ITV

Tag: Motorola

  • Arpan launches #ProtectedByPOCSO campaign

    Arpan launches #ProtectedByPOCSO campaign

    Mumbai: An alarming 50 per cent of children in India have experienced sexual abuse (MWCD 2007), with 182 new cases reported every day (NCRB 2022). As the rate of Child Sexual Abuse (CSA) continues to escalate across the country, Arpan launched an awareness campaign aimed squarely at child sexual offenders. The campaign seeks to educate the public on what constitutes CSA and highlight that sexual violence against children is neither acceptable nor tolerable. According to the NCRB 2022, 42 per cent of all crimes committed against children are sexual offenses.

    The #ProtectedByPOCSO campaign delivers a powerful, unequivocal message: Child Sexual Abuse is a criminal offense – Stop Now or Face the Consequences. This campaign is a direct call to action, warning offenders that they will face severe legal repercussions under the POCSO Act (Protection of Children from Sexual Offenses, 2012), along with significant social consequences. Arpan aims to raise widespread awareness of CSA laws and protections, deter offenders, and ensure that they understand that they will be held fully accountable for their actions.

    “We can no longer ignore the root of this grave issue. We must take proactive steps to prevent sexual abuse and protect children from harm,” said Arpan founder & CEO Pooja Taparia. “This campaign is not just about laws; it’s about making offenders understand that their actions will not go unnoticed. They will be caught, they will be isolated, and they will face severe legal consequences. Our children deserve to grow up in a world where they are safe, and the POCSO Act stands as a shield to protect them.”

    Bollywood actress Vidya Balan, Arpan’s goodwill ambassador, expressed her support for the campaign, stating: “It’s time for all of us to come together and speak up for child safety. As an advocate for this cause, I stand with Arpan and the #ProtectedByPOCSO campaign because children deserve to grow up free from the fear of abuse. Offenders may try to manipulate or take advantage of children’s trust, but this campaign ensures that such heinous acts will not go unpunished”

    The #ProtectedByPOCSO campaign was launched during Child Safety Week (14-20 November), with an extensive public outreach effort. In partnership with the Mumbai Metropolitan Region Development Authority (MMRDA), Thane Municipal Corporation (TMC), and Brihanmumbai Electric Supply and Transport (BEST), Arpan is displaying child safety messages across the Maha Mumbai Metro and Public Buses in Mumbai and Thane. Billboards in Vile Parle and Bandra, local trains on the Western Line, and Auto Rickshaws across the city are also showcasing the campaign. The campaign film is being shown in PVR theaters across Mumbai and is available on major OTT platforms, including Jio Cinema, Zee5, and MX Player.

    In addition, schools in Maharashtra, Chhattisgarh, Goa, and Andhra Pradesh have joined the movement by displaying school uniforms on their main gates with the powerful message: All children in India are #ProtectedByPOCSO. Stop Right Now or Get Caught. 

  • Motorola Rolls Out #FlipTheFOMO campaign

    Motorola Rolls Out #FlipTheFOMO campaign

    Mumbai: Motorola, a global leader in mobile technology and innovation, has unveiled its groundbreaking marketing initiative, the #FlipTheFOMO campaign, showcasing the iconic flip phone Motorola Razr 50.  This captivating campaign is aimed to transform Gen Z’s “Fear Of Missing Out” (FOMO) into moments of creativity and empowerment, perfectly embodying Motorola’s dedication to pushing the limits of design and technology.

    Conceptualised and executed by Barcode Entertainment, the #FlipTheFOMO campaign leverages social media to captivate a broad audience, with Instagram at the campaign’s core. Over 400 creators have embraced the trend, showcasing the Razr 50’s unique features through dynamic transitions set to an original music track, amplifying the phone’s launch across India. The campaign also includes a user-generated content contest, encouraging fans to share their FOMO-flipping moments for a chance to win a Razr 50, boosting engagement and excitement.

