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Tag: Mrunal Thakur

  • First glance leaves a glow as Mrunal Thakur becomes the face of Dyna

    First glance leaves a glow as Mrunal Thakur becomes the face of Dyna

    MUMBAI: Mrunal Thakur is all set to make first impressions even more striking this time, as the face of Dyna. The premium beauty soap brand has roped in the movie actress as its brand ambassador for the latest campaign, “Pehli Jhalak Kare Khoobsurat Asar” (First Glance Leaves a Beautiful Impact). And much like Mrunal’s journey from television to the big screen, Dyna, too, is stepping into a new era of premium skincare.

    The partnership is a strategic move for Dyna, a brand known for its 76 per cent TFM Grade 1 soap with 0 per cent fillers marking it as a superior choice in the beauty segment. With a growing demand for indulgent skincare that doesn’t compromise on quality, the brand aims to reinforce its position as the go-to beauty soap for those who prioritise both nourishment and elegance.

    “Mrunal Thakur represents everything Dyna stands for grace, poise, and timeless beauty. Her journey from television to Bollywood mirrors our brand’s evolution, making her the perfect ambassador. We are excited about this collaboration and believe it will elevate Dyna’s appeal among beauty-conscious consumers,” said Anchor Consumer Products director Karan Shah.

    “I am thrilled to partner with Dyna, a brand that truly understands the essence of beauty and confidence. The new campaign beautifully captures the magic of first impressions, and I love how Dyna empowers women to feel their best every day. It’s an exciting journey, and I’m looking forward to being a part of it,” said Mrunal Thakur.

    Directed by Uzer Khan and produced by 30Sec of Fame, Dyna’s latest TVC showcases Mrunal as the epitome of effortless beauty, leaving a lasting impact wherever she goes. The visual narrative seamlessly ties into the brand’s tagline, reinforcing the idea that true confidence begins with the right skincare.

    To amplify the campaign, Dyna will roll out extensive promotions across television, digital platforms (Youtube, Instagram, Facebook, and OTT), in-store branding, and influencer collaborations. Mrunal’s presence will also extend to product packaging, reinforcing her connection with the brand at every touchpoint.

    With a blend of premium elegance and sustainability thanks to recyclable packaging Dyna’s latest campaign is more than just about beauty; it’s about embracing confidence with conscious choices. As the brand expands its footprint across modern trade, general trade, and e-commerce, this partnership with Mrunal Thakur is set to make waves, proving that the first glance really does leave a lasting glow.

  • Kalki Koechlin and Mrunal Thakur celebrate festivities with Morphy Richards

    Kalki Koechlin and Mrunal Thakur celebrate festivities with Morphy Richards

    Mumbai: Morphy Richards is infusing happiness into homes this festive season with its #HomesAreHappier campaign, featuring Indian cinema stars Kalki Koechlin and Mrunal Thakur. Known for its elegant and functional designs, Morphy Richards highlights its Café Artisan coffee maker and Crystal Crisp air fryer in the campaign, showcasing how these appliances enhance the festive cooking experience.  

    Kalki demonstrates the versatility of the 7-in-1 Café Artisan coffee maker, perfect for brewing personalised coffee with ease, while Mrunal showcases the Crystal Crisp Air Fryer’s 11 presets, designed for healthier, tasty meals in no time. Both appliances epitomise functionality and style, fitting seamlessly into modern homes.

    Morphy Richards, head of advertising and brand management, Devika Sachdev expressed the campaign’s inspiration: “Our consumers want appliances that add convenience to their lives while looking good on the countertop—that’s where Morphy Richards comes in. The Café Artisan Coffee Maker and Crystal Crisp Air Fryer embody our philosophy of adding convenience, elevating lifestyles, and making homes happier. This festive season, our collaboration with Kalki, Mrunal, and top chefs Guntas Sethi and Saloni Kukreja celebrates how Morphy Richards appliances bring ease to festive kitchens.”  

    Koechlin shared, “I’m thrilled to collaborate with Morphy Richards for the Café Artisan Coffee Maker. Good coffee is a big part of my daily routine, and having a stylish, easy-to-use machine at home has been a game-changer. This partnership is all about bringing happiness to the simple moments in life, and I couldn’t be happier to be part of it this festive season.”  

