Tag: Mr. Ashish Bagga

  • Aaj Tak touches highest ever News Channel Reach in Counting Week at 60 Mln (CS 15+)

    Aaj Tak touches highest ever News Channel Reach in Counting Week at 60 Mln (CS 15+)

    MUMBAI: Aaj Tak continued with its glorious streak of retaining the status of the No. 1 News Channel in India with a clear leadership on 16th May, the counting day, the counting week and the entire election season. Election week GVTs stood at 526676, translating into a mkt share of 21% (20.7%) within Hindi news channels with the no.2 trailing at 19% (19.1). For comparison, (All India, CS 15+, Avrg TVT 000s) – Aaj Tak is 19 times of Times Now and over 6 times the total Eng News genre put together.

     

    In what was the most keenly followed Election, Hindi News genre attained the highest ever absolute reach of over 104 million, with an absolute share of 6.8% viewership.

    Commenting on the performance, Mr. Ashish Bagga, Group CEO, India Today, said, “The stride that Aaj Tak has been making is the result of a focused approach towards our viewers. The maximum reporters on the  ground, the most innovative use of technology in the form of holograms and teleportation, maximum LIVE sources, a never before build up, focus on grand visuals through the use of drones and obviously the definitive edge of trust in the Aajtak brand made us the preferred choice. We are sure the brand will keep upping the ante and raise the bar like it has always done.”

     

  • AajTak bags the Best News Channel Award at the ITA Awards, 13th year in a row

    AajTak bags the Best News Channel Award at the ITA Awards, 13th year in a row

    MUMBAI: The undisputed leader in News Television, AajTak won the Best Hindi News Channel Award at the Indian Television Academy Awards 2013. This is the 13th year in a row that the channel has won the top honour at the prestigious ceremony.

    Commenting on the milestone, Mr.AroonPurie, Chairman and Editor in Chief, India Today Group said, “I congratulate the entire team of AajTak on winning the ITA, 13 years in a row. I’m glad not just for the leadership position enjoyed by AajTak but also the trust that our viewers place on us. The award highlights the team???s unwavering commitment towards unbiased journalism without fear or favor and the fact that Aajtak is untiringly living upto its promise of being SabseTez”

    Mr. Ashish Bagga, Group CEO India today Group added, The award is symbolic of the nation’s unshakeable faith in the Aajtak team. The channel’s coverage on issues ranging from the cloudburst in Uttarakhand, the Delhi Gang Rape verdict, elections programming and lately, the Cyclone Phailin hitting our country- has been exceptional. We are delighted by the ITA’s recognition of these efforts”. Known for its viewer friendly style of presentation and unmatched credibility, the channel continues to raise the bar in news delivery. The channel has been setting the news agenda for the country since its inception becoming the most preferred platform for 13 years in a row. According to the Indian Readership Survey (Q412 Individual, CS, All India) – AajTak leads the ranking in the News space with an impressive reach of 65.7 Mn, which is more than 6 times reach of its nearest competitor with a meagre 10.7 Mn. The story is no different in the ratings as per TAM, where AajTak holds the leadership position among Hindi News Channels with an average market share of 19.0% (TAM, All India, CS 15+, Wk 1-41 2013) with a consistently substantive margin over the other players.

    While AajTak took home the laurels in the Hindi News space, Headlines Today, the English News sister channel from the TV Today Network won Awards for Best anchor-Rahul Kanwal for Centre Stage, Best film and music based show- Shyaam talkies and Best documentary-Ballot Trail karnataka.