    The Motorola Razr 50 boasts cutting-edge features designed to enhance both style and functionality. It includes a massive 3.6-inch external display, allowing users to interact seamlessly with notifications, apps, and camera controls. This is the segment’s largest external display which is multi-functional with support of almost all apps, including only flip phones with the Gemini AI App on an external display. Its iconic flip design, crafted with a combination of vegan leather and Gorilla Glass, not only offers sleek, ultra-pocketable, compact portability but also ensures durability with IPX8 underwater protection. These features make the Motorola Razr 50 stand out, elevating everyday experiences with practicality and elegance.

    Speaking on the campaign’s success, Motorola head of marketing APAC Shivam Ranjan said “At Motorola, pushing the boundaries of innovation is at the core of our brand—whether it’s through groundbreaking design, advanced technology, or modern marketing strategies. Our latest flagship, the motorola razr 50, is a testament to this commitment, showcased through our dynamic #FlipTheFOMO campaign. This campaign not only highlights the razr 50’s cutting-edge features but also integrates contemporary social media trends to connect with Gen Z. We are pleased to partner with Barcode Entertainment on this campaign, which leverages vibrant visuals and creative content to captivate our audience. The positive feedback to the campaign has been rewarding, and we’re enthusiastic about applying more distinctive marketing tactics to advance our brand’s reach.”

    “Partnering with Motorola on the razr 50 launch has been an exciting journey,” said Barcode Entertainment creative director Sapna Sanil. “Our aim was to create a content marketing campaign that not only highlights Motorola razr 50’’s impressive features but also resonates deeply with Gen Z’s lifestyle and aspirations. #FlipTheFOMO is more than a campaign—it’s a movement that turns everyday challenges into opportunities, reflecting the essence of both Motorola and Barcode Entertainment.”

    The #FlipTheFOMO campaign, tailored for Gen Z, combines bold visuals, dynamic transitions, and vibrant colours to capture their energy and style. Showcasing a 3D model of the Motorola Razr 50, the campaign highlights its innovative design and versatile shooting modes, encouraging users to explore new content creation possibilities. By merging cutting-edge technology with a bold cultural narrative, the campaign reinforces Motorola’s commitment to innovation and individuality, inspiring Gen Z to turn FOMO into opportunities. Motorola razr50 is launched on amazon at just Rs 49,999 or Rs 2,778/month and will be available for sale starting 20 September.

  • Motorola teams up with Shantanu & Nikhil for the Peach Muse collection

    Motorola teams up with Shantanu & Nikhil for the Peach Muse collection

    Mumbai: Motorola, a global leader in smartphone design and innovation has partnered with renowned Indian fashion designers Shantanu & Nikhil for the launch of ‘Motorola Peach Muse’ collection that is inspired by motorola edge40 neo in PANTONE Color of the Year 2024- Peach Fuzz. Motorola is the first and only smartphone brand to have a multi-year exclusive collaboration with PANTONE™, in line with its commitment to differentiate with design & colours while enriching people’s lives through meaningful innovation A velvety gentle peach hue, Peach Fuzz has a cosy, tender essence that embodies feelings of togetherness, community, and collaboration. The new Color of the Year, Peach Fuzz, aligns beautifully with Motorola’s pillars of inclusion and making technology more accessible for all.

    Shantanu and Nikhil, known for their impeccable craftsmanship and visionary aesthetics, have lent their creative genius to curate five exclusive ensembles in the mesmerizing Peach Fuzz colour palette, perfectly complementing the allure of the edge 40 neo. Additionally, India’s leading influencers like Abhinav Mehta and Juhi Godambe have enthusiastically embraced the Motorola Peach Muse collection, showcasing these exquisite ensembles in a captivating video that encapsulates the essence of Fashion meets Tech. The campaign conceptualized and executed by Barcode Entertainment has already captured the imagination of millions, garnering an impressive 2M likes and sparking 4.4K comments from engaged viewers. This unprecedented level of engagement underscores the resonance of the Motorola Edge 40 Neo and its embodiment of sophistication and contemporary flair.

    Being the world’s lightest 5G phone with IP68 underwater protection, the motorola edge 40 neo is a device that puts colour at the centre of the design. The smartphone’s Peach Fuzz version inspired Shantanu and Nikhil to introduce the ‘Motorola Peach Muse’ collection. The exclusive collection acts as an innovative fusion between fashion and technology, capturing the essence of a smartphone’s design story.