    Thakur added, “I am excited to partner with Morphy Richards this festive season. Cooking should be enjoyable and effortless, and this innovative appliance brings both style and convenience to the kitchen. I love how it allows me to prepare healthier meals without sacrificing taste, making it a perfect addition to my home.”  

    The campaign invites audiences to explore new recipes and see firsthand how Morphy Richards can transform their kitchens this Diwali season, offering the joy of café-quality coffee and delicious, health-conscious snacks from the comfort of home.  

     

  • RENEE drops their latest campaign for midnight kohl pencil

    RENEE drops their latest campaign for midnight kohl pencil

    Mumbai: Renee Cosmetics, a beauty brand, announces its first TVC featuring Mrunal Thakur as the new face for their color cosmetics range. This national TVC introduces the RENEE midnight kohl pencil, designed to enhance your look with just one stroke.

    Mrunal Thakur, known for her roles in films like Sita Ramam, represents the brand’s vision of empowering women through everyday makeup essentials.

    The RENEE Midnight black kohl kajal pencil is created for those seeking long-lasting, intense eye definition. Common issues with kajal, such as smudging and lack of pigmentation, are addressed by RENEE’s Midnight Kohl Pencil. It offers intense color that lasts up to 24 hours, enriched with vitamin E. The commercial showcases the kajal’s smudge-proof formula and smooth application, highlighting its versatility in creating both subtle and dramatic looks.

    Commenting on the new TVC, co-founder Aashka Goradia Goble said “Kajal has been used in India since generations & is an integral part of women’s makeup even today. RENEE has reinvented the classic kajal with their eyeconic Midnight Kohl Pencil that’s waterproof, smudge-proof, and super long-lasting! We are delighted to have Mrunal Thakur, who personifies elegance and relatability that represents RENEE perfectly. RENEE believes that makeup should be a source of everyday confidence, and this TVC is a celebration of that message’’

    Commenting on the launch, actress Mrunal Thakur said, “I’m ecstatic to join RENEE as the face of their cosmetics range. RENEE is a brand that deeply understands and celebrates Indian beauty and is renowned for its innovation. Kajal is an essential part of my daily makeup routine, and RENEE’s Midnight Kohl Kajal feels like the perfect way to start my journey with them. Their commitment to creating products that honor Indian skin tones and innovative spirit makes me feel proud to be associated with the brand.”

  • JioCinema Premium announces its extensive content line-up for June!

    JioCinema Premium announces its extensive content line-up for June!

    Mumbai: Missing the IPL Season already? JioCinema Premium has you covered, with its extensive entertainment line-up for June. The roster promises a spectacular mix across genres, from unscripted reality, international content, to original series, movies, and kids’ entertainment – offering something for everyone.  

    Bigg Boss OTT 3 is all set to take the entertainment quotient a notch higher with a new host, new theme, and a new set of contestants! The month gets more exciting with the latest season of the international cult phenomenon – House of The Dragon Season 2, set to premiere on 17 June.  Staying true to its promise of providing holistic entertainment for all, JioCinema Premium gives the audience a chance to watch latest episodes of the new season every Monday, along with the US, in 6 local languages, namely, Hindi, Tamil, Telugu, Kannada, Bengali, and Marathi, alongside English. Additionally, with new episodes of Demon Slayer S4, anime lovers can also look forward to series premieres like JoJo’s Bizarre Adventure (4 June), Black Butler (11 June), The 100 Girlfriends Who Really, Really, Really, Really, Really Love You (18 June), and Seven Deadly Sins (28 June).

    Crime aficionados are in for another thrilling ride with the headlining original of the month – Gaanth, releasing on 11 June. Starring the talented cast of Manav Vij, Monika Panwar and Saloni Batra, the original series explores the bone-chilling investigation of a mass suicide that rocks the nation, and a police officer’s quest for self-discovery and truth.

    The sweltering summer also calls for light-hearted entertainment, with a perfect blend of mystery with Blackout, a direct-to-OTT film releasing on 7 June. The crime thriller comedy features a promising ensemble cast of Vikrant Massey, Mouni Roy, and Sunil Grover, amongst others. In addition, Vijay Deverkonda and Mrunal Thakur starrer action-drama film, Family Star will premiere on 28 June and will exclusively be available in Hindi on JioCinema Premium.

    That’s not all, the line-up for the month also ensures to bring smiles all around with exciting premieres for kids and family. Look forward to the new episodes of Abhimanyu Ki Alien Family, 13 June onwards, and the exciting mini-movie Chikoo Bunty – In the Haunted House on 9 June, promising endless entertainment for the whole family.

