Tag: MPS

  • Otis India Elevates World’s Tallest Statue – Statue of Unity

    Otis India Elevates World’s Tallest Statue – Statue of Unity

    MUMBAI: Otis India is providing the vertical transport solutions for The Statue of Unity, named the world’s tallest statue standing at a height of 182 meters, spread over 20,000 square meters. The statue will have ten Otis elevators, including the high speed Skyrise™ elevator, which will run at a speed of four meters per second (MPS). Otis is a unit of United Technologies Corp. (NYSE: UTX).

    The massive structure, built by engineering and construction giant, Larsen & Toubro, is dedicated to Sardar Vallabhbhai Patel, India’s first Deputy Prime Minister and leader of independent India. Located in the state of Gujarat, it is erected on the river island called Sadhu Bet, facing the Narmada Dam.

    Shri Narendra Modi, Prime Minister of India laid the statue’s foundation stone in 2013 when he was the Chief Minister of Gujarat. The iron needed for the statue and surrounding structure has been collected from 500,000 Indian farmers who donated their used farming instruments, which led to its name – Statue of Unity.

    “The Statue of Unity, apart from being a symbol of national pride, is definitely a tribute to India’s engineering skills and project management abilities,” said L&T CEO & Managing Director, S N Subrahmanyan. “It is also a monumental triumph of teamwork with significant contributions from our architects, engineers, consultants and, of course, contributors of global repute like Otis. Otis has done a commendable job interfacing with L&T’s technical requirements adhering to the demanding schedule to commission the elevators on time. It has been an outstanding effort by its leadership to mobilize resources and put it all together.”

    “It is an honour and a privilege for Otis to help elevate the Statue of Unity as it makes history,” said Stephane de Montlivault, president Otis Asia Pacific. “This prestigious project, adds to Otis’ long list of iconic structures that count on Otis, like the Statue of Christ the Redeemer (Brazil, Rio de Janeiro), Eiffel Tower (Paris, France), Burj Khalifa (Dubai, U.A.E), Empire State Building (New York, USA) and Petronas Twin Towers (Kuala Lumpur, Malaysia).” 

    “Statue of Unity is the nation’s pride and Otis is excited to be part of this stupendous feat.” said Sebi Joseph, president, Otis India. “We are thankful to L&T for choosing Otis to support this challenging project. Otis and L&T teams worked very closely to meet the challenging deadlines.”

    The project which caters to visitors, has a public plaza overlooking the Narmada river, food stalls, laser-light and sound show, garden, hotel, convention center, amusement park, research centers, museum as well as a memorial and exhibition hall that focuses on the life and contributions of Sardar Vallabhbhai Patel.

  • MPS Food to spend Rs 200 mn towards marketing

    MPS Food to spend Rs 200 mn towards marketing

    BANGALORE: Kolkata-based organic and organic enriched food products’ company MPS Food Products (MPS) has planned to spend Rs 200 million towards marketing of its products this fiscal, starting October 15.


    The ATL activities include print, TVCs’, radio and outdoor. BTL activities include in-store sampling, in-store displays and events around the products.


    MPS products are currently available in the eastern, western, north-eastern and southern parts of India. It has around 200 super stockists, 500 distributors and its products are available at 32000 retail points.


    By the end of this fiscal, MPS intends to increase the counts to 500 super stockists, 1000 distributors and availability of its products across 50000 retail points. The print, television, outdoor and radio communications by the company will be area and language specific across the states that its products are available.


    For television, MPS plans to use GEC channels – Hindi as well as regional. Two TVCs’ created by Madison’s creative arm BMB have been canned and will go on air soon.


    “We will be launching our products in Delhi shortly. We already have our own retail hubs – three in Kolkata, one in Guwahati and one in Bangalore that was opened today. We are planning to take the count to 8 by the end of this fiscal, including one more in Bangalore and one in Mumbai.Based on our expansion plans, we have taken on-board Vertebrand as consultants to help us build the brand across India,” revealed MPS CEO – Marketing Dipankar Sinha while speaking with www.indiantelevision.com.


    Besides opening its retail hub, MPS also launched its new range of mixed masala and tomato ketch-up, mixed veg-pickle and mix fruit jam in new sachet packs at Bangalore today.


    Media buying is done by MPS‘ internal creative agency Eye Vision.

  • News as trivial pursuit

    News as trivial pursuit

    We have been rising to majestic heights in our indignation over the proposed Broadcast Bill. Control us? The mature, responsible, credible Indian media? Curtail our freedom? Nonsense! And then we are outed by the police. A fake ‘sting operation’ by Live India (née Janmat) TV ‘exposed’ Delhi schoolteacher Uma Khurana supplying schoolgirls for prostitution. A lynch mob attacked Uma and the police clapped her in jail. The drama was dutifully recorded by the media. Uma was swiftly sacked. A week later, we hear that she had been framed.