    Commenting on the partnership, Motorola Asia Pacific head of marketing Shivam Ranjan said, “Collaborating with Shantanu and Nikhil for Motorola’s innovative campaign is a testament to our dedication to novelty and style. This partnership demonstrates our commitment to pushing the boundaries of style and originality, not just in our products but also in our marketing strategies. We are thrilled with the positive response from the audience for our ‘Motorola Peach Muse’ campaign, which has set a new benchmark in the landscape of mobile technology and fashion.”

    Sharing their views, Shantanu and Nikhil, said, “In collaborating with Motorola, we embarked on a journey of innovation, weaving the essence of the Pantone Color of the Year in our design and colour palette. The motorola edge smartphone Peach Fuzz Edition not only captures the vibrancy of this hue but also embraces the characteristics of peach fuzz – soft, subtle, yet invigorating. This unique blend of colour with technology resonates with users on a personal and style level.”

    “This collaboration epitomizes the seamless fusion of technology and fashion,” expressed Ajay Kulkarni, Director of Growth at Barcode Entertainment. “The overwhelming response to Motorola Muse highlights its innovative approach, marrying cutting-edge technology with contemporary elegance. Partnering with Shantanu and Nikhil has enabled us to create something truly extraordinary.” This Peach Fuzz edition of the motorola edge40 neo is a true head-turner, epitomising sophistication, functionality, and unparalleled design. Offering users, a device that reinforces the importance of human connection.

    Motorola edge40 neo is available in Pantone Color of the year – Peach Fuzz in the below link:

    To check out the association videos:

    Shantanu & Nikhil with Juhi Godambe –

    Shantanu & Nikhil with Abhinav Mathur –

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Abhinav Mathur (@_abix_)

     

  • Motorola unveils “Flip into the Future” campaign

    Motorola unveils “Flip into the Future” campaign

    Mumbai: Motorola presents the launch of its groundbreaking marketing initiative, “Flip into the Future,” an enthralling campaign spotlighting the iconic Motorola razr 40 Ultra in the stylish Pantone® Colour of the Year 2024- Peach Fuzz.

    This digital marketing campaign by any smartphone brand that uniquely blends hyper-realistic CGI advertising and influencer marketing using Instagram’s cutting-edge sequence feature. Unlike traditional campaigns, this approach combines coming-of-age surreal advertising with the personal touch of digital influencers, creating a captivating story where Motorola razr40 Ultra plays the role of an enabler to look into the future.

    Conceptualised and executed by Barcode Entertainment, the “Flip into the Future” campaign introduces three captivating CGI ad reels strategically placed in iconic Indian locations, where the Motorola razr40 Ultra elegantly unfolds, providing a glimpse into the possibilities of tomorrow. These hyper-realistic environments, blending technology and imagination, spark curiosity about the limitless potential that lies ahead, infused with the warmth of the Peach Fuzz color.

    In a strategic move, Motorola India embraces the power of influencer marketing by collaborating with digital influencers to amplify the campaign’s reach.

    Sharing his views, Motorola APAC marketing head Shivam Ranjan, said, “At Motorola, innovation is an integral part of our brand, whether in terms of colour, design, technology, or adapting modern marketing tools. Our popular flagship, the motorola razr40 Ultra, is the world’s first smartphone to be launched in the Pantone® color of the year 2024 – Peach Fuzz. This unique proposition required a differentiated and modern marketing approach to reach our target audience effectively. We are pleased to partner with Barcode for our ‘Flip into the Future’ campaign, which used modern CGI advertising and innovative influencer marketing to engage with our audience.

    We are delighted with the response that the audience has shown to the campaign and look forward to implementing more such unique marketing strategies to take the brand further.”he added.

    Barcode Entertainment echoes director growth Ajay Kulkarni said, “The ‘Flip into the Future’ campaign is a manifestation of Barcode Entertainment’s commitment to pushing creative boundaries. By integrating hyper realistic CGI and influencer marketing, we strive to redefine the landscape of advertising, offering an unparalleled experience that resonates with our audience.

