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Tag: Mr. Venkatesh Roddam

  • Reliance MediaWorks completes another collaboration with YRF with ‘Gunday’

    Reliance MediaWorks completes another collaboration with YRF with ‘Gunday’

    MUMBAI: Reliance MediaWorks today announced its successful collaboration with Yash Raj Films for their recently released blockbuster Gunday. The media and techno-creative solutions provider was behind the recreation of the fiery 70’s of Kolkata – in all its glory and has crafted more than 500 VFX shots for the film.

     

    The train chase sequence is one of the most complex and difficult sequences in the film. This sequence alone has 160 VFX shots. The RMW team took extreme close-ups, close-ups of wheels braking, squealing etc. to make the effects look real. This sequence is a crucial one, setting the tone for the film with its thugs, stark landscape and acts of heroism.

     

    Another difficult sequence is the blast in the mines, where the entire hill had to be created through VFX. The Reliance MediaWorks team worked in tandem with the film’s unit and the VFX work progressed simultaneously with the shoot, so the turnaround time was less, efficiency was higher and the consistency in the integration of the VFX was greater.

     

    Ali Abbas Zafar, Director, Gunday said, “Gunday involved the creation of a rustic old world charm set in the bustling city of Kolkata. It thus involved immense creative visualization. It was a good experience working with the VFX team at Reliance MediaWorks.“

     

    Aashish Singh, VP –Production, YRF said, “This project involved complex VFX and creative craftsmanship with a short delivery period. We chose Reliance MediaWorks because it could handle those complexities and still deliver exceptional control and quality.”

     

    Mr. Venkatesh Roddam, CEO Reliance MediaWorks said “At Reliance MediaWorks, we strive constantly to raise the bar and endeavor to provide a realistic experience to the audience.”

     

    Naveen Paul, Creative Head, Reliance MediaWorks said, “The scope of work for Gunday involved the creation of a whole era and provided an opportunity for us to showcase our diverse skills. Working closely with Ali Abbas Zafar ensured delivery of exactly what the Yash Raj Films team was looking for.”

  • Big Cinemas launches a multiplex in Ajmer, Rajasthan

    Big Cinemas launches a multiplex in Ajmer, Rajasthan

    MUMBAI: BIG Cinemas continues with its expansion plans with carefully chosen revenue centers and launches yet another property in Ajmer, Rajasthan in association with Ansal A.P.I. The Big Cinemas Multiplex is located at the Ansal Courtyard Mall.  The Big Cinemas, multiplex in Ajmer is Reliance MediaWorks 98th multiplex in India, and 7th in Rajasthan.  The new Big Cinemas multiplex provides a perfect venue for the inaugural run of new movie releases in Ajmer.

    The new Big Cinemas multiplex will enhance the cinema viewing experience in Ajmer. This cinema is equipped with 2K projection system and Digital Dolby sound, along with 3D screen capabilities for both the screens. Spread across an area of approximately 9,000 sqft the new Big Cinemas multiplex has 2 screens and luxurious seating arrangements. A visit to the new Big Cinema will also be a gastronomic experience as you can choose from an array of fresh burgers, sandwiches and wraps.

    Speaking on the occasion Mr. Venkatesh Roddam, CEO Reliance MediaWorks said, “”We’re looking forward to providing the people of Ajmer a truly state-of-the-art multiplex and a fantastic new amenity that’s fitting for this excellent location.  At Big Cinemas our clients will have the best cinema experience and a great choice of movies close by.  The North West is proving to be a key area for Reliance MediaWorks and we’re very pleased that Ajmer is welcoming us and taking its place as a significant part of our national business.”

    Commenting on the launch, Mr. Ashish Saksena COO Big Cinemas said, “We want to ensure that Ajmer is at the forefront of cutting edge cinema entertainment and our investment in the city highlights our commitment and dedication to creating the ultimate entertainment experience for everyone in the area. “

    The two-screen multiplex will offer patrons the luxurious ‘Big Cinemas’ experience. Big Cinemas looks to set the bar for delivering the premium cinema-going experience to the people of Ajmer.

    At Big Cinemas ‘You Matter’, our mission is to deliver an unforgettable entertainment experiences, and we look forward to presenting the world’s biggest blockbusters in the world’s most immersive cinematic format to the people of Ajmer. Mr. Saksena added.

