ITV

Tag: MPEG

  • Sun ready, DTH play becoming hot chase for satellite space

    Sun ready, DTH play becoming hot chase for satellite space

    MUMBAI: Having finalised on Malaysia-based Astro as his 20 per cent equity partner, Sun network chairman and managing director Kalanithi Maran is preparing the ground to launch his direct-to-home (DTH) service. He has decided on Iredeto as the encryption system while the set-top boxes (STBs) will be from Coship Electronics in China and South Africa-based UEC Technologies, a source close to the company says.

    “He is also looking at more STB vendors. Besides the basic box which will be competitively priced, he will have graded STBs. Multiple vendors will ensure supply safety in case of a huge demand for his service,” adds the source.

    Maran will be using MPEG-4 technology that will allow him to compress more TV channels per transponder. While MPEG-2 can pack in around 12 channels, the advanced compression technology will be able to accommodate over 20 channels.

    Maran will have seven Ku-band transponders on Insat-4B, which launches on 10 March, while Prasar Bharati’s free-to-air (FTA) package DD Direct Plus will have five on the same satellite.

    He may consider himself lucky when the launch of Insat-4C satellite failed in July 2006 after the rocket carrying it veered off course and exploded. He had booked six Ku-band transponders (and one more for digital satellite news gathering) on it for Sun Direct’s DTH service.

    By being located on the same satellite, Sun’s subscribers will be able to access DD Direct’s channels without Maran having to separately put them on his transponders.

    Dish TV which was sharing the NSS-6 satellite with DD, will not be hit badly after the migration. Since NSS-6 is at 95 degree East, a minor realignment of antenna will be required for receiving the channels as Insat-4B shall be located at 93.5 degree East. Tata Sky, on the other hand, will have to recarry DD channels on their transponders.

    The DTH play in India is, indeed, turning out to be a hot chase for satellite space. If Tata Sky had to wait for the launch of Insat-4A as rival Dish TV aggressively went on mopping up customers, it is now the turn of Anil Ambani’s Bluemagic and Bharti Telemedia to plead with the Indian Space Research Organisation (Isro) to provide them with Ku-band transponders.

    In the sprint to start DTH before the market gets taken away, Bharti may be the clear loser. Unless, of course, it gets the approval from Isro to be on Measat-3, a foreign satellite launched from the Astro Group.

    “Measat has made their Ku-band transponders available for us and have supplied the data. We are studying it technically and are making an internal evaluation,” says Isro contract management and legal services director SB Iyer.

    The satellite has 49 dbW (decibel Watts) as compared to Insat’s 53. “We have indicated this problem and Measat has said that it would examine it and come up with a solution. Insat-4B has 53 dcW and offers a powerful beam across the country. We will have to ensure quality and also come into an agreement with Measat. Besides, the users will also have to express their interest in the satellite,” says Iyer.

    Measat-3 has 24 Ku-band transponders and has been designed to provide capability for data services and DTH applications in Malaysia, Indonesia and the Indian Subcontinent.

    If no clearance is given to Measat, Bharti will have to wait the longest with Insat-4G launching only by 2008-end. The DTH market could possibly have settled by then with the spoils being distributed among Dish TV, Tata Sky, Sun and Reliance’s Bluemagic.

    Anil Ambani will get a shot at the DTH market after Insat-4CR (replacement) launches in the quarter beginning July this year. Reliance has asked for eight Ku-band transponders and Isro is reserving the remaining four for other users like National Informatics Centre.

  • International Datacasting Corporation wins contract from Shin Broadband for New Asia IPTV service

    International Datacasting Corporation wins contract from Shin Broadband for New Asia IPTV service

    MUMBAI: Shin Broadband Internet in Thailand has awarded a contract for a next generation Internet Protocol TV (IPTV) push video on demand service in Asia to International Datacasting Corporation to provide IDC’s Datacast XD Content Management and Distribution software.

