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Tag: Moto GP

  • Eurosports India records 53% growth in reach for Tokyo Paralympics

    Eurosports India records 53% growth in reach for Tokyo Paralympics

    Mumbai: Eurosport India has recorded a 53 per cent growth in reach and 37 per cent increase in the time spent for Tokyo 2020 Summer Paralympic Games. The sports channel from the Discovery stable, saw a rise in viewership and reach for the weeks of 30-35, 2021, as per the latest data released by BARC, which was a result of their marquee global properties including Moto GP and All Elite Wrestling, alongside the Paralympic Games. Eurosport India was the only TV partner for the Paralympics in the SAARC region.

    The Paralympic Games alone helped the channel scale 60 per cent of its total gain during a period when live sports viewership dropped by 11 per cent across the sector (week 35, 2021). A 360-degree approach with an equally robust digital push saw Eurosport India achieving an additional reach of over 22 million with over 24 million impressions on social media during the 13-day long quadrennial sporting event. The Paralympics witnessed the best ever finish by team India, with 19 medals including a record-breaking five gold medals.

    Speaking about the development, Discovery Inc senior VP of affiliate sales and product distribution for Asia – India sales & distribution and Eurosport India head Vijay Rajput said, “It has been a short journey for Eurosport in India, and we are very happy that in our own signature way we have certainly proven that our varied sports content beyond cricket is gradually creating its niche amongst passionate sports fans of India.”

    “Being home to Olympics in Europe, adding the Tokyo 2020 Paralympic Games to our SAARC roster was a well-thought strategy and we are delighted to see the results which also prove that we are rightly reading the passionate sports fan’s choices. It is a matter of privilege and pride that Eurosport India was able to support them in this journey by bringing their untold stories of triumph to our viewers,” Rajput added.

  • Perfetti, Chupa Chups Racing on Moto GP Tracks with Jorge Lorenzo

    Perfetti, Chupa Chups Racing on Moto GP Tracks with Jorge Lorenzo

    MUMBAI: The iconic logo, originally designed by Salvador Dali, returns to the tracks of the World Motorcycle Championship embellishing the helmet of one of the greatest champions of all times, Jorge Lorenzo, holder of five titles in the world championship, and who recently joined the Honda team.

    "I could not resist the temptation to show off my new Shark helmet, showcasing the legendary Chupa Chups daisy logo, right from the start of the pre-season tests", commented Jorge Lorenzo. "Motorcycling isn’t just sacrifice, passion and commitment, it’s also having fun and Chupa Chups is a fun brand! My passion for motorcycling dates back to childhood and Chupa Chups like motorbiking, is part of my childhood fun, a memory that has been part of many adventures and achievements and that it’s still present nowadays”.

    Jorge will wear his new helmet with the Chupa Chups logo in the 2019 and 2020 World Championships, first-off the upcoming Qatar Grand Prix on March 10th.

    Jorge’s fondness for the iconic lollipop brand has lasted for over twenty years since, way back in 1999, his helmet was "signed" Chupa Chups, accompanying him through the early years of his career in both the 125cc and 250cc class, when he won the championship both in 2006 and 2007, up until 2008 when he raced his first championship in the 500cc class.

    Chupa Chups will also accompany Jorge Lorenzo every time he climbs on to the podium. A fun and irreverent way to celebrate his successes, showing his many fans how he enjoys the brand for which he has been a true ambassador for many years.

    All the Best from Chupa Chups, Jorge! Forever Fun!

    Chupa Chups is a brand of Perfetti Van Melle, a leading global confectionary Group producing and distributing candies and chewing gums in more than 150 countries worldwide, under world famous and renowned brands like Mentos, Fruittella, Alpenliebe, Frisk, Smint, Vivident, etc.

  • Discovery acquires majority stake in Play Sports Group to form global cycling platform

    Discovery acquires majority stake in Play Sports Group to form global cycling platform

    MUMBAI:  Discovery Inc, the global leader in real life entertainment, today announced the purchase of a 71 per cent controlling stake in Play Sports Group – the digital sports media company behind market-leading cycling brands Global Cycling Network, Global Mountain Bike Network and Global Triathlon Network.

    The deal underpins Discovery’s ambition to build the number one cycling media ecosystem worldwide, leveraging its position as the global leader in live sports and a premiere rights holder for cycling events in Europe – through its principal sports brand Eurosport. In partnership with Play Sports Group, the world’s leading cycling community and digital destination of choice for cycling technology, training, tutorials, behind the scenes content and more, Discovery will create the first global ecosystem combining the best of community, content, lifestyle and events for the large and growing number of cycling enthusiasts – a $50bn global market.

