ITV

Tag: Mr. Akash Chawla

  • &pictures calls the Twitterati

    &pictures calls the Twitterati

    MUMBAI: This June, &pictures, India’s first interactive television movie channel, known to air path-breaking content and bringing viewers closer to their favourite stars, is taking a step further by releasing Aamir Khan’s first unreleased movie on television. The actor known to be a perfectionist in every aspect is all set to showcase his only unreleased film on Sunday, June 8, 2014 at 8:00pm.

    &pictures is a reflection of the subtle evolution of movies and movie viewing experience in India, and its positioning revolves around two keywords- interactivity and engagement. Staying true to its positioning, the channel is engaging with its audiences through Twitter. Fans will get a chance to post tweets using specially created hashtags for the day and interact with Aamir Khan and Karan Johar. &pictures along with Twitter will also set up a ‘Vine Mirror’. The ‘Vine Mirror’ will help take a video with the help of just one push button which will then be uploaded on Vine from time to time while at the studio

    On this occasion Mr. Akash Chawla, ZEEL Marketing Head, National Channels, said, “We at &pictures always look for interesting innovations and integrations in making sure that we fulfil our promise of bringing our viewers closer to their favourite stars. We have invited fans to ask questions via #AAMIRANDYOU which will allow fans to come up close and interact with Aamir Khan and Karan Johar while watching his unreleased film this Sunday. We are extremely excited and look forward to creating a trend with such campaigns like no one else.”

    Collaborating with &pictures, Rishi Jaitly, India Market Director, Twitter said, “Twitter is the second screen of choice for viewers globally as they can interact with their favourite stars in real time and participate in live and public conversation about their favourite TV shows. During this particular broadcast, movie fans can watch with Aamir Khan and Karan Johar by engaging with them in real-time conversation on Twitter and catch a glimpse of behind the scenes on the sets of &pictures through six second Vine videos shared on Twitter and Vine. We are extremely happy to support &pictures in their initiative to get closer to their audience by delighting them with #OnlyOnTwitter moments .”

     

  • Aamir Khan’s first unreleased movie – Exclusive on &pictures

    Aamir Khan’s first unreleased movie – Exclusive on &pictures

    MUMBAI: Did you know that there is one film of Aamir Khan, which he says is the closest to his heart, and could not be release in the theatres? Aamir says that this movie unlike others is not fiction but a real life film. This June, &pictures, India’s premium television movie channel, known to be airing path-breaking content and helping viewers come closer to their favourite stars is taking a step further by releasing Aamir Khan’s first unreleased movieon your television screens. The actor known to be a perfectionist in every aspect is all set to showcase his only unreleased film on Sunday, June 8, 2014 at 8:00pm.

    This first unreleased movie of the actor – superstar is not a regular Bollywood run-of-the-mill film. Full of drama, love, dreams, action and tragedy, this movie showcases real content.It is different and engulfs Aamir’s feelings, hard-work and dedication, and includesentertainment in the truest form!

    There are a lot of firsts to this initiative… the channel known for providing ground-breaking interactive content to its viewers will now create a first time record of a LIVE interactive initiative with the only unreleased movie of Aamir Khan. This movie of the suave actor will see the channel giving a chance to select lucky winners across India to watch the film with Mr. Perfectionist. Alsofor the first time ever, the stellar actor Aamir Khan will be taking LIVE Call-in’s and answering questions to his fans during the breaks of the film. He will be interacting with his admirersand will give them a chance to ask him about his experience and talk to him about the movie, his performance and more!

    Commenting on this initiative, Mr. Akash Chawla, ZEEL Marketing Head, National Channels says, “We are very excited to have Aamir Khan on &pictures in the first ever LIVE conversation with audiences. This is truly India’s first ever initiative by any movie channel. Less than a year old, it is a matter of great pride for &pictures to have Aamir Khan on board for this amazing film. I am sure our viewers will love this novel concept.”

    Ruchir Tiwari, Deputy Vice President -Head of Programming, ZEEL – Hindi Movie Channels said,“We are absolutely delighted to be the channel that is spearheading this unique initiative. We constantly strive to carve a niche for &pictures and establish it as an interactive channel through its programming and content.”

    You don’t want to miss an experience that will go down in the history of Indian television, an experience that is revolutionary and radical! Stay tuned-in to &pictures on Sunday, June 8, 8:00pmonwards and pick up your phones to experience the magnitude of the channel’s pioneering yet entertaining initiative!

  • Zee Classic celebrates the life and works of renowned Director Basu Chatterjee

    Zee Classic celebrates the life and works of renowned Director Basu Chatterjee

    MUMBAI: Over the past 100 years, Bollywood has made spectacular contributions to the world of art. Beautiful portrayal of human emotions, innovations in the technical aspects of cinematography, actors and musicians of unparalleled talent – India’s film industry has a lot to be proud of. Keeping the mood alive, Zee Classic, India’s only Hindi movie channel shows films from the classic era of Hindi cinema. The channel has taken a step forward to enthral the movie lovers with a robust line up of evergreen movies and experience the magic of the Golden era of Indian cinema.

