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GURUGRAM: Pop the cap and pour one out—Harjyot Singh Arora has just landed himself a promotion that’s anything but flat. After six years of navigating PepsiCo’s...
MUMBAI: In the sweltering heat of India’s bustling metropolises, where street vendors hawk their wares amid a cacophony of honking horns and animated chatter, PepsiCo has...
MUMBAI: Nitin Bhandari has taken on the role of vice-president & general manager, India & south Asia beverages at PepsiCo. Based in Gurugram, Haryana, Bhandari will...
MUMBAI: Just a couple of weeks after the Jubilant Bhartia group said that it would be taking a 40 per cent stake in Hindustan Coca-Cola Holdings...
Mumbai: Mountain Dew has launched an exciting collaboration with the game show Kaun Banega Crorepati (KBC), offering consumers a chance to secure a wild card entry...
Mumbai: This cricketing season witnessed the emergence of debutant talent and the celebration of emerging cricketers on the field by superfans. Cricket fans across the country...
Mumbai: Mountain Dew has launched its 2024 summer campaign with a new storyline of purposeful courage, a story about overcoming fear to save a friend. The...
MUMBAI: Mountain Dew brand has always focused on facing one’s fears to achieve exemplary results. Targeted at the youth of India, the beverage brand has unveiled...
MUMBAI: Mountain Dew has always saluted the spirit of risk taking, of pushing boundaries to achieve extraordinary success. Continuing with the pioneering format of biopic storytelling built...
MUMBAI: In a new research, the UK-based Juniper Research has forecasted that unique viewers of eSports (competitive playing of video games) and Let’s Plays content (tutorials...
MUMBAI: Vice India is betting big on its creative agency Virtue Worldwide, which has helped provide solutions to brands in several markets. Among the brands under...
MUMBAI: As a brand that has always saluted the spirit of pushing ones boundaries to break out of the ordinary and achieve extraordinary success, Mountain Dew...
MUMBAI: Bhaskar Thakur, who left J. Walter Thomson (JWT) to join OYO Rooms as head of brand strategy, has returned to JWT Malaysia as the head...
MUMBAI: Bhaskar Thakur, who left J. Walter Thomson (JWT) to join OYO Rooms as head of brand strategy, has returned to JWT Malaysia as the head...
MUMBAI: PepsiCo India today announced the launch of Mountain Dew Game Fuel in India – an exciting new and bold variant. Unveiled at a high decibel...
MUMBAI: PepsiCo India today announced the launch of Mountain Dew Game Fuel in India – an exciting new and bold variant. Unveiled at a high decibel...
MUMBAI: Chants of C M Punk and Undertaker resonated loud and clear at Delhi’s Indira Gandhi Indoor Stadium. The reason: WWE Live. It was after...
MUMBAI: Saavan LLC’s music streaming app Saavan has roped in Gaurav Wadhwa as its vice president of entertainment and original content. Earlier, Wadhwa was senior marketing...
MUMBAI: Mobile video on demand (MVOD) could see a boom in the country in a couple of years. What is heartening for the MVOD business is...
MUMBAI: Cricket has been dominating our minds thanks to the sixth season of Pepsi Indian Premiere League (IPL). And one campaign that has been catching the...
MUMBAI: PepsiCo’s Mountain Dew unveils its new brand campaign featuring Hrithik Roshan. The new Mountain Dew commercial created by Taproot India creative director Agnello Dias and...
MUMBAI: PepsiCo‘s carbonated soft drink brand Mountain Dew has joined hands with Super Fight League, the first India-based Mixed Martial Arts property founded by Raj Kundra....
MUMBAI: PepsiCo India, the leading food and beverage company, has renewed its strategic partnership with multiplex major PVR Limited. As part of this 5-year partnership, PepsiCo...
MUMBAI: Food and beverage company PepsiCo India has unveiled a new campaign ‘Darr Ko Maro Dew‘ for its beverage brand Mountain Dew. The campaign is based...
MUMBAI: Mountain Dew, the drink that celebrates the adventurous pulse of the youth, has launched an adventure reality show with Mountain Dew Himalayan Challenge 2006. Mountain...
MUMBAI: US broadcaster ESPN, soft drink major Pepsi and Dubai Tourism have announced the debut of ESPN X Games Dubai 2005 presented by Mountain Dew. The...
BANGALORE: Pepsi is going strong on the brand promotion of its youth drink Mountain Dew. At the core of the promotional strategy is a live event...
MUMBAI: They’re back. MTV Hero Honda Roadies 2 is all set for another bikers’ trail. Roadies 2 kicks off today with the seven lucky winners biking...