    Barcode Entertainment director influencer content Sonia Sarashetti said, ‘co-creating this beautiful campaign with the fusion of influencers and technology, we worked closely with Motorola to translate their vision into reality. The collaboration between the client and our entire team has resulted in a campaign that truly captures the essence of innovation and creativity,”

    The “Flip into the Future” campaign reinforces Motorola India’s dedication to staying at the forefront of innovation, challenging traditional marketing norms, and embracing new-age strategies to captivate and connect with its audience.

    Exemplifying a velvety gentle peach hue, Peach Fuzz has a cozy, tender essence that embodies feelings of togetherness, community, and collaboration. The new colour of the year, PANTONE 13-1023 Peach Fuzz, aligns beautifully with Motorola’s pillars of inclusion and makes technology more accessible for all. Additionally, the new motorola razr40 ultra in Peach Fuzz lets stylish and expressive individuals stand out from the crowd. With its iconic flappable design, the razr40 ultra boasts the larger external 3.6-inch pOLED display with its fastest 144Hz refresh rate, with 1100nits peak brightness. This flip phone is super slim when folded and has a gapless design, owing to its industry’s 1st dual axis teardrop hinge design thus ensuring the phone is also infinitely flexible at multiple flex angles.

    When opened, the phone has a nearly creaseless 6.9” pOLED display with up to 165Hz refresh rate and 1400nits of Peak brightness. This flip phone is equipped with a powerful Snapdragon® 8+ Gen 1 SoC, ensuring a seamless experience. The motorola razr40 ultra transcends generations and demands attention, exemplifying the harmonious Pantone Color of the Year 2024.

    For CGI videos around motorola razr40 ultra, checkout the following links:

    Flip around Bandra Worli sea link – 
     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Motorola India (@motorolain)

    Appearing from India Gate – 
     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Motorola India (@motorolain)

    Topples down the Amer Fort – 
     

    For more details around the campaign, check out the motorola Instagram handle – instagram.com/motorolain/

    For more details around the Motorola in Pantone Color of the year 2024 – www.motorola.in/pantone

  • Motorola unveils lowest prices for Flipkart Big Billion Days 2023

    Motorola unveils lowest prices for Flipkart Big Billion Days 2023

    Mumbai: Motorola, India’s best 5G smartphone brand has announced massive discounts with the lowest-ever prices on its smartphones, ahead of the Flipkart Big Billion Days Sale. As of 28 September, 7 p.m. onwards, customers can buy most of the smartphones across the motorola edge, moto g, and moto e series, at incredibly attractive festive special Big Billion Days sale prices which have been made live early. Additionally, the highly anticipated Big Billion Days special, motorola edge 40 neo also goes on sale for the first time at an exclusive and limited period festive price of Rs. 19,999 for the 8+128 GB variant and Rs. 21,999 for the 12+256 GB variant.

    Starting with the Big Billion Days Specials, consumers can purchase the world’s lightest IP68 rated 5G* and the world’s first smartphone to be powered by the lightning-fast MediaTek Dimensity 7030 processor, the motorola edge 40 neo, which goes on sale for the first time at a disruptive price starting at Rs. 19,999. (including bank offer). The device features the segment-first 144Hz 6.55” curved pOLED display with 10-bit billion colours. The motorola edge 40 neo is a perfect combination of cutting-edge technology and a great value-for-money offering. It’s a true head-turner with its PANTONE™ curated trend-setting colours like Soothing Sea, Caneel Bay, and Black Beauty. The phone has an ultra-light and ultra-thin endless edge design and vegan leather finish. It also comes with a 50MP Ultra Pixel Night Vision primary camera with OIS, a 13MP secondary camera that supports an ultra-wide-angle lens along with Macro Vision and Depth segment in one camera itself. On the front, users are presented with a 32MP selfie camera with quad-pixel technology which guarantees remarkable selfies in all lighting conditions.

