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Tag: MPL

  • Mobile Premier League (MPL) signed as principal sponsor of both KKR & TKR

    Mobile Premier League (MPL) signed as principal sponsor of both KKR & TKR

    NEW DELHI: The Knight Riders and Mobile Premier League (MPL), India’s largest esports and mobile gaming platform, announced today that MPL will become the principal sponsor for both the Knight Riders Franchises in IPL & CPL – Kolkata Knight Riders (KKR) and Trinbago Knight Riders (TKR).

    Knight Riders CEO & MD Venky Mysore said, “We are very excited to partner with MPL, which is a vibrant Indian start-up company promoted and run by a group of young and innovative people, in Esports and Gaming, that is bound to grow significantly. Our partnership across KKR in IPL and TKR in CPL, will create new opportunities to socialise and activate our partnership.

    MPL VP, growth and marketing Abhishek Madhavan said, “We are excited to be the principal sponsors for Kolkata Knight Riders. The team has been a household name right from the start and have won the prestigious IPL championship twice. They have some stellar players and the team competes to win, which is what MPL is all about as well, so it is the perfect marriage that will help us take our brand to more users. With Trinbago Knight Riders, one of the strongest teams, having won the CPL Championship three times, as its sister franchise, this association will help us take MPL to the international sports arena.”

    CPL is scheduled to start on 18 August 2020 and conclude on 10 September 2020 in Trinidad, which will feature three-time champions Trinbago Knight Riders (TKR) and five other teams.

    IPL is scheduled to start on 19 September 2020 in UAE and conclude on 10 November 2020, which will feature two-time champions Kolkata Knight Riders (KKR) and seven other teams.

  • MPL appoints Himanshu Raj to head brand communications

    MPL appoints Himanshu Raj to head brand communications

    NEW DELHI: Mobile Premier League (MPL), India's largest esports and mobile gaming platform today announced the appointment of Himanshu Raj as head brand communication. A seasoned MarCom professional, he brings to the table a vast repertoire of experience in driving strategic communications. In his new role, he will be responsible for taking MPL’s reputation and messaging forward through strategic corporate reputation management campaigns, as well as positioning the brand as a thought leader in the booming Indian esports universe.

    In his previous avatars, Raj has been associated with a diverse range of industries such as technology, sports, aviation, retail, FMCG, and hospitality. He has led brand communications for Zeta, Flock, IBM Labs (India/South Asia), as well as managed reputation for brands like Nike, Procam, Speedo, Philips R&D and several other brands that are global leaders in their respective categories. Over the years, he has also been associated with several leading sporting events  including the Karnataka Premier League, Bengaluru Bulls Pro Kabaddi team, elite football league of India, Indian, Rugby India, Mahindra Racing, Aircel chennai open, JK tyres (Motor sports) and many more.

  • Mobile Premier League (MPL) sponsors Ireland Men’s Cricket Team Jerseys

    Mobile Premier League (MPL) sponsors Ireland Men’s Cricket Team Jerseys

    NEW DELHI: With international cricket events coming back to the field, the global cricket community have joined hands to support and promote each other, in a show of unity. Mobile Premier League (MPL), India's largest esports and mobile gaming platform, has partnered with Cricket Ireland and ITW Consulting to sponsor the Irish Men's team jerseys for the upcoming One-Day International Series against England beginning July 30. As an Indian brand supporting the Ireland cricket team, MPL is reinforcing the love for the sport among Indian audiences, and the passion with which they follow international tournaments. Along with Skoda, the joint sponsor of the Irish team’s jerseys, the brand is confident of leveraging its individual reach, along with the goodwill Cricket Ireland enjoys, to create a global cricket empire. 

    MPL co-founder and CEO Sai Srinivas said, “As One-Day International cricket finally returns, we are glad to be a part of its comeback by associating with the Ireland Men’s cricket team when they take on England. MPL stands for unearthing and showcasing talent, which the Ireland team has an abundance of. We look forward to the upcoming three-match series excitedly."

    Cricket Ireland commercial director Dennis Cousins stated, “This deal is a testament to the growing strength and profile of the Cricket Ireland brand globally, and has already attracted two brand associations in MPL and ŠKODA that will add weight to our reputation in the sports market.”

    Furthering MPL’s drive to create a global cricket platform, the platform is also co-presenting sponsor for the broadcast of the ongoing England-West Indies Test Series. MPL is India’s largest esports and mobile gaming platform and is endorsed by Indian Cricket Captain Virat Kohli. The platform recently launched the first Indian-made First Person Shooter game Rogue Heist exclusively and has over 4 crore users.  

  • MPL launches India’s first indigenous shooter game Rogue Heist

    MPL launches India’s first indigenous shooter game Rogue Heist

    MUMBAI: Mobile gaming platform Mobile Premier League (MPL) has partnered with Mumbai-based game developer Lifelike Studios to launch Rogue Heist, India’s first indigenous multi-player online shooter game exclusively on the MPL app, ahead of other platforms. Rogue Heist is developed by Lifelike Studios and backed by Bollywood actor-producer Arbaaz Khan and Time2play Gaming Studios.