    Discovery originally took a 20% stake in Play Sports Group in February 2017. This additional investment increases Discovery’s ownership of Play Sports Group, which will become a subsidiary of Discovery. Play Sports Group Founder and CEO, Simon Wear, and his team of 140 world class cycling experts across content, creative, digital, marketing and sales services, will join Discovery, forming a new global cycling-focused division in the company.

    Founded in 2012, Play Sports Group owns and operates eight cycling video channels generating over 45 million video views every month, with 5.7 million social followers and 3.1 million subscribers. During 2018, Play Sports Group launched five new international channels, a consumer retail division and fan club, and broadcasts live racing on its YouTube channels and via Facebook Watch.

    Discovery’s investment in the Play Sports Group strengthens the company’s strategy of powering people’s passions by developing brands and products that super serve global communities of fans and enthusiasts. The new proposition creates opportunities to develop a significant direct-to-consumer offering for cycling fans around the world. Discovery has recently announced a pioneering strategic alliance with the PGA TOUR to create a new international multi-platform home for golf. The company has since launched GOLFTV and expanded its rights portfolio as it moves towards becoming the established digital home of golf for fans around the world.

    Eurosport, part of the Discovery Sports family, is the number one sport destination in Europe and the leading TV rights holder for key cycling events, establishing an unrivalled portfolio which includes all three Grand Tours, more than 35 UCI World Tour races, including all five Monuments, and the UCI World Championships. In 2019, cycling fans will enjoy over 200 days and 2,500 hours of live cycling on Eurosport and its all-access, live and on-demand, streaming service, the Eurosport Player.

    Commenting on the deal, Discovery International president and CEO JB Perrette said, “This is another important step in Discovery’s strategy of being the global leader in brands and products that power people’s passions.  I couldn’t be more excited to partner with Simon, a fantastic entrepreneur, and his terrific team to help turbo charge the expansion and globalisation of the Play Sports Group.”

    Discovery Inc., CEO global direct to consumer Peter Faricy said, “Our partnership with Play Sports Group accelerates our global direct-to-consumer sports strategy and gives us an unprecedented opportunity to create a single global cycling destination for fans around the world. Discovery and Play Sports Group share a consumer-obsessed philosophy centered on a deep understanding of super-fans and creating content that inspires, informs and entertains, taking them closer to the sports they love.

    “We know the value Play Sports Group bring to our portfolio and we’re excited by the possibility of building a 360-degree proposition that combines the strength of their digital-first, fan-centric content, alongside Eurosport’s premium live broadcasting rights and existing direct-to-consumer platforms.”

    Play Sports Group founder and CEO Simon Wear said, “I am tremendously proud and excited for Play Sports Group to join the Discovery family. As a fan and community-focused business, we could not be more perfectly aligned with Discovery’s deep-rooted history in serving passionate, specialist audiences with super high-quality content.

    “Since Discovery’s initial investment in PSG, we have worked closely with JB Perrette and his team and it has become increasingly clear that, as innovative direct-to-consumer businesses, we have a shared vision of how to super-serve fans’ ever-evolving needs. The combination of Discovery and Eurosport’s leading package of cycling rights, its resources, infrastructure and company philosophy, combined with Play Sports Group’s massive community of cycling fans means we have a phenomenal package. The opportunity to build a world class digital destination, in multiple languages, for cycling fans the world over is one that’s just too good to miss.”

    Discovery Sports is the global leader in live sports with extensive brands and exclusive partnerships with premium sports and events including: Eurosport and the Eurosport Player, the Olympic Games, the Tour de France, the Giro d’Italia, La Vuelta a España, The Championships – Wimbledon, US Open, Roland Garros, Australian Open, ATP Tour, Bundesliga, English Premier League, UEFA Europa League, Eliteserien, PGA TOUR, Six Nations Rugby, FIS Ski World Championships, Moto GP and Formula E to name only a few.

  • Pakistan Cricket Board renews deal with Ten Sports for next five years

    Pakistan Cricket Board renews deal with Ten Sports for next five years

    MUMBAI: The Board of Governors from the Pakistan Cricket Board (PCB) have approved awarding broadcasting rights to Ten Sports and Pakistan Television, the joint-bidders for PCB’s next rights cycle for five years.

     

    Ten Sports had previously bagged five-year cricket rights from PCB in 2008 reportedly for $140.5 million dollars. The current cycle of rights begins from April 2015 to early 2020. Ten Sports has been the rights holder for PCB for the last 10 years.

