Tag: movie

  • Crayon Shin-chan the Movie: Our Dinosaur Diary review: Get ready for one of the craziest experiences in theaters as dinosaurs takeover the city

    Crayon Shin-chan the Movie: Our Dinosaur Diary review: Get ready for one of the craziest experiences in theaters as dinosaurs takeover the city

    MUMBAI: Crayon Shin-chan the Movie: Our Dinosaur Diary is not just a movie but also a portal to another world and it does its best to make you forget about the real world. For all the Shin-chan lovers, this movie has the same ol’ Shin-chan magic with a twist of dinosaurs that are out to create havoc in Japan. The movie is soon to release on 9th May.

    A fabulous job done by director Shinobu Sasaki and writer Moral and Yoshito Usui, who have kept quite a perfect balance between emotional scenes, insane comedy and some really good action scenes. The movie is sure to get us all captivated into its world.

    With “Dino’s Island” taking over the city as dinosaurs come alive, Shinnosuke and his friends grow close to Nana, a super-cute and affectionate dinosaur. Their unique bond is soon put to the test when the mysterious Bubble Odoroki targets Nana for a secret purpose, sparking a wild pursuit across Kasukabe and Tokyo.

    With a slightly less effective first half, the movie covers up well in the second half with great visuals and unpredictable storyline. The movie is somehow best experienced in theaters as it unites all the Shin-chan fans together. This actually makes up for a great experience as many moments in the movie become more exciting to watch with the audience’s reaction.

    The time when Nana used Shiro as a ball to fight back, the scene when shin-chan and the gang get surprised by dancing dinosaurs, the reaction of the audience when Nana changes his avatar and many more moments get hyped, making us more excited and connecting us more deeply with the movie.

    Yes, the movie has great humour and there are times when the bar of comedy will be raised really high and the surprising part is that even after all that, the emotional quotient won’t be lost. The dinosaur rampage will be terrifying to watch and at the same time, some scenes will grip you with its emotions.

    In conclusion, with a few slippery moments in the first half, this movie is sure to be one crazy roller coaster ride experience for everyone in the audience, making it one of the most memorable movies of the time.

    stars

  • Satish Kaushik’s last film Mirg is now streaming on Jio Cinema

    Satish Kaushik’s last film Mirg is now streaming on Jio Cinema

    Mumbai: Veteran actor late Satish Kaushik’s last film is now streaming on Jio Cinema following its successful theatrical release.  The film stars actors like Raj Babbar, Anup Soni and Shwetaabh Singh in pivotal roles, each bringing powerful performances to this gripping story. Satish Kaushik’s fans who have missed the theatrical run can now turn into Jio Cinema to watch Mirg and savour one of his final performances.

    Mirg is a captivating thriller that defies genre conventions and takes audiences on an unforgettable journey through the mystical forests of Himachal Pradesh.

    Director Tarun Sharma shared his vision for the film: “Mirg is more than just a thriller; it’s a journey of self-discovery and a challenge to the status quo. It’s a genre-bending movie that seamlessly blends action, suspense, comedy and folklore, creating a world where myth and reality collide, offering a truly unique viewing experience”.

    But why the name Mirg? Pat came the answer from Director Tarun Sharma, “We were fascinated by the rich folklore surrounding the snow leopard in Himachal Pradesh; by incorporating the legend of the ‘Mirg’ into our film, we wanted to explore the power of myth and its impact on human behaviour.”

    Producer Rishi Anand added, “From the moment I read Tarun Sharma’s script, I knew ‘Mirg’ was special. Producing it independently allowed us to stay true to his bold vision and create something refreshingly different for OTT and Cinemas. If you’re looking for a movie that will keep you on the edge of your seat, ‘Mirg’ is it. It’s a genre-bending thriller that blends humour, grit, darkness, and light with a powerful message. Satish ji, Raj ji, and Anup ji bring their A-game, and the action is non-stop. Head over to JioCinema now and experience the thrill for yourself!”

