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Tag: Mr Yatra

  • Yatra.com launches sequel of ad campaign with Salman Khan

    MUMBAI: Yatra.com, an online travel portal, has announced the launch of its TV campaign bringing back Salman Khan as Mr Yatra.

    The campaign emphasises on leisure holidays and showcases the best deals that will be available to the consumers this season at Yatra.com.

    An extension to the previous TV campaign, Yatra.com has announced the launch of its new 360 degree marketing campaign. This campaign focuses on deals in holiday packages, another offering from the Yatra.com’s portfolio.

    The multimedia campaign has been conceptualised by McCann.

    Yatra.com head of marketing and strategic relations Pratik Mazumder said, “Yatra.com’s new campaign combines the excitement of a traveler with a delight of a hassle free booking at Yatra.com, offering unmatched deals. Post the success of our last campaign; we wanted to highlight the brand promise of leaving no stone unturned in getting our customers the best holiday deals.”

    McCann GM Ranjeev Vij said, “Post a remarkable success of our first campaign, this time our focus was to build recognition for Yatra.com’s best price offerings and also increase traveller’s likelihood of booking tickets through Yatra.com. In an attempt to overcome brand’s share of voice limitations and create necessary buzz amongst travelers, it was imperative that the campaign conveyed our messaging in the most appropriate manner. We believe the approach we adopted while crafting the campaign was totally in synergy with the brand’s requirements.”

    According to Vij, the new campaign presents Khan as “cool”, “in-control” and a forceful “Yatra.com man” where his motive is to get the best price for his customers. “Having done it for ticketing, now Salman is out to commit the best holiday packages to Yatra.com customers in yet another humorous commercial,” he added.

    The campaign will be promoted through print, online, e-marketing and mailers.

  • Salman Khan gets 5% stake in Yatra.com

    Salman Khan gets 5% stake in Yatra.com

    MUMBAI: Bollywood actor Salman Khan will hold around five per cent stake in travel portal Yatra.com.

    He has been signed in by the portal to play the role of Mr. Yatra as it brand ambassador. Khan will be the face of Yatra.com’s new marketing campaign in India and the US.

    Additionally Yatra.com will make it possible to contribute a token amount to Khan‘s NGO Being Human every time a transaction takes place on their website. The company will also sell Being Human merchandise on its website who’s sale will be contributed to the NGO.

    This association is part of the portal’s strategy to strengthen its connect with the masses and increase the brand’s recall value in tier II and tier III towns.

    Yatra.com CEO and co- founder Dhruv Shringi said, “We are delighted to have Salman Khan as part of the Yatra family both as a brand ambassador and shareholder. We have always wanted expand to newer mass markets and associating with Salman Khan would enable us to do the same.”

    Khan commented, “I am really excited about my association with Yatra.com. This is not a normal brand association, where I am there just for face value. With Yatra, I am also now a shareholder. I have immense confidence on the brand and am hopeful that the association will be beneficial for the both of us.”

    Yatra.com will be launching its new marketing campaign in April.

    Yatra.com is positioned as a brand ‘Creating Happy Travellers’ in the market and provides information, pricing, availability, and booking facility for domestic and international air travel, railway reservation, hotel bookings, holiday packages, buses, and car rentals. We offer a host of travel services designed to make business and leisure travel easier.

    Other investors in Yatra.com include Promod Haque‘s Silicon Valley-based Norwest Venture Partners (NVP), Reliance Anil Dhirubhai Ambani Group‘s Reliance Capital, Raghav Bahl-promoted Network 18, and Intel Capital, the strategic investment arm of Intel.