MUMBAI: The Market Research Society of India (MRSI) has formally adopted the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics 2025: a...
MUMBAI: MRSI’s November edition of its Wednesday Webinar series dug deep into one question that defines modern marketing: how do influencers turn scrolling into shopping? Titled...
MUMBAI: If taste had a strategy and smell could sell, brands would already be halfway to market glory. At a Mumbai session titled “Winning With The...
MUMBAI: Held in Mumbai, the event crowned Kantar Insights and Bharti Airtel Ltd as winners for their paper, ‘Reconstructing Bharat: A scientific approach to estimating India’s...
MUMBAI: The Market Research Society of India (MRSI) is set to bring fresh energy to Gurugram this month, with its 33rd annual market research seminar promising...
MUMBAI: The Market Research Society of India (MRSI) turned the spotlight on AI’s game-changing role in insights at a buzzing webinar on 25 June, titled The...
MUMBAI; Global market research firm Ipsos has won two prestigious accolades at the Market Research Society of India (MRSI) Golden Key Awards 2024. The company shared...
Mumbai: India’s foremost industry-led market research body Market Research Society of India (MRSI) on Friday announced the formation of the managing committee for the tenure of...
Mumbai: The Indian research and insights (R&I) industry is expected to grow at 12-14 per cent CAGR to $4.2 billion (Rs 31,300 crore) by 2025-26, compared...
Mumbai: BARC India’s chief of measurement science and business analytics Dr Derrick Gray has been appointed as vice president of the Market Research Society of India (MRSI). Earlier this...
MUMBAI: IMRB International (formerly Indian Market Research Bureau) has been bestowed the title of “Mr Agency of the Year” at the recently concluded 22nd Annual Seminar...
MUMBAI: The Media Research Users’ Council (MRUC) and the Market Research Society of India (MRSI) have unveiled a new Socio-Economic Classification (SEC) system. The new system...