers to take informed decisions and improve the overall return of investment (ROI) in celebrity engagement.”

    As the “Shahenshah” of Bollywood, he has a strong presence and mark in Uttar Pradesh, Rajasthan, Punjab, Maharashtra, and Gujarat.

    At the age of 79, Amitabh Bachchan is one of the most ubiquitous personalities, endorsing various brands, providing voiceovers with his trademark baritone, acting in diverse Indian & Hollywood films, and hosting one of the longest-running game shows on Indian television.

  • Gulf Oil ropes in Smriti Mandhana as a brand ambassador

    Gulf Oil ropes in Smriti Mandhana as a brand ambassador

    Mumbai: Gulf Oil Lubricants, a Hinduja Group Company, has on-boarded popular Indian women cricketing star and current vice-captain, Smriti Mandhana, as its new brand ambassador.

    With this, Gulf Oil becomes the first company in the lubricant space to appoint a woman cricketer as an ambassador to represent the organization and its ethos. Smriti Mandhana will join the pantheon of famous cricketers and current brand ambassadors Mahendra Singh Dhoni and Hardik Pandya.

    Gulf Oil recognises that the dynamics of the automotive segment have evolved with more women playing a pivotal role in the decision-making process of vehicular purchase and its further maintenance.

    With the addition of Smriti Mandhana to its group of inspiring ambassadors, the organization has taken cognizance of the changing consumer demographics, determined to appeal and cater to the new developing customer landscape in the segment.

    The new woman youth icon, Smriti, is the ideal brand ambassador as she embodies Gulf Oil’s strong sporting heritage, and her commitment to outperform is in line with the organisation’s values. Through this association, Gulf Oil aims to celebrate women’s power and inspire female audiences in the country while also honouring the achievements of Indian women cricketers.

    Commenting on the decision to rope in a female brand ambassador, Gulf Oil Lubricants’ managing director & CEO Ravi Chawla said, “In the recent past, we have witnessed a surging demand for our products from a new audience segment. As an organisation that is determined to lead with the evolving times, we seek to strengthen our brand recall among women vehicle owners in India. The remarkable Smriti Mandhana was a natural choice for us as she shares a lot of synergy in values with Gulf Oil. We have a long history of associating with top athletes in the country. Smriti undoubtedly enjoys a high level of popularity & credibility in the cricketing world at large. We believe this association will help us connect with consumers across the spectrum, male and female audiences alike, reinforcing our brand philosophy and enhancing our engagement with the sport of cricket.”

    Gulf Oil Lubricants head of marketing Amit Gheji added, “Smriti is a natural choice to represent the brand considering her achievements and wide appeal with the cricketing audience of our nation. The popularity and viewership of women’s cricket in India are expanding and we can only see it growing from here. Together, we look forward to creating exciting campaigns that will help the brand get even closer to its consumers. We already have MS Dhoni and Hardik endorsing our brand and now with the addition of Smriti, we look forward to living our brand promise of ‘Together, we’re Unstoppable’.”

  • Mondelez India partners with Oreo to launch new campaign #Bringback2011

    Mondelez India partners with Oreo to launch new campaign #Bringback2011

    Mumbai: Oreo announced the launch of its new #BringBack2011 campaign to spark millions of playful moments amidst cricket-loving Indians. #Bringback2011 is a fun idea that combines Oreo, cricket, and MS Dhoni in an unusual way.

    With the latest campaign, Oreo is giving a playful twist to cricket anticipation and preparations by going all out to recreate 2011 by launching itself again and helping India become the cup champions again. Continuing to encourage playful family time, the brand has introduced 15 cricket-themed embossed cookies along with an attractive limited-edition packaging for consumers to help billions of fans cheer along during the matches.

    A high-decibel 360-marketing campaign will be bringing this concept alive. The marketing campaign also includes on-ground and in-store activations; partnerships with leading online platforms; influencer engagement; and strategic engagement on social media channels.

    The activation starts with an interesting turn of events with Dhoni’s press conference that left viewers and media surprised. The video begins with MS Dhoni walking onto the podium dressed in an Oreo jersey with his signature 2011 hairdo and introducing Oreo in India for the first time. While this raises eyebrows amongst the media, he goes ahead and explains the connection between Oreo and 2011, implying that to create history, we need to recreate 2011 history to win the 2022 World Cup. Hence, #BringBack2011.

    Commenting on the campaign, Mondelez India vice president of marketing Anil Viswanathan said, “Over the years, Oreo, Dhoni and cricket have successfully created playful moments bringing people together. #BringBack2011, which begins with the same insight, is a playful take on the cultural nuance of cricket-related stereotypes in India. Oreo, a huge fan of the team, decided to build momentum and encourage billions of Indians to join and do everything they could to help India win the World Cup. So, we decided to launch Oreo all over again with MS Dhoni in his much-loved 2011 avatar. We are confident that this campaign will once again bring together Oreo and cricket lovers alike for shared moments of play.”

    Sharing his experience, Dhoni added, “The 2011 win was a proud moment for the entire country and coincidentally the year Oreo made its entry into India. The association with Oreo has been a legendary one. With the 2022 World Cup just around the corner, I’m extremely excited to collaborate with the brand yet again to bring the playful moments of cricket and the cup back!

    Speaking of the idea behind the campaign, Leo Burnett South Asia CEO & chief creative officer Rajdeepak Das said, “Oreo wanted to share its point of view on the most playful event of the year. When it comes to cricket, we all have our beliefs, be it wearing the same socks each time or sitting in a particular chair, and many more. And we thought, if Oreo can encourage everyone to stick to their beliefs of 2011, maybe we can recreate our time from then and bring back the cup this year. Making Oreo the most ardent cricket fan! The campaign, which starts with Dhoni’s press conference, is a playful and impactful idea, bringing the signature Oreo light-hearted fun to one of the biggest events of the year.

    Speaking about the launch video with Dhoni, Wavemaker India chief client officer & head of West Shekhar Banerjee said, “While the limited-edition Oreo cricket cookies are sure to build their own fanbase, the press conference that screened a film starring MS Dhoni to launch the campaign with one of its kind YouTube premiere has already got the internet talking.”

    “For the cricket fans out here, this one’s going to be a trip down memory lane as Oreo initiates the #BringBack2011 campaign with the hope that India will win the cup… again,” he added.