Tag: movie

  • Movies Now plans major marketing push for ‘Fury’ premiere

    Movies Now plans major marketing push for ‘Fury’ premiere

    MUMBAI: English movie channel Movies Now has put in place a robust marketing campaign to promote the premiere of intense and gripping war film Fury starring Brad Pitt.

     

    The channel will premiere the movie on 8 November at 1 pm and 9 pm.

     

    Apart from Pitt, the movie, which is based on the lives of the US tank crews in Nazi Germany, also stars Shia LaBeouf, Logan Lerman, Michael Pena and John Bernthal. It has been written and directed by David Ayer.

     

    Movies Now’s strategic marketing campaign will be across mediums including television, print, outdoor, online, social media and mobile that will reach out to Hollywood film buffs.

     

    An extensive on-air promo plan, and a detailed outdoor campaign that will replicate standout scenes from the film in major cities, along with social media contests for Movies Now followers, plus a print campaign are some of the pillars of the 360-degree marketing campaign.

     

    Fury is a World War II film set in 1945 towards the culmination of the war.

     

    The channel has brought on board HP Pavilion Notebooks as the presenting sponsor for the premiere of Fury.

  • ErosNow ties up with Ortel for movie streaming service

    ErosNow ties up with Ortel for movie streaming service

    MUMBAI: Eros International’s over the top (OTT) service ErosNow has tied up with multi system operator (MSO) Ortel Communications for a subscription based movie streaming service.

     

    The service will be called Ortel Broadband Movies and will allow Ortel Communications to stream movies from ErosNow’s library to its broadband users, who will be able to access the content across various platforms like TV, laptop, PC, tablet and mobile.

     

    The subscription-based service will be available to all Ortel broadband customers with a one-month free subscription for ErosNow.

     

    Eros Digital CEO Rishika Lulla Singh said, “We are happy to partner with Ortel Communications for providing an uninterrupted movie viewing experience through their extensive reach across these states in India. We aim to maximize our consumer base across various platforms and the association with Ortel further consolidates our goal.”

     

    Ortel Communications president and CEO Bibhu Prasad Rath added, “We are delighted to offer ErosNow broadband movies to our subscribers. It is a unique digital entertainment platform that will help our customers to watch and listen to movies, music and other content in Indian languages. Our superior technology to deliver high speed broadband connection has been possible through implementation of DOCSIS technology.” 

     

    Ortel Communications operates in the states of Odisha, Chhattisgarh, Andhra Pradesh, Madhya Pradesh and West Bengal.

  • Q3-2015: PVR reports almost four fold Q2-2015 PAT

    Q3-2015: PVR reports almost four fold Q2-2015 PAT

    BENGALURU: Last fiscal (FY-2014), Indian motion picture exhibition, production and distribution house PVR Limited (PVR) entered the Rs 1000 crore club by posting operating income (TIO) of Rs 1351.23 crore for the year. The company’s PAT in Q3-2015 almost quadrupled (went up 3.88 times) to Rs 31.59 crore from Rs 8.15 crore and was 2.27 times the PAT of Rs 13.91 crore in the corresponding quarter of last year (Q3-2014). However, year to date (TTD) PAT for 9M-2015 at Rs 47.2 crore was 15 per cent less than the Rs 55.33 crore in 9M-2014.

     

     Note: 100,00,000 = 100 Lakhs = 10 million = 1 crore.

     

     In Q3-2015, the company recorded a rise in TIO of 5.3 per cent to Rs 419.35 crore from Rs 399.30 crore in the immediate trailing quarter and recorded a 24.8 per cent jump from the Q3-2014 TIO of Rs 336.66 crore. In 9M-2015, PVR reported TIO of Rs 1182.77 crore, up 14.1 per cent from the Rs 1037 crore in 9M-2014.

     

    Let us look at the other Q2-2015 and HY-2015 numbers reported by PVR:

     

     PVR reported a drop in Total Expenditure in Q3-2015 of 0.6 per cent at Rs 369.47 crore as compared to the Rs 372.66 crore for Q2-2015, and 19.9 per cent more than the Rs 308.24 crore in Q3-2014. For 9M-2015, TE was 18.1 per cent higher at Rs 1078.81 crore against Rs 913.54 crore in 9M-2014.