    Further strengthening Motorola’s 5G portfolio, the moto g54 5G, India’s most powerful~ 5G smartphone enables users to experience marvelous performance in the sub-20K segment at never-before-seen prices of Rs. 12,999 and Rs. 14,999 for 8+128 GB and 12+256 GB variants respectively, from 8 October. The moto g54 5G is also the segment’s 1st smartphone with a remarkable in-built 12GB RAM + 256GB storage configuration and the segment’s most powerful MediaTek Dimensity 7020 octa-core processor. Additionally, this device boasts two more segment-first features: the 50MP shake-free camera with OIS technology and the massive 6000mAh battery.

    At an enticing price of Rs. 16,999, the moto g84 5G becomes the first smartphone ever featuring the Pantone colour of the Year 2023 Viva magenta with vegan leather in the sub 20K segment to be launched in Pantone curated colours. Its vivid 120Hz 6.55” pOLED display with 10-bit colour depth and 100% DCI- P3 support delivers over a billion shades of film-quality colours and truly brings entertainment to life. India’s most loved smartphone with 8GB RAM and 128GB storage powered by Snapdragon® 680, the moto g32 is also available at an incredible price of Rs. 8,999. A rare find in this price range, the moto g32 presents users with a modern center punch-hole design on its super-smooth FHD+ 6.5-inch display & 5000mAh battery.

    India’s most affordable smartphone with 8GB RAM & 128GB storage, the moto e13 is available at a massively discounted price of Rs. 6,749. This device is backed by a strong 5000mAh battery to ensure long-lasting power and minimal downtime.

    Moreover, users can also purchase the world’s slimmest 5G smartphone with an IP68 rating, the motorola edge 40, at a Big Billion Day offer price which will be announced on 8 October. It is also the world’s first smartphone to be powered by the blazing fast MediaTek Dimensity 8020 Processor along with the segment’s first 144Hz 3D curved display with edge lights (6.55″ pOLED HDR10+). This device also has wireless charging support, making it the first of its kind in the segment. A power-packed smartphone for a price that’s set to leave the users in awe, making it a great value-for-money deal.

  • Motorola unveils moto g84 5G smartphone

    Motorola unveils moto g84 5G smartphone

    Mumbai: Motorola, India’s best 5G smartphone brand has announced the launch of moto g84 5G, the latest addition to its g series of smartphones. The moto g84 5G is set to disrupt Indian smartphone market with its pantone curated colours, ultra-premium design and an exceptional 120Hz, 10-bit, billion colours pOLED display coupled with the segment’s first in-built 12GB RAM + 256GB storage configuration.

    The moto g84 5G is the first moto g series device ever to come with the incredibly vibrant, Pantone colour of the year 2023, Viva Magenta. Viva Magenta embodies an animated red hue that celebrates pure joy, developing a spirit of exploration and self-expression without restraint. The smartphone radiates a vibrant shade that electrifies the senses, making a distinctive and bold statement. The moto g84 5G comes in a special soft-touch vegan leather finish, that looks stunning and unique and adds extra comfort and style. The vegan leather finish is available in Viva Magenta and Marshmallow Blue colours whereas the Midnight Blue variant is available in an acrylic glass (3D premium PMMA) finish.

    The motog84 5G boasts an incredibly vivid 120Hz 6.55” pOLED display that delivers over a billion shades of film-quality colours through 10-bit colour depth and 100 per cent DCI-P3 support that truly brings entertainment to life. Users can now enjoy infinite contrast of deeper blacks, richer darks, more vibrant colours, and remarkably sharp images with no pixelation. Its Full HD+ resolution combined with a super-smooth 120Hz refresh rate, makes switching between apps, playing games, and scrolling websites smooth and seamless. Furthermore, its borderless front display provides maximum room for users to indulge in an enhanced video viewing experience, upping the entertainment quotient. Also, with a peak brightness of 1300 NITS, the display is bright and visible even in direct sunlight.

    With such a splendid display, one is bound to expect an equally incredible audio system that pushes the multimedia experience to the next level. The stereo speakers tuned with Dolby Atmos Hi-Res certified sound system, outputs multi-dimensional studio quality audio, that feels extremely immersive and enhanced. Integrated with Moto Spatial Sound, users get greater depth, clarity, and detail when listening to music, watching films, or playing games.

