ITV

Tag: Mr. Lavneesh Gupta

  • Season 2 of CEO on the Drive on Bloomberg TV India

    Season 2 of CEO on the Drive on Bloomberg TV India

    MUMBAI: After profiling iconic leaders from the automobile industry in season one, Bloomberg TV India is back with the second season of “CEO on the Drive”

     

    India has one of the best production facilities for global auto giants. With its projected contribution to the GDP slated to reach 10 – 11% by 2016, the Indian automobile industry is on the fast lane to growth. Bloomberg TV India along with Autocar India editor Hormazd Sorabjee will take its viewers on an ultimate drive with the heads of some of India’s top passenger vehicle companies. The journey will enable the viewers to understand the challenges faced by the Indian automobile industry and their future strategies.

     

    Bloomberg TV COO Lavneesh Gupta said “At Bloomberg TV India, we understand the pulse of our viewers and our efforts have been focused to provide them with niche business content across industry verticals. With “CEO ON THE DRIVE” we want to look at the larger issues around the auto sector and the company’s plans for new products & strategies for future growth. The show promises to be the final word on the auto industry’s exponential growth and traces this transformation through the eyes of some of the leading CEO’s in the automobile industry.”

     

    The first edition was highly successful with industry stalwart like Tata Motors former MD Karl Slym, BMW Group India President  Philipp Von Sahr, Ford India MD and President  Joginder Singh ,Maruti Suzuki India MD and CEO Kenichi Ayukawa, Toyota Kirloskar Motor Toyota MD and  CEO  Hiroshi Nakagawa, and Mercedes Benz India MD and CEO Eberhard Kern, amongst others. They shared their views on the challenges faced by the industry, opportunities and their individual strategies to beat the downswing of the auto industry.

     

    The all new season is going to be turbo – charged with the CEO’s of India’s biggest auto companies sharing their game-plan to overcome the current scenario and what to expect from automobile industry over the coming months.

     

    Starting last week of July, ‘CEO on the Drive’ will telecast exclusively on BloombergTV india.

  • Medimix is presenting sponsor for Har Mushkil Ka Hal -Akbar Birbal

    Medimix is presenting sponsor for Har Mushkil Ka Hal -Akbar Birbal

    MUMBAI: Medimix Face Wash has come on board as presenting sponsor for India’s first Historical Comedy – HarMushkilKa Hal Akbar Birbalon Big Magic. Akbar Birbal stories have a timeless appeal across generations and this latest addition to the programming assortment of the Channel supported with a high decibel multi-media campaign synergises excellently with Medimix Face Wash’s endeavor to further brand reach.

     
    The popularity of the show and its potential to work excellently with Indian audiences, its novel format of presentation, the extensive reach of the campaign across the Hindi speaking belt, the multiple formats engaged for the campaign – across television, radio, outdoor, cinemas, on ground, social media and more, and most importantly the reach of the Channel, to the even the LC1 markets through its availability on DD Free Dish, and the audience overlap, made it the perfect platform to ride on creating the partnership.

    Mr. Lavneesh Gupta, COO, Television Business, Reliance Broadcast Network said in a statement, “The holistic media campaign for the show HarMushkilKa Hal Akbar Birbal provides for an excellent opportunity for brands looking for widespread depth in reach across multiple touch points. With both brand objectives in congruence, it just makes for the perfect partnership. It continues to remain our endeavor to offer audiences with superlative entertainment and marketers with properties that they can ride on to meet their business objectives.”

    Speaking on the partnership, Mr. Anish Rajan who is heading the marketing function in Cholayil Pvt Ltd said “Akbar Birbal requires no introduction and we are confident about the comedy entertainment quotient it will offer. With the 360 multi-media marketing plan that has been introduced to promote this high impact property across HSMs, we are assured of an excellent platform to amplify our brand promise as India’s most trustedAyurvedic personal care brand.”

    BIG MAGIC is available across key DTH players ranging Airtel, Videocon, DD Free Dish, Dish TV, Reliance Digital TV along with Hathway, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL amongst others.