ITV

Tag: Movies channel

  • Movies channel Star Gold Select HD goes live today on Tata Sky & Cable TV

    MUMBAI: One of India’s largest broadcaster of entertainment, movies and sports, Star India Network, has announced the launch of its fourth Hindi movies channel – Star Gold Select HD. An exclusively HD channel Star Gold Select will serve carefully curated, meaningful stories from Indian cinema on television to a discerning audience. The channel will go live on 6 March, and will be available on Tata Sky and digital cable platforms.

    Star general manager – Hindi movies cluster Hemal Jhaveri adds “From a Hindi movie content-consumption point of view, it’s safe to say that India is at its best stage so far. Movie lovers across the country are looking for differentiated content in films, television and digital. With the launch of this channel, we will cater to this need with our handpicked movies that have a compelling storyline”.

    Currently, movies on television are intermittently consumed and often times, breaks and repeats lead to a less-than-ideal viewing experience. Star Gold Select HD is committed to bringing the multiplex-experience of watching movies to the comfort of our homes. To stay true to this commitment, apart from its lineup of distinguished content, every movie will have just one break. The channel promises to premiere one movie every week at the 9 pm prime slot.

    “Each of our movie channels offers a unique proposition to our consumer. With Indian cinema taking a leap with regards to content, we believe that there is a growing need for movies with great storytelling to have their own destination on television. This is the genesis of Star Gold Select HD. The channel packaging is clean and minimalistic making it easy to navigate through content. , with just one interval in every single movie, every day, delivering an enjoyable in-home movie experience,” adds Jhaveri.

    Star India is all set to launch Star Gold Select HD with its integrated marketing campaign on television, leveraging the STAR network strength, on digital, and radio. Along with this, a multi-city cinema plan has been designed to drive awareness with passionate movie lovers. Star Gold Select HD is a step forward in the direction of bringing great stories to its viewers in an engaged, enjoyable manner.

  • PIX’s focus is on social media conversations to build the channel

    PIX’s focus is on social media conversations to build the channel

    Saurabh Yagnik

     

    A  viewer is neutral to genres and consumes content that addresses his need state.

     

    In the English movie space nearly three-fourth of the viewership is driven by males and nearly three-fifth of this is driven by the age group 16 – 29 years.

     

    Choices of content consumption for males and particularly young males are driven by elements like talkability, recency, topical themes, current affairs and what appears to be cool. Coupled with it is the inherent need for speed, thrill and adrenaline rush.

     

    By nature, the audience set we deal with is and likes to be spoilt for choice – his options are television, malls, multiplexes, hangouts, coffee shops et al. A viewer would feel “claustrophobic” in case they were told that there is only so much that you can get.

     

    While dealing with creating loyalty the trick is giving more rather than restricting choice.  The inherent desire is to experiment before settling for anything specific. Also, for the younger male, the concept of “badge value” and a “cool hangout” are important to make anything a destination of choice. It is accordingly, our constant endeavour to be a companion of relevance to the viewer.

     

    (Saurabh Yagnik is Executive Vice President & Business Head – PIX at Multi Screen Media)