    Mirg follows Anil (Shwetaabh Singh), a young man bound by obedience, whose world is upended by a shocking event. Seeking vengeance, he ventures into the treacherous mountains, where he encounters the legend of the ‘Mirg,’ a mystical snow leopard tied to local folklore. As Anil’s quest for justice intersects with the myth, he must confront both his enemies and the darkness within himself, culminating in a gripping climax. With its compelling performances and a narrative that defies norms, Mirg is a must-watch for thriller enthusiasts.

    jiocinema

  • CEAT Specialty collabs with Kalki 2898 AD to launch tyres for AI vehicle

    CEAT Specialty collabs with Kalki 2898 AD to launch tyres for AI vehicle

    Mumbai: CEAT Specialty has announced an exciting partnership with the much-anticipated film Kalki 2898 AD, starring Prabhas, to develop and launch state-of-the-art tyres for Bujji, the robotic vehicle featured in the movie. This collaboration highlights CEAT’s cutting-edge technology and reinforces its commitment to driving the future of mobility.

    Kalki 2898 AD, directed by Nag Ashwin, is set in a futuristic world where advanced technology and artificial intelligence shape daily life. The film features an impressive cast, including Prabhas, Deepika Padukone, Amitabh Bachchan, and Kamal Haasan. Bujji, the AI-driven car in the film, represents the pinnacle of futuristic design and innovation, requiring tyres as advanced and visionary as the vehicle itself.

    Designed by Hollywood’s Haisu Wang, who also designed vehicles for Black Panther, Bujji represents a leap into the future of automotive design and technology. The filmmakers wanted a moving car that brought Wang’s design to life, and CEAT Specialty rose to the challenge, creating state-of-the-art tyres that complement this groundbreaking vehicle.

    CEAT Specialty’s chief executive Amit Tolani shared his thoughts on this transformative project: “Collaborating on Bujji for Kalki 2898 AD was an incredible opportunity for us. It allowed us to push our boundaries and explore new technologies and materials. Dyutiman Chatterjee and his R&D team brought this vision to life, showcasing their creativity and engineering prowess. This project has set the stage for our future in tyre innovation. Our team and our tyres are truly Crafted for the Curious, driving us to explore uncharted territories and envision the future.”

    CEAT Specialty head of R&D Dyutiman Chatterjee added, “Creating tyres for Bujji was an inspiring and demanding task. It provided us with a unique platform to test new technologies and materials, pushing the boundaries of what is possible in tyre design. CEAT Specialty is already renowned for its engineering prowess in developing best-in-class OTR tyres, and this project challenged us to elevate our standards even further. It has not only pushed us to be better but also given us a valuable perspective on the future of tyre technology.”

    The development of Bujji’s tyres was a fascinating behind-the-scenes journey that involved intense creativity and meticulous engineering. The process kicked off with dynamic brainstorming sessions, during which designers, engineers, and material scientists collaborated to conceptualize potential designs. Inspired by Bujji’s futuristic look and capabilities, the team delved into extensive discussions about materials, technologies, and aesthetics. These sessions gave birth to visionary sketches, digital models, and pattern prototypes, vividly bringing their ideas to life.

    One of the standout features of the tyres is their unique block design. Drawing inspiration from AI algorithms and futuristic patterns, the design incorporates intricate grooves and channels that enhance performance and visual appeal. The circular support base of the block design is specifically crafted for superior traction and stability, ensuring the tyres complement Bujji’s advanced capabilities and striking sporty looks.

    Engineering excellence was at the core of this project. The tyres boast a higher breadth and a unique aspect ratio of 30, which ensures outstanding performance and torque. Additionally, the tyres have an impressive load-bearing capacity of up to 4 tonnes, making them highly durable and capable of supporting the robust structure of Bujji. The wider design, coupled with larger rims, not only enhances Bujji’s appearance but also minimizes side sway, providing a smoother and more stable ride. Rigorous simulations and real-world testing validated the design, optimizing the tyres for superior cornering, steering, and braking performance—essential characteristics for a high-performance vehicle like Bujji.

    CEAT’s collaboration with Kalki 2898 AD has set a new benchmark in tyre technology, demonstrating the company’s commitment to innovation and excellence. Known for its meritorious off-the-road tyres, CEAT Specialty was the first choice for providing these futuristic tyres due to its industry expertise and proven track record.

    As CEAT Specialty moves forward, the lessons learned and the technologies developed during the Bujji project will be crucial in shaping the company’s future products. The vision is clear: to create tyres that are not only functional and reliable but also smart, sustainable, and ready for the future of mobility.

