ITV

Tag: Movies Now

  • Chrome week 51: English Entertainment gains 3.3%, Hindi GECs drop by 0.0%

    Chrome week 51: English Entertainment gains 3.3%, Hindi GECs drop by 0.0%

    MUMBAI: In week 51, the English Entertainment genre benefitted the most while the Hindi general entertainment channels (GECs) genre dropped by 0.0 per cent, according to Chrome opportunity to see (OTS).

    The English Entertainment segment in six metros increased by 3.3 per cent OTS with Zee Café leading the chart with 50 per cent OTS. 

    Next in the list was English Movies genre, which recorded 2.7 per cent rise in the six metros with Movies Now as the top gainer in the section with 50.7 per cent OTS. 

    The Religious genre in Hindi Speaking Market (HSM) saw a growth of one per cent OTS with Aastha channel leading the genre with 94.2 per cent OTS. 

    Last but not the least, the Hindi News genre in HSM went up by one per cent with India TV topping the chart with 94.4 per cent OTS.

    Kids, Business News, Hindi Movies and Hindi GECs genres were among the losers in week 51. The Kids section dropped by 0.2 per cent with Nickelodeon leading the chart with 76.3 per cent OTS.

    The Business News genre saw a fall of 0.1 per cent OTS with CNBC Awaaz leading the segment with 75.7 per cent OTS. 

    The Hindi Movies and Hindi GEC genres in HSM dropped by 0.1 and 0.0 per cent OTS respectively. Max and DD National led the chart with 91.3 per cent and 95.5 per cent OTS respectively.

  • Chrome week 49: Hindi News & Sports genres top the charts

    Chrome week 49: Hindi News & Sports genres top the charts

    MUMBAI: The Hindi News and Sports genres were the only two gainers in Chrome’s opportunity to see (OTS) analysis on an All India basis in week 49.

     

    The Hindi News genre witnessed the hike of 0.1 per cent and India TV bagged the first spot in the genre with 94.1 per cent OTS.

     

    The Sports segment emerged as the second gainer in the list and gained 0.1 per cent with DD sports topping the chart with 74 per cent OTS.

     

    English Movies, English Entertainment, Hindi Movies and Infotainment genres were among the losers of week 49.

     

    English Movies in six metros dropped by three per cent. Movies Now was the most affected channel in the genre with 56 per cent OTS followed by English Entertainment with a downfall of 1.7 per cent and Comedy Central led the tally in the space with 48.6 OTS.

     

    The Hindi Movies genre across Hindi Speaking Market (HSM) saw a drop of 0.7 per cent with Max on the top with 92.6 per cent OTS.

     

    Infotainment on All India basis dropped by 0.6 per cent and History TV18 emerged as the number one channel in the section with 79.3 per cent OTS.

  • TRAI report: 139 channels violating 12 mins AdCap rule

    TRAI report: 139 channels violating 12 mins AdCap rule

    New Delhi: A Telecom Regulatory Authority of India (TRAI) report reveals that 27 news and current affairs and 112 general entertainment channels continue to violate the regulations for telecasting a maximum of twelve minutes of advertisements and commercials.

     

    The report released by TRAI shows that the number of violators among news channels has come down from 36 while that of non-news channels has risen from the 105 as on June 29.

     

     Average duration per hour of Advertisements (commercial and selfpromotional) during peak hours (7pm to 10 PM) in pay news channels for the period June 29 to September 27, 2015 shows that the highest of these is 20.99 minutes by Zee Akaash News Pvt. Ltd and the lowest is 12.55 minutes by Zee Media Corporation Limited.

     

     Among pay non-news channels for the same period, the highest is 21.20 minutes by 4U Broadband India Pvt. Ltd and the lowest is 12.07 minutes by Movies Now+. There are at least fifteen news and 25 non-news channels clocking more than fifteen minutes per hour which indicates increase over June-end, reveals the TRAI report.

     

     According to information available to TRAI, the rest of the news channels are carrying less than 12 minutes of average duration per hour of advertisements (commercial and self-promotional) during peak hours (7pm – 10 pm) from June 29 to September 27. TRAI says that the information is based on the data submitted by the broadcasters and that it bears no responsibility for the figures given.

     

     A petition against the AdCap rule had been filed by the News Broadcasters Association and some channels challenging the TRAI decision to implement the directive of 12 minutes contained in the Cable Television Networks (Regulation) Act 1995. The Information and Broadcasting Ministry and TRAI are the respondents in the petition.