     

     The company’s Film Exhibition Cost (FEC) in Q3-2015 went up 5.6 per cent to Rs 98.49 crore from Q2-2015 FEC of Rs 93.25 crore and was 18.2 per cent more than the Rs 83.34 crore in Q3-2014. 9M-2015 FEC at Rs 279.22 crore was 7 per cent more than the Rs 260.89 crore in 9M-2014.

     

     The cost of Food and Beverages consumed (food) in Q3-2015 at Rs 30.05 crore was 4.9 per cent more than the Rs 28.65 crore in Q2-2015 and was 37.3 per cent more than the Rs 21.89 crore in Q3-2014. For 9M-2015 food costs rose sharply by 23.5 per cent to Rs 86.33 crore from Rs 69.92 crore in 9M-2014.

     

     PVR’s other expense (OE) in Q3-2015 at Rs 39.85 crore also increased by 9.5 per cent from Rs 32.78 crore in Q2-2015 and was 22.7 per cent more than the Rs 32.49 crore in Q3-2014. OE in 9M-2015 was up by 21.6 per cent at Rs 116.88 crore as compared to the Rs 96.1 crore in 9M-2014.

     

    Segment Revenue

     

     Three segments add to PVR’s numbers – movie exhibition, movie production and distribution and others that comprises bowling, gaming and restaurant services.

     

     Movie Exhibition

     

     The largest contributor to PVR revenues is movies exhibition. Revenue from this segment increased 7.1 per cent to Rs 393.48 crore from Rs 367.28 crore in Q2-2015 and increased 24.7 per cent from Rs 315.59 crore in Q3-2014. For 9M-2015, revenues from the movies exhibition segment increase 13.1 per cent to Rs 1099.89 crore from Rs 971.90 crore in 9M-2014.

     

    Though this segment reported an 82.6 per cent growth in operating profits to Rs 50.55 crore in Q3-2015 from Rs 27.14 crore in Q-2015 and growth of 83.3 per cent from Rs 27.58 crore in Q3-2014, its operating profit fell 15.9 per cent in 9M-2015 to Rs 104.06 crore from Rs 123.74 crore in 9M-2014.

     

    Movie production and distribution

     

    Revenue from PVR’s MPD segment in Q3-2015 fell 37.2 per cent to Rs 11.85 crore from Rs 18.87 crore in Q2-2015 and was 75 per cent more as compared to the Rs 6.77 crore in Q3-2014. In 9M-2015, revenue from the MPD segment went up 2.01 times to Rs 37.71 crore from Rs 18.72 crore in 9M-2014.

     

    This segment returned an operating profit of Rs 0.43 crore in Q3-2015, Rs 1.34 crore in Q2-2015 and an operating profit of Rs 2.54 crore in Q3-2014. For 9M-2015, this segment reported a lower operating profit of Rs 1.21 crore versus an operating profit of Rs 1.59 crore in 9M-2014.

     

    Others

     

    PVR’s Others segment reported a 4.5 per cent increase in revenue in Q3-2015 to Rs 19 crore from Rs 18.19 crore in Q2-2015 and an increase of 10.2 per cent from Rs 17.24 crore in Q3-2104. For 9M-2015, this segment’s revenue at Rs 56.69 crore was 3.3 per cent more than the Rs 54.86 crore in 9M-2014.

     

    Loss from PVR’s Other segment was lower at Rs 0.13 crore in Q3-2015 as compared to the Rs 0.96 crore in Q2-2015 and loss of Rs 1.65 crore in Q3-2014. For 9M-2015, loss from this segment was lower at Rs 1.34 crore as compared to a loss of Rs 1.67 crore in Q3-2014.

  • Philips Air Purifier partners with ‘PK’

    Philips Air Purifier partners with ‘PK’

    MUMBAI:   Today, in-branding in television and films has become a must. The visibility given to it through these popular shows and films is humongous.

    The latest to join the bandwagon is Philips India, which has entered into a marketing association with the movie ‘PK’ starring Aamir Khan and Anushka Sharma to promote the company’s innovative range of air purifiers.

    On the association, Philips India consumer lifestyle president ADA Ratnam asserted, “Clean and Healthy Air should be everyone’s right. We at Philips have always aimed at serving our patrons in the best possible way and have strived each time to offer solutions that meet the real needs of people. It gives us enormous pleasure to communicate the novelty of this range to the spectators in association with the movie ‘PK’ which is one of the biggest films releasing this year.”