    In terms of performance, the device becomes the first under the Rs 20K segment to offer an in-built 12GB RAM and 256 GB Storage configuration that allows for a super smooth user experience and ample storage for photos, movies, songs, apps, and games. Coupled with the support of 14 5G bands and an efficient Snapdragon 695 5G processor – the moto g84 5G delivers the best 5G performance in its segment.

    The moto g84 is equipped with an ultra-sharp 50MP primary camera with Optical Image stabilisation (OIS), which eliminates blurry photos and shaky videos. Plus, its Ultra Pixel technology, allows the users to capture sharper, brighter photos, irrespective of the lighting conditions. In challenging lighting conditions, the camera responds by combining every four pixels into one large 2.0 μm Ultra Pixel, resulting in 4× better light sensitivity. Acting as a three-in-one camera, the 8 MP secondary sensor provides all the tools necessary to capture epic ultrawide shots, professional-looking portraits, and incredibly detailed close-ups. On the front, the smartphone features a fast-focusing 16MP camera, which can capture beautifully sharp selfies in the blink of an eye. Furthermore, the camera system also comes with various features and software, such as slow motion, hyper-lapse, stabilizer, auto smile capture, shot optimization, and much more.

    The moto g84 5G is backed up by a powerful 5000mAh battery which fuels up fast with a blazing speed of TurboPower 33W charger for users to enjoy the most important moments carefreely. Additionally, with an IP54 water repellant design, the phone stays protected even in rain, or common spills and splashes.

    Following the tradition, the moto g84 5G also comes with various stand-out experiences, like ThinkShield for Mobile which offers business grade security along with Moto Secure, which stores all your phone’s vital security and privacy features.

    Additionally, moto g84 5G users will be able to expand their mobile experience to a TV or monitor for more immersive entertainment or increased productivity. And more, by connecting it with a PC, which allows them to access their phone apps and PC files all on the same screen.  This includes sharing files and images between the two devices, using the high-res camera instead of the webcam, answering calls, or responding to messages directly from the PC.

    The device also offers the family space application which creates a ‘safe space’ on the phone where kids can learn and play. With My UX, the smartphone can be customised to create a one-in-a-million look. Other standout experiences include Moto Gestures, such as quick capture, fast torch, swipe to split, and gametime.

    Commenting on the launch, Motorola Asia Pacific executive director Prashant Mani said, “Today marks an important milestone in our journey of democratizing technology and leading the 5G ecosystem in India as we proudly unveil the moto g84 5G. This remarkable device exemplifies our strong commitment to differentiate with design and colours in addition to segment-leading hardware and software features. Bringing a splash of colour to the moto g family, the moto g84 5G becomes the first in the moto g franchise to feature the PANTONE Colour of the Year 2023, Viva Magenta, along with an incredibly vivid and vibrant – billion colour pOLED display. Coupled with an incredible 5G experience through segment-leading hardware and software innovations we are confident that this smartphone will prove to be a game changer in the sub 20K 5G segment in India.”

    Availability:

    moto g84 5G will be available in three beautiful colours, namely: Viva Magenta and Marshmallow Blue in premium vegan leather finish and Midnight Blue in 3D Acrylic glass finish in a single variant with In-built 12GB RAM + 256GB Storage.

    The moto g84 5G will be available on Flipkart, Motorola.in and leading retail stores starting 8 September, 12PM onwards.

    Pricing & launch Offers:

    Launch Price: Rs. 19,999

    Effective Price: Rs. 18,999 including bank/exchange offers

    Affordability Offers:

    ●    Flat Rs. 1000 Instant Discount on ICICI Bank Credit Cards or

    ●    Rs. 1000 additional value on Exchange of an old device on Flipkart

    Effective Price with Offers: Rs. 18,999

  • Glance smart lock screens launch in Japan with top carriers and Android brands

    Glance smart lock screens launch in Japan with top carriers and Android brands

    Mumbai: In today’s information-heavy world, deciding what to watch, read or experience on the smartphone can be exhausting for consumers. Searching, downloading multiple apps, switching between these apps and scrolling through endless feeds often tires the mind, leaving consumers drained. But what if there was a way to make it easier for consumers to enjoy the internet? What if the smartphone could be made smarter, simplifying the way consumers discover content and experiences on the internet?