    Rogue Heist is one of the first multi-player Esports on the MPL platform and will see users face off against each other, with cash prizes for grabs for each battle and tournament. MPL currently has over 40 games on its platform. The idea behind Rogue Heist is to create a unique experience of a heist, which is intense, engaging, and fun in a truly competitive real-time multi-player environment.

    The game mode on MPL is Rogue Heist- BRAWL – a super-fast, action-packed Esport mode. Each game lasts only seven minutes in which 10 players are pitted against each other to steal the maximum amount of money. Here, the players get the real feel of a heist, yet come out top gainers based on their individual performance. Based on the leaderboard, top players will win cash prizes on MPL, making it a virtual cash heist with real money for takes.

    Mobile Premier League co-founder Shubh Malhotra said: “Rogue Heist is a very exciting and engaging game and we are glad that it is launching exclusively on MPL, even before the Google Play Store. The graphics, gameplay, and the overall experience is top notch and our users are going to have the time of their lives, participating in a virtual cash heist. Lifelike Studios has done a great job optimising the game for our platform and we look forward to working with them to take Esports to all corners of the country.”

    “MPL has been our first choice for collaboration from the beginning. With the opportunity of exclusively launching on MPL (for real money awards), I am happy that we overcame many challenges by deep collaboration between both our teams. The biggest challenge was to reduce the size of the game from 1.5 GB to 450 MB for MPL users while still being able to provide the true Rogue Heist experience. As this is a live game, we plan on providing constant updates to keep MPL users engaged,” said Lifelike Studios CEO Ashish Beuria.

    “Rogue Heist will be a game changer, which is made in India. Our team is really excited and happy to launch the Esports version of Rogue Heist on MPL, as it gives us the opportunity to engage with their massive playerbase and geographical reach all over India and Indonesia, while at the same time providing an exciting, edge-of-the-seat shooting game experience to MPL players,” said Bollywood Actor and Producer Arbaaz Khan.

    About MPL

    Founded in 2018, MPL is India’s largest Mobile Gaming and Esports platform. It has grown to over 40 million registered users and currently has over 40 games, including titles like FreeFire and World Cricket Championship. MPL also has multiple gaming studios and developers as partners to publish their games on its platform. MPL’s app is available on both Android and iOS.

  • Mobile Premier League and Indian Cricket Captain Virat Kohli renew association

    Mobile Premier League and Indian Cricket Captain Virat Kohli renew association

    Bangalore: India’s biggest mobile gaming and skill monetisation platform Mobile Premier League (MPL) and Indian Cricket Captain Virat Kohli have renewed their association for another year. Kohli will continue to represent and endorse the brand across channels.

    MPL had first teamed up with Kohli early in 2019, releasing video campaigns with the charismatic cricketer ahead of and during the Indian Premier League (IPL). Since then, MPL has garnered a registered user base of 32 million and over 5 billion gameplays have been clocked on the platform. Recently, MPL also released a digital video campaign that went viral, where Kohli met and interacted with the top users of the MPL platform for a day in Mumbai.

    With its focus on skill-based gaming and exhaustive cricket game collection across formats like Fantasy, Predictions, virtual games of skill, MPL is glad to continue to have Kohli on board as the Cricketer personifies skill, hard work, and youthful determination.

    “I am happy to announce that I have renewed my association with Mobile Premier League (MPL). In just over a year, I have seen this young Indian startup grow and reach fans across India. I look forward to supporting them in achieving their goal of being the number one gaming company in India," said Virat Kohli, Captain of the Indian Cricket team. Jogesh Lulla, COO, Cornerstone Sports, which manages Mr. Kohli added “MPL is a young company with exceptional leadership and are on track to become the largest e-sports platform. Our partnership thus far has been fantastic and we look forward to helping them grow from strength to strength along with Virat."

    “We are honored and privileged to have Virat continue his association with the MPL family. With his love and support, we have started to march towards our goal of democratising esports and skill monetisation across India. Virat, his persona, and his positivity resonates across our youth, and along with him, we are looking forward to doing our bit to empower the immensely large talent pool in our country,” said Sai Srinivas, Co-Founder and CEO, MPL.

  • Mobile Premier League signs Virat Kohli as brand ambassador

    Mobile Premier League signs Virat Kohli as brand ambassador

    MUMBAI: One of the fastest growing eSports platforms in India, Mobile Premier League (MPL) has signed Indian skipper Virat Kohli as its brand ambassador, Kohli will be seen participating in a series of multi-channel marketing and promotional activities for the brand.

    Commenting on their newly formed partnership, Mobile Premier League CEO and co-founder Sai Srinivas Kiran said, “Virat is an inspiration to many Indians- young and old. His focus and dedication to developing his skills as a sportsperson and the never-say-die attitude he brings to everything that he does, has resonated well with fans around the world and with our brand. MPL believes that everyone can be a winner like Virat, and through our association with him, we hope to make mobile eSports more accessible to people across the country.”

    Kohli said, “eSports brings people together and breaks barriers of age and region, often empowering and encouraging those who play it. I am extremely happy to associate with an exciting young brand like MPL that is making mobile eSports so accessible to Indians across the country.”