    This campaign highlights the uniqueness in the product range, while displaying different facets of Aamir Khan’s unique character in the movie, thereby supporting the message of, ‘Think Differently. Breathe Differently’.

    Go Fish Entertainment, an entertainment and sports marketing company with more than nine years in the industry, has been instrumental in getting the deal done. The company’s director Sajay Moolankodan said, “Philips has never failed to impress consumers with its wide-ranging products, and yet again, will evince a similar response as in the past. It is important to identify the right movie that would connect with the brand’s identity and communicate the right message to its target audience. What could be better than associating the Philips Air Purifier with PK, the year’s most anticipated movie!”

    Producer and director Rajkumar Hirani shared his thought about this association saying, “We are pleased and excited to be associated with Philips on PK.. This is truly a dynamic association and we are delighted to have Philips Air Purifier as a marketing partner on PK.”

     

  • Tap your feet with the Marathi dance drama – ‘Aayna ka Bayna’

    Tap your feet with the Marathi dance drama – ‘Aayna ka Bayna’

    MUMBAI:  Max, the premium Hindi movies and special events channel brings to you the World Television premiere of the Marathi dubbed musical entertainer ‘Aayna ka Bayna‘ on Saturday 29 November at 8 pm.

     

    Directed by Samit Kakkad and with actor Sachin Khedekar in a lead role, the movie revolves around the transformational power of dance for 9 adolescents stuck in a remand home.

     

    Commenting on showcasing a Marathi movie dubbed in Hindi, Udayan Pradeep Shukla, Vice President & Head – Programming at MAX & MAX2, “Marathi cinema has evolved over the years.  With a huge demand for regional cinema, we thought it fitting to showcase a film that is topical and one that audiences can easily relate to.  ‘Aayna ka Bayna’ is one critically acclaimed film which has received global recognition whilst appealing to Indian audiences. It sure is a visual treat and we hope that it resonates with our viewers.

  • ESPN announces new film series, 30 for 30: Soccer Stories

    ESPN announces new film series, 30 for 30: Soccer Stories

    WORLD: ESPN Films, creators of the critically-acclaimed 30 for 30 film series, will premiere a new series in April surrounding the 2014 FIFA World Cup on ESPN. 30 for 30: Soccer Stories will include a mix of standalone feature-length and 30-minute-long documentary films from an award winning group of filmmakers telling compelling narratives from around the international soccer landscape. In addition, a collection of 10 vignettes about Brazil’s rich culture will be featured throughout ESPN’s FIFA World Cup programming.

     

    “With ESPN being the home of the 2014 FIFA World Cup, we know that sports fans will be looking forward to high quality content focused on what is perhaps the world’s most revered sport,” said Connor Schell, VP of ESPN Films and Original Content. “We feel this is the perfect time to expand upon the success of our 30 for 30 series by focusing this collection on some of the incredible stories of soccer’s legendary past.”

     

    Two feature-length films:

     

    Hillsborough, Directed by Daniel Gordon

     

    25 years ago, on April 15, 1989, the worst disaster in British football history occurred in an overcrowded stadium in Sheffield, England, 150 miles north of London. 3,000 fans flocked through the turnstiles to head to the area reserved for standing, despite a capacity of less than half of that. The result was a “human crush” that killed 96 people and injured 766.  Initially the police blamed fans for the disaster, but a long investigation revealed that was not the truth. Prior to the disaster at Hillsborough, British football was known for the grime of its stadiums, hooligan fans and inadequate facilities, but great change came after the Hillsborough disaster. What emerged is now known as the most rich and powerful soccer league in the world, the English Premier League.

     

    White, Blue and White, Directed by Camilo Antolini; Produced by Juan José Campanella

     

    Although a large number of Argentinian players have found football success around the world, few have made a name for themselves in England’s top league. One notable exception is Ossie Ardiles. Fresh off Argentina’s victory in the 1978 World Cup, Ardiles and his compatriot, Ricky Villa, joined Tottenham Hotspur later that year, when the notion of overseas players was still new to the English league. Helping lead Spurs to victory in the 1981 FA Cup, the Argentinian stars became cult heroes in England. But on April 2, 1982, everything radically changed as Argentinian troops descended on the British-ruled Falkland Islands, asserting rightful sovereignty. A conflicted Ardiles returned to Buenos Aires two days later, his bright future with Spurs suddenly in question.