    Glance lock screen, one of the world’s leading smart lock screen platforms, is doing just that, changing how hundreds of millions of consumers across the world engage with the internet. For the first time ever, consumers of Japan’s biggest carriers and Android smartphone brands can experience this revolutionary smart lock screen platform as well.

    Glance is an AI-driven platform that offers a wide range of experiences directly on the lock screens of Android smartphones. These lock screen experiences include instant games, live game streaming, news, sports, lifestyle, fashion, entertainment, shopping, and live content. These premium and beautiful experiences are delivered through Glance’s partnership with reputed publishers, content partners, and developers. Glance’s AI personalises these experiences, ensuring that consumers find content that is most relevant and important to them, each time they glance or look at their lock screen. They do this without needing to unlock their phones download multiple apps or spend time searching for content.

    “With Glance we are unlocking the power of the lock screen, using AI to transform passive lock screens into smart lock screens,” says Glance Co-founder of InMobi Group and COO & president of Piyush Shah. “Consumers check their lock screen over 100 times a day but only use it for notifications, battery, and time. With Glance’s smart lock screen, they can stay on top of everything that interests them throughout the day. This could be a casual game that they love, latest score of a baseball game, the latest J-pop album launch, updates on their favourite celebrities and shows or news that matters to them – all without unlocking, downloading, or searching.” Shah adds, “We are truly honoured to launch in the Japanese market and hope to bring the best lock screen experience to consumers here.”

    In Japan, Glance is already available to subscribers of SoftBank Corp using Xiaomi (Redmi Note 9T Redmi Note 10T, and 12T Pro) and Motorola (Moto G53y 5G) smartphones. In the upcoming quarters, it aims to expand its presence to other big carriers and Android smartphone brands in Japan. Globally, Glance is present on over 450 million Android smartphones, and is aiming to be on over one billion phones in the next two years. The platform has over 230 million active users, primarily in India and Indonesia, while it has recently launched in Brazil, Mexico, and Colombia.

    Glance senior vice president & GM of strategic distribution partnerships Aditya Goyal said, “For carriers and smartphone brands, Glance is an opportunity to differentiate themselves and boost consumer engagement through a unique experience. The top six Android phone brands have integrated Glance on their smartphones in multiple markets globally and are using it to deliver personalized experiences for their consumers. We are excited to enable carriers and brands in Japan to provide this same innovative and captivating mobile experience to consumers here.”

    Initially, Glance consumers in Japan will be able to discover news, trending content, and gaming on their lock screens. Content and experiences on Glance are powered by Japan’s biggest publishers, including Yahoo Japan Corporation (Partners of Yahoo! News), LINE Digital Frontier Corporation LINE Manga), dely Inc.（Kurashiru), Ikkyu Corporation (ikkyu.com), C Channel Corporation CHANNEL), SoftBank Corporation（Baseball LIVE, Basket LIVE), Mybest Inc.（mybest), AllAbout Inc (AllAbout)

    For publishers such as these, Glance provides a new and exciting way to reach the right consumers at a large scale. Several other top publishers are expected to join the platform in the coming quarters.

    Glance has established a strong team in Tokyo, led by Masato Ito, Head of Market Development Japan, demonstrating its commitment to the market. This team is expected to grow significantly in the coming quarters. The platform is also expanding its presence to other regions and aims to launch in the US soon. Glance is headquartered in Singapore and is funded by investors including Jio Platforms, Google, and Mithril Capital.

  • Motorola g82 5G enters the market with new campaign #billioncolours

    Motorola g82 5G enters the market with new campaign #billioncolours

    Mumbai: Motorola has launched a new campaign #billioncolours for all-new motorola g82 5G. The campaign is conceptualized and executed by by 21N78E Creative Labs and will be handled from their Gurugram office.