    With a legacy of innovation and a forward-thinking approach, CEAT is poised to lead the charge in the next era of automotive excellence. The journey with Bujji and Kalki 2898 AD has illuminated the path, and the future looks promising for CEAT and its vision for futuristic tyres.

  • Organic Harvest onboarded as the official skincare partner for ‘Mr. & Mrs. Mahi’

    Organic Harvest onboarded as the official skincare partner for ‘Mr. & Mrs. Mahi’

    Mumbai: Organic beauty and personal care brand, Organic Harvest (part of the Good Glamm Group), comes on board as the official skincare partner for the highly anticipated Bollywood movie by Dharma Productions, “Mr. & Mrs. Mahi.”, starring actors Rajkumar Rao as Mahendra and Janhvi Kapoor as Mahima.

    Directed by Sharan Sharma, known for his directorial debut Gunjan Saxena: The Kargil Girl and produced by Dharma Productions, the film has already created a buzz among fans and cinephiles alike. In this partnership, Organic Harvest’s 100 per cent certified organic skincare products take center stage with the brand’s cult favourite products Organic Harvest sunscreen and facewash is protecting Mr. & Mrs. Mahi, from the harsh effects of UV rays, blue light, and environmental pollutants, both on and off screen.

    This unique partnership between Organic Harvest and “Mr. & Mrs. Mahi” goes beyond traditional advertising, beating the heat this summer. The collaboration aims to inspire audiences to experience Organic Harvest and its organic advantage that sets it apart in the skincare industry. Unlike regular chemical-based and so-called natural products, Organic Harvest’s range is 100 per cent certified organic and committed to enhancing the natural beauty, nurturing the skin without any harmful chemicals & toxins. Organic Harvest invites consumers to experience the true essence of organic wellness and let go of conventional products in favor of certified organic ones, delivering the safest and most effective skincare. As Mahima and Mahendra, characters from the film, embark on their journey of personal growth and empowerment, Organic Harvest’s presence underscores the importance of nurturing oneself from the inside out, reflecting the brand’s ethos of holistic well-being and self-love.

    Good Glamm Group,  group brand director Ketan Bhatia expressed his enthusiasm, stating, “Our collaboration with Dharma Productions’ ‘Mr. & Mrs. Mahi’ represents an exciting opportunity to merge the worlds of cinema and skincare, providing our commitment to promoting skincare solutions that are not only effective but truly safe, being 100 per cent certified organic. By eliminating harmful chemicals and embracing the purity of nature, we offer consumers a genuinely safe and beneficial alternative. The unmatched advantages of our organic formulations, reinforcing our mission to promote true wellness and natural beauty.”

    Dharma Productions CEO Apoorva Mehta shared, “We are excited to collaborate with Organic Harvest on ‘Mr. & Mrs. Mahi,’ as it allows us to integrate meaningful brand partnerships into the themes of our stories. Organic Harvest’s dedication to natural skincare perfectly complements the themes of self-discovery and authenticity portrayed in the film..”

    As part of this partnership, Organic Harvest spotlights four of its premium skincare products, that are 100 per cent American certified organic, paraben-free, silicon-free, sulphate-free, responsible, sustainable and essential for maintaining healthy, radiant skin, especially for those active lifestyles portrayed in the film. As the official skincare partner for “Mr. & Mrs. Mahi,” Organic Harvest’s premium embodies the superior benefits of organic ingredients that are kinder to the environment, gentler and more effective for the skin. By using naturally derived ingredients, these products help to maintain the skin’s natural balance, prevent irritation, and deliver long-lasting results. Organic Harvest’s commitment to purity ensures that every application contributes to overall well-being, making it the ideal choice for those who seek both beauty and health. Among the featured products are the all skin SPF 60 sunscreen, oily skin SPF 60 sunscreen, luxurious bathing bars and six-in-one brightening facewash, each designed to enhance and protect the skin’s natural beauty.

    Organic Harvest invites audiences to embark on a journey of self-care and discovery with “Mr. & Mrs. Mahi,” where the power of organic skincare meets the magic of cinema.

    Mr and Mrs Mahi releases in cinemas on 31 May 2024.

