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Tag: MRM

  • Liqvd Asia ropes in Praveen Nair as joint national creative director

    Liqvd Asia ropes in Praveen Nair as joint national creative director

    Mumbai: Liqvd Asia, a leading digital full-service company, has brought in Praveen Nair as its joint national creative director. Praveen comes on board to bolster the creative leadership team and expand the company’s digital footprint.

    In his career of more than 15 years, Nair has lent his creative skills to Grey Worldwide, Dentsu Isobar (now Dentsu Creative), The 120 Media Collective, and MRM (McCann Relationship Marketing). He has worked on various path-breaking campaigns for brands including Bournvita, Volkswagen, PNB MetLife, and Tata Motors.

    Nair will collaborate with Sunil Gangras, who is also joint national creative director at Liqvd Asia, to uplift the product offering and spearhead impact-driven campaigns.

    Gangras said, “Nothing is as fascinating as conceiving ideas that go beyond the traditional brief to disrupt a category and have a larger digital impact. I am particularly excited to work with Anish and Praveen to bolster the creative product because, in today’s day and age, I feel it’s important to think beyond the larger brand story and ensure it is seamlessly integrated with the digital landscape.”

    “It’s a vital decision that we took to align our ambitions to dissolve boundaries set by traditional digital agencies. Both Sunil and Praveen come with unmatched experience, and over the years, they have displayed proven skills in marrying ideas and technology for the new-age audience. I look forward to building stories with them, stories through which people will remember Liqvd Asia,” said Liqvd Asia chief creative officer Anish Varghese.

    Speaking on his appointment, Nair quipped, “The one thing that excites me about this new role is Liqvd Asia’s vision. I believe that the core responsibility of an agency is going beyond platforms and briefs, and focusing on providing solutions for real business challenges. It’s challenging and that’s what makes it exciting. And the fact that I’ll be working with industry veterans like Varghese and Gangras, is what I’m most excited about.”

  • OgilvyOne hires Shukla who feels like a kid on his first date!

    OgilvyOne hires Shukla who feels like a kid on his first date!

    MUMBAI: OgilvyOne Worldwide India has appointed Sidharth Shukla as its new vice president and head of office for OgilvyOne Worldwide Delhi.

    OgilvyOne Worldwide India president Vikram Menon said, “Sidharth with his many years of experience across digital, strategy, analytics, CRM and Direct Marketing has exactly what we’re looking for in someone to lead OgilvyOne Delhi forward.”

    Shukla excels in digital and social planning and led a large team of digital planners and social media professionals leading projects for high volume prestigious brands, responsible for developing the vision, strategy and execution of their campaigns. He was also responsible for the development and execution and of the overall digital and social strategy for Samsung’s Note 5 and S7.

    As the national head for digital and digital strategy at MRM / McCann for close to four years, he was additionally responsible for leading and driving P&L across a portfolio of priority accounts and spearheading projects in the space of CRM, Direct Marketing and B2B marketing. More recently he has spent the past few years driving larger organization agendas such as digital expertise, thought leadership, integration, new business acquisitions winning accounts such as Bata, Adidas, HCL Healthcare, Logitech, UC Browser.

    Ogilvy Group North president and branch head Kapil Arora, “OgilvyOne Delhi is a young, spunky and inspiring place to be at. And I’m glad we have a leader of Sidharth’s experience, talent and drive to harness that energy, toward creating class leading work that works, for our clients. Together with Sidharth and creative lead Abhishek Gupta’s partnership, expect a lot more action from this part of the country.”

    With 14 years work experience behind him at agencies such as McCann, Timesjobs, Indian Express, Cheil and Tyroo: Quasar, Shukla is well poised to enhance OgilvyOne’s already existing strengths in the Northern part of its India network.

    Shukla asserted, “Like a kid going on his first date! I am truly looking forward to working with OgilvyOne, given the credentials it holds but also the challenges it presents. Most agencies face the same issues for the most part, and while it has barely been a week at OgilvyOne, I have observed that the people, system and culture are primed to take these challenges head on – it will be loads of fun to lead that. My objective is to create a winning culture and get people to have fun. If that is in place, everything else takes care of itself.”

  • OgilvyOne hires Shukla who feels like a kid on his first date!

    OgilvyOne hires Shukla who feels like a kid on his first date!

    MUMBAI: OgilvyOne Worldwide India has appointed Sidharth Shukla as its new vice president and head of office for OgilvyOne Worldwide Delhi.

    OgilvyOne Worldwide India president Vikram Menon said, “Sidharth with his many years of experience across digital, strategy, analytics, CRM and Direct Marketing has exactly what we’re looking for in someone to lead OgilvyOne Delhi forward.”

    Shukla excels in digital and social planning and led a large team of digital planners and social media professionals leading projects for high volume prestigious brands, responsible for developing the vision, strategy and execution of their campaigns. He was also responsible for the development and execution and of the overall digital and social strategy for Samsung’s Note 5 and S7.

    As the national head for digital and digital strategy at MRM / McCann for close to four years, he was additionally responsible for leading and driving P&L across a portfolio of priority accounts and spearheading projects in the space of CRM, Direct Marketing and B2B marketing. More recently he has spent the past few years driving larger organization agendas such as digital expertise, thought leadership, integration, new business acquisitions winning accounts such as Bata, Adidas, HCL Healthcare, Logitech, UC Browser.

    Ogilvy Group North president and branch head Kapil Arora, “OgilvyOne Delhi is a young, spunky and inspiring place to be at. And I’m glad we have a leader of Sidharth’s experience, talent and drive to harness that energy, toward creating class leading work that works, for our clients. Together with Sidharth and creative lead Abhishek Gupta’s partnership, expect a lot more action from this part of the country.”

    With 14 years work experience behind him at agencies such as McCann, Timesjobs, Indian Express, Cheil and Tyroo: Quasar, Shukla is well poised to enhance OgilvyOne’s already existing strengths in the Northern part of its India network.

    Shukla asserted, “Like a kid going on his first date! I am truly looking forward to working with OgilvyOne, given the credentials it holds but also the challenges it presents. Most agencies face the same issues for the most part, and while it has barely been a week at OgilvyOne, I have observed that the people, system and culture are primed to take these challenges head on – it will be loads of fun to lead that. My objective is to create a winning culture and get people to have fun. If that is in place, everything else takes care of itself.”