ITV

Tag: movies

  • Cinepolis creates video to correlate the love between movies and popcorns

    Cinepolis creates video to correlate the love between movies and popcorns

    MUMBAI: On the occasion of National Popcorn Day on 19 January 2016, India’s first International cinema chain and the world’s fourth largest exhibitor, Cinépolis releases a heart-warming video celebrating the intrinsic link between movie-going and this universally loved snack. The video illustrates how watching a film in a theatre is absolutely incomplete without digging into a bag of delicious popcorn.

    Conceptualized by Cinépolis Global Team, the film light-heartedly turns the spotlight on several people who walk into the cinema resisting the urge to buy the snack. These very movie-goers end up indulging whole-heartedly in their companion’s bag of popcorn when they are immersed in their films. The video sums up this trend by saying, 60% people buy popcorn at Cinépolis. 100% eat!

    A tribute to the light, fluffy, flavoured favourite of cine-lovers, the video is backed by a study of popcorn consumption patterns in India which suggests that the money spent on this snack has almost doubled between 2012 and 2015 and currently stands at Rs 2,034 crore. The most loved flavours in the country are butter salted, caramel and cheese. The combination of a cold beverage and popcorn stands out as the most preferred snack inside cinema halls which comes as no surprise. After all, the identities of popcorn and movie watching are inherently tied together and Cinépolis has been fuelling this relationship with the superlative popcorn it serves at its cinema screens across the globe!

  • ErosNow launches ‘Blazing Bajirao – The Game’

    ErosNow launches ‘Blazing Bajirao – The Game’

    MUMBAI: Eros International’s on-demand entertainment portal ErosNow launched the trailer of ‘Blazing Bajirao The Game’ for their upcoming film Bajirao Mastani. An extension of ErosNow’s digital marketing innovation, the web series, Blazing Bajirao, the game will be available on 10 December, 2015 for download on the Apple App and Google Play stores. The web version will be available exclusively on erosnow.com.

     

    The interactive game invites players to embark on a thrilling adventure as they battle as Peshwa Bajirao, the undefeated warrior of the Maratha empire. As players progress through the game, they must fight through hordes of enemy infantry and archers in search of Mastani roaring ‘Har Har Mahadev’!

    Eros Digital CEO Rishika Lulla Singh said, “ErosNow has been pushing boundaries with unique digital initiatives for the promotion of Bajirao Mastani. After the success of India’s first graphic web series, Blazing Bajirao, the game was a natural progression to take digital promotions to the next level. The game is of stellar quality and gamers can now become Peshwa Bajirao, the great warrior themselves and experience the exhilaration of battle victory using swords, bows and arrows.”

  • ColorPlus launches maiden TVC

    ColorPlus launches maiden TVC

    MUMBAI: Casual clothing brand ColorPlus has launched its maiden television commercial.

    Conceptualised by Alok Nanda and Company, the TVCs will highlight the brand’s core parameters – color, comfort and craftsmanship in every Color Plus garment. While the first TVC communicates about ‘Comfort’ through best quality fabrics, the second TVC focuses on ‘Craftsmanship’ showcasing the brand’s eye for detail. The third TVC is about ‘Color’, that brings out the wide range of colour palette the brand works with.

    Speaking on the launch of the company’s first ever television commercial, ColorPlus brand director Hetal Kotak said, “Standing true to our commitment of being ‘Crafted for Comfort’, the brand has come a long way from its inception in 1993 by offering the Indian male with an array of options with refreshing colours. We are confident that we will continue to offer the best smart casual wardrobe solutions for the Indian man in the country going forward.”

    The TVCs will be visible across select genre that attract male audiences namely cricket, news, movies & English entertainment. Select regional language channels have been picked to reach audiences in Tamil Nadu, West Bengal and Punjab.

  • Five reasons to watch MN+ in July

    Five reasons to watch MN+ in July

    MUMBAI: MN+ celebrates July with five themes – Centre Stage, Opening night, Hollywood select, Great Adaptations and the Academy club. Through all these five categories, MN+ is offering its viewers the critically acclaimed popular movies of English cinema.  Movies like, Sweeney Todd: The Demon Barber of Fleet Street. It will be shown on Sunday, 12 July, at 9 pm at the Centre Stage slot of MN+.