  • 7 Best Ice Cave Tours from Reykjavik for Movie Buffs: Behind the Scenes of Blockbuster Hits

    7 Best Ice Cave Tours from Reykjavik for Movie Buffs: Behind the Scenes of Blockbuster Hits

    Iceland, with its otherworldly landscapes, has become a magnet for filmmakers and movie enthusiasts alike. The land of fire and ice offers more than just breathtaking views; it’s a portal into the worlds created by some of cinema’s most imaginative minds. For the movie buffs who dream of walking through the scenes of their favorite films, Reykjavik offers a gateway to these fantastical realms. Here’s a guide to the seven best ice cave tours from Reykjavik that take you behind the scenes of blockbuster hits.

    Into the Glacier: Journey to the Center of the Earth

    “Into the Glacier: Journey to the Center of the Earth” offers a unique and thrilling adventure, perfect for those seeking to combine their love of cinema with a passion for nature. Inspired by the 2008 film “Journey to the Center of the Earth,” this tour takes you deep into the heart of one of Iceland’s magnificent glaciers. As you venture into the icy depths, you are immediately enveloped in a world of ethereal blue ice and stunning natural formations, reminiscent of the movie’s fantastical underground landscapes. The experience is both educational and awe-inspiring, providing insights into glaciology and the breathtaking beauty hidden beneath the surface. Ideal for fans of the film and adventure seekers alike, this tour not only brings you closer to a piece of cinematic history but also offers a profound connection with one of nature’s most incredible creations.

    Vatnajökull Glacier: Interstellar’s Otherworldly Terrain

    The Vatnajökull Glacier, renowned for its breathtaking presence in Christopher Nolan’s sci-fi epic “Interstellar,” offers an ethereal experience akin to exploring an alien planet. As one of Europe’s largest glaciers, it presents a landscape so surreal and vast that it effortlessly doubles as an otherworldly terrain. Fans of the movie and nature enthusiasts alike are drawn to this magnificent icy expanse, seeking to immerse themselves in the same mystique that graced the big screen. An ice cave tour Reykjavik to this glacier is more than a mere excursion; it’s a journey into a realm where the wonders of nature meet the artistry of cinema. The tour promises awe-inspiring views of the glacier’s massive ice formations and serenely blue caves, offering a once-in-a-lifetime opportunity to walk through scenes reminiscent of those from “Interstellar,” where the boundaries between Earth and the cosmos beautifully blur.

    The Crystal Cave: A Game of Thrones Adventure

    Venture into the realm of “Game of Thrones” with a visit to Iceland’s mesmerizing Crystal Cave. Known to fans as a hideout beyond the Wall, this ethereal ice cave offers a real-life glimpse into the wild landscapes of Westeros. Nestled within the depths of Iceland’s glaciers, the Crystal Cave’s icy walls and surreal blue hues create an otherworldly atmosphere, akin to the hauntingly beautiful scenes from the iconic HBO series. During winter, when the cave is most accessible, fans can embark on this unique adventure, feeling the thrill of exploring a location that once echoed with the footsteps of Wildlings and Night’s Watchmen. It’s not just a tour but an immersive experience, transporting “Game of Thrones” enthusiasts into the heart of their beloved fantasy world, all while surrounded by Iceland’s unparalleled natural beauty.

    Katla Ice Cave: Batman Begins’ Ra’s al Ghul’s Lair

    Nestled under the majestic and active Katla volcano lies the enigmatic Katla Ice Cave, a site that gained cinematic fame as Ra’s al Ghul’s lair in “Batman Begins.” This mysterious and awe-inspiring ice cave, accessible from Reykjavik, offers an adventure that echoes the dramatic and intense atmosphere of the film. The journey to the cave itself is a thrilling escapade, traversing through Iceland’s unique landscapes of black sand deserts and rugged terrain. Once inside, the cave’s ethereal beauty unfolds in a symphony of icy structures and a play of light that filters through its frozen walls. This excursion is not just a visual treat but also a journey into the heart of one of Batman’s most iconic settings. For fans of the Dark Knight and adventure seekers alike, the Katla Ice Cave experience is a blend of cinematic nostalgia and the raw, untamed beauty of Iceland’s natural wonders.

