ITV

Tag: Ms. Debarpita Banerjee

  • National Geographic Channel becomes the most liked TV channel on Facebook in India

    National Geographic Channel becomes the most liked TV channel on Facebook in India

    Keeping pace with digital times, leading infotainment channel National Geographic Channel has established itself as the most liked TV channel on Facebook. With  more than 66 lakhs likes and around 6 lakh people talking about it, the NGC Facebook page is currently the most interactive page on Facebook amongst all GECs, infotainment and news channels.

    Nat Geo interacts with its audiences and keeps them engaged through its path breaking and specially developed content for the digital medium. Interesting and breath-taking imagery and video sharing has contributed to its success amongst fans across the country. The page also brings fans closer to the iconic infotainment channel and satiates their hunger for knowledge through exciting contests, games and gratifications in form of classic Nat Geo souvenirs and memorabilia.

    Ms. Debarpita Banerjee, Vice President, Marketing, NGC and Fox Traveller said, “It’s great news for all of us and we thank our viewers for contributing to our success. The page is a perfect platform for likeminded brands to reach and engage with their target audience. The exciting communication on a day-to-day basis attracts and retains fans from across the country. With each post reaching out to over 6,48,961 people, the page serves as the perfect medium for us to communicate with our viewers. “

     

  • Witness the rise of a Megastructure – Terminal 3

    Witness the rise of a Megastructure – Terminal 3

    MUMBAI: One of Asia’s largest, Terminal 3, is a symbol of India’s fast paced infrastructure growth and emerging economic status. With a capacity of 34 million passengers per year (mppa), it turned Indira Gandhi International Airport into South Asia’s most important aviation hub. A mammoth task completed in a record time of 37 months against the backdrop of a looming deadline to the Commonwealth Games 2010.

    On February the 9th at 7 PM, get set to witness this incredible journey called ‘Megastructures: Delhi IGI Airport – Terminal 3’ on National Geographic Channel. A one-hour special documenting the construction of India’s largest post-independence building, spearheaded by the GMR group, the show will follow the emergence of this gigantic structure, from conception to realization.

    Commenting on the challenges posed by the megaproject, Mr. I. Prabhakara Rao, CEO, Delhi International Airport (P) Limited said, “The task to provide India’s capital, a world-class international airport – was nothing short of daunting. 16 million domestic and international travelers were already flying through Delhi annually, and the milestone to be achieved was to provide for actual traffic of 36 million passengers in just over three years. There was much to be done and very little time. But we had some of the brightest minds from across the world, as well as extremely dedicated teams of workers, on our side to erect the megastructure that would change the landscape of Delhi NCR, as we knew it. We couldn’t be happier about Nat Geo joining us on this thrilling ride.”

    Commenting on the documentary, Ms. Debarpita Banerjee, VP, Marketing, National Geographic and FOX International Channels, said, “Terminal 3 revolutionized air travel for residents of Delhi and India alike. For the National Geographic team to have been associated with the process of history being created hence, was an honor. And as always, with the ‘Megastructure’ franchise, Nat Geo patrons have a compelling and a great story to look forward to.”

    Watch the transformation of a barren stretch of land into this spectacular Megastructure in record time, on ‘Megastructures: Delhi IGI Airport – Terminal 3’ premiering on Sunday, 9th February at 7 PM only on National Geographic Channel.

     

  • Nat Geo kick starts the second season of ‘Covershot’

    Nat Geo kick starts the second season of ‘Covershot’

    MUMBAI: The only reality TV show on photography is back! Nat Geo’s ‘Covershot’ franchise returns with its second season in a brand new avatar to unlock ‘Mission North-East’. And to get the season off to a grand start, National Geographic Channel has organized a photo exhibition of the masterpieces clicked by last year’s contestants.

    Targeting leading agencies, such as Group M, Madison, ZO, Starcom, Lodestar and Mediacom, across Delhi and Mumbai, from 27th January to 4th February for the photo exhibition, Nat Geo aims to create a buzz and conversation-starters around the very coveted, aspirational field of photography and their hugely successful ‘Covershot’ property in its latest season. While the exhibition in itself is a treat for the layman and photography enthusiasts alike, what comes across most poignantly yet again is the fact that the show served as a brilliant platform for amateurs to showcase their talent. And in addition to the more obvious attractions, at a time when National Geographic Channel is primed to launch one of its biggest properties for the year, the photo exhibition stands out as a pertinent, yet engaging go-between to reach out to multiple stakeholders, including their key partners.

    Commenting on the importance of engagement through varied approaches, Ms. Debarpita Banerjee, VP, Marketing, National Geographic and FOX International Channels, said, “When the show itself is such a visual treat, the best way to announce the launch would but naturally be through its visuals. A walk down the exhibition aisle would demonstrate the length and breadth of talent showcased on Covershot.”

    10 exciting episodes, 10 illustrious contestants, 1 cut-throat competition – ‘Nat Geo Covershot: Mission North-East’ will take you on the exquisite north-eastern trail this season, with host Shibani Dandekar and judges Rajiv Laxman and Lana Šlezi? – launching early April.