     

     

  • Bumble is back with new edition of its content series ‘Dating These Nights’

    Bumble is back with new edition of its content series ‘Dating These Nights’

    Mumbai: Dating and social networking app Bumble has launched the third edition of its series, Dating These Nights. Featuring Zoya Akhtar, Mrunal Thakur, Shriya Pilgaonkar, Jim Sarbh, Vijay Varma, and Srishti Dixit, the series aims to help people discover and navigate deeper and meaningful conversations around modern romance and dating in 2022. The series can be seen on Bumble’s YouTube channel.

    The first episode, ‘Romances and Bromances’, will feature award-winning filmmaker Zoya Akhtar and actor Jim Sarbh as they dive into “modern masculinity,” discussing what healthy masculinity looks like and more. ‘Age of Love’, the second episode will see popular actors Mrunal Thakur and Shriya Pilgaonkar discuss dating in their 30s—an interesting experience to date on their own terms and timeline. Ending the season, ‘Banking on Love’ will feature the star of the recently released film “Darlings,” Vijay Varma, and influencer Srishti Dixit, who explore the nuances of financial intimacy in relationships in the last episode.

    Bumble India communications director Samarpita Samaddar said, “We are excited to bring back our popular content series in its third edition, this year titled Dating These Nights. We’re flipping the switch with this after-hours series this year where we don’t sleep over it, instead we delve into deeper and more meaningful conversations around topics that are often considered taboo but need to be discussed openly. We are thrilled to be associated with such amazing talent, who are known to have carved their lives and journeys on their own terms. As a brand that understands and speaks to modern romance and evolving dating cultures in India, we hope Dating These Nights sparks more meaningful conversations and encourages healthy and equitable relationships.”

    Akhtar said, “Bumble’s Dating These Nights gives a platform to spark meaningful conversations on less-tackled topics around modern relationships that should be discussed openly.” 

    Sarbh shared, “I consider myself fluid when it comes to these concepts as I don’t hold myself to ‘what should be’ in terms of gender ideas. Masculinity is entirely subjective, but I believe we should consider each human being for what they are as opposed to caging them in societal norms. Hailing from an industry that easily typecasts, I am thrilled to be engaged in conversations that go beyond the shackles of traditional notions. More so with Bumble, as this turns out to be my second rendezvous with them, and I applaud the kind of work they do.” 

    When talking about dating in her 30s, Mrunal Thakur said, “To me, it’s being more assertive about your priorities. In retrospect, even when I meet people who are in their 30s, they are clear about what they want. I am seeking that sort of transparency. Being a part of Bumble’s Dating These Nights series has been an eye-opening process as I’ve been able to discover myself more. These conversations are surely causing a positive change in the world, and I’m happy that I’m a part of this progressive society and blessed that I can pursue life the way I want even in my 30s.”

    Sharing her dating experience in her 30s, Pilgaonkar said, “As you continue to evolve as a person, your idea of love changes, it matures. We get more comfortable with ourselves as we age, and this stems from self-love. In my 30s, I can say that I have a better grasp of who I am and the type of companionship I want to have. It’s time that we normalise dating and explore relationships in our 30s. Bumble’s series does just that by having open conversations and helping individuals navigate their relationships by prioritising themselves over societal norms.”

    Varma, speaking on financial intimacy in relationships, shared, “As a society, we talk about money all the time but we shy away from direct questions about finances as they tend to make us feel insecure. While this stems from patriarchal thinking, I believe this can be destigmatized during the first date itself. Questions like, “Who will pay for the date?” or “Do we split the check?” are a great way to start the money conversation. The idea is to get your partner comfortable with discussing money from the very beginning. Personally, I am a firm believer in having a space to openly discuss these matters in a relationship, and I’m so glad that Bumble is taking the effort to make this mainstream.”

    Dixit candidly spoke about her finances, “Growing up, as girls, we’ve been taught to be very frugal with our money. I believe a lot of them are still learning how to operate their finances better—how to make more, save more, and invest more of their money, and be assertive in such situations. I’m glad I got to associate with Bumble to emphasise the importance of being financially independent in a relationship because, ideally, that is what modern dating should look like. It should be an equal partnership.”