     

    The package will also include India versus Pakistan matches, besides some other strong matches. According to information available with Indiantelevision.com, among those bidding for the rights for this cycle were Sony and OSN Sports, apart from a few brokering companies. 

     

    As part of the arrangement, India and Pakistan matches are scheduled for the latter half of this year around November-December 2015, subject to government approvals from both sides.

     

    When contacted, Ten Sports CEO Rajesh Sethi said, “Ten Sports is a market leader in the sports segment in Pakistan. When it comes to cricket, we have a great partnership with PTV as they are our valued partners. Besides cricket, Moto GP and WWE too are very strong properties that are performing well in Pakistan.”

  • Ten Sports to bring MotoGP to India; introduce new racing league

    Ten Sports to bring MotoGP to India; introduce new racing league

    MUMBAI: The avenue for non-cricket sports properties like kabaddi, tennis, wrestling, and football, which saw a great start last year is set to grow bigger. The newest entrant is the niche sport Moto Grand Prix popularly known as Moto GP.  

     

    According to sources, Ten Sports has inked a five year deal with the sports property. Previously, Moto GP was a non exclusive property shared by three sports networks; Star India, Neo Sports and Ten Sports. But with the new deal coming in place and the two partners reaching a fine print, Ten Sports has gained an exclusive deal with Moto GP beginning from 1 February 2015.

     

    If multiple sources are to be believed, there will also be a set of new programming and races wrapped around it including studio produced shows to propel the sport’s popularity in India. What’s more, the network is also looking to foray into introducing a new racing league in the country.

     

    When contacted, Ten Sports officials denied the development. 

     

    On the other hand, the network is in a celebratory mood with the success of another property-World Wrestling Entertainment (WWE). “The response has been fantastic as we have reached out to a mass audience via Facebook, Twitter Google Hangouts etc. When India was playing against Australia in Oz and we declaring we were going live with RAW, we were trending much above India playing with Australia on Twitter,” says Ten Sports CEO Rajesh Sethi. Ten Sports had decided to go live with flagship properties like RAW and specials like Royal Rumble during the early morning slot at 6:30 am. 

     

    “We thought we were not going to do well but received more than 900 emails with regards to it. I am happy the way our ad revenues are shaping too,” adds Sethi.

     

    The network is also looking at the prospect of airing WWE in regional languages. Besides, with the upcoming ICC Cricket World Cup 2015 and the network having the rights of Pakistan cricket, it is busy promoting the mega event in the neighbouring country and will be announcing its plans soon.

  • Sony Six to broadcast Redbull Air Race World Championship

    Sony Six to broadcast Redbull Air Race World Championship

    MUMBAI: Sticking to its promise of providing its viewers with a diverse offering of sports; Sony Six, has acquired the broadcasting rights to the Red Bull Air Race World Championship.

     

    Being one of the fastest and most exciting motorsport on the planet, the event will feature on the channel possessing sole television rights across the subcontinent. The acquisition also marks the inaugural broadcast of the series for the first time ever across Indian television screens. As the onset to the sport going live for Indian viewers, the series leads to its maiden visit to Croatia this Sunday 13 April 2014.

     

    Speaking to indiantelevision.com Sony Six business head Prasana Krishnan says: “This is a great opportunity for sports fans to witness something that has never been telecast before on Indian screens. We look at it as an essential addition to our diverse sports offering.”

     

    The fastest and fiercest global motorsport series, Red Bull Air Race utilises the most agile, lightweight racing planes. This one-of-its-kind air sport combines speed, precision and skill, as the competing pilot’s race in high-performance airplanes, between 15 and 25 meters above the ground, navigating a challenging obstacle course of Air Gate pylons at speeds of up to 370kph.

     

    “It’s a great lifestyle product to have on board, and it serves the aspirational quotient in sports enthusiast. Everyone likes fast sports like a Moto GP and a Formula One, we are targeting those individuals with this event,” adds Krishnan.

     

    The World Championship features 12 pilots from across the globe. The reigning champion from the last world championship Paul Bonhomme of the United Kingdom is also in the mix and will be looking to defend his title.

     

    An exciting feature of the 2014 Red Bull Air Race World Championship is the debut of the Challenger Cup that will give a new generation of talented pilots from around the world a chance to experience the thrills of the sport.

     

    The Roving race is set to be an electrifying follow-up to the season opener in Abu Dhabi and ardent followers of the Red Bull Air Race will be able to catch the action unfold exclusively on Six at 07:30 pm on 13 April.