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Tag: Motul India

  • GoQuest Digital Studios presents ‘The Sound of Horsepower’ in association with global motorsports brand Motul, a one-stop motorsports content destination for Indian audiences

    GoQuest Digital Studios presents ‘The Sound of Horsepower’ in association with global motorsports brand Motul, a one-stop motorsports content destination for Indian audiences

    MUMBAI: Shiny race track, burning tyres, the best automobiles and edgy racing action, if this is what sets your heart racing then you have a brand new channel ‘The Sound of Horsepower’ delivering the perfect content for you. The voice of the channel is primarily devoted to showcasing motorsports themed content.

    To give the audiences a taste of what is to be expected, GoQuest Digital Studios, in association with Motul and Throttle97, developed a show featuring 14 passionate drivers, who raced their mean machines at the majestic Buddh International Circuit in Greater Noida to notch up the best lap record. The sleek supercars, their passionate owners and the anticipation of seeing these beasts being pushed to the limits kept the circuit abuzz with excitement, giving ‘The Sound of Horsepower’ a perfect flag-off. Throttle97 is a private club of more than 100 sportscars owners who love to test their cars on different road surfaces across the country.

    Commenting on the channel, Mr. Preetam Goswami, Marketing Head, Motul India said, “The Sound of Horsepower is the ideal platform to develop sizeable viewership on motorsports in India. It promises to bring the best of action from the world of racing through shows with high quality production, an exciting narrative and incorporating other elements that appeal to the new Indian sensibilities. Moreover, it is also the perfect way to launch brand Motul in India, by associating with a platform devoted to showcasing the best from the world of automobiles. “

    About the event at the Buddh International Circuit, Preetam further added, “Witnessing these supercars move away from the drudgery of Delhi-NCR traffic to truly express them on the BIC was a breathtaking experience. Additionally, the quality, applicability and promise of Motul’s products for a superior performance were on full display as the cars in the competition used them.  Kudos to the GoQuest Digital Studios team for capturing every bit of the on-track action and expressing it through the show! As it continues to develop more such content, we are certain that ‘The Sound of Horsepower’ will contribute immensely to develop and nurture the cult of motorsports enthusiasts in India.”

    Darshan Bhatt, Director and Business Head, GQDS explained the grand vision behind ‘The Sound of Horsepower’. He said, “With an iconic brand such as Motul on board and making its foray into the Indian market, we thought it was the right time to build on our experience with developing motorsports content to start a range of shows that will provide the ultimate high to motorsports fans in the country. The 14-supercar event at the BIC marks just the beginning of this vision. Our vision is to make ‘The Sound of Horsepower’ a brand synonymous with content to show how motorsports & sports can deeply influence societies around the world. Currently, the aim is to make the obsession with racing reach a fever pitch in India through high quality dedicated content.”

    As the action at the BIC intensified, so did the intensity with which the supercar owners pushed their beasts. At the end, the Porsche 911 Turbo S driven by Siddhart Desai of Mumbai (Throttle97 Club) clocked the 6th fastest lap record ever at BIC! The contest has set the tone for things to come, establishing ‘The Sound of Horsepower’ as India’s premier destination for the best motorsports content.

  • The Quest for Life in the Fast Lane – GoQuest Digital Studios Announces Association with Motul India for Indian Motorsports

    The Quest for Life in the Fast Lane – GoQuest Digital Studios Announces Association with Motul India for Indian Motorsports

    MUMBAI: Continuing with its trend of associating with the biggest International Motorsport clients, GoQuest Digital Studios (GQDS), the only independent end-to-end boutique content studio in the world backed by GoQuest Media Ventures, today announced its association with Motul India. The association comes as a major boost to the growing popularity of motorsports propelled by GQDS’s impressive production of the recent show on Volkswagen Ameo Cup series.  

    Arguably the most familiar brand in global motorsports arena, Motul is a 160-year old world-class French engine performance lubricant brand.  It is present in more than 80 countries, and is a pioneer in design and distribution of high-quality lubricants with higher technical value added. It has also been the supplier for some of the best international official racing teams and automobile manufacturers and is also a known sponsor of famous races.  The brand joining hands with GQDS comes at a time when the latter is bringing motorsports to the forefront among Indian masses and popularizing it in the country like never before.

    GQDS took charge of the Volkswagen (VW) Ameo Cup series in 2018, and developed a show that scores high on every aspect-production quality, exciting narrative and offering a great entry point to new fans of racing. The 9th edition of the Ameo Cup also pushed aside stereotypes with the participation of women drivers, whose journey was covered in great detail by GQDS. This progressive and unique understanding of the stance along with leadership in Motorsports was one of the prime factors which led Motul to partner with the content production and distribution platform.

    Commenting on the association, Darshan Bhatt, Director, GoQuest Digital Studios said, “With its huge presence across a number of exciting international championships such as MOTO GP and World Superbike Championship, Motul’s association with GQDS will substantially add to enhance the Indian motorsport experience. We are giving our participants as well as our audiences a first-hand look into the world of racing, and Motul has been on the tracks for many decades. The supercharged turbo rally we recently held with Motul and Throttle97 at Buddh International Circuit is further testament to the racing culture we hope to cultivate amongst sports enthusiasts in India. The turbo rally saw a number of beautiful and powerful cars driven by enthusiasts, but the highlight of the day was the shared passion for the sport and the thrill of it all amongst each one of us who were involved. We are beyond excited to be associated with Motul, which will take Indian motorsports a notch above the rest.”

    Speaking of the same, Mr. Preetam Goswami, Marketing Head, Motul India said, “We are happy to be associated with GoQuest Digital Studios and Throttle 97 as the performance partners for their Track Day Event. Motorsport has been Motul's focus since the 1950s. Over the years, we have forged strong technical agreements with some of the world's most quality-minded Original Equipment Manufacturers like Nissan Nismo, Toyota etc. There is a perception that Motul is exclusively for motorbikes. Through such associations we want to communicate that we are also meant for cars. With our 100% synthetic racing range for cars, we've been supporting many passionate teams in India. The idea is to create awareness and build brand equity for our passenger car oils. Our dynamic range of passenger car oils is engineered to protect and enhance the performance of your car throughout its lifetime.”

    Bringing motorsport events to Indian masses has not only caught the eye of the motorsports junkies but has also proved to be popular amongst those outside the community, both in terms of following the series as well as interest in understanding the nuances of the thrilling sport. With associations such as the one with Motul, GQDS has further underlined its identity as the symbol of the rise of motorsports in India, making the racing experience a much sought after part of the Indian sports enthusiasts sporting diet.