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Tag: Moving Walls

  • Charranjeet Singh Arora joins Moving Walls as business director

    Charranjeet Singh Arora joins Moving Walls as business director

    NEW DELHI: Charranjeet Singh Arora has joined Moving Walls as business director. He moved on from Kinetic Worldwide in the second half of 2020. Arora was associated with the GroupM-owned agency for over three years and was last serving as co-CEO.

    Arora was promoted to GroupM's co-CEO, along with Rachana Lokhande (who resigned a few months age) in 2018, replacing Suresh Balakrishna.

    He joined Kinetic India in 2017 as senior VP and was elevated to the position of co-CEO. Prior to this, he was associated with Dentsu Aegis Network India network for two years and played a key role in the organisation. Before that, he also had stints with IPG, Reliance Broadcast, and Big FM.

  • Moving Walls appoints D Sriram to board of advisory

    Moving Walls appoints D Sriram to board of advisory

    NEW DELHI: Moving Walls has appointed D Sriram, current chairman of Ebiquity China, to its board of advisory to upscale its business transformation and expand its business in north Asia.

    Sriram said, "I've long been a fan of the power of data and programmatic buying and the promise it holds of making advertising relevant and useful to consumers, hence more effective for brands. Moving Walls is a pioneer in this space, identifying and solving the problems as a way of making programmatic out-of-home (OOH) and omnichannel audiences a reality."

    He is an advertising and media veteran with over 30 years in the industry across Asia, having run Starcom Mediavest Group Asia for seven years and spent the latter half of his career in greater China leading Aegis Group China and being an independent consultant over the course of his career. He was also a part of China's cloud-based advertising delivery system eBUS before it was sold to IMD. He later joined Vpon as COO – an ad-network and DSP player in North Asia.

    Managed by a board of industry experts, Moving Walls' patented location-based media measurement platform powers planning and buying tools that help advertisers optimise their media spends on outdoor advertising.

    “Moving Walls has established a global leadership position in delivering outcome-driven marketing campaigns by measuring audiences in the real world and integrating it with the digital world," said Moving Walls founder and CEO Srikanth Ramachandran.

    "I believe that having Sriram’s advisory services will be of tremendous value. Sriram’s wealth of experience with global agencies across multiple markets will also help us strengthen our value proposition to the agencies and large global clients. As we enter north Asia – home to three of the largest top 10 OOH media markets globally – we are pleased to announce the appointment of D Sriram onto our advisory board," he added.

  • Moving Walls And TPS Engage announce global DOOH partnership

    Moving Walls And TPS Engage announce global DOOH partnership

    NEW DELHI: Moving Walls and TPS Engage have entered a global partnership to accelerate the adoption of automated and audience-driven OOH (Out-of-Home) and place-based advertising. 

    As part of the initial deal, Moving Walls Group’s supply-focussed subsidiary, Location Media Xchange (LMX) will enable TPS Engage’s contextual OOH marketplace to provide advertisers with global access to an inventory of more than 30,000 screens across Southeast Asia and India. 

    The outdoor advertising industry has faced the brunt of the population lockdowns put in place to combat the spread of Covid2019. However, it has also forced stakeholders to start adopting data and technology platforms that help link media spends to outcomes, which is standard for online advertising.

    Moving Walls and TPS Engage have both established strong technology platforms to support OOH automation. However, their on-ground presence across different markets has the potential to complement each other. The Moving Walls group has a strong presence in seven markets including Singapore, India, Indonesia, Philippines, Nigeria and the United States while TPS Engage’s offices are spread across New York, Dubai, Seoul and Bucharest.

    Scalable cross-border OOH executions now a reality

    Both Moving Walls and TPS Engage acknowledge that OOH’s unique attributes mean that it cannot be traded just like another digital channel. 

    Moving Walls has recently established independent offerings for both the buy-side and the sell-side stakeholders. To brands and media agencies, they provide cloud-based planning and analytics for all forms of OOH media powered by a multi-sensor location data platform. Meanwhile, LMX works with the asset owners to equip them with inventory management and sales automation tools.

    Meanwhile, TPS Engage has a keen focus on enabling the contextual delivery of creatives on digital screens based on different rule sets in a scalable manner. This technology has attracted the world’s most innovative brands like Samsung, Coca Cola, Uber Eats, and Burger King, among others.

    According to Moving Walls Group CEO Srikanth Ramachandran, “LMX was formed to enable media owners to connect to multiple demand-side partners while remaining in control of inventory allocation and pricing. TPS Engage’s vision of making audience data-driven media buying and creative decisions for OOH possible aligns with our own views. This partnership will enable global brands to have a holistic view of offline audience engagement just how they do it for their online channels. 

    TPS Engage CEO Bogdan Savonea adds, “Our platform already provides access to more than 100,000 contextual content-enabled screens across Europe, North America, and, more recently, in Asia through our office in Seoul, South Korea. As we work with global clients who have a presence across multiple Asian markets, it is only natural that we choose to partner with the largest supply-side technology provider in this region.”

  • Ashutosh Sharma, Nisha Varman to head Moving Walls’ demand business for India, Singapore

    Ashutosh Sharma, Nisha Varman to head Moving Walls’ demand business for India, Singapore

    MUMBAI: Former JCDecaux India sales director Ashutosh Sharma has joined Moving Walls, an advertising technology company that automates outdoor buying, selling and measurement. Sharma will head the demand business and manage and  execute demand creation in India. 

    Sharma has served as sales director and general manager in a total of seven years at former company JCDecaux India, overseeing sales management, servicing, strategising and team management. His role at Moving Walls includes driving the programmatic business forward and establishing Moving Walls as a market leader in programmatic digital out-of-home (DOOH). 

    Being an industry professional for over 27 years, Sharma has a variety of experience in the media and advertising industry. Bringing his skills in sales management and strategic planning are definitely going to add skills to Moving Walls.

    "I am delighted to enter into the programmatic media space with Moving Walls who has been consistently evolving and making inroads in this fragmented but fast-growing market. The challenge is to drive partnerships involving stakeholders and bring efficiencies and economies of scale keeping behaviour patterns of audiences and industry evolution Post-Covid2019 in mind," says Ashutosh.

    Moving Walls group CEO Srikanth Ramachandran adds "The current situation has accelerated the demand for out-of-home (OOH) audience measurement and outcome-driven planning capabilities. India is among the largest OOH markets in the world and we are excited to have an industry veteran like Ashutosh on board to drive the buy-side adoption of our OOH planning and measurement technologies."

    Nisha Varman was appointed to head the demand business in Moving Walls Singapore. Prior to this, she was the regional commercial director at Phar Partnerships. 

    Her extensive background with over 21 years of experience in multi-channel media, brand building and marketing together with her passion for technology has created a drive for consistently moving the technology industry forward. 

    Her focus will capitalise on the strong interest from brands and agencies across Singapore to adopt better ways to plan, buy and measure OOH. She will advance the relationships with key stakeholders in OOH to adopt programmatic capabilities and automated planning and measurement tools. 

    “The current atmosphere presents a great opportunity for the OOH industry to pivot and remain relevant by understanding how to deliver audiences versus a location to their brand partners. DOOH is where the biggest revolution will occur in 2020 and I am excited about driving this within SEA," says Varman.

    “The lockdowns imposed to contain the spread of Covid2019 has exposed OOH’s age-old problems of not being able to demonstrate value. Brands and media owners are now looking to accelerate their adoption of automation and measurement tools. We believe seasoned industry veterans like Ashutosh and Nisha bring in the right passion and the right relationships to drive this adoption," adds Srikanth.