     

    Times Network senior vice president and head English Entertainment Cluster Vivek Srivastava said, “MN+ has been hand-crafted for not just discerning movie lovers, but for cineastes as well. MN+ will showcase movies that are universally celebrated and debated. Keeping to this promise the other highlights for the month are, Gran Torino, About Schmidt, The Shawshank Redemption, Poltergeist , Ghostbusters, Fight Club, Poseidon, Woman in Black, The Golden Compass, Don’t  Say a  Word, Deamcatcher, Payback, Runaway Jury, The  Big Lebowski and a host of other popular films.”

     

    Gran Torino is a2008 American drama film directed and produced by Clint Eastwood, who starred in the film too will be shown on Sunday, 19th July, at 9PM at the Opening Night slot.

     

    Srivastava further added, “Our viewers are a focused lot who, by virtue of their intelligence and sensitivity, have the time and ability to appreciate only the best that life has to offer — they seek to fill moments of leisure with the greatest value. MN+ is for those premium audiences that have the temperament to be choosy about what life has to offer and have evolved to value only the best, and so are our movie offerings.”

     

    The American film critic, Emanuel Levy, stated that, “Alexander Payne’s poignant series-comedy ‘About Schmidt’ is a sharply observed character study, featuring Jack Nicholson in a towering performance as an ordinary American embarking late in life on a journey of self-discovery”. Watch these movies under the Academy Club in this July in MN+.

     

    Moreover, under the Hollywood Select category there are movies like Rush, Scent of A Woman, The Departed, Les Misérables, screened everyday at 9pm at MN+. In the month of July view these movies and more, in MN+, the gold class of movie viewing experience.

  • PVR opens three-screen multiplex in Bokaro

    PVR opens three-screen multiplex in Bokaro

    MUMBAI: Multiplex chain PVR has opened a three-screen multiplex in Jharkhand’s Bokaro city. 

     

    The multiplex is at the Bokaro Mall and is enabled with state of art technology, 3D technology with 7.1, 3D enabled and a wide range of F&B. It became operational from 17 April, 2015.

     

    With the opening of this multiplex, PVR’s total screens count has gone up to 471 screens at 106 locations across 45 cities in 15 States and 1 Union Territory.

     

    At present PVR boasts of being India’s largest cinema chain.

     

  • Zee Action launches Fight Ki Night contest

    Zee Action launches Fight Ki Night contest

    MUMBAI: Zee Entertainment Enterprise Limited’s (Zeel) Hindi action movie channel Zee Action has launched a new contest called ‘Fight Ki Night,’ which will start from 21 February and continue till 15 March, 2015.

     

    The channel launched the contest with a mission to engage and entertain its viewers. The channel also announced a grand prize of Rs 1 lakh for the winners. Adding to the series of action flicks under the same name, this contest will be based on the action films showcased every night at 9 pm.

     

    With Bollywood, Hollywood and South Indian movies to offer, ‘Fight Ki Night’ contest will provide viewers a chance to win prizes every day.  Viewers have to answer two questions correctly during the telecast of the films to grab rewards ranging from latest mobile phones to trendy digital cameras. One lucky winner participating with the most correct answers throughout the week will get an opportunity to win the grand prize of Rs 1 lakh.

     

    Explaining the nature of the contest, Zeel deputy business head – Hindi movie channels – Ruchir Tiwari said, “Catering to the needs of the avid action movie audiences, Zee action offers the best of action films experience. It has gradually yet firmly entrenched itself as the ultimate action movie destination in the minds of our viewers. With this engaging contest, we aim to reward our existing and potential audience base across India.”

  • 2014: An astonishing year for regional cinema

    2014: An astonishing year for regional cinema

    2014 was an interesting year. It started with a great deal of promise but at the end there is a feeling of unfulfillment too.

    What started with new films of different and interesting genres doing well at the box office ended slightly unsatisfied with some big film with a lot of expectation underperforming slightly.

