ITV

Tag: MPG

  • 9X Jalwa looks to hook media agencies with Dubsmash challenge

    9X Jalwa looks to hook media agencies with Dubsmash challenge

    MUMBAI: Not only has the Dubsmash craze hooked stars and the common man alike, but television channels are also now making good use of the in-vogue platform. Hindi music channel 9X Jalwa, which launched a filler show 9X Jalwa Ki Dailoguebaazi in July, is now looking at engaging media agencies by throwing the 9X Jalwa Ki Dailoguebaazi Dubsmash Challenge on them.

     

    What started with getting 9X Jalwa fans and viewers engaged with the competition via social media has now reached media agencies across Mumbai and Delhi.

     

    According to 9X Jalwa vice president marketing Kapil Sharma, around 80 – 120 people from every agency will participate in the competition. “The reason why 9X Jalwa keeps doing these activities is to be on top of the mind of not only our viewers but media agencies as well. The idea is to reach out and connect with the media agencies,” Sharma said.

     

    Besides promoting the challenge across television, digital and social media, the channel has taken this contest on-ground through trade activations across Mumbai and Delhi. “To promote this property and generally to have fun with media agencies, we have rolled out the Dubsmash challenge across several media agencies,” informed Sharma.

     

    Three weeks back the channel opened entries for consumers and after gaining traction on social media, it approached media agencies.

     

    Those participating in the competition include: Starcom, Group M, Lintas, Lodestar, Mediacom, MPG, Madison and ZO. The on-ground activation starts between 1 – 2 pm in the media agencies’ cafeteria, where people come and choose a song or any dialogue of their choice and make the Dubsmash video. Participants can perform individually or in a group and upload their entry. Winners get a chance to win a Bluetooth headphone or other general merchandise and every media agency will have one winner. 

     

    “We have done the activations with these media agencies in the past and have received a good response,” he added.

     

    Since 9X Jalwa Ki Dailoguebaazi Dubsmash Challenges are being held only in media agencies, the channel is carrying the promotional activities in the same sector.

  • Mike Wilson to spearhead new Australia operations for Havas

    Mike Wilson to spearhead new Australia operations for Havas

    MUMBAI: Havas, one of the world’s largest advertising groups, has announced the launch of a new fully-owned media agency in Sydney, to be spearheaded by award winning media personality Mike Wilson.

    Wilson joins the group after nine years with multi service agency Naked, which he co-founded, and nurtured into an award winning hot shop claiming several Cannes Lions and Effie wins. Wilson’s immediate mandate is to manage the Group’s existing pool of blue chip clients, including new wins LG Electronics and Emirates. He has also been tasked with expansion of the Havas Media Group in Australia and launching specialist brands to provide a strong, integrated offering to clients.

    Mike Wilson will work out of the agency’s Sydney office and report into Vishnu Mohan, CEO Asia Pacific Havas Media Group. His appointment is effective from 25 November 2013.

    On his new role as Havas Media group Australia CEO, Wilson said, “The communications landscape has changed beyond recognition over the past decade, particularly with the advent of digital and mobile, yet there has been very limited innovation in the media agency sector. The time is right. Clients demand a 21st century media agency is available to help navigate this confusing landscape. There also needs to be a media agency destination for hungry young media professionals aiming to forge a career which is rewarding and epoch-shaping. With this new way of working Havas Media will be the agency of choice for the ambitious, where they will be supported, nurtured and challenged to be the industry’s very best.”

    Havas Media Group Australia will replicate the simplified global structure designed to channel the group’s digital, data and content teams into the heart of clients’ teams. Earlier this year, Havas announced the restructuring of its global media operations, which saw the creation of Havas Media Group – consisting of just two media brands Havas Media (formally known as MPG) and Arena.