    Langjökull Glacier: The Secret Life of Walter Mitty’s Skateboarding Scene

    Langjökull Glacier, a mesmerizing wonder in Iceland’s frosty landscape, earned cinematic fame with its cameo in “The Secret Life of Walter Mitty.” This majestic glacier, known for its expansive ice cap and surreal beauty, played a pivotal role in one of the film’s most iconic scenes – Ben Stiller’s character skateboarding down a long, winding road amidst the breathtaking Icelandic scenery. Visitors to Langjökull can almost hear the wheels of Walter Mitty’s skateboard echoing as they traverse the same path, enveloped by the stark yet beautiful vistas. Tours to this glacier offer a blend of adventure and introspection, mirroring the film’s thematic essence. Whether you’re a fan of the movie or a lover of nature’s untouched beauty, Langjökull Glacier stands as a testament to Iceland’s allure, captivating visitors with its serene, icy expanse and its brush with Hollywood fame.

    Skaftafell Ice Cave: Tomb Raider’s Icy Challenges

    Nestled within the Vatnajökull National Park, the Skaftafell Ice Cave offers an awe-inspiring glimpse into a world of icy wonder, reminiscent of the thrilling adventures seen in the 2001 film “Tomb Raider.” A paradise for adventurers and movie buffs alike, this ice cave stands as a testament to nature’s artistry, with its shimmering blue walls and surreal, frozen landscapes. The journey to the cave is an adventure in itself, surrounded by Iceland’s rugged terrain, it echoes the challenges faced by Lara Croft in the movie. The Skaftafell Ice Cave, with its otherworldly beauty, not only attracts those seeking a connection to the cinematic world of “Tomb Raider” but also calls to those yearning to explore the raw, unbridled beauty of Iceland’s glacial wilderness. It’s a place where the thrill of adventure meets the serenity of nature, creating an unforgettable experience.

    Snæfellsjökull Glacier: The Entrance to Jules Verne’s Mysterious World

    Snæfellsjökull Glacier, a majestic and enigmatic landmark on Iceland’s Snæfellsnes Peninsula, holds a special place in both literature and the hearts of adventure enthusiasts. Famously known as the gateway to the center of the Earth in Jules Verne’s classic novel “Journey to the Center of the Earth”, this glacier encapsulates a world of mystery and awe. The journey to Snæfellsjökull is as mesmerizing as its lore, surrounded by rugged terrain and captivating natural beauty. Standing beneath its towering presence, one can easily imagine embarking on a fantastical underground journey, just as the characters in Verne’s novel did. This glacier is not just a physical entity; it’s a symbol of adventure, a beacon for explorers and dreamers alike, beckoning them to discover the secrets that lie beneath its icy surface and in the depths of their imagination.

    Conclusion: A Cinematic Journey in Iceland’s Frozen Wonders

    Iceland’s ice caves are not just natural wonders; they are portals to the fantastical worlds of cinema. Each tour offers an opportunity to relive beloved scenes from blockbuster films, set against the backdrop of Iceland’s stunning landscapes. For movie buffs, these tours are more than just sightseeing; they are an immersive experience into the worlds they’ve loved and admired on screen. So pack your warmest clothes, charge your camera, and get ready for an unforgettable journey into the heart of cinematic magic in Iceland’s icy realms.

     

  • Zomato announces integration in the Bollywood movie ‘Jawan’

    Zomato announces integration in the Bollywood movie ‘Jawan’

    Mumbai: Zomato, India’s food ordering and delivery platform, announced its integration in the highly anticipated Bollywood movie, Jawan. Zomato can be seen at several key moments in the film, one of which has been disclosed in the trailer launch of the movie.  

    Jawan, starring one of the greatest actors of all time, Shah Rukh Khan, features Zomato in four scenes within the movie. Additionally, the Zomato brand name has made a cameo appearance in the movie’s trailer, sparking excitement among viewers.

    Zomato marketing head Sahibjeet Singh Sawhney commented on the integration, stating, “We are thrilled to be working with SRK and to be a part of the excitement surrounding the mega-release of Jawan. Look out for Zomato while you watch the movie.”

    Extending its illustrious integration with this year’s most awaited Bollywood extravaganza, Zomato has placed two billboards in Bombay. Additionally, it has released an engaging ad film on Zomato’s official YouTube channel and Instagram account, which features Shah Rukh Khan himself. The ad film humorously weaves in the suspense of the movie ‘Jawan’ with the long-running “ZoMaato-ZoMaito” debate, mirroring the excitement around the film.

