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Tag: Movie Park Germany

  • Nick, Movie Park Germany renew licensing deal

    Nick, Movie Park Germany renew licensing deal

    MUMBAI: US kids broadcaster Nickelodeon and film and entertainment theme park Movie Park Germany have announced the renewal of their strategic partnership around Nickland, the popular Nick-themed 50,000 square-foot interactive adventure area at Movie Park Germany in Bottrop-Kirchhellen.

    Under the new, six-year licensing agreement, effective April 2012, Movie Park Germany will retain theme park rights to incorporate Nickelodeon’s beloved characters into attractions and features at its theme park.

    Since it opened in April 2007, Nickland (the first NICK-themed adventure site to launch in Europe) has offered kids and families immersive attractions based on Nickelodeon’s children’s TV programmes, including SpongeBob SquarePants, Dora The Explorer and Jimmy Neutron. The renewed partnership between Nickelodeon and Movie Park Germany will include the development of re-themed attractions, co-branded merchandise and expanded marketing campaigns in Germany, Belgium and the Netherlands.

    Nickelodeon Germany MD Patrick Alders said, “Nickland has been such a thriving and exciting destination for kids and families to interact with Nickelodeon’s brand and characters, and we’re really looking forward to expanding the Nickelodeon experience there over the next six years.”

    Movie Park Germany GM Wouter Dekkers said, “During the last year, Nickland has played an important role in our success story and it is an everyday pleasure to see kids hugging SpongeBob or Patrick. We are looking forward to welcoming new Nickelodeon family members during the next years”.

  • Nickelodeon inks deal with Movie Park Germany to set up theme park ‘Nickland’

    Nickelodeon inks deal with Movie Park Germany to set up theme park ‘Nickland’

    MUMBAI: Nickelodeon and Movie Park Germany, a film and entertainment theme park, have signed a multi-year strategic partnership to bring Nickelodeon’s animated children’s television programs to life in a 50,000 square feet interactive adventure zone called Nickland.

    Scheduled to open in April 2007 at Movie Park Germany, Nickland will feature seven new attractions and will be the first Nick- themed adventure site in Europe.

    Also inclusive within the new partnership, Nickelodeon and Movie Park Germany will create co-branded promotions and marketing campaigns; develop licensing and merchandising programs within the park and increase advertising on Nickelodeon’s kid’s channel, Nick in Germany.

    This agreement grants Movie Park Germany theme park rights to use Nickelodeon’s characters and intellectual properties, including SpongeBob SquarePants, Jimmy Neutron, Dora The Explorer, My Life As A Teenage Robot, Danny Phantom and The Backyardigans, at its theme park. The first two attractions to premiere will be Jimmy Neutron’s ‘Atomic Flyer,’ a suspended coaster and ‘Splash Bash,’ a romp through the undersea world of SpongeBob SquarePants, informs an official release.

    Nickelodeon costumed-characters including SpongeBob, Patrick, Dora the Explorer and Jimmy Neutron, will be on-site at the park.

    “Nickelodeon and Movie Parks Germany epitomize kids, families and fun, and together we are exceptionally well positioned to create an innovative, bespoke destination for German kids,” commented Nick and Comedy Central, Germany vice president Markus Andorfer. “NICK has the highest brand affinity among kids in Germany and Nickland at Movie Parks will serve the same objectives, where kids come first and have fun.”