    Commenting on the new operations, Havas Media Group global MD, Dominique Delport said: “Australia is one of the most dynamic and exciting markets in the world and we are committed to replicating the success that our creative agency Havas Worldwide has witnessed under the leadership of Anthony Gregorio, CEO of Havas Worldwide. Mike’s introduction came to us at a pivotal time for our Australian operations. Vishnu Mohan, our Havas Media Group CEO for the region, has known and respected Mike for years and, as the wider restructure at Havas developed, it became essential that we brought in someone who has worked across the specialist disciplines within the industry. Mike’s broad minded and cross disciplined approach to media will be instrumental to our success in this important region.”

  • MPG bags Yebhi.com media mandate

    MUMBAI: Big Show Bazaar-owned online shopping portal Yebhi.com has signed Havas Group‘s flagship media agency MPG to handle their media duties.

    The move is part of the company‘s strategy to accelerate growth and reach and establish a bigger brand footprint. MPG will be the AOR (Agency of Record) and handle the media planning and buying for Yebhi.com.

    Big Show Bazaar CEO Manmohan Agarwal said, “We have never compromised on quality in our products, services and our partners. We did meticulous research and after deliberation finalized on MPG. MPG‘s experience, credentials, and expertise make them the best partners to fulfil our potential and ambitions.”

    Havas Media India and South Asia CEO Anita Nayyar said, “Yebhi.com has been a most promising player in the online space. E-commerce has a great future and they have an interesting portfolio of offerings for the Indian customer. We are excited to work on this account and see it as a long term partnership.”

  • MPG loses Rajagopal, gets Kari on board

    NEW DELHI: Media Planning Group‘s (MPG) outdoor arm, MPG Active has appointed Krishnamurthy Kari as its chief operating officer. Kari was earlier with Aircel as the head of Out-of-Home and activations.

    He has nearly 15 years of experience in the field. At MPG Active Kari will be responsible for acquiring the network business for MPG Active and enhancing the existing roster of MPG network accounts and deliver an integrated solution to the clients‘ needs.

    MPG Active has full service offices in Delhi, Mumbai, Bangalore, Kolkata, Punjab and Hyderabad, with a staff strength of more than 24 professionals. Some of its key clients are Capgemini, Hyundai, Skoda Motors, VLCC, Jabong.com, National Geographic, VIACOM 18, News 24, Cleartrip.com, fashinara.com, Quicker.com, BNP Paribas, Carlsberg, Smile Group, DBS, Fire Luxorand Puri Constructions.

    At MPG, its VP – investments (West) Gautam Rajagopal has quit. MPG CEO Mohit Joshi confirmed both the people movements to indiantelevision.com.

    Rajagopal had joined MPG in May 2011. Before this, he was with Beehive Communications as vice-president, media services for nearly four years.

    Rajagopal has more than 17 years of experience. He has worked with Contract Advertising, Madison, Mediavision and Carat Media Services. In 2003, Rajagopal joined Starcom MediaVest Group as group head, broadcast investment. After two years, he moved to Mudra (Optimum Media Solutions), where he worked for the next two years, before joining Beehive Communications.

    He has worked across various categories of brands such as HDFC Bank, Asian Paints, Parle, Bisleri, P&G, Heinz, Skoda, Bajaj and Cadbury.

  • Soumya Sarkar joins MPG as Sr biz director

    Mumbai: Havas Media’s flagship brand, MPG India, has appointed Soumya Sarkar as senior business director.

    Based in Mumbai, he will report in to MPG – West India executive director Kunal Jamuar.

    In his new role, Sarkar will be responsible for managing the planning function across all brands.

    Sarkar said, “I am delighted to be joining MPG. The agency has diverse and exciting brands in its portfolio across different categories and I see an enormous potential not only in the offering but the highly energised team under Kunal.”

    MPG India MD Mohit Joshi added, “We are pleased to welcome Soumya in the MPG fold. He comes with a solid background in media planning having worked with number of blue chip brands. His presence will be an asset for the Mumbai operations.”

    Sarkar comes in with over 10 years of experience in media planning. His last stint was with MEC where he was working as senior business director and was handling clients like Nivea, Novartis and Cox & Kings. Prior to this he has also worked with Lintas Media Group, Starcom, The Media Edge and Carat.