    The contract calls for the initial roll-out phase of the system with options for expansion as the service reaches full deployment.

    Shin Broadband Internet pushes High Definition (HD) movies over the Shin Satellite Ipstar system across Asia to low cost consumer Set-Top-Boxes (STBs) located in user’s homes. IDC’s Datacast XD software will be used to manage the delivery of this content on this network.

    IDC is also responsible for the project management and system integration of the project which also utilizes Irdeto encryption for content security inside the STBs which are manufactured by Homecast of Korea.

    Ipstar is a new satellite network that provides business and residential Internet service throughout the Asia-Pacific region. The total number of satellite user terminals provided by Shin Satellite is currently over 70,000 and growing.

    The new PUSH-VOD service uses excess Ipstar satellite bandwidth when available to push HDTV movies onto the local hard disk drive of the Homecast STB, storing digitized movies for later use. The new PUSH-VOD subscription service ensures that users receive new movies daily and operation of the STB is similar to the way a consumer plays back movies from a PVR/DVR at any time.

    The STB utilizes the most modern MPEG AVC/ H.264 video compression technology available to provide the highest quality video possible along with multi-channel sound. The STB inside of the customer’s house is connected to the TV and to the Shin’s Ipstar terminal.

    Ron Clifton the President and CEO of International Datacasting Corporation said “Shin Satellite is one of the most advanced service providers in Asia and we are delighted that they selected our technology and recognized our skills and experience in integrating IPTV systems of this type.

    Our Datacast XD technology was originally developed to meet the needs of satellite, cable and IPTV customers for a broad range of multimedia file transfer and streaming applications. The inclusion of Datacast XD in a consumer set-top-box has opened new doors for this product line in a rapidly growing market and hopefully this opportunity will be the first of many such consumer applications.”

    Teerayuth Boonchote, Vice President of Ipstar, said that “Shin Satellite and our sister company Shin Broadband Internet are excited by the potential of this new service offering to our Ipstar customers which we will initially roll-out in Thailand. A success in Thailand means we’ll expand the service throught our Asian footprint.

    IDC was chosen because they have demonstrated commitment and performance in terms of their proven Datacast XD content delivery technology which is easily integrated into set-top-boxes and because they have an excellent history of successful systems integration projects.”

  • Kasenna announces IPTV services innovation

    MUMBAI: The Indian arm of IPTV firm Kasenna Incorporated – Kasenna India today announced PortalTV 2.0, a suite of integrated products sporting a user interface and a Web services architecture designed to integrate the Internet and television.

    The “dynamic HTML-based smart client enables service providers to brand, control and differentiate their IPTV service experience and offerings,” a company release claims.

    “PortalTV 2.0 is based on open platforms and systems, enabling service providers to reduce their capital and operating expenditures by incorporating the standard server hardware and operating system of their choice – there are no proprietary integrations to work around,” said Kasenna CEO Kumar Shah.

    The PortalTV 2.0 suite comprises Kasenna LivingRoom 2.0 (IPTV middleware), LivingRoom Smart Client 2.0.1 (IPTV STB client), MediaBase 8.2 (the video delivery platform), vFusion 1.3 (video network management system), and content from ViewNow, a Kasenna company. Together, this suite of products – running on any industry-standard server – enables service providers to deliver an end-to-end system for interactive television, the release states.

    “PortalTV 2.0 has delivered to our telco customers the ability to be the first in offering next-generation MPEG-4 high-definition television,” said Hirendra Gupta, Managing Director and VP – Kasenna India and South East Asia.

    In India as well as throughout Asia, the future of IPTV lies in its ability to make programming come alive with interactive features such as gaming, quizzes or voting, or with the ability of users to click anywhere on the screen to buy or receive more information on a product or service. Kasenna is taking a leadership position in helping service providers roll out feature-rich interactive-TV services today, while providing a platform for marketing new services rapidly as they become available.