  • Zee Cinema to telecast ‘Toofan’ on 31 October

    Zee Cinema to telecast ‘Toofan’ on 31 October

    Mumbai: Zee Cinema is set to telecast the world television premiere of “Toofaan” on 31 October at 12 p.m.

    Based on the story idea by Farhan Akhtar and Anjum Rajabali’s screenplay, “Toofaan” is a story that revolves around an orphaned extortionist based out of Dongri. Things take a different turn when he meets Ananya who pushes him to follow his real passion – boxing, to which he dedicates his life.

    “While working on Toofaan I realised how there are no shortcuts when you want to portray a character like Aziz and I feel that’s the beauty of it,” said Farhan Akhtar. And through this experience I also have come to believe that there are no shortcuts in life. Don’t forget to watch the World Television of Toofaan on Zee Cinema.”

    Directed by Rakyesh Omprakash Mehra, the film is led by Farhan Akhtar, along with star-studded performances by Paresh Rawal, Mrunal Thakur, Darshan Kumaar, and Supriya Pathak.

    “My inclination to work on Toofaan was piqued by my drive to work with a sought-after director like Rakeysh Omprakash Mehra,” said Mrunal Thakur. “On our first meeting, he was in the process of gauging my strengths for Ananya’s character, of which I wasn’t aware at the time. Her character is really positive, daring and bold – someone who constantly pushes Aziz to keep going. I’ve grown immensely through her and I am honoured to have been given the chance to put myself in her shoes.”

    “While Toofaan is a work of fiction, it derives a great deal of inspiration from real life, real people and real struggles and conflicts that I have witnessed and heard about,” said Rakyesh Omprakash Mehra. “To make the viewing experience of the film authentic we have shot the film completely with real locations across Mumbai. You’ll see the actors in a real cramped up setting with no air-conditioning or make-up areas. It was a unique shooting experience.”

  • How Pepperfry sale helps Rao couple get good value

    How Pepperfry sale helps Rao couple get good value

    MUMBAI: Pepperfry.com has launched a marketing campaign ahead of the upcoming festive shopping season of Diwali. This campaign is focused on the value that Pepperfry is delivering for consumers this year via the “Happy Diwali Sale.”

    The campaign has been built on the insight that – the festive season is when Indians shop to fulfill multiple aspirations. This is a period, wherein one shops not only for themselves, but also to gift to loved ones, friends and colleagues. The underlying Diwali spirit is that of spreading warmth and joy and a frequent physical manifestation of the same is when consumers upgrade their own lives by acquiring significant lifestyle enhancers like – durables and apparel, it also translates into the gifting that they do to their near and dear.
    But these spending aspirations compete with each other and with obligations such as EMIs and Insurance payments etc.

    The happy Diwali sale is supported with no-cost EMI and other wallet-friendly features like cash-backs.

    The focus of the communication is on the aspirations that consumers have, for themselves and how they compete with other priorities. The Pepperfry ‘Happy Diwali sales’ helps them to fulfill their aspirations by providing value. This is embodied in the film as “Iss Diwali ummeidon ko badhne dijiye”. (This Diwali, let your aspirations soar).

    The campaign consists of two films which depict two different couples and narrates the story of their Diwali aspirations. One couple is portrayed by Rajkumar Rao and Patraleekha Paul and and the other by Mrunal Thakur and Gaurav Venkatesh. Each film brings out the competing priorities that the couple are faced with and shows how the Pepperfry Happy Diwali Sale helps them to get what they want this Diwali by providing good value.

    The campaign will be promoted across a bouquet of English entertainment, movies, English infotainment, and select Hindi HD/SD channels/properties. It will be supported by outdoor and radio in key cities. The total outlay for the campaign is Rs 150 million. In addition to TV, the sale message is also being promoted across digital and social platforms like Google, YouTube, Facebook.

    Pepperfry CMO Kashyap Vadapalli said, “The festive season is when our low prices are especially relevant to shoppers as they seek to fulfil their needs. These 30 days are also the key furniture buying period from a seasonality perspective and our sale and the campaign are targeted to provide us with a business-growth win.”

