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Tag: Mr. Sunil Kumaran

  • Big magic beefs up its weekday prime time programming with kis din mera viyah hovega

    Big magic beefs up its weekday prime time programming with kis din mera viyah hovega

    MUMBAI: BIG MAGIC, the flagship general entertainment channel from the Reliance Broadcast Network, is on an aggressive spree to intensify the content and programming lineup on the channel. Targeted at the 15- to 35-year-old SEC ABC females and males across Hindi-speaking markets, the adaptation of a popular Pakistani sitcom of the same name – Kis Din Mera Viyah Hovega promises to enthrall today’s progressive audiences. Produced under the banner of BIG Production, this witty sitcom is all set to premiere on BIG MAGIC on Monday, 25th November at 9.30pm.

    Kis Din Mera Viyah Hovega is a situational comedy and comprises of an eclectic mix of unusual characters, a captivating storyline and rib-tickling humour. All set to add more laughter and entertainment to the lives of Indian viewers, this refreshing new offering showcases the lives of the members of the Choudhary household and their biggest fixation – marriage. All the members of the family are desperate to get married but owing to their amusing obsessions and a juxtaposition of circumstances they all land up in a hilarious mismatch. Amidst all the confusion of finding a suitable match and getting married, one question which lingers on every character’s mind is- kis din mera viyah hovega!

    This character driven sitcom enjoyed immense popularity in Pakistan with 3 successful seasons. Mr. Sunil Kumaran, Business Head, Big Magic states, “With Big Magic expanding its footprint across HSMs, it is our constant endeavor to bring forth a variety of fresh and intriguing content to the viewers with every new offering. Close on the heels of our previous adaptation Nadaniyaan, we are certain that this family entertainer Kis Din Mera Viyah Hovega will attract more viewers to the channel and be a great value proposition to consumers and advertisers alike.”

    Comedy being the genre that resonates well with audience across age groups, the channel acquired the rights of the sitcom Kis Din Mera Viyah Hovega after in-depth research and has adapted the same accordingly for the Indian masses. Big Magic has grown within a very short period of time to become a favorite among a larger audience beyond central India (which it was initially catering to). With its footprint expanding across HSMs, the new shows are aimed at a larger cross-section of audiences. With a larger viewer base to entertain, the channel is ensuring its programming is tailored to suit relevant entertainment penchants.

  • Parle-G comes on board Reliance broadcast networks big junior star

    Parle-G comes on board Reliance broadcast networks big junior star

    MUMBAI: Parle-G has come on board as presenting sponsors for BIG Junior Star, a unique property that showcases the best young talent, across the core Hindi markets of Uttar Pradesh, Bihar and Jharkhand. To be aired as a show on BIG MAGIC and amplified across BIG MAGIC Bihar & Jharkhand and radio network 92.7 BIG FM, this talent encouragement platform is targeted at young children between the ages of 8-15 years and has no caveats for the talent that the children wish to showcase. The show will be created into a 40 episode special which will air each Friday, Saturday and Sunday. The campaign kicking off this October will culminate in March 2014. It has been Parle G’s endeavor to encourage curiosity and overall development in children, in fact their recent campaign Roko Mat Toko Mat stands testimony, add to this tier II markets have been earmarked as key markets. On the other hand BIG MAGIC’s property idea of a kids talent hunt not limiting formats of entry, its expansive network and focusing on the tier II markets – the synergies made for an excellent partnership.

    This first ever unique children’s talent reality show, will also feature child celebrities promoting the show through special appearances. Radio spots will share special tips for kids’ holistic growth, featuring experts interacting with listeners. An extension of the property also sees the Curious Kid contest, where during the on ground programs kids will be encouraged to ask curious questions and the most curious ones win prizes.

    Mr. Pravin Kulkarnii, GM-Marketing, Parle Products said, “We are glad to be associated with one of Reliance Group’s popular channel, BIG Magic. With the channel now being aired across all major cities in India and becoming popular amongst its target audience, we are certain that our association with their upcoming show, BIG Junior Star will help us take forward the brand ideology of Parle G.”

    Mr. Mayank Shah, Group Product Manager, Parle Products commented, “With our alliance with BIG Junior Star we are looking forward to elevate the ideology of our campaign Roko Mat, Toko Mat and strengthen our connection with the newer generation of parents and children. This platform will help us focus in bringing out natural curiosity in kids, encourage their desire to try new things, experiment and learn from their mistakes. We want them to realize that they can learn everywhere and from everything and that school is beyond just books and classrooms.”

    Mr. Sunil Kumaran, Business Head – BIG MAGIC, said, “BIG Junior Star is our latest property which aims at encouraging talent amongst kids, in markets beyond the metros. We are happy to have Parle-G as our presenting sponsor for this initiative. With an interactive format and a diverse platform of categories, we are confident that BIG Junior Star will garner mass appeal, engaging excellently with our target audience – kids.”

    BIG Junior Star will see an extensive multi-media marketing push across the platforms of television, radio, digital, outdoor, on ground – through school and residential welfare association contact programs and road shows. BIG Junior Star will go on air from January, 2014 on BIG MAGIC AND BIG MAGIC BIHAR JHARKHAND

  • Enjoy a devotional start to the day with big magic Bihar & Jharkhand

    Enjoy a devotional start to the day with big magic Bihar & Jharkhand

    MUMBAI: In Indian culture and diaspora where over 30,000 Gods co-exist, all good things begin with acknowledging the presence of this supreme power and reiterating an unwavering faith in His guidance. Moreover, in the Hindi Heartland, spirituality and devotion hold a special place in the hearts of adults and children alike.Celebrating this culture, BIG MAGIC Bihar and Jharkhand now ensures that viewers have a great start to their day by tuning in to the channel! With 5 new shows marking an exciting revamp of the morning slot, viewers can now enjoy devotional programming on their favorite channel with content ranging from devotional songs, musical recitals of Holy Scriptures, astrology, pilgrimage and mythology starting 30th September, 2013!

    The greatest and holiest of Hindu scriptures emphasizes the importance of Bhakti towards God. Viewers can start their day with Bhagwad at 6am where verses from the Holy Scripture will be presented as musical recitals. Viewers can then shop for spiritual products in the Teleshopping slot at 7am. Hindus have immense belief in astrology – to gain a scientific explanation to the ancient science of prediction, viewers can tune in to Grehnakshatra Aur Aap at 8am.

    Renownedastrological scholars Reena Kapoor and Astro Pandit Ramesh Bhojraj Dwivedi educate viewers about the calculations of the Planetary Movements that affects our life. Thereafter, viewers can enjoy devotional songs in Bhakti Sagar at 8.30am. India’s rich mythological past comes alive with numerous places of religious importance in Bihar and Jharkhand. Tour these mystic marvels with Yatra Express at 9.30am. The devotional band ends with the wonderful story of one of the favourite Hindu Gods – Lord Krishna. Catch the mythological story of the 8th avatar of Lord Vishnu in Jai Shri Krishna starting 10am.

    Commenting on the renewed programming, Mr. Sunil Kumaran, Business Head, Big Magic Bihar and Jharkhand said, “Big Magic Bihar and Jharkhand has been the No.1 channel in the region and we seek to consolidate our position by introducing brand new programming in the morning slot. We are confident viewers will enjoy their devotional mornings with us.”