Tag: MPA

  • Faceoff over MPA: BCCI rebuffs ICC’s threat of losing ’11 World Cup

    Faceoff over MPA: BCCI rebuffs ICC’s threat of losing ’11 World Cup

    MUMBAI: The ICC proposes, the BCCI disposes. A day after ICC president Percy Sonn warned the Indian cricket board that it “could not continue as one of the joint hosts of the 2011 World Cup” if it refused to play ball, the BCCI gave it a curt rebuff.

    The Board of Control for Cricket in India vice-president Lalit Modi was quoted by Agence France Presse news service as saying: “We are not forced to play ICC events. Only if conditions suit us, we will play. The MPA (ICC’s Members’ Participation Agreement) in its existing form affects BCCI’s commercial interests, gives ICC the right to change agreements unilaterally and affects the players’ interests. The MPA would affect the BCCI and the players’ interests for a period ranging from six to nine months. We are very unhappy with the way the MPA has been drafted.”
    “I think we made it very clear that we will not be able to sign the document in its current form,” BCCI treasurer N Srinivasan told Hindustan Times.

    India, which hosts the ICC’s Champions Trophy from Saturday, won the right to hold the 2011 World Cup jointly with neighbours Pakistan, Sri Lanka and Bangladesh.

    “Six months ago we circulated the MPA for our events from 2007-2015 to our members for comment and over the subsequent months we have had extensive and fruitful negotiations with many of our members that have helped us develop the contents of the agreement to suit our mutual needs. It is thus very disappointing that the BCCI has only recently been able to review the agreement and raise its concerns,” said Mr Sonn.

    “The new MPA is significantly more flexible that the agreements that regulate participation in ICC events through to 2007. In particular, the MPA addresses all areas of concern raised by Indian players ahead of previous ICC events and provides more scope for players and boards to maintain their own interests.
    The ICC has given the BCCI till next Monday (9 October) to notify it of any and all difficulties it has with the MPA.

    About the deadline, BCCI secretary Niranjan Shah told AFP. “We have been given a deadline till Monday to inform the ICC of our objections and we will meet that date. As of now we are not in a position to sign the MPA.”

    That some sort of a compromise will be reached is almost a given considering that without India’s participation the value of the media rights for major ICC events during the eight-year period starting at the end of the ICC Cricket World Cup 2007 would get devalued by as much as 70 per cent.

    “We have been delighted with the interest shown in the next package of rights by broadcasters and media rights agencies from all over the world,” ICC chief executive Malcolm Speed has said.

    That will most certainly be a hollow statement unless the Indian board agrees to come to the party.

  • MPA face-off: ICC reaches out to Indian players

    MPA face-off: ICC reaches out to Indian players

    MUMBAI: The jousting being played out through the media between the ICC and the Indian cricket board shows no signs of any let-up. In a clear attempt to demarcate what it sees as the BCCI’s commercial interests and that of its players, the ICC today explained that the Members’ Participation Agreement (MPA) for ICC events from 2007-2015 will provide greater flexibility for all the players taking part.

    ICC general manager – Cricket, David Richardson, said, “The new MPA will be more flexible for players than previous agreements regulating participation in ICC events.

    “In drafting the player terms that fall within the MPA we have taken on board the views of players, including views expressed from India, to build a framework of agreements that will provide added benefits to players.”

    Richardson’s comments are pertinent if you consider the kind of statements that Indian cricket board officials have been issuing on the subject. The Board of Control for Cricket (BCCI) in India vice-president Lalit Modi was quoted by Agence France Presse news service as saying: “The MPA in its existing form affects BCCI’s commercial interests, gives ICC the right to change agreements unilaterally and affects the players’ interests. The MPA would affect the BCCI and the players’ interests for a period ranging from six to nine months. We are very unhappy with the way the MPA has been drafted.”

    Countering Modi’s line, Richardson says, “Players will be faced with fewer restrictions regarding their own endorsement deals and will have greater control over the use of their own player attributes before, during and after ICC events.

    “The formal and informal discussions that we have had with players and their representatives indicate widespread support for these developments. The new system will have the added benefit of incorporating clearer guidelines and opportunities for all.

    “While the ICC is required to deal directly with the Indian board on player issues, I’ve always enjoyed a good relationship with the Indian captain Rahul Dravid and several of their leading players and, should the BCCI permit, I’d welcome an opportunity to answer any queries they may have.”