     

  • Big Cinemas launch a multiplex in Kundli Haryana

    Big Cinemas launch a multiplex in Kundli Haryana

    MUMBAI: Pushing up the cadence of its expansion plans, Reliance MediaWorks is all set to launch a Big Cinemas, multiplex in Kundli Haryana. Conveniently located at Ansal Highway Plaza Mall one of the most happening and widely popular places in the city. Big Cinemas multiplex in Kundli is Reliance MediaWorks 96th multiplex in India, 3rd in Haryana and 32ndin Northern India. The multiplex will be inaugurated by Shri. Mr. Chandra Shekhar, IAS (Deputy Commissioner, Sonipat) and Mr. Pranav Ansal, Vice Chairman Ansal API.

    The new Big Cinemas multiplex will enhance the cinema viewing experience in Kundli. This cinema is equipped with 2K projection system and is equipped with a 3D screen and fully digital sound. Spread across an area of approximately 28000 sqft the new Big Cinemas multiplex has 3 screens and a seating capacity of approximately 666 people. The opening of the multiplex coincides with the most eagerly awaited film of the year Dhoom 3 which will be screened at the theatre.

    Speaking on the occasion Mr. Venkatesh Roddam, CEO Reliance MediaWorks said, “Big Cinemas have consistently delivered a differentiated entertainment experience that has not only delighted our guests but offered us a competitive edge that has strengthened our business. Throughout the network, of Big Cinemas the quality of film theaters and services is constantly being improved notably through the development of digital projection to offer both higher projection quality and a greater diversity of films. We look forward to introducing audiences to a movie-going experience unlike anything they’ve experienced before.”

    Commenting on the launch, Mr. Ashish Saksena COO Big Cinemas said, “We are reinforcing our presence in North India with the expansion of our cinemas business and are extremely happy to extend the reach of our most vibrant brand, Big Cinemas to the residents of Kundli. We are confident that our new multiplex would receive a warm welcome from the discerning audience in the city because of the unparalleled movie experience and extremely enjoyable ambience that Big Cinemas offers.”

  • Reliance MediaWorks partner with Dharma Productions

    Reliance MediaWorks partner with Dharma Productions

    MUMBAI: In yet another triumph of great visual post production work Reliance MediaWorks has delivered a whopping 750 plus VFX shots for Gori Tere Pyar Mein. Reliance MediaWorks have partnered with Dharma Productions to offer a complete range of post-production services like VFX, Digital Intermediate and Color Grading for Dharma productions latest offering.

    Reliance MediaWorks has a great working relationship with Dharma Productions, built over the years and brings that knowledge and learning to the project. The Reliance MediaWorks team worked closely with the Gori Tere Pyar Mein crew throughout filming, instead of coming in at the tail end of the production. This put Reliance MediaWorks in a position to help shape the overall look and aesthetics of the film.

    The goal with the VFX for the film was to be photoreal and keep the audience guessing about implementation. The film is set in a small village in Gujarat; Reliance MediaWorks (RMW) brought out the rural area and gave it a more rustic look through VFX.

    Mr. Venkatesh Roddam, CEO Reliance MediaWorks said, “As Gori Tere Pyar Mein’ is an easy-going romantic movie and not a VFX based movie, most of the VFX in the film is invisible. However, the elements that have been created as part of the VFX for the film play an essential role in the plot of the film, thereby making the task of handling the VFX that much more challenging creatively, and significant to the film. The movie is targeted at the youth with a lot of comic inputs, we preferred to keep the color scheme vibrant, yet signifying warmth and romance and switch the looks and textures as per the varying locations.

    There is a bridge in the film that forms a crucial element in the story. The same has been created through VFX in post-production, ditto for the river that flows beneath the bridge. The bridge was a modeled and textured computer generated representation of a real bridge. The models built had to be highly detailed because a large number of close-up shots were to be done on the bridge. For the river, various shots of a lake were taken, which were then given depth and magnitude using the VFX technology.

    Commenting on the same Punit Malhotra Director Gori tere Pyar Mein said, “For a film like Gori Tere Pyaar Mein, no one is really aware of the VFX work. Neither does the storyline indicate, nor is that highlighted in the communication. Thereby the transition of the VFX into the frames had to be seamless and almost invisible and non-intrusive for the viewer. That is precisely the reason why we chose to partner with Team RMW.

    One challenge was the set extension (the bridge and the river), since they appear in some scenes shot without cranes or tripods to stabilize the camera. Both the set extensions are very crucial to the film. It was essential that viewers believe that the same were real. It was also necessary to manipulate the physical environment to reflect the mood of the film. Since RMW was also the DI house for the project these types of color adjustments went very smoothly between the VFX and DI departments.

    Gori Tere Pyar Mein is directed by Punit Malhotra. The movie stars Imran Khan and Kareena Kapoor in lead roles, and is produced by Dharma Productions.