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Tag: MPL Sports

  • BCCI & MPL Sports launch new T20I jersey for team India

    BCCI & MPL Sports launch new T20I jersey for team India

    Mumbai: MPL Sports, the official kit sponsor of the Indian Cricket Team, and the Board of Control for Cricket in India (BCCI) today unveiled the official team India jersey for all T20 internationals. Called the One Blue Jersey, it celebrates the indomitable energy and enthusiasm that supporters bring to the game. Most importantly, it pays homage to the legions of fans that span different genders and age groups and transcend geographical borders.

    The jersey is styled with a pattern of equilateral triangles—a universal symbol of the blend of energy, spirit, and power—that celebrates the unswerving support of the fans who have stood behind the team through thick and thin. Combined with the petals found in the BCCI’s insignia, the jersey embodies the loyalty and merit that the game demands. The jersey comes in shades of royal blue for a look befitting the champions of the game.

    The One Blue Jersey will make its debut on the pitch during the upcoming T20 series against Australia on 20 September. It replaces the Billion Cheers Jersey at all T20 international competitions. Players will continue to sport the Billion Cheers jersey at One Day Internationals.

    For Rs 1,999, the jersey will be available for purchase at mplsports.in beginning today, as well as at all major e-commerce and retail outlets. Along with this, over 40 SKUs, including player edition jerseys, training gear, and athleisure wear, will be available.

  • MPL Sports & BCCI add superfans during the Team India T20I jersey launch

    MPL Sports & BCCI add superfans during the Team India T20I jersey launch

    Mumbai: With the World Cup just a little over a month away, there’s a new official Team India T20I Jersey around the corner. The Board of Control for Cricket in India (BCCI) and MPL Sports, the official kit partner, announced a new campaign called “#HarFanKiJersey” ahead of the launch.

    MPL Sports has launched a microsite called Har Fan Ki Jersey (https://harfankijersey.mplsports.in/), where users can upload their stories of what makes them a true blue cricket fan. By doing so, they will have the opportunity to be an integral part of the jersey unveiling. As the stories get populated on the site, a part of the jersey will be uncovered, giving fans a sneak peek into the much-awaited kit for this year.

    The new jersey will replace the Billion Cheers jersey, launched during last year’s World Cup, for all T20 format games.

    Besides getting a first look at the jersey, users can also get a chance to be crowned a “superfan.” Once fans upload their stories, they will get a referral code, which when used by their friends and followers, will earn them points and a spot on a leaderboard. Rewards include discounts. The brand will also run contests on social media, giving users a chance to win match tickets as well as other money-can’t-buy experiences. Participation also guarantees a digital certificate of appreciation from MPL Sports and BCCI. The best superfan stories will be shared on the official MPL Sports social media pages as well.

    The “#HarFanKiJersey” campaign aims to mobilise the billions of fans of the Indian cricket team, and give them a platform to share their passion for the game and the team.

  • MPL Sports unveils all-new sportswear collection

    MPL Sports unveils all-new sportswear collection

    Mumbai: MPL Sports, the official kit sponsor of the Indian Men’s, Women’s, and Under-19 Cricket Team, Thursday unveiled its all-new sportswear collection made for cricket fans.

    This comfortable and affordable range, spanning both performance and lifestyle wear, includes an official stadium jersey, training gear, and graphic tees. The pieces reflect the colours and iconography of the national team and feature exciting adaptations of unmistakable player styles, the brand said in a statement.

    Commenting on the launch, MPL and MPL Sports’ SVP – growth and marketing Abhishek Madhavan said, “Through our partnership with BCCI, our goal is to provide cricket fans with a wide range of affordable, quality merchandise that they can sport to flaunt their pride; this new launch underscores this commitment. In conceptualising the pieces, we took the official Team India jersey and added a modern flair for style and versatility, to give fans more than one way to support the team. This range—which is by far the most comprehensive official assortment in the Team’s history—will appeal to every single cricket fan who wants to rep the Team India colours while expressing their personal style.”

    The new range, along with the Team India retro limited over jersey, can be purchased on the MPL Sports website.

  • MPL Sports becomes official kit sponsor for Indian cricket teams

    MPL Sports becomes official kit sponsor for Indian cricket teams

    NEW DELHI: The Board of Control for Cricket in India (BCCI) has announced its partnership with MPL Sports, the athleisure wear and sports merchandise brand from e-sports platform Mobile Premier League, as the new kit sponsor and official merchandise partner for the Indian cricket team.

    Under the newly-inked the strategic partnership, MPL Sports has entered into a three-year agreement from November 2020 to December 2023. MPL Sports’ association with the BCCI begins with the upcoming India tour of Australia, 2020-21, which will see the Men in Blue sporting the new jerseys.

    The senior men and women and the Under-19 teams are also a part of the deal for the new kits.

    Apart from Team India jerseys, MPL Sports will also sell licensed Team India merchandise. The jerseys and a wide range of team India merchandise will be offered to fans at affordable prices.

    BCCI honorary secretary Jay Shah said: “The partnership leads us to a new frontier for Team India and for sports merchandising in the country. We look forward to working with a young Indian brand like MPL Sports to tap the potential that this sphere holds. This partnership aims at facilitating access to high-quality Indian cricket fan merchandise, including the coveted Indian cricket team jersey for cricket fans not just in the country but globally.”

    BCCI president Sourav Ganguly said: “We are delighted to announce the dawn of a new era for Indian cricket with the appointment of MPL Sports as the kit sponsor for the Indian men’s and women’s national cricket team until 2023. We look forward to MPL Sports adding a new chapter to the team’s kit, and bring official BCCI licensed merchandise within easy and convenient reach for the billion-plus fans who cheer for Team India.”

    MPL and MPL Sports SVP-growth and marketing Abhishek Madhavan said: “India is a market with a billion cricket fans and we see a lot of potential in the underpenetrated merchandise market. Associating with the Indian national cricket team is a matter of huge pride for us and we want every fan in the country to feel the same way and have access to the merchandise they can proudly flaunt.”