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Tag: Mphasis

  • When AI Gets Real Mphasis adds meaning to machine intelligence

    When AI Gets Real Mphasis adds meaning to machine intelligence

    MUMBAI: Artificial Intelligence may be the buzzword of the decade but Mphasis wants to remind the world that without intelligence, it’s just artificial. With its new global campaign, AI Without Intelligence Is Artificial, the Bengaluru-headquartered technology firm is calling out the hype and bringing focus back to context-driven, human-centred innovation.

    The campaign, which marks the global launch of Mphasis NeoIP, redefines what it means to make AI “real” for business. NeoIP is a next-generation platform that combines enterprise knowledge, contextual data, and automation into a continuous, intelligent process helping companies evolve instead of endlessly reinventing themselves.

    The global AI industry may be booming McKinsey estimates that generative AI could add up to 4.4 trillion dollars in annual global productivity yet many companies are still struggling to translate that promise into profit. “In a market flooded with AI-centric solutions, Mphasis asks a critical question, what happens when intelligence is missing from AI?” said Mphasis global chief marketing officer and head of hyperscalers & strategic partnerships Veda Iyer. “True AI must evolve with business needs. AI without context is simply not enough.”

    At the heart of the new campaign is a challenge to stop viewing AI as a shiny new tool and start treating it as a thinking partner. NeoIP does just that, fusing Mphasis’ proprietary solutions with third-party technologies and client systems to create an AI ecosystem that is intelligent by design, secure by default, and scalable by nature. The approach reduces the constant reinvestment typical of traditional digital transformation efforts.

    Set to roll out across digital, social, and experiential platforms, the campaign targets decision-makers across banking, healthcare, insurance, and hi-tech industries. The tone is provocative yet purposeful showing how contextual intelligence, not just code, drives measurable transformation.

    Iyer explained that Mphasis’ approach is rooted in intelligent engineering, where AI doesn’t just automate, it adapts, optimises, and learns. “Our goal is to help businesses build AI systems that think ahead systems that are not static, but evolve continuously to drive long-term success,” she added.

    Through NeoIP, Mphasis is already working with leading financial institutions to modernise infrastructure, enhance security, and future-proof operations. The results echo the core philosophy behind the campaign that AI must be intelligent by design to create real, lasting impact.

    As the world races to embrace automation, Mphasis’ message lands with timely precision: intelligence is the soul of AI without it, all that’s left is an empty buzz.

  • ICC and Mphasis announce digital partnership at the ICC Men’s Cricket World Cup 2023

    ICC and Mphasis announce digital partnership at the ICC Men’s Cricket World Cup 2023

    Mumbai: Mphasis, (BSE: 526299; NSE: MPHASIS), an Information Technology (IT) solutions provider specializing in cloud and cognitive services, has today been named as the digital consulting partner of the International Cricket Council (ICC) Men’s Cricket World Cup 2023. Through the collaboration, ICC will be leveraging Mphasis’ global expertise to deliver enhanced and innovative digital experiences for cricket fans around the world.

    The ICC reaches hundreds of millions of cricket fans through its digital platforms and has a relentless focus on being a fan first. The Men’s Cricket World Cup will place those fans at the center of the action bringing them closer to the game than ever before through experiences on the ICC website and app, adopting technologies such as Virtual Reality (VR) and web3 to reach new audiences. At the heart of the ICC’s digital eco-system is the ICC Family which gives tens of millions of fans direct access to exclusive content and experiences.

    ICC Head of Digital Finn Bradshaw added, “We are delighted to welcome Mphasis to our portfolio of partners at the ICC Men’s Cricket World Cup 2023 in India. Together, we are focused on fans and their digital journey through this World Cup. It’s set to be one of the most followed sporting events with a truly global audience and we look forward to leveraging Mphasis’ experience as we strive to elevate the digital experience for cricket lovers all over.”

    Mphasis chief executive officer, and managing director Nitin Rakesh said: ‘We are incredibly excited to become the Official Digital Consulting Partner of the ICC Men’s Cricket World Cup 2023. This partnership underscores our commitment to the sport but it’s also a statement about our longer-term intent to drive the future of cricket technology. By working closely with the ICC, we will explore what’s possible in the world of sports and technology and look to shape lasting, valuable experiences for cricket enthusiasts worldwide.” 

  • Hathway bags ET Best Tech Brand 2015 award

    Hathway bags ET Best Tech Brand 2015 award

    MUMBAI: Hathway won the Economic Times Best Tech Brand 2015 in telecommunication, technology and media space for its significant contribution in the growth of digital cable television in the country. 

     

    The ET Edge-Best Tech Brands 2015 summit was held in Delhi on 17 December.

     

    Technology brands like HP, Capgemini, IBM, Ricoh, Mphasis and Sify amongst others were part of this summit, which recognised key contributions of organisations in building and upgrading technology to create a robust ecosystem and providing a business edge in their respective industry.