    English content though continued to perform well with a lot of Hollywood’s big films doing really well at our BO. There is an increasing anticipation for these films and every year we are seeing more dubbed languages adding to the size of the release.

    Regional cinema, especially Marathi, has had an astonishing year. Audiences have clearly chosen to enjoy these films because they are telling intimate stories close to their heart. Still lessons were learnt and I think 2015 again holds great promise.

    There were also various trends in content in 2014; perhaps these trends didn’t follow through that well in the second half of the year. Content is certainly king right now and audiences are becoming very selective of the films they see. This is something that will continue, I think as prices for the content rise, people will become more and more elastic, choosing only films that they really want to see.

    I think next year has a lot of terrific looking films lined up and I expect films to build on this expectation to push audiences to the cinemas.

    Social media and the connected mediums will continue to drive a lot of reaction and indeed influence content. This trend will continue to get stronger as more and more people join the medium. Content viewing online is something that will also grow strongly. Without doubt this is an area where mobile internet will help greatly and the promise of 4G will fuel the need for content and the desire to consume it.

    I also think the trend of over-marketing films will also continue. Maybe for a short term but at the moment I truly feel marketing budgets are out of sync with the feasibility of a lot of the films they are being spent on and this is a slightly worrying trend. Sadly, there are no trends this year that have died out! I think there are always trends that die out and then slowly re-emerge as a ‘new’ trend again a few years later but I don’t think trends die out completely.

    Old wine in a new bottle is what our films are based on and I don’t think our audience will tire of that anytime soon.

    (These are purely personal views of Mukta Arts MD Rahul Puri and indiantelevision.com does not necessarily subscribe to these views.)

  • This Children’s Day, Zee Cinema gives kids the Movies.Masti.Magic experience!

    This Children’s Day, Zee Cinema gives kids the Movies.Masti.Magic experience!

    MUMBAI: Children’s Day is a day dedicated to kids across the world and Zee Cinema, India’s ultimate Hindi movie destination, has initiated a distinct on-ground initiative ‘Masti Ki Pathshaala’ to celebrate it. Bringing alive the channel’s proposition – ‘Movies. Masti.Magic.’ – in a first ever initiative amongst Hindi movie channels in India, Zee Cinema gave underprivileged kids an unforgettable experience with a variety of fun-filled activities through the day.

    Kick-started in Mumbai, this initiative delighted kids in Delhi and Ahmedabad too as we lead up to Children’s Day. Starting with giving them  the ‘Movies’ experience, Zee Cinema took the kids from various orphanages for a special screening of the blockbuster movie ‘Happy New Year’. Extending its ‘Masti’ promise, Zee Cinema also booked an entire arena with a sumptuous lunch and plenty of indoor games and activities for the kids to rejoice all through the afternoon. An entertaining magic show highlighted the ‘Magic’ component and provided kids with a memorableZee Cinema experience.

    That’s not all….to take the Children’s Day celebrations a notch higher, Zee Cinema ensured that kids had a truly memorable experience by ending the day with a surprise. When the kids returned to the orphanage, Zee Cinema showered on them some exciting and cool goodies and to make their day even more special.

    Speaking of the occasion, Ruchir Tiwari, Deputy Business Head, Hindi Movie Channels, ZEEL stated, “Children’s Day is celebrated for kids to rejoice their childhood and create memories that will last them a lifetime. And what better than to bring alive the Zee Cinema’s  proposition- Movies. Masti.Magic – into the lives of children who don’t get an opportunity to celebrate it.  We hope to create some everlasting moments for them!”

    To make the celebrations even more special, Zee Cinema will also be leveraging ‘Masti Ki Pathshaala’ on their digital platforms. Videos will be shared online of the kids indulging in a range of fun-filled activities through the day.

     

  • Carnival Cinemas opens its first multiplex in north India

    Carnival Cinemas opens its first multiplex in north India

    NEW DELHI: The Carnival Cinemas have launched a three-screen multiplex in EuroPark Mall of Sahibabad near Delhi with the screening of Akshay Kumar’s Entertainment. 