    India, which hosts the ICC’s Champions Trophy from Saturday, won the right to hold the 2011 World Cup jointly with neighbours Pakistan, Sri Lanka and Bangladesh.

    The ICC has given the BCCI till next Monday (9 October) to notify it of any and all difficulties it has with the MPA. About the deadline, BCCI secretary Niranjan Shah told AFP. “We have been given a deadline till Monday to inform the ICC of our objections and we will meet that date.”

  • Dish TV pumps up the volume on interactive services, marketing

    Dish TV pumps up the volume on interactive services, marketing

    NEW DELHI: The Indian DTH market is all set to explode with Dish TV going ballistic with services and marketing activities ahead of Tata Sky’s imminent launch.

    Though Dish TV terms it as sheer coincidence that it’s unveiling a host of value-added services and as well as coming out with a media campaign over the last two days, the timing seems to be just correct.

    “We had planned our value added service from before and it’s purely a coincidence that our consumer-awareness campaign, which broke a few days ago in the media, comes ahead of Tata Sky’s proposed launch,” Dish TV CEO Sunil Khanna told Indiantelevision.com today.

    Apart from a 360 degree approach through a media campaign — goodbye to cable problems. Hello Digital! — country’s first DTH platform Dish TV is also set to unveil a host of services from Monday onwards.
    Leading the pack of new initiatives is interactivity, which will come via Zee News.

    The digi-boxes of Dish TV would now allow the unique experience of interactive viewing. Consumers can surf while watching TV for detailed stories, headlines and weather reports.

    How does this work? A subscriber of Dish TV wants to see whether Indian tennis sensation Sania Mirza has won her latest match or not and cannot wait for the sports segments to come in the news bulletin.

    So while a news bulletin is on on Zee News, a few presses of the buttons can take the viewer straight to the sports section for the Sania news story even as the main news bulletin continues.

    “Such interactive facilities will give Dish viewers more convenience, but will also mean the broadcaster’s (Zee News in this case) having to upload more feeds than usual to give the interactivity features a momentum,” Khanna said.

    By the end of next week, Zee News’ interactivity on Dish would be completed for all subscribers, he assures.

    Apart from news, Dish TV is also planning to go interactive with sports, starting with Zee Sports.

    Sports interactivity will involve freezing of shots from a particular angle, getting player details immediately without having to wait for the sports channel providing it and statistics about the game in progress and sports in general.

    The interactivity on Zee Sports will start with the Indian cricket board-recognised tri-nation series involving India, Australia and another country at a neutral ground from mid-September for which Zee has the telecast rights.

    “At this point of time only Zee Sports will go interactive, but we are talking to Sony Entertainment TV India for introducing the features for the ICC Champions Trophy that will air on Max,” Khanna said.

    Dish now has all the sports channel presently available on Indian cable networks, which include ESPN, Star Sports and Ten Sports. It also has some niche sports channels not beaming to cable subscribers.

    Asked which other channels can go interactive, Khanna opined that globally interactivity works best with news and sports programming.

    Next on the list is a dedicated gaming channel for people of all age groups. At any given point of time it will have eight games, which will be updated on a monthly basis.

    Hassle free and simple, PlayJam software would start downloading on set top boxes of subscribers from early next week onwards.

    The whole process will take a few days to be completed for all of the 1.25 million DTH subscribers of Dish.

    According to Dish TV AVP (interactive services) Manish Chawla, three to four games are likely to be added every month with the overall number of games available remaining at eight presently.

    The electronic programming guide had always been available to Dish subscribers, but from next week it will get fully activated with programming details of over 100 channels at one’s fingertips.

    The EPG will store three days’ information, which is likely to help viewers plan their viewing, Chawla explained as proper setting of the EPG will send out alerts before a particular programme starts.

    With Tata Sky (a joint venture between the Tatas and Rupert Murdoch’s Star) also planning to start its services soon, there will be hectic action in the Indian DTH market.

    Hong Kong based Media Partners Asia (MPA) says that India remains the most significant and accessible cable and satellite (C&S) opportunity in the Asia Pacific region.

    India began commercial DTH operations in October 2003 and by December 2004 reported over three million subscribers. MPA said India is poised to become Asia’s leading cable market by 2010, the largest satellite market by 2008 and the most lucrative pay TV market by 2015.