  • Ekalavya Bhattacharya appointed Offbeet Media Group’s chief digital officer

    Ekalavya Bhattacharya appointed Offbeet Media Group’s chief digital officer

    Mumbai: After successfully launching and running the OTT platform of Balaji – ALT Balaji, Ekalavya Bhattacharya has joined the new age media and content company, Offbeet Media group to set up and lead the esports and web3 verticals for the group. With this move, FusedBulb, a creative-tech company started by Bhattacharya that offers web3 and blockchain strategy, would also be merging into Offbeet Media.

    He joins Offbeet Media after a stint at Alt Balaji as chief strategy officer & creative director. Prior to that, as MTV India digital head, he was also instrumental in charting the map for the digital and social growth for MTV India with many award winning campaigns and properties to his credit.

    “The gaming industry today, globally, is bigger than movie + sports combined. It’s growing rapidly across mobile, PC and console markets in India as well. Within gaming, esports is capturing the imagination of everyone in the media industry and is the most attractive route to connect with GenZ and millennials today. With streaming and game-casting audiences growing month-on-month, this is a super exciting space to be in! We want to set up India’s most definitive Esports Academy and be the leaders in the event space for competitive gaming!” he said.

    He will also be setting up the web3 vertical for the group. “Web3 is the natural progression for the evolution of the web. The opportunities in the Metaverse, decentralised eco-systems, NFTs and blockchain tech is endless. Right from consumer engagement, immersive experiences, efficiency in supply chains, Web3 is the way to go and we are excited to be the go-to guys for brands in this space,” he said.

    Offbeet Media Group founder & CEO Jaideep Singh said “At Offbeet we have been continuously evolving and expanding, entering into new streams of business lines in sync with our vision of being a New Age media and content company and we are super excited to have Bhattacharya joining us. He will bolster our business offering and overall capabilities in the digital footprint across all our rapidly growing business lines.”

  • Zee Bangla Cinema unveils new brand identity

    Zee Bangla Cinema unveils new brand identity

    Mumbai: Zee Bangla Cinema, India’s leading Bengali-movie channel, will commemorate its decade-long journey with a new brand identity. Unveiled in time for the upcoming festive season, the evocative all-new brand identity highlights how movies have the power to make everything magical.

    The channel is about serving a daily dose of magic potion that takes viewers to a world where possibility takes the front seat and reality takes a backseat. Zee Bangla Cinema’s new tagline, “Hok Na Ektu Magic,” echoes this brand purpose.  

    Zee Bangla Cinema’s new identity was revealed during the world television premiere of the blockbuster of the year, “Aparajito – The Undefeated,” starring Jeetu Kamal and Saayoni Ghosh, directed by Anik Datta.

    For today’s evolved audiences who consume a range of genres, Zee Bangla Cinema has also revealed a powerful line-up of star-studded blockbuster Bengali movies that will premiere on the channel through the festive season. Starting 24September, “Notun Cinema Proti Robibaar” will bring world television premieres every Sunday. This first-of-its-kind programming will see the channel achieve a milestone of telecasting world television premieres on every week, rather than only once in a month.

    Commenting on the announcement, Zee Entertainment chief cluster officer – East Samrat Ghosh said, “Bengali cinema has always held a special place in the history of Indian films. From its beginnings in the 1920s, Bengali cinema has achieved global acclaim and popularity. From Satyajit Ray and Mrinal Sen to our contemporary filmmakers today, Bengali cinema has always been a creative powerhouse. It is an honour for us to celebrate this love for cinema and magic on the occasion of Zee Bangla Cinema completing 10 successful years of entertaining viewers. As one of the leading and most-loved channels in the Bangla movie-entertainment category, we cater to the audience’s varied preferences with a special content curation. “Notun Cinema Proti Robibaar” will strengthen our market share as we aggressively widen our movie library and bring the best of movie content for our viewers.”

    Talking about the channel’s revamped brand identity, Zee Bangla Cinema chief channel officer & head of marketing – East, Jalaluddin Mondal said, “As Zee Bangla Cinema completes a decade of passion for Bengali cinema, we decided to celebrate and build on our love for cinema by giving our viewers a brand-new experience. The new brand identity is accompanied by a slew of new initiatives to delight our viewers. A new slot strategy with each slot featuring films curated on the basis of audience demand and the genres they love is just the beginning. The icing on the cake is the most talked about and latest weekend television premieres for the ultimate weekend experience. As we enter a new decade, we will create a Movie++ experience with special music and movie events to cater to the Bengali lover of literature, music, and culture.”