    Come March and the channel will screen works of Basu Chatterjee – one of the stalwarts of Hindi Cinema every Saturday from 1st March to 5th April 2014.  Basu da, as he is lovingly referred to, is known for his light comical take on issues revolving around the lives of middle class families.  The repertoire of his ‘middle-of-the-road’ films have catered to Indian sentiments of the time he came from and went on to be timeless classics which is enough to describe the legendary filmmaker.

    The film festival – Khatti Meethi Life includes a line-up of movies such as the comedy drama Pasand Apni Apni, romantic comedy musicals follow with Laakhon Ki Baat, moving on to a funny tale of Four old men Shaukeen, the beautiful love story Baaton Baaton Mein and Chitchor. The festival comes to a close with Piya ka Ghar – a movie about the ups and downs of living in India’s city of dreams and Bollywood’s home – Mumbai.

    Commenting on the channel’s endeavour, Mr. Akash Chawla, ZEEL Marketing Head, National Channels said, “Our film industry has grown manifold from where it started. There are new genres being explored and each artist comes with his/her own set of expertise and innovations.  In the field of arts, looking back to one’s roots is always a great source of inspiration. The themes and plots from the golden era are relevant to this very day. Zee Classic believes that such great works of cinema should not go unnoticed and hence we have recreated that evergreen era for the viewers of today. We have a great lineup of some of the best works of Basu Da for the audience and we look forward to offering many such specials in the coming future.”

    Flashbacks to good things of the past are a favourite for all movie buffs. With Zee Classic bringing you the best of one of Bollywood’s greatest movie-makers – this March is going to be a wonderful throwback. Here’s to Zee Classic standing true to the promise of bringing forth ‘Timeless Movies. Timeless Moments’ and many more movies from that unmatched era!

  • Get your Sunday dose of ‘Hollywood in Hindi’ on & Pictures

    Get your Sunday dose of ‘Hollywood in Hindi’ on & Pictures

    MUMBAI: Naye India KaNaya Channel, launched in mid-2013 offers a new dimension to new Indians who nurtures high aspirations while staying rooted. Breaking the cluttered Hindi cinema space in the country,the channel has discovered unexplored territories by making India’s first crowd-sourced film‘Online Milo Saajana’, during its launch phase. & Pictures has emerged as India’s first Interactive Hindi Movie Channelwhich is all set to strengthen its programming line-up.It has acquired rightsfrom Sony Pictures to air 40 Hollywood films dubbed in Hindi and bringing the Asli Desi flavour with ‘Hollywood Sundays’ at 12:00pm, starting March 2, 2014.

    With an exhaustive movie line-up of famous Hollywood films dubbed in Hindi, & Pictures is all set to bring freshness in movie viewing. This extensivelist of films includes action, action-comedy, rom-coms, horror and animated movies.The month of March will see a mix ofaction and action-comedy which include movies such as Hancock, Karate Kid (1984), The Adventures of Tintin, Resident Evil and Terminator Salvation.

    Commenting on the programming line-up, Mr. Akash Chawla, ZEEL Marketing Head, National Channels says, “& Pictures programming line-up caters to the progressive Indian mind-set rooted with traditions. With ‘Hollywood Sundays’ we are offering our viewers the world class experience of Hollywood movies in their comfort zone of Hindi Cinema. Sunday afternoons are usually family time spent together watching television, hence it was the ideal time to showcase Hollywood Sundays”

    Apart from bringing Hollywood Sundays to its viewers, & Pictures offer a robust programming line-up which includes ‘Pictures @ 8’ and Comedy kaSiyapaa. ‘Pictures @ 8’ will see popular Hindi movies that have been recently released. It will showcase films that have been accepted and admired by the audiences. With the release of Total Siyapaa around the corner, & Pictures – the co-producer of the movie is all set to bring a comedy film festival called ‘Comedy ka Siyapaa’. Thisweek-long movie festival will begin from Monday, March 3, 2014 at 2:00pm and will include a comedy riot of movies such as All the Best, Andaz Apna Apna, Double Dhamaal, Apna Sapna Money Money and DeewaneHuyePaagal.

    Hollywood movies will be promoted on social media through a contest which will invite entries for viewers to send Hindi movie names for the Hollywood movies.Twitter hastag: #hollywoodsundays; SMS: AND<space>movie_name_in_hindi<space>your_name and send to 57575.

    Catch the exciting line-up of movies throughout the week as it offers an all dayfare for everyone in the family. So grab your bowl of popcorn and enjoy fully loaded Hollywood entertainment in ‘aslidesi’ flavour with Hancock airing on Sunday, March 2, 2014 on & Pictures