ITV

Tag: Motlu Patlu

  • Motu Patlu wins big at the Asian Academy Creative Awards ‘20

    Motu Patlu wins big at the Asian Academy Creative Awards ‘20

    MUMBAI: It has been nearly eight years since Motu Patlu started entertaining children and the programme continues to remain in the top slot among kids’ animated shows on TV and digital platforms. At the annual Asian Academy Creative Awards held in Singapore, the immensely popular kids’ show by Cosmos-Maya has been declared the national winner from India in the best animated programme or series (2D or 3D) category.

    Cosmos-Maya CEO Anish Mehta shared, “We are absolutely elated to witness the manner in which our Motu and Patlu have slowly gained pop icon status in India, from comic book characters to one of the top-viewed cartoons by Indians globally. This recognition by AACA goes to show how the world is our oyster and how our industry is gearing up for a global culture-agnostic media market.”

    Motu Patlu recently celebrated its 1000-episode milestone, a record it’s managed to set in the short span of eight years since the show’s launch in 2012, and the show has commanded a viewership of 7 billion globally by nearly 55 million subscribers on Cosmos-Maya’s YouTube multichannel network WowKidz.

    Cosmos-Maya CCO and Motu Patlu director Suhas Kadav said, “Watching our creations grow from familiar characters to one of the most viewed and loved shows is a journey few content creators get to undertake. Motu, Patlu, Dr Jhatka, Ghasitaram and the townspeople of Furfuri Nagar have been nurtured by our team like family and will always hold a special place in my heart. There’s no better feeling than seeing our beloved characters win such huge laurels at such prestigious events.”

    Motu Patlu will compete with national winners from ten other countries for the final round of the AACA, which will be held virtually from Singapore in December this year.

    One of the prime viewership drivers for kids’ channel Nickelodeon, Motu Patlu has consistently commanded the top four slot in viewership, watch time and ratings as per BARC statistics, and it’s been declared the most popular animation show in the world by Google, two years in a row. Moreover, Motu and Patlu are the only animated characters from India to have their wax statues at the famous Madame Tussaud’s Museum. The success of the series has resulted in 21 telemovies, a full-length 3D stereoscopic feature film and a spin-off show with one of its characters, Inspector Chingum, is currently streaming on Amazon Prime Video.

  • Nickelodeon helps kids cool down this summer

    Nickelodeon helps kids cool down this summer

    MUMBAI: Even as the scorching heat makes it difficult for children to enjoy their vacation outdoors, Nickelodeon is making up for the loss by belting out a slew of programmes on Nick, Sonic and Nick Jr that are bound to keep kids from getting bored this summer.

     

    Be it new shows, new seasons of popular shows, brand new movies, or interactive programmes, the franchise truly has something for everyone from tiny tots to teenagers.

     

    Nick

    Nick from Nickelodeon will air the new season of its home-grown comedy, Pakdam Pakdai, which is on the lines of Tom & Jerry, Roadrunner and Sylvester & Tweety. All new episodes of Motlu-Patlu, the two Laurel and Hardy-esque friends from Furfuri Nagariya, are on the cards. The channel is also set to air its third home production, ‘Motu Patlu Deep Sea Adventure’, a made-for-TV movie slated for 18 May at 10am. Additionally, a French/American animated series called Rabbids is in the pipeline, based on the Raving Rabbids game series produced by Ubisoft.

     

    Elections may be the flavour of the season but who says adults alone can have all the fun. Lending a quirky feel to the polls, Nick will have two popular shows competing with each other for the first time. And kids will get a chance to vote for their favourite – Motlu Patlu or Pakdam Pakdai in Nickelodeon Comedy Elections. Those who vote for the show which gets the maximum number of votes stand to win mobile phones and PSPs. To cast their vote in favour of either show, kids can SMS to 56882 or dial 5056882 from their mobile phones.

     

    The month-long initiative will be supported by a 360 degree marketing campaign comprising cross-channel promotions, on-ground mall activities in Delhi and Mumbai, and a digital campaign. The channel has partnered leading retail outlets like Hamleys for the same. On the digital platform, kids can log onto facebook and vote for their favourite. Then, there’s an innovation called Nickelodeon Cricket Academy replete with cricket matches played by Motu Patlu, Toon Trivia and Fun Facts.

     

    Speaking about Nick’s summer campaign, Viacom18 EVP and business head – kids cluster Nina Elavia Jaipuria said, “Summer is all about fun and excitement. We have left no stone unturned in engaging the kids at a time, place and screen convenient to them. The loved famous duo, Motu and Patlu, will engage kids with new episodes and a television special on-air, play cricket online, meet and greet fans on-ground and even form a party of their own.”

     

    Sonic 

     Not to be left behind, Sonic, the other channel from Nickelodeon, will offer kids a fun ride with new shows like Power Rangers Mega Force, Koni Chan and Naruto Rock Lee SD. The channel will air a TV special titled The Turboosters, which recently won two FICCI BAF Awards, for fans of adventure and science fiction.

     

     Additionally, a fast-paced interactive campaign called Sonic Action Mania will keep kids on the edge of their seats, starting 19 May. They will be invited to watch their favourite shows like Power Rangers Mega Force, Idaten Jump and Supa Strikas between 1pm and 3pm every day and win exciting prizes.

     

    An all-round marketing campaign will give wings to the initiative in terms of cross-channel promotions, van activations across multiple cities, strategic on-ground alliances and a comprehensive online campaign. On the cards is a gaming championship in association with Funcity. Besides, the ‘Kung Fu Panda – Watch-n-Win’ contest will continue to engage online audiences. All that fans need to do is log onto www.sonicgang.com, watch the Kung Fu Panda videos, and answer simple questions to win an array of goodies.

     

    “For the action-loving generation, Sonic packs the summer with the best of action, sports and adventure. Be it a football game, biking adventure or sheer good over evil action, Sonic is the ultimate destination where kids will experience real action this summer,” said Jaipuria of Sonic’s summer plans.

     

     Nick Jr.

    Yet another channel from Nickelodeon, Nick Jr. will continue to help tots learn and develop new skills in a way that is both entertaining and warm and caring. A leader in the pre-school space, Nick Jr. will engage both toddlers and parents with all new episodes of Dora the Explorer and news shows including ‘Peter Rabbit’, ‘Max & Ruby’ and ‘Tickety Toc’. There’s also Max and Ruby, a Canadian-American animated series, created by children’s book author/illustrator Rosemary Wells and based on her Max and Ruby books. For the uninitiated, Max is a rambunctious and determined preschool-aged rabbit while Ruby is his older more patient, goal-oriented, sometimes restrictive sister.

     

    On the occasion of Mother’s Day, www.nickjrindia.com will engage kids and moms in a special manner. The ‘Nick Jr. Summer Selfie contest’ will invite young moms to post their selfies with babies and the ‘Best Summer look for Mommies’ will be adjudged and awarded Nick Jr. goodies.

     

    Kids can also look forward to an exciting range of Dora’s all new ‘Back to School’ products this summer that include tiffin boxes, bags, bottles and more. Also a part of Nick’s consumer retail marketing is the Domino’s Junior Joy Box.

  • Disney India goes brave with ‘Vir: The Robot Boy’

    Disney India goes brave with ‘Vir: The Robot Boy’

    MUMBAI: Riding on the immense popularity of Chota Bheem and Motlu Patlu comes one more animation series with the ‘made in India’ tag.

    Launching on Hungama TV on 9