ITV

Tag: motorsport sponsorship India

  • Gujarat Trailblazers hit sponsorship throttle ahead of ISRL season two

    Gujarat Trailblazers hit sponsorship throttle ahead of ISRL season two

    MUMBAI: Dust clouds, revving engines, and a fast lane to fandom—Gujarat Trailblazers are gearing up to race ahead in Indian Supercross Racing League (ISRL) Season two with new fuel in the tank. The founding franchise has announced brand tie-ups with La-Pino’z Pizza and Fantopark, signalling corporate momentum as India’s motorsport market races into mainstream marketing territory.

    The new sponsors come aboard as ISRL preps for its October-December two0two5 edition, where the Trailblazers hope to build on a strong debut last season. Known for their aggressive riding and fierce finishes, the team has emerged as a fan-favourite in Gujarat, backed by a charismatic leadership core.

    The team’s strategic vision comes courtesy of Daan Motorsports and Survi Group MD Dhrumil Patel, who continues to blend regional pride with global racing ambition. “We’ve always believed that Supercross has the potential to become more than a sport, it can be a cultural force”, Patel said. “At Gujarat Trailblazers, we’re not just building a team; we’re building an ecosystem that unites fans, brands, and communities through shared passion and high-octane experiences”.

    The broader ISRL ecosystem is also shifting gears. With Hindi cinema icon Salman Khan now the official brand ambassador, the league has entered a new orbit of star power and cross-demographic appeal. According to ISRL co-founder Veer Patel, season two will roll out music acts, curated food zones, and interactive fan parks to elevate the experience into a nationwide carnival.

    “From our expanded Fan Park zones to music acts, curated F&B experiences, and interactive engagements, ISRL Season two is poised to deliver an immersive, festival-like atmosphere delivering a 360-degree experience. The partnerships with teams like Gujarat Trailblazers reflect the growing resonance of this model with brands that value emotional connection,” he said.

    With over 1.5 crore spectators expected, the ISRL isn’t just burning rubber—it’s attracting boardroom attention. For Gujarat Trailblazers, these deals mark a growing validation of their brand-led motorsport blueprint, one that melds commercial clarity with community engagement.

  • Castrol hits the gas as title sponsor of The Valley Run – Summer 2025

    Castrol hits the gas as title sponsor of The Valley Run – Summer 2025

    MUMBAI: Castrol is back at full throttle and taking the fast lane to Aamby Valley. The lubricants giant has once again donned the crown of title sponsor for The Valley Run – Summer Edition 2025, turning the heat up on one of India’s most anticipated drag-racing festivals.

    From 11-13 April, the Aamby Valley airstrip will ditch its sleepy luxury vibes and transform into a rev-happy, tyre-burning arena of adrenaline. With over 700 racers and 17,000 speed junkies expected to descend on the strip, this 14 edition of The Valley Run promises a cocktail of nitro-powered chaos — drag races, drifting, stunting, mud drags, and a parade of superbikes and supercars that’ll make your neck snap just trying to follow them.

    Castrol India plans to showcase its full performance arsenal at the event — Castrol Power1, Castrol Edge, and the Castrol Autocare range — all lined up and gleaming under the sun like well-oiled gladiators. But this isn’t just a product showcase. It’s a horsepower-heavy carnival.

    The Castrol Performance Pitstop will be the epicentre of cool, featuring dyno testing sessions and a hands-on tuner workshop for those who treat torque curves like sacred scripture. And for the aspiring daredevils, there’s the Drag Racing School, fronted by none other than international drag racing icon Rickey Gadson.

    The weekend’s crescendo?

    A face-off between Gadson and the fastest local dragster — now that’s the showdown we didn’t know we needed.

    “We’re happy to continue our association with The Valley Run after a debut as title sponsor in the 2024 winter edition. The event’s energy, precision, and passion for performance closely reflects Castrol’s DNA. With Castrol Edge and Power1 igniting machines on the track, this allows us to engage with India’s growing motorsports community in a truly meaningful way”, said Castrol India Limited VP – marketing Rohit Talwar.

    This ongoing partnership is no flash in the pan. It’s part of Castrol’s wider revved-up mission: fuelling India’s motorsports dreams, nurturing garage-grown talent, and pushing machines — and humans — to the absolute edge.