     

    As reported earlier, even as the broadcasters are still to come to an amicable solution with the government, the AdCap conundrum continues to drag on with another postponement for early next year. After the Information and Broadcasting Ministry told the Court on November 27 that it was discussing the issue with broadcasters, the matter was put off to 11 February. This was the first time that the Ministry had put in an appearance in the petition. The Bench observed that the matter had been pending for some time and therefore it will hear and conclude the case in the next hearing.

  • Chrome week 48: English Entertainment genre witness 3.5% growth

    Chrome week 48: English Entertainment genre witness 3.5% growth

    MUMBAI: The English entertainment genre has emerged as the top gainer in six metros with the growth of 3.5 per cent, making Zee Café the number one channel with 51.8 per cent Opportunity To See (OTS) according to week 48 of Chrome Data Analytics & Media.

     

    Second on the list is the English Movies genre with a growth of 1.5 per cent in the six metros. Movies Now bagged the pole position with 55.9 per cent OTS.

     

    Infotainment on all India basis bagged the third spot in the pack with 0.6 per cent growth. History TV 18 garnered the first place in the genre with 79.8 per cent OTS.

     

    Music genre in the Hindi Speaking Market (HSM) stood at number four with 0.5 per cent growth, wherein 9XM led the chart with 85.2 per cent OTS.

     

    Hindi Movies, English News, Business News and Sports are among the top losers of week 48.

     

    Hindi Movies in HSM witnessed a drop of 0.6 per cent and Max with 92.7 per cent OTS becomes the most affected channel in the genre.

     

    English News on second number saw a downfall of 0.5 per cent in six metros. Lok Sabha TV led the genre with 92.7 per cent OTS.

     

    Business News in six metros dropped by 0.5 per cent and CNBC Awaaz stood at number one in the section with 76.6 per cent OTS.

     

    Sports section witnessed the drop in ratings by 0.2 per cent and DD Sports was the most affected channel in the segment with 74.3 per cent OTS. 

  • Movies Now brings back 100 Mania

    Movies Now brings back 100 Mania

    MUMBAI: Movies Now is all charged up to bring back its official property 100 Mania to India with the best Hollywood movies. The channel’s initiative starts from 12 December, 2015 and will be aired in the prime time slot of 9 pm.

     

    This step by Movies Now for the Indian viewers will feature some of the biggest blockbusters titles like Fast & Furious 6, Man of Steel, Jack the Giant Slayer, Pacific Rim, Croods, Bean’s Holiday and Journey 2 the Mysterious Island.

     

    Viewers will also get an opportunity to win prizes like cars, bikes, iPhone 6s, digital cameras, HD TVs and laptops amongst others by participating in a contest wherein all they need to do is give a missed call on the number displayed on the screen during the 9 pm movie. The channel will be giving out a total of 100 prizes; one prize per day of the 100 day marathon fest of these Hollywood entertainers.

  • Movies Now to premiere Fury

    Movies Now to premiere Fury

    MUMBAI: Movies Now will premier Fury — the thrilling war action-drama starring Brad Pitt and Shia LaBeouf on 8 November at 1 and 9 pm.

     

    Fury is a movie based on the life of the US tank crews towards the culmination of the World War II in Nazi Germany. The film stars Brad Pitt, Shia LaBeouf, Logran Lerman, Michael Pena and John Bernthal. It has been written and directed by David Ayer, who was moved to narrate the story after he read about the war service of his family veterans and the stories he read about the American armored divisions in World War II.

     

    Brad Pitt plays a U.S Army staff sergeant fondly named, Wardaddy as he leads a five-man all veteran crew in an M4 tank called, ‘Fury’, with which he and his tough crew battle to vanquish the Germans.  The all-star cast and remarkably filmed war action sequences make Fury a gripping, iconic not-to-be-missed war classic.

     

    While the channel is bringing to its viewers a great movie, it is also giving them a chance to win prizes during the telecast of the movie. The channel will be running an on-air contest in which viewers will have to give a missed call to the number that will flash on screen while the movie is being played at 1 pm and 9 pm on 8th November. The prizes include the latest iPhone 6S – one during each airing of the film.