    Talking about the new brand identity, Zee Entertainment chief marketing officer, content SBU Kartik Mahadev said, “Zee Bangla Cinema has always championed the power of cinema as an inspiring and binding medium that creates unforgettable moments of magic around television. Our new brand identity is our way of celebrating this intrinsic bond with every Bengali movie lover. As we complete a decade, we promise to keep bringing the magic of Bengali cinema alive for our viewers in every moment of their lives, as expressed in our new brand thought “Hok Na Ektu Magic!” The design of the new brand identity expresses the ‘Golden Circle of Special’ that curates’ moments of magic every day, brought alive through a vibrant colour play that is nuanced for the category and region. The refreshed design aesthetics will not only enhance the visual appeal but will facilitate intuitive content discovery creating an immersive experience.”

    Zee Bangla Cinema is promoting the new brand identity with a high-octane campaign, which will be promoted through a 360-degree approach across mediums – OOH, print as well as its social media channels including YouTube, Instagram and Facebook.

  • Balaji Telefilms reports revenue of Rs 118.8 crore for Q1 FY23

    Balaji Telefilms reports revenue of Rs 118.8 crore for Q1 FY23

    Mumbai: Balaji Telefilms earned a revenue of Rs 118.8 crore for Q1 FY23 of which ALTBalaji contributed Rs 36.8 crore through its direct subscription, which stood at Rs 6 crore in Q1 FY23, the company said in a statement.

    The group’s EBITDA loss is Rs 20.4 crore and the loss after tax is Rs 24.5 crore. 

    Balaji Telefilms Ltd managing director Shobha Kapoor said, “Our content has always resonated with audiences at large as it is deeply ingrained in India’s socio-cultural fabric and this quarter has been no different given that we have continued to provide content-driven and quality entertainment while simultaneously focusing on sustainable growth for our investors.”

    “We continue to have strong controls on the cash spend while driving overall profitability including some strong strategic content sharing deals which allows us to further our growth,” she added. 

    OTT-business

    ALTBalaji has 93+ shows live on its platform. ‘Lock Upp’ which was live streamed, gained enormous popularity and went on to become the most watched reality show in the OTT space, with 500+ million views. As a result, the company generated significant long-term IP because this format had never been seen in the Indian entertainment domain before. This quarter they released Apharan- Season two which garnered more than a million views within a short time.
    For the three months ending 30 June, the company sold 3.1 lakh subscriptions (including 1.62 renewals). This excludes subscribers on partner apps where the content continues to do well. 

    The company, in its release, said, “ALTBalaji continues to produce content-driven shows and we are confident that it will be regarded as one of the leading Indian OTT players shortly as we have a strong content library catering to classes and masses alike with consistent hit shows across genres.”

    The company continues its strategy to drive deeper audience engagement by creating quality and content-driven shows that are targeted at a mass audience seeking differentiated stories. Currently, the engagement time stands at 62+ mins, with watch time at 16.19 billion minutes. Video views stand at 1.37 billion cumulative to date.

    Some of our shows continue to be highly rated and popular amongst our audiences, especially the youth, and also include our immensely popular niche reality competition show (that was released last quarter). 

    TV Business

    In Q1 FY23, Balaji’s TV business continued at normal for three months with 246.5+ hours of production across 8 shows compared to 174.5 hours in Q1 FY22. Two more TV shows are lined up across genres for the next quarter. ‘Apnapan’ was launched in Q1 FY23 which generated a good audience response.

    Kapoor said, “As always, we are confident that our content will strike a chord with audiences as our storytelling is backed by strong creative capabilities which drive our business growth.”

    Movie business 

    In terms of movies, “Ek Villain Returns” starring John Abraham and Arjun Kapoor, was released on 29 July to positive reviews, earning 51 crore plus at the box office. 

    Kapoor said, “Considering that theatres are now operating at 100 percent capacity, we are confident that our movie business will be back on track given that we have six more movies up for release in FY23, out of which two films are ready to release stage, three films in post-production stage and one film under production. We have pre-locked exciting revenue deals on our movies slate, thereby de-risking our movie business segment.”

  • How to turn writing into a habit

    How to turn writing into a habit

    The problem with modernity is that we threw out the baby with the bathwater. Horrified by the excess and savagery of the past, we decided to place a stigma on what is seen as old. The word “wisdom” is rarely used in its literal sense or taken literally.