    The product is disrupting the category with a flagship 10-bit billion colour 120Hz pOLED display. It’s also packing India’s first 50MP OIS camera in the segment and a powerful Snapdragon 695 5G processor. Continuing to highlight the benefits of the 10-bit pOLED display, the motog82 highlights the brilliant colours in a clutter-breaking way for the category!

    Elaborating on the campaign, Motorola India head of marketing Shivam Ranjan said, “Our moto g franchise stands for democratizing technology by making premium features accessible to more consumers. The moto g82 5G does just that by being the first in its segment to bring a flagship grade, billion colour 10-bit pOLED display to Indian consumers for an ultra-immersive viewing experience. With such a feature to tout, nothing but a visual spectacle would do. Hence this campaign is designed to immerse our consumers and bring the billion colours to life in a way that is atypical for the category.”

    Commenting on the partnership, 21N78E Creative Labs COO Navin Kansal said, “Given the key focus of the product, we wanted our consumers to experience the sheer visceral thrill of what the display could do. The films were driven with the intent to create an ASMR like experience. What made it satisfying was that all of it was shot as LIVE action without any CG, thereby making for a more authentic vibe to the overall aesthetic.”

  • Motorola comes out with #TimeForJoy campaign on Christmas

    Motorola comes out with #TimeForJoy campaign on Christmas

    MUMBAI: Lenovo-owned mobile manufacturing company Motorola came out with a unique Christmas campaign urging people to maintain a healthy #phonelifebalance and to go beyond material gifts and shower their loved ones with something they would truly value – the gift of time.

    As a part of its festive #TimeForJoy campaign, Motorola asked users to pledge 60 minutes and share their own #TimeForJoy moment. Participation was made possible through many forums as people were asked to like, tweet, or comment with what they would like to pledge their 60 minutes to and how they would utilise this #TimeForJoy.

    For pledging their time, Motorola then sent a lucky few winners, gifts that would allow them to spend #TimeForJoy with their loved ones. This included assorted tea bags, board games, yoga mats, dinner, and movie vouchers amongst others.

    As revealed by the company, the campaign hashtag #TimeForJoy trended at #1 nationally and the campaign garnered over 9 million impressions and 1.5 million engagements. Overall, 24.8 million minutes were pledged by those who participated.

    The campaign also drove offline engagement, staying true to the core philosophy of #phonelifebalance by organising old-school dinner dates with couple bloggers who were challenged to spend 60 minutes with their partners without reaching out for their phones. With integrated efforts to congregate an actual change, Motorola additionally sent alarm clocks to influencers, as a reminder to make #TimeForJoy and each minute count. As the best way to celebrate is to connect with loved ones, even if it means disconnecting from phones for a while and striking much-needed #phonelifebalance.

    Minutes pledged towards meaningful interactions were collated on www.mototimeforjoy.com and updated real-time as users participated in spreading true Christmas cheer.

  • Motorola hands social & digital mandate to Omnicom

    Motorola hands social & digital mandate to Omnicom

    MUMBAI: Motorola Mobility India has awarded its social media and digital creative mandate to Omnicom Media Group post a multi-agency pitch.

    Omnicom partnered with 21N78E Creative labs for the pitch and the business will be managed out of Gurgaon.

    Motorola head of marketing Rachna Lather says, “Our brand and products are uniquely placed in the consumers’ mindset. An iconic brand with a youthful energy, our brand resonates well with our audiences. We have a good line-up of launches this year, starting with the launch of moto g6 and moto e5 families. We were looking for potential partners who could help push the envelope, think strategically and conceptualise campaigns that can break the category code.”

    Omnicom Media Group managing director Sudhir Nair adds, “I remember my Motorola handsets from the past, because of the brand’s strong marketing campaigns and positioning. The brand is indexed heavily on the fan following it enjoys, as well as the USPs and features that make it a great product. Needless to say, this win reinforces Omnicom Media Group’s credentials as a full-service media network.”

    21N78E COO Nikhil Shahane mentions, “As an agency that was setup to bridge the ever-increasing gap between businesses and today’s consumers, Motorola is the perfect brand for us to partner with. We’re excited to leverage our creative-tech capabilities as we collaborate on how best to do disruptive work to match the devices that make this a youth brand.”