     

    On digital, the channel’s Fury campaign will hold unique social media contests on 8 November for all its followers. On Twitter, fans can put their Fury knowledge to the test and win prizes every hour. The channel will give away over 50 prizes to the participants, which include two iPads and exclusive Movies Now and Fury merchandise. Fans can follow @moviesnowtv on Twitter for all the updates on the Fury contest.

     

    Additionally, the channel has announced a major on-ground activation wherein fans are invited to join The Fury Army on the 6th of November in Mumbai and Delhi. The fans need to watch out for the Fury-branded car in their city and perform simple tasks like push-ups, taking selfies with war paint, making the best war cry, etc. Participants who make the cut stand a chance to win exciting goodies from the channel. The contest will also be linked to the official social media pages of Movies Now.

  • Movies Now plans major marketing push for ‘Fury’ premiere

    Movies Now plans major marketing push for ‘Fury’ premiere

    MUMBAI: English movie channel Movies Now has put in place a robust marketing campaign to promote the premiere of intense and gripping war film Fury starring Brad Pitt.

     

    The channel will premiere the movie on 8 November at 1 pm and 9 pm.

     

    Apart from Pitt, the movie, which is based on the lives of the US tank crews in Nazi Germany, also stars Shia LaBeouf, Logan Lerman, Michael Pena and John Bernthal. It has been written and directed by David Ayer.

     

    Movies Now’s strategic marketing campaign will be across mediums including television, print, outdoor, online, social media and mobile that will reach out to Hollywood film buffs.

     

    An extensive on-air promo plan, and a detailed outdoor campaign that will replicate standout scenes from the film in major cities, along with social media contests for Movies Now followers, plus a print campaign are some of the pillars of the 360-degree marketing campaign.

     

    Fury is a World War II film set in 1945 towards the culmination of the war.

     

    The channel has brought on board HP Pavilion Notebooks as the presenting sponsor for the premiere of Fury.

  • BARC week 41: ‘Bajrangi Bhaijaan’ propels Star Gold to No 1; Movies Now leads English movie genre

    BARC week 41: ‘Bajrangi Bhaijaan’ propels Star Gold to No 1; Movies Now leads English movie genre

    MUMBAI: Star Gold ascended to the top spot in the Hindi movie channels genre with the premier of the Salman Khan starrer Bajrangi Bhaijaan in week 41 according to Broadcast Audience Research Council (BARC) all India (U+R) data.

     

    On the other hand, amongst English movie channels, Times Network’s Movies Now continued to lead the chart in week 41.

     

    In the Hindi movie channels genre, Star Gold grabbed the first position with 486374 (000Sums) followed by Zee Cinema in the second slot with 378717 (000Sums) and Sony Max in the third spot with 369954 (000Sums). Movies OK with 190804(000Sums) and &Pictures with 170152 (000Sums) secured fourth and fifth slot respectively.

     

    In the English movie channels genre, Movies Now led the chart and grabbed the first position with 3200 (000Sums) followed by Sony Pix in the second spot, which scored 1893 (000Sums) and Star Movies with 1793 (000Sums) in the third spot.

     

    Zee Studio secured the fourth berth with 1660 (000Sums), where HBO bagged the fifth slot with 1533 (000Sums).

     

    In week 40 (C&S 1lac+), Sony Max led the Hindi movies genre with 199451(000Sums) followed by Zee Cinema in the second slot with 175363 (000Sums), whereas Star Gold was on the third rung with 129877 (000Sums). On the other hand, in the English movies section, Movies Now led the genre with 3083 (000Sums) followed by Sony Pix with 2097 (000Sums) in the second slot and HBO with 1818 (000Sums) in the third place in week 40 (C&S 1lac+).

  • BARC rural roll out sees Zee Anmol, Star Ustav in top 5 Hindi GECs

    BARC rural roll out sees Zee Anmol, Star Ustav in top 5 Hindi GECs

    MUMBAI: The Broadcast Audience Research Council (BARC) India released the much awaited all India data, which includes rural India, a first in the country. With the introduction of rural data, Zee Network’s free to air (FTA) channel Zee Anmol and Star India’s Star Utsav have managed to find their place in top five Hindi general entertainment channels (GECs) in week 41.

     

    DD National registered an Average Time Spent (ATS) of 53 mins and 39 secs, which is the highest among Hindi GECs. 

     

    In the Hindi GEC space, Star Plus maintains its leadership and grabbed the first position with 804214 (000Sums) followed by Colors in second slot with 708747 (000Sums) in week 41.