    The problem of disciplining yourself and getting better at a craft is not new. It has been with us since the start, and sadly, the modern world tends to view things backward. A classic understanding of discipline is rooted in much more truth than the recent pop-psych self-help advice industry.

    How to write every day? Well, you have to develop a habit.

    Aristotle’s advice

    As mentioned, we decided to throw out the baby with the bathwater at some point. So, we intuitively think that getting better at dieting, working out, or writing is all about motivation. After all, “motivation coaching” and motivation videos are a multi-million (if not billion) dollar industry.

    Developing good writing habits is no different from any other habit formation.

    Relying on motivation is a terrible idea. It is an emotion, just like any other. And similar to all other emotions, it is unpredictable and tough to maintain. Just try it for yourself: pick an emotion or a state of mind, and try to have it consistently.

    We all fall into this trap. Due to a documentary or a YouTube video, we swear to ourselves that we will lose weight, start writing, or learn to play the piano. The passion and fire burn within us as we start, but then fade away after a few days.

    Ever since the ancient world, people understood that men are creatures of routine, reflex, and instinct. To quote Aristotle: “ Excellence is a habit.”

    There is nothing inherently wrong with chasing that motivational high, but we have to understand that it is fleeting. The essence of maturity is learning to do things when you do not feel like it.

    At first, the “pain” of forcing yourself to write daily will be significant. But with time, a habit will form. To put things simply: to get good at writing you have to practice daily writing. And to write daily, a habit must be burned into both your body and mind.

    Did you ever notice how hard it is to kick a bad habit? Well, the opposite is also true. Good habits also tend to stick around if they are hard-wired into your mind. People who are used to working out feel bad if they have to skip a week. Ex-military people still make their beds, iron their shirts, and sit with their backs straight.

    To some extent, you are a programmable creature. Every culture was aware of this fact and used it to its advantage.

    Beware of Dopamine extremes

    Writing every day is a commitment. But it does not necessarily have to be very unpleasant.

    Try to do the following experiment: eat a strawberry. Tastes good, right?

    Now, eat a piece of cake, then eat a strawberry after. The very same strawberry now tastes extremely sour. Why is that?

    Well, your taste buds adjusted themselves to the extremely sweet cake piece. Compared to the diabetes-inducing cake, the mildly-sweet strawberry tasted like a lemon.

    This long analogy is important because the very same thing happens to your emotions. Your body is designed to produce pleasure during every small victory.
    Making your bed, going for a run, eating a healthy meal, or just seeing someone smiling at you should give you a hit of feel-good juice inside your head. Finishing a page should normally give you a small rush of satisfaction.

    Basically, modern people live in a type of luxury that would make pharaohs blush. Every TV program, commercial, video game, movie, or song is designed to produce as much pleasure as possible.

    Your brain is so drenched in pleasure chemicals, that you develop a very high tolerance for pleasure. To use our analogy, you can’t taste the strawberry (writing) because you’re eating 5 pounds of extra-sweet cake.

    Going on a dopamine detox for a few weeks will help you not just with writing time, but any other type of discipline. Try to stay away from extreme and artificial sources of pleasure such as substance abuse or digital entertainment.

    Daily writing tips and motivational videos are fine, but without discipline, your writing habit will be neglected just like your gym routine or guitar lessons.

    This is why many modern people are always in a funk or a foul mood. Normal daily things and the resulting pleasure are dulled, so we feel like we have to drag ourselves to do anything. The motivation centers of the brain are fried.

    Third-parties

    If you do not want to become a writer and just want to pass a class, you can buy a research paper for college on the internet. Some sites specialize in selling papers of all types, from CVs to Cover and essays.

    Finding the best writing service for you is not that hard. But you should only consider this option if you don’t intend on becoming a good writer long-term. Having someone else do your work will spare you from some discomfort, but you are short-changing yourself in the long run.

    Conclusion

    Emotions are great for short bursts of creativity. However, it is not uncommon for people to go through half a dozen states per day, so you cannot rely on these bursts for consistent mastery of a craft like writing.

    An ideal game plan would be to use the motivation to get started and practice daily until a habit or reflex is formed. If you find yourself consistently burdened by having to write, consider cutting out the more intense pleasures from your life, at least for a while to re-calibrate your hyper-stimulated pleasure centers.