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Tag: Movado

  • Movado launches ‘When I Move You Move’ campaign with new global ambassadors

    Movado launches ‘When I Move You Move’ campaign with new global ambassadors

    Mumbai: Movado has announced its new roster of brand ambassadors starring in ‘When I Move You Move,’ the brand’s new global campaign featuring legendary and emerging icons in acting, music, sports, and business. The campaign features actress and entrepreneur Jessica Alba, Academy Award winner Julianne Moore, Grammy-winning rapper and actor Ludacris, Pro Bowl running back Christian McCaffrey, and All-Star point guard and Olympic gold medalist Tyrese Haliburton.

    “We are proud of our multi-year partnership with this roster of amazing talent across culture and entertainment and to feature them in our 2024-2025 global brand campaign,” said Movado Group chairman and CEO Efraim Grinberg. “It was important to us that we aligned with individuals that truly represent Movado’s legacy of innovation, commitment to excellence, and iconic design. This campaign has  an incredible amount of energy and movement that is dynamic and makes you feel connected to  Movado.”

    Movement was the inspiration for this campaign – as it’s the key component of the brand’s DNA, with  Movado meaning “always in motion” in Esperanto, a language created in 1887 to break down communications barriers. The talent is captured moving to and interacting with Ludacris’ 2003 #1 Billboard and Grammy-nominated song “Stand Up.” The chorus “when I move you move” is a call to action for people to express their full potential by doing what truly moves them.

    https://www.instagram.com/reel/C_fzYPhxp42/?igsh=MWViM2NzYzhpOTN0Yg%3D%3D

    Movado partnered with creative director Robert Lussier from The Style Council and global fashion photographers Mert Alas & Marcus Piggott to come up with the vision. The styling was done by celebrity stylist Mel Ottenberg and choreographed by movement director Stephen Galloway.

    “Over the last year, we’ve embarked on a journey to take our brand to new heights by developing a culturally relevant campaign that moves you – that literally makes you want to get up and move,” said Movado president Margot Grinberg. “Our goal is to be disruptive and stand out – do something unexpected that will make you stop and want to see more from Movado. It will keep our brand top of  mind and engage new audiences globally.”

    The “When I Move You Move” campaign features watches across key families, where each icon wears specific pieces that align with their unique and personal style.

    The campaign will be featured throughout the year across television, digital and print media including magazines, out-of-home, and across all social media platforms.

  • Movado India launches BOLD Quest Collection with a campaign film featuring Sidharth Malhotra

    Movado India launches BOLD Quest Collection with a campaign film featuring Sidharth Malhotra

    Mumbai: Movado, the iconic Swiss watchmaker known for its modern design and innovative spirit since 1881, announced the launch of its new collection, BOLD Quest, through a captivating campaign featuring brand ambassador Sidharth Malhotra. The campaign film showcases Sidharth donning the new collection as he captures the city lights, symbolizing ‘a lens to the future’.  

    The BOLD Quest features a Swiss-made, 40mm shaped case paired with a sleek, brushed integrated bracelet. Its streamlined silhouette draws inspiration from Movado’s vintage Astronic, first released in 1970. Utilizing the sun as its muse, the collection showcases Movado’s signature rounded dot at twelve o’clock, representing both high noon and high design.

    “I have always admired India’s love for its rich heritage and legacy and the ability to preserve it yet embracing a futuristic outlook.” Says Mr. Xavier Gauderlot, President International at Movado Group. “The new collection – BOLD Quest embodies this spirit, and we are thrilled to bring it to our consumers in India. Our brand ambassador, Sidharth Malhotra, is the ideal face for the new collection as he perfectly represents the balance between classic and contemporary—qualities fundamental to our ethos.

    The BOLD Quest collection is built with precision that suits every kind of occasion, making it a versatile accessory in your wardrobe. Through this collection, we strive to blend tradition with modern design, offering our customers a timeless accessory that reflects sophistication and elegance on the wrist. With that said, Movado’s campaign for BOLD Quest embodies a fresh, stylish take on the ‘Moving in Motion’ feeling.

    “As the Indian ambassador for Movado, I’m proud to be a part of this incredible journey as we unveil the phenomenal ‘BOLD Quest’ collection,” said Malhotra. “The fusion of craftsmanship and innovation in this watch is extraordinary. It’s a pleasure to represent a brand that so seamlessly combines classic elegance with contemporary style.”

    For more information, visit the newly launched Movado India website at www.movado.in, which features ‘call me back’ and ‘store locator’ options, along with detailed information of the collection.