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Tag: MPG Media

  • MPG Media Contacts wins Temasek’s global media biz

    MUMBAI: Investment company Temasek Holdings has consolidated its global media mandate with French communications network Havas Media‘s media agency, MPG Media Contacts.

    The agency currently handles the media duties for Temasek‘s portfolio company in Singapore – DBS Bank and will now handle media planning and buying duties for the company globally.

    The incumbent agency on the global account is OMD.

    The agency‘s experience on DBS business in particular and financial category in general turned the clients in MPG Media Contacts‘ favour.

    Havas Media Singapore CEO Melvin Lim said, “We are elated to be given the opportunity to manage the strategic media services of Temasek Holdings and, by extension, to propagate the success of one of our globally renowned national wealth management organisations. We found a common ground to synergistically contribute to Temasek‘s marketing outreach goals because of the deep-set experience we already have in the financial and business sectors.”

    Temasek was started in 1974 and is based in Singapore. The company is supported by 11 affiliates and offices in Asia and Latin America and owns S$ 198 billion portfolio as of 31 March 2012, concentrated principally in Singapore, Asia and growth markets.

  • France’s BPI aligns APAC media biz with MPG Media Contacts

    MUMBAI: French fragrance company Beaute Prestige International (BPI) has appointed Havas Media agency, MPG Media Contacts, as its regional media AOR.

    The account will be handled out of the agency‘s Singapore office. The incumbent agency on the account is Carat Singapore.

    The mandate includes responsibilities of the offline and online media planning and buying duties for brands under BPI umbrella, including Issey Miyake, Jean Paul Gaultier, Elie Saab and Narciso Rodriguez.

    BPI is based in based in Paris and has regional offices in Miami and Singapore. It was founded in 1990.

    BPI Asia Pacific marketing director Karen Cheong said, “We have chosen MPG because they have a strong experience working with luxury and fragrance brands. Their support network of offices in 18 markets across Asia-Pacific, coordinated out of their regional hub in Singapore closely matches our own regional set-up and will allow us to benefit from both local and regional expertise in media buying.”

    Havas Media Singapore CEO Melvin Lim said, “BPI has an iconic roster of brands and we are happy to be given an opportunity to work on them. Our expertise and success in working with luxury brands was what encouraged the clients to entrust this account to us. The team in Singapore is already working on the media strategy and plans for the brands under the BPI umbrella.”