     

    Hathway Cable & Datacom managing director and CEO Jagdish Kumar G Pillai said, “We are extremely proud of this achievement and thank all stakeholders and team Hathway who have contributed towards the growth of Hathway in the digital cable television and broadband space. This recognition from one of leading and most trusted names in media, The Economic Times, is testament to the giant strides that Hathway has taken in the technological transformation of digital cable TV and wired broadband businesses in India and our continuing efforts in empowering our customers to build a better and robust service & brand.”

     

    Hathway featured in the list of top 150 technology brands of India as per the Economic Times & MRSS industry agnostic study to understand what goes into the making of leading tech Brands in the B2B space.

  • Zee Entertainment Enterprises to be a Nifty 50 stock soon

    Zee Entertainment Enterprises to be a Nifty 50 stock soon

    MUMBAI: The Subhash Chandra-owned Zee Entertainment Enteprises Ltd (Zeel) is getting blue blooded once again. The Zeel stock is all set to get included in the 50-share CNX Nifty index, come 19 September 2014. It will be stepping into the spot left vacant by the eviction of the Diageo-controlled United Spirits Ltd (USL).  The latter enjoyed just a six month stay in the CNX Nifty 50 as it had been placed in it in April 2014.

     

    India Index Services & Products Ltd, a NSE-Crisil joint venture that maintains the Nifty index, on 20 August, after market hours released a statement stating the same.

     

    Zeel  jumped to a high of Rs 300 during the early trade on 21 August. It opened 1.7 per cent higher than the previous close of Rs 293, while the stock of USL  was trading under pressure, following news of its being dumped from the Nifty. The stock opened 3 per cent lower at Rs 2,390 and ended 2.1 per cent lower than the close on 20 August 2014.

     

    This is not Zeel’s debut on the CNX Nifty 50 Index. It had an earlier stint which ended in March 2009 when  Axis Bank replaced it.  Another notable point is that while USL  has fallen more than 20 per cent since its inclusion in the Nifty 50 in April 2014, Zeel has risen around 35 per cent in the past one year.

     

    NSE also announced other inclusions and exclusions in the index; Aurobindo Pharma and Motherson Sumi Systems will be included in CNX Nifty 100 replacing Mphasis and Zeel.

     

    There have been changes in the CNX Nifty 200 as well. Companies such as CARE, Castrol India, Muthoot Finance, Edelweiss Financial Services, Kaveri Seeds, Marico among others will replace the likes of Adani Power, CRISIL, Bhushan Steel and Vijaya Bank etc.

     

    A total of 15 companies in the CNX 500 index, two from the FMCG and LIX 15 indices and one each from the CNX Consumption and NI15 indices have been replaced. All the changes will be effective from 19 September 2014.

     

    The CNX Nifty 50 index is reviewed every six months and a six week notice is given to the market before any changes are made to the index set.  As per the guidelines, only 10 per cent of the Nifty stocks (five stocks) can be reshuffled in a calendar year. Two stocks (USL and Tech Mahindra) were already included in the Nifty 50 in April 2014.

     

    In 2010 and 2012, four stocks from the Nifty were replaced while in 2011, two stocks and 2013, three stocks were substituted.

     

    Zeel also has been included in the recently launched CNX Media Index on the NSE and carried the maximum weight of 45.45 per cent in the index that comprises 15 media and entertainment stocks. The methodology for selection of the stock was based on free float market capitalisation.

     

    Click here for details of NSE’s CNX Nifty Index methodology

    Click here for CNX Media Index details

  • CNBC-TV18 launches new campus series ‘Lessons in leadership’

    CNBC-TV18 launches new campus series ‘Lessons in leadership’

    MUMBAI: CNBC TV18 is launching a new youth initiative, ‘Lessons in Leadership’ that will provide young minds and future business leaders an opportunity to meet with the legends of the India Inc.

    The programme, which will travel to the country’s best campuses starting with IIT Mumbai, will see business leaders sharing views and experiences from their stellar business careers on a variety of subjects including leadership, teamwork, career growth and work-life balance.

    CNBC-TV18 head marketing Saket Saurabh said, “As a channel, we have always been focused on engaging with the youth and future business leaders of the country through a variety of properties and events and this is another key initiative in this regard. This series has a unique proposition because while it will be a significant learning event for the students, it shall not be an academic one. The focus is on sharing insights about leadership which are best gained through experience and hold good for a lifetime of business success.”

    The first event of the series, which the channel will air on Saturday at 3.30 pm, will see Tata Sons executive director R Gopalkrishnan and Mphasis former CEO Jerry Rao visiting the IIT Bombay campus to interact with the students.

    Citing his view on leadership Gopalakrishnan said, “Leadership is completely self taught and not inborn. What schools and colleges teach are lessons on things that can be taught which will help one get a job, but what will help progress in the job are lessons that cannot be taught. IQ gets you a job and EQ keeps you progressing in your job.”

    Rao who is executive chairman of value and budget housing corporation added, “There is nothing magical or genetic about leadership, it is clearly a learning skill. Leadership is very situational. A leader in one situation is not necessarily a leader in another situation.” He also added that “Leadership is something that followers confirm. Followers collectively create an aura and charisma for the leader.”