     

    Six 30-minute films:

     

    Garrincha: Crippled Angel, Directed by Marcos Horacio Azevedo

     

    In Brazil, Pelé is “The King.” But his teammate, Mané Garrincha, is also remembered as the one of the best soccer players of all time. In a country where the sport grants its protagonists such royal deference, Garrincha is the jester– an entertainer who amused crowds and turned soccer into an irresistible spectacle, all while helping Brazil capture two World Cups. This, despite his legs being so bent that early in his career doctors deemed him unfit to play professionally. Match after match, he proved them wrong. But his unpredictable moves were of little assistance after his playing career came to an end. Abandoned by the soccer establishment, Garrincha died a victim of alcoholism in 1983. But his fans did not forget him. His body was brought to a cemetery, in the outskirts of Rio de Janeiro. Garrincha’s relatives had to borrow a grave, which turned out to be too small for his coffin. Thousands of people flooded the tiny burial ground, much more than the place could accommodate. After 49 years of a brilliant career and tumultuous life, the man who turned soccer into a “Beautiful Game” was memorably laid to rest. His legend lives on.

     

    Barbosa – The Man Who Made All of Brazil Cry, Directed by Loch Phillipps; Executive Producers: Jonathan Hock & Roger Bennett

     

    In 1949, Goalkeeper Moacir Barbosa and his Brazilian national team are on top of the world, having just won the South American championship by a score of 7-0. Barbosa is one of the heroes, widely considered one of the world’s best goalkeepers. But everything changed during the 1950 World Cup, played for the first time in Brazil. Before the final game against neighbor and rival Uruguay, the Brazilian Football Confederation was so confident of victory it had made 22 gold medals with the names of their players imprinted on them. With 11 minutes left, Uruguay shocked the estimated crowd of 200,000 at Marcana and scored the winning goal – a goal that is still considered to be the greatest sporting tragedy to befall Brazil. The blame was mostly pinned on Barbosa for being out of position on his goal line, tantamount to Bill Buckner letting a baseball roll between his legs. The country went into a deep mourning, fans committed suicide, and Barbosa was nationally blacklisted. Barbosa was considered cursed and he never played in another World Cup. He rotted away, practically penniless and alone. On July 13th, the 2014 World Cup Final will again take place at the Maracana, giving the Brazilian team the chance to write a new ending into Brazilian folklore.

     

    Ceasefire Massacre, Directed by Alex Gibney and Trevor Birney

     

    New Jersey, June 18, 1994. Giants Stadium is awash with green as Irish soccer fans arrive to watch Ireland’s opening World Cup match against the mighty Italy. The sense of optimism is infectious. The Celtic Tiger is in its infancy, Bill Clinton’s decision to grant a visa to Irish Republican leader Gerry Adams has propelled the peace process forward and Jack Charlton’s team are walking onto the pitch before 75,000 fervent spectators made up of Irish, Italians and Americans of Irish and Italian decent. Amongst the fans is Irish Prime Minister Albert Reynolds who is sitting with members of an American group who’ve been working behind-the-scenes to end the conflict in Northern Ireland. The electrifying mood is shared by the supporters watching the match in the Heights Bar, a tiny pub in the Northern Irish village of Loughin Island, 24 miles south of Belfast. At the half, the Irish are remarkably ahead 1-0. Shortly after the second half begins, two masked gunmen belonging to a Protestant terror group burst into the Heights Bar. Thirty rounds are fired and six innocent men watching a soccer match were killed. Ceasefire Massacre will reveal how the juxtaposition of the jubilation felt inside Giants Stadium against the horrors of what happened in the Heights Bar, encapsulated the mood of the time. After 25-years of conflict, Ireland and her people longed for peace and prosperity but the brutalities of the violence in the North were never far from the surface. The gunning down of innocent men as they watched a soccer match marked both a low-point and a turning-point in the Northern Ireland conflict; one that would ultimately contribute to the paramilitaries on both sides calling ceasefires just weeks later.