     

    The Carnival Group had earlier acquired HDIL’s multiplex chain Broadway Cinemas.

     

    Following the strategy of ‘Vision 300’ (launching of 300 screens by 2015), Carnival Cinemas has spread its footprints in metros and pan India with an aim to offer better and enhanced quality movie watching experience across the nation.

     

    Carnbival Group Chairman Shrikant Bhasi said, “After tapping metros, this is another step towards growth of Carnival Cinemas in tier II and III cities. Our mission and vision is to provide quality service and an excellent movie watching experience to our viewers. We are sure that Carnival Cinemas will become a major hub for entertainment with providing best facilities to our customers in the coming year. As competition, we plan to achieve our mission of phase one, as we see space for us to operate 300 screens”.

     

    CEO PV Sunil told indiantelevision.com that this takes the total of Carnival screens to 40, and the Sahibabad theatre is the first in north India owned by the group.

     

    Equipped with best technologies, Carnival has tapped the Europark mall in an area which is densely populated with major educational institutions and other industries. The connectivity of the locality with rest of Ghaziabad is another plus point to gear up the beginning.

     

    Carnival Group is a Mumbai-based corporate with diversified business in hospitality, media and entertainment fields. It has already established its brands in movie production, distribution and exhibition along with food courts, events, equipment rentals as well as a music label. Carnival is currently present in Kerala, Karnataka, Tamil Nadu, Maharashtra, Madhya Pradesh, Uttar Pradesh and West Bengal.                  

  • Genesis Burson-Marsteller launches Step Up

    Genesis Burson-Marsteller launches Step Up

    MUMBAI: Genesis Burson-Marsteller has launched a new initiative, Step Up, catering exclusively to the communication needs of the two most important stakeholders of the entrepreneurial ecosystem: the start-ups and investor networks.

     

    Designed to provide affordable and relevant service offerings spanning traditional as well as new digital formats, Step Up, helps young companies and SMBs take the next leap in their journey to success, by not only narrating their story creatively but also by communicating on what impacts their business.

     

    Commenting on the launch, Genesis Burson-Marsteller principal and founder Prema Sagar said, “Step Up is our endeavour to go back to our roots. We know, feel and understand the challenges having been a start-up ourselves, 22 years back. With Step Up, we have already begun to partner with new and upcoming brands in their journey so as to take it to the next big thing. What differentiates Step Up from the rest is our strong understanding of the ecosystem and the changing media scape, the right talent and the ability to provide affordable services.”

     

    The new initiative offers customised services from branding and partnerships to media engagement. The offering to start-ups have been created keeping in mind various challenges faced by early-stage ventures. These offerings aim to develop and device a compelling and effective communication strategy to narrate the story of the ventures in the most innnovative manner.  

     

    Genesis Burson-Marsteller public relations president Nikhil Day said, “We are delighted by the creativity of our young colleagues to have come up with the idea, presented the strategy to the India Management Team, developed the proposition and already won their first client!. Our firm has, from the very beginning, encouraged entrepreneurship – it is for our people to take the initiative.  And Step Up is a great example.”

     

    The clients could be from Consumer (e.g. FMCG, beauty, sports, art, theatre, music, movies), Technology (e.g. products, services) Health and Wellness (e.g.pharma, services, ayurveda) and Corporate (e.g.financial, engineering, aviation).  Genesis Burson-Marsteller’s experience already exists for large companies, learnings from which will be applied for Step Up companies.

     

    Step Up India lead Atul Sharma added, “In the last few years, the Indian start-up environment has made a mark on the global entrepreneurial map by producing unique and globally relevant propositions. Being noticed by the right audience can make a great difference to a young company’s journey. This unique initiative by Genesis Burson-Marsteller, Step Up, aims at empowering these innovative start-ups to create a space for themselves in an otherwise cluttered market. We are looking to create the next ‘whatsapp’ story in India! ”

     

    Step Up is inspired by Genesis Burson-Marsteller and has the same gene pool of expertise and excellence but, it aspires to bring alive creative communication in a completely different genre of companies, which may have not enjoyed the benefits of experienced communications partners owing to their size.