     

    How shocking, said the media, but it’s an exception. We still don’t need your content code, thanks, we know what’s best. Keep your blipping Broadcast Bill away from us.

     

    However, voluntary self-regulation is tricky. Maybe the Press Council of India should be expanded to include TV and radio and given some teeth – dentures would do – to effectively regulate the media. For as a mortified media professional I have to admit that this scam is not an isolated example of the media’s bad behaviour. Our determined move from news as information to news as entertainment has blurred both our vision and the once inviolable line between reality and drama. Now we offer gossip, titillation, trivia and unreal aspirations as news, brushing aside boring issues of social concern, trampling sensitivities, infringing privacy, tossing aside ethics and humanity in our effort to be the hottest honey-trap available.

     

    Media as a trivial pursuit erodes public trust
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    Take some big stories of the recent past: Uma is framed, ex-model Gitanjali is re-discovered as a beggar, athlete Santhi Sounderajan apparently attempts suicide, freed Sanjay Dutt goes to Vaishno Devi, freed Salman Khan goes home, and MPs and journalists continue to pick bones with Ronen Sen’s ‘headless chicken’. Meanwhile, floods claim almost 700 lives and affect millions in Bihar, and displace over 70 lakh in Assam; farmers continue to kill themselves in Maharashtra, Andhra Pradesh, Karnataka and Kerala. We gave them short, customary coverage like brief, dutiful visits to elderly aunts, and returned quickly to our riveting game of trivial pursuits.

     

    Unfortunately, the freedoms we enjoy are for our role in educating and informing our audience, for helping them make informed choices that sustain democracy. Media as a trivial pursuit erodes public trust.

     

    We urgently need self-regulation by a representative body like the Press Council to get back to being a responsible and ethical media
    _____****_____

    And Live India’s scam is not even journalism, it is a criminal act of misrepresentation, using media as a weapon for personal vendetta, fabricating footage to wilfully defame and destroy a victim and incite violence. It doesn’t merit another debate on sting operations, this was not one. It needs to be dealt with as a crime.

     

    But the other examples represent bad journalism. Former model Geetanjali Nagpal is spotted begging in Delhi. Instantly, she is headline news, portrayed as a drug addict. The media rips the last vestige of dignity off the unfortunate woman, invading her privacy, sensationalising, offering details of her private life, presenting speculation as fact. She turns out to be mentally ill, not an addict. We cannot look beyond gossip value, cannot discuss larger issues of mental health, social security or homelessness. (We have an estimated 18 million street kids, plus possibly as many adults as street dwellers, but they aren’t sexy enough.)

     

    Santhi Sounderajan’s attempted suicide is gossip, too. Headlined as ‘Tainted athlete’ or ‘Sex-test failed athlete’ Santhi’s identity as an excellent sportsperson is erased by that of a curiosity of unspecified gender. After her failed gender test robbed her of her silver medal at the Asian Games last year, our media had shown no sensitivity. Even now, we don’t go beyond the curiosity factor to look at the third sex’s lack of rights and opportunities.

     

    Ronen Sen’s fowl story illustrates irresponsible journalism again. Getting your source into trouble for the sake of a delicious quote harms the atmosphere of trust and openness essential for constructive journalism. And then, larger issues of strategic partnership were obfuscated as we lost our head over a chicken. It didn’t help citizens to take informed decisions on the nuclear issue. Such frivolous frenzy reduces democratic decision-making to taking sides based on ignorance and muscle-flexing. Besides, it showed an embarrassing ignorance of English idiom. ‘Running around like a headless chicken’ means thoughtless rushing about; it doesn’t imply you’re a chicken. Like ‘as cool as a cucumber’ doesn’t accuse you of being a cucumber.

     

    Leading you through an exciting maze of trivia and gossip, the media confuses your priorities. So when a lowly constable hugs Sanjay Dutt he is instantly suspended, but no action is initiated against the policemen and politicians accused in the Bombay riots even after 14 years.

     

    We are losing our grip. We urgently need self-regulation by a representative body like the Press Council to get back to being a responsible and ethical media. We cannot protect our own freedoms unless we protect the freedoms and rights of others.

     

    (The Author is Editor, The Little Magazine. She can be reached at sen@littlemag.com)

     

    This article was first published in DNA (Daily News & Analysis) on 11 September 2007.

     

    (The views expressed here are those of the author and Indiantelevision.com need not necessarily subscribe to the same)