     

    The Opposition, Directed by Ezra Edelman; Co-directed by Jeffrey Plunkett

     

    In the wake of the 1973 military coup in Chile, American-backed dictator Augusto Pinochet transformed Santiago’s National Stadium into a concentration camp where political opponents were tortured and assassinated. Only months later, that same stadium was scheduled to host a decisive World Cup qualifier between Chile and the Soviet Union. Despite protests, FIFA’s own investigation, and the Soviet’s eventual boycott, the Chilean team still played the game as planned, qualifying for the 1974 World Cup on a goal scored against no one.

     

    Mysteries of The Jules Rimet Trophy, Directed by Brett Ratner

     

    Inspired by Nike, the Greek goddess of victory, the Jules Rimet Trophy was awarded to the nation that won FIFA’s World Cup and was among the most coveted prizes in all of sports. It is also the sports prize shrouded in the most intrigue – with the whereabouts of the original trophy unknown to this day. This film focuses on the great prize’s first brush with crime – a Nazi plan to steal the Rimet Trophy from Italy during World War II. The story unfolds like a great caper film, where our hero, Ottorino Barassi, a mild-mannered Italian soccer official, attempts to protect a valued treasure.

     

    Maradona ’86, Directed by Sam Blair; Executive Produced by John Battsek

     

    In the 1986 World Cup, Maradona redefined what is possible for one man to accomplish on the soccer field. Already a figure of notoriety, but with one failed World Cup behind him, Maradona took possession of the international stage in Mexico, the spotlight rarely drifting from him as he wrote an indelible history with his feet and, of course, with a hand from God. Delivered with passion and intelligence, Maradona ‘86 is a fascinating, evocative and operatic portrait of Maradona, revealing his inner complexity and contradictions while basking in the joy and passion of his performance on the pitch as he wrote his name on soccer history forever.

     

    10 Vignettes:

     

    Coraçao, Directed by Jonathan Hock; Executive Produced by Roger Bennett

     

    Brazil’s soccer tradition does not compete with other countries’ teams: it exists on a different level. But aside from soccer success, and despite Brazil’s recent economic boom, most Americans know little about the country, its geographical richness, gripping culture, and complex recent history in which the nation has transformed from a military dictatorship to a thriving, if young, republic. This short vignette series will travel from the beaches and favelas of Rio, to Salvador – the former hub of the slave trade – on a journey of music, dance, and history, to discover the stories that lie behind Brazil’s legend and explore how Brazilian soccer is truly the expression of the soul of its people.

  • TNT bags premier rights to ‘The Hobbit: The Desolation of Smaug’

    TNT bags premier rights to ‘The Hobbit: The Desolation of Smaug’

    MUMBAI: Time Warner’s Turner Broadcasting System has bagged the television rights to The Hobbit: The Desolation of Smaug. TNT already has rights to Peter Jackson’s first Hobbit, from New Line and MGM. The movie will premier on TNT in 2016, while the 2012 release The Hobbit: An Unexpected Journey will be aired in 2015.

     

    The Hobbit: The Desolation of Smaug was acquired by TNT post its huge box office success. Reports suggest that the movie has bagged more than $400 million in worldwide BO and $ 127.5 million domestically, since its release earlier this month.

     

    TNT had first ventured into Tolkien’s Middle Earth with its network television premiere of The Lord of the Rings: The Fellowship of the Ring in 2004. Since then the network has been acquiring movies like The Lord of the Rings: The Two Towers in 2005 and The Lord of the Rings: The Return of the King in 2006.

     

    TNT, TBS and Turner Classic Movies president, head of programming Michael Wright said in a release, “TNT has been the primary television home to Tolkien’s Middle Earth for nearly a decade, beginning with our network television premieres of The Lord of the Rings trilogy. We’re proud to continue our association with these extraordinary and enormously popular epics with the acquisition of The Hobbit: The Desolation of Smaug.

  • Pogo’s love bug to grab kid’s this month

    Pogo’s love bug to grab kid’s this month

    MUMBAI: In celebration of Valentine’s Day, Pogo has lined up special ‘love’ themed programming for its little viewers this month. To start with, the channel will introduce two comedy Hindi series Just Mohabbat on 5 February and Hum Paanch on 28 February, from Monday to Saturday at 6.30 pm and 8 pm respectively.

