MUMBAI: Lights, camera, scooter action. Hero Motocorp has given its new Destini 125 a truly blockbuster launch, enlisting master storyteller S.S. Rajamouli to power the campaign with his signature larger-than-life style.
The campaign, built on the idea ‘Hero ka scooter, scooter ka hero’, positions the Destini 125 as the undisputed star of the scooter world. Directed by ad filmmaker Arun Gopalan and conceptualised by Mccann Worldgroup, the film highlights the scooter’s strength, reliability and authenticity while connecting with today’s style-conscious, aspirational riders.
Rajamouli, celebrated for crafting epic narratives and unforgettable heroes, lends cultural weight and cinematic drama to the story. “We imagined the scooter through the scale and spectacle of a Rajamouli vision,” said Mccann Worldgroup India, chairman APAC and CEO & chief creative officer, Prasoon Joshi. “The grandeur isn’t just for show; it mirrors the larger-than-life confidence the scooter gives its riders.”
The Destini 125 backs up the campaign’s heroic claims with first-in-segment features. Think retro chrome styling, a large floorboard for comfort, bigger alloy wheels for stability, best-in-class 59 km/l mileage, advanced auto-cancel winkers, and a slick LED projector headlight with DRL. Together, they blend performance, convenience and flair into one compelling package.
“At Hero Motocorp, our mission is to reflect the evolving aspirations of our customers,” said Hero Motocorp India, head of marketing, Aashish Midha. “With the Destini 125, style meets substance, and our collaboration with Rajamouli ensures it is showcased with the grandeur it deserves.”
With its cinematic storytelling and standout features, the campaign redefines the Hero Destini 125 as not just another scooter but the true hero of its category.