  • Zee TV’s ‘Kumkum Bhagya’ launches on April 15

    Zee TV’s ‘Kumkum Bhagya’ launches on April 15

    MUMBAI: Narrating tales that have captivated audience attention for almost two decades now, the master storyteller Ekta Kapoor is back with a new offering on Zee TV. Her new show ‘Kumkum Bhagya’ launches on 15th April  at 9 PM, this time replacing her own immensely successful show ‘Pavitra Rishta’ on the channel. Based loosely on Jane Austen’s classic ‘Sense and Sensibility’, ‘Kumkum Bhagya’ is its Indian interpretation, following the life of a Punjabi matriarch Sarla Arora who runs a marriage hall and lives with the hope of seeing her two daughters Pragya and Bulbul who’re poles apart, happily married some day! Known for making shows that are women-centric, the pivotal characters of this new show are a bunch of strong, feisty women, living together in an all-female, matriarchal family.

     

    Sriti Jha plays the character of Pragya, the elder sister, who is practical, hardworking and committed to supporting her family … though she’s barely finished her own studies, she teaches at a college to ensure that her mother Sarla’s (Supriya Shukla) meager earnings from the ‘Kumkum Bhagya’ marriage hall never fall short in making the two ends meet. In the midst of all this pressure on her, she’s forgotten how to unwind or pursue any passions of her own. Mrunal Thakur plays Bulbul, the younger sister who has her head in the clouds. She’s vivacious, smart, stylish and a complete dreamer. It barely occurs to her to snap out her own make-believe, rose-tinted world and be of any real use to her family. She idolizes the ruling heartthrob of the country, Rockstar Abhi. Actor-turned-producer Shabir Ahluwalia, who has shied away from facing the camera since 2012, has been roped in to play Rockstar Abhi with a cult following of his own. Faisal Rashid will be seen as Suresh, the college professor who works closely with Pragya (Sriti Jha). Having led a tough life in the military and lost most of his close ones, he is an embittered soul with much angst and pent-up frustration about life. It remains to be seen how the lives of these two men intertwine with the Arora girls and change their destinies forever!

     

    Talking about introducing a fresh concept on primetime, Zee TV Programming Head – Namit Sharma said, “It takes one epic show to replace another, so you can imagine the faith we have in Kumkum Bhagya, as a property, to replace a show that has been extremely special to Zee for over 4 glorious years. Pavitra Rishta has given Indian television audiences their most sought-after dinner table companions in Manav and Archana – star-crossed lovers that millions of viewers have loved, and idolized. Kumkum Bhagya is another extremely engrossing story from a Punjabi mohalla in Mumbai. It talks of a matriarch and her quest to find ideal grooms for her daughters who’re as different as chalk and cheese. Deriving its core from Sense and Sensibility, Ekta has Indianized it beautifully. It’s a passionate drama of love, a far cry from regular saas-bahu soaps and has an ensemble cast of some very talented actors.”

     

    With ‘Kumkum Bhagya’ slated to air at 9 PM from the date of its launch on Zee TV, ‘Pavitra Rishta’ will now be aired Monday – Friday at 6:30 PM on the channel. Talking about the time shuffle amongst her projects on Zee TV, Ekta says, “While two of my shows (Pavitra Rishta and Jodha Akbar) are already on-air and doing immensely well on Zee TV, it’s a pleasure to extend my partnership with Zee to a third show. ‘Pavitra Rishta’ has had a run of over 4 years now and the journey has been most gratifying for me as a producer. While the audiences who are hooked on to ‘Pavitra Rishta’ will continue to enjoy the show at 6:30 PM, ‘Kumkum Bhagya’ will open at 9 PM, drawing maximum eyeballs. Kumkum Bhagya is so contemporary in its treatment that viewers will be able to instantly spot characters out of their own lives in the show. It’s a story of passionate love that anyone with a soul would be able to easily relate to.”

     

    Speaking of his comeback as an actor, Shabir says, “With me producing shows, it was getting very difficult to manage time for acting assignments. But now, I have decided to concentrate on acting. You can’t be away from what you love doing for long. The role appealed to me a great deal. This is the first time that I will be playing a rockstar on television and in order to look my part, I had to ensure that I did not just get my costume and look right, but also get that attitude right that is required to portray a rockstar onscreen.”

     

    Ekta Kapoor’s association with Zee TV dates back to almost two decades ago when the partnership produced one of the greatest successes of satellite television – Hum Paanch. Her soaps, be it Kasamh Se, Pavitra Rishta or Jodha Akbar – the latest historical to rule the roost on Indian television, have been universally appreciated and have enjoyed long, glorious runs on the tube.  

     

    Starting 15th April, stay tuned to Kumkum Bhagya at 9 PM every Monday-Friday, only on Zee TV!