    Prior to this, Pogo will bring Sabrina the teenage witch and her adventures in Rome on 4 February with Sabrina Goes to Rome, after which Sabrina will travel to Australia, in the sequel Sabrina Down Under on 18 February.

    Truly love struck, the channel will premiere the film that tells of the ultimate love story, with Romeo and Juliet Sealed with a Kiss on 11 February.

    Beefing up it’s feature film line up, the second series of the original Care Bear movie Care Bear II – A New Generation will be aired on the channel on 26 February, informs na official release.

    In addition, Pogo’s pre-school block – Tiny TV has ramped up it’s schedule this month with an animated series based on books by Colin Reeder titled Little Red Tractor starting on 5 February and Postman Pat from Monday to Friday at 10.30 am and 1 pm respectively.

     

  • Filmy ‘Mission Corporate’ promises jobs to viewers

    Filmy ‘Mission Corporate’ promises jobs to viewers

    MUMBAI: Watch a movie and land yourself a job, says Sahara Filmy.Literally.The latest initiative from Sahara Filmy, ‘Mission Corporate’, allows one lucky person to become a part of the channel. Filmy has put a range of jobs on offer for candidates from sales to marketing and content to operations department at the channel.

    So what does one have to do to land a job? Simply watch the channel and the movie ‘Corporate’ on 25 February.

    The contest requires the candidate to put in his/her resume along with a brief write up on why they want to join the Filmy team. The last date of receiving the entries is 12 February . The channel will conduct telephonic interviews as part of the initial elimination process. The final 8 will be interviewed by a panel of judges comprising of eminent personality of the advertising and media industry.

    The interviews of final 8 will be shot and capsuled as a 1-hour programme that will be aired prior to the movie. In the breaks of the movie the profiles of the candidates will be aired. The winner will be announced at the end of the movie.

    Says Filmy marketing and content head Shailesh Kapoor, “Filmy always believes in delivering the best to its viewers. Through the concept of ‘Mission Corporate’ we will not only be encouraging viewers to watch the channel but will also give them a platform to be a part of the Filmy family and are expecting to receive good response”.

  • NBC Universal’s Wright calls for greater cooperation between govts for piracy fight

    NBC Universal’s Wright calls for greater cooperation between govts for piracy fight

    MUMBAI: NBC Universal chairman and CEO Bob Wright has called for governments and businesses to join forces in a rigorous alliance to combat piracy and counterfeiting.

    At the Third Global Congress on Combating Counterfeiting and Piracy, organised by the World Intellectual Property Organisation, he appealed to broadband providers, Internet auction sites, financial intermediaries and shipping companies to act more promptly in controlling the flow of illegal downloads and trading on their watch.

    His speech was called “Hear No Evil No Longer”. He urged business leaders to put the issue of dealing with piracy at the top of their agendas. “The days of ‘hear no evil, see no evil’ must come to an end. The scale of the epidemic leaves no choice. Legitimate businesses have to step forward and declare that they will not profit on the back of IP theft. And if they don’t step forward, governments need to adopt laws to require cooperation.”

    He noted that the technology-based, information-based society of tomorrow depends on innovation, invention, and creativity. These are the drivers of growth and progress. He warned that if they are not protected, tomorrow’s world will suffer greatly.

    “And from where I sit, we are losing ground in this battle. Much more urgent and concerted action must be taken if we are to turn back a rising global surge of counterfeiting and pirating, which threatens not just to dampen but to seriously threaten the fire of innovation and invention that creates economic growth.”

    He noted that one challenge involves raising the profile of the vast extent of intellectual property theft — and explaining and quantifying the threat to it. He stressed the need for action that goes beyond just modest measures.

    Piracy results in a ripple effect that magnifies the losses suffered by any individual sector of the economy. For every dollar a nation’s industry loses to counterfeiting and piracy, that nation will lose at least three dollars of GDP.

    When a movie studio loses revenues to piracy, it doesn’t have that money to reinvest into making more movies and television. Not only does this affect the individual studio but it also impacts all the companies that would have contributed to or benefited from these unmade productions. It reduces the revenue of the upstream suppliers to movie producers, and of the downstream industries, like movie theaters, DVD retailers, and video rentals.

    He went on to note that counterfeiting and piracy depends on legitimate businesses for distribution and resale. It is these businesses that must be enlisted in order to reduce trade in counterfeit and pirated product.