ITV

Tag: movie fest

  • Zee Cinema lines up ground activity on movie fest

    MUMBAI: Zee Cinema which has launched its three month long film festival – Shaniwar ki raat Amitabh ke saath – has now lined up a ground activity to push one of the blockbuster movies they are showing.

    Ahead of the screening of the blockbuster movie Coolie, the channel will conduct an on-ground activity through which it will entertain coolies of Mumbai (Dadar, VT & Mumbai Central), Kolkata, New Delhi, Ahmedabad and Lucknow. Two days prior to telecast for one entire day, all coolies at these railway stations will be invited to participate in exciting fun games like dart throwing, target shooting, target being the villain in the film Coolie, arm wrestling and others.

    The following are dates for the ground activity at railway stations.

    Mumbai
    1) Bombay Central 5 January
    2) Bandra Kurla Terminus – 6 January
    3) CST – 7 January

    Delhi
    1) New Delhi- 6 January
    2) Nizammuddin – 7 January

    Lucknow -7 January; Kolkata -Howrah Station – 7 January; Ahmedabad – 7 January

    Winners of these games would win exciting prizes. The main objective of this activity is to interact with the Coolies at their work place and bringing into their lives, a day filled with fun and laughter, to conduct exciting and interesting games, through which they can win prizes and most importantly by making them feel wanted and cared for and appreciated by the Society at large and Zee Cinema, informs an official release.

    Speaking about this activity Zee Cinema business head Bharat Ranga offers, “We at Zee Cinema strive to bring the best to our viewers. Be it in terms of the movies we acquire like Naseeb, Mard, Coolie, which have never been shown on C & S before, or the ground activity we do. There is a humungous amount of work involved in coordinating a ground activity for coolies across 5 major cities, but we would like to celebrate a big film like Coolie with the people it is all about.”

    The ongoing Amitabh festival – Shaniwar ki raat Amitabh ke saath, which was launched on 4 December 2004, is a massive success with viewers clamouring for more, claims the channel. The festival is being communicated on air through innovative promos creating immense nostalgia amongst all Big B fans linked with a conscious 3 month long off air activity – SMS Big B, creating tremendous viewer interaction.

    The movie Naseeb was the highest rated movie across all Hindi movie channels in the entire week with a 2.39 TVR, while Mard received a 2.19TVR, the channel claims quoting TAM. The festival has gained immense popularity with viewers. Films like Aaj Ka Arjun & Akayla, which have been telecast earlier, have garnered great ratings of 1.15 & .8 TVR respectivelyl, the release adds.

  • AXN’s movie fest hits Mumbai tomorrow

    AXN’s movie fest hits Mumbai tomorrow

    Action television channel AXN, in collaboration with Pepsi and indiatimes.com, begins the Mumbai leg of their Action Movie Festival from tomorrow at the Central Plaza theatre in south Mumbai. 

    The week-long festival will be screening 28 of the best action movies including super hits like Independence Day, Matrix and the Oscar winning Gladiator. AXN is also organizing an AXN Dares You for the roadshows, which has also started in different parts of the city. Based on the popular Who dares win, the roadshows will give a taste of action to the people of Mumbai along with a chance to win passes for the shows. Catch the AXN roadshows at J49, Bandstand, Hiranandani grounds, St Xavier's College, Planet M, Crossroads and other popular hangouts.

    Says, Rohit Bhandari, senior marketing manager, AXN: "Action Movie Festival, the brand, is aimed at extending the AXN experience from your television sets to a much broader canvas, on ground and into the theatres. After a very successful run in its inaugural year last year, AMF has been conceived on a larger, more interactive scale. The festival not only spans many more cities in the coming months but also has a wider range of action packed movies showcasing the best entertainers in business of providing action entertainment to audiences worldwide."

    The titles include thrillers such as Bone Collector, Entrapment, Negotiator, Mission Impossible, Jackal, all-time classics such as Braveheart, Broken Arrow, Charlies Angels, Matrix, Gladiator and U.S. Marshals as well as recent action blockbusters such as Vertical limit, Charlie's Angels, Rush Hour, Shanghai Noon, amongst others. The movies star popular action heroes and screen icons such as Russel Crowe, Mel Gibson, Jackie Chan, Tom Cruise and Bruce Willis to name a few. 

    After a succesful run in Chandigarh, the festival moved to Pune, Ahmedabad and Chennai where close to 30,000 people turned up at each of the roadshows, an official release states. AMF is scheduled to hit more cities in the coming months. 

    Organised in association with indiatimes.com, an online contest is currently on which gives visitors the chance to win passes for all the 28 movies across seven days.