     

    Zee Network’s FTA channel Zee Anmol jumped to number three with 609189 (000Sums), while Zee TV managed to hold the fourth position with 588017 (000Sums). In fifth spot was Star Utsav with 500809 (000Sums).

     

    Life OK with with 459427 (000Sums) and DD National with 381659 (000Sums) grabbed the sixth and seventh positions respectively. Sony Entertainment Television with 371261 (000Sums), Sab with 280409 (000Sums) and Rishtey with 270072 (000Sums) garnered the eighth, ninth and tenth slot respectively.

     

    Highlights of BARC India Week 41 (10-16 October) ratings: 

    · Star Plus maintains its leadership with 804214 Rat (000s) followed by Colors at 708747 Rat (000s).

    ·  Zee Anmol jumps to number three with 609189 Rat (000s).

    ·  DD National registered an Average Time Spent (ATS) of 53 Min 39 Sec highest among Hindi GECs. 

    ·  Rishtey is amongst top 10 Hindi GECs with 270072 Rat (000s).  

    ·  In the news genre, Times Now maintains its leadership with 560 Rat (000s) followed by CNN IBN at 233 Rat (000s).

    ·  Sports sees major spike in ratings. Star Sports 1 holds number 1 position with 162592 Rat (000s) on the back of Paytm ODI Trophy 2015- India vs South Africa.

    ·  Star Gold becomes No 1 Hindi Movie channel with 486374 Rat (000s) with the premier of Bajrangi Bhaijaan.

    ·  Aaj Tak is number one in Hindi News genre with 72067 Rat (000s).

    ·  Sun TV with 1092231 Rat (000s) topped the Tamil GEC genre. It also becomes the No 1 channel on All India basis ahead of Star Plus and Colors.

    ·  ETV Telugu maintains No 1 position in Telugu GEC market with 424252 Rat (000s). 

    ·  Colors Kannada maintains its ranking order in the Kannada GEC space with 211268 Rat (000s).

    ·  Zee Marathi with 116598 Rat (000s) leads the Marathi GEC genre.

    ·  In the Malayalam GEC genre, Asianet topped the chart with 413385 Rat (000s).

    ·  Star Jalsha tops Bengali GEC space with 241463 Rat (000s).

    ·  Discovery Channel stays ahead of competition with 6433 Rat (000s).

    ·  Kids genre sees spike in ratings, Nick is the number one kids channel with 97227 Rat (000s).

    ·  MTV is the No 1 Youth channel with 14219 Rat (000s).

    ·  ET Now tops the English Business news genre with 484 Rat (000s).

    ·  Movies Now maintains its leadership in English Movies genre with 3200 Rat (000s) followed by Sony Pix at 1893 Rat (000s). 

    ·  Zee Café maintains its leadership in English Entertainment genre with 103 Rat (000s). 

     

    “I am delighted to present to the Broadcast and Advertising industry the All India Ratings. We have been able to give to the country a view of ‘What India Watches’ as promised,” said BARC India CEO Partho Dasgupta.

  • Chrome Week 37: English Entertainment genre leads with 9.3% growth

    Chrome Week 37: English Entertainment genre leads with 9.3% growth

    MUMBAI: English Entertainment genre led the pack in the six metros with growth of 9.3 per cent with Comedy Central at the top of the chart with 49.4 per cent opportunity to see (OTS) in week 37 of OTS data collated by Chrome Data, Analytics and Media.
     
    Second on the list is the English Movies genre in six metros, which witnessed three per cent growth. Movies Now bagged the pole position in the section with 60.3 per cent OTS.

     

    Infotainment genre secured third berth across India with 0.8 per cent OTS with History TV18 leading in the genre with 81.6 per cent OTS.

     

    In Hindi Speaking Market (HSM), Hindi Movies genre grabbed fourth position with 0.6 per cent, with Zee Cinema topping the list with 92.7 per cent OTS.

     
    Amongst the losers this week were Business news, sports and music channels.

     

    Business News section in six metros witnessed a drop by 0.4 per cent with CNBC Awaaz securing the first position with 79.5 per cent OTS.

     

    Sports genre across India dropped by 0.3 per cent and saw DD Sports securing the top slot with 74 per cent OTS.

     

    Music genre in HSM dropped by 0.2 per cent. 9XM with 88.1 per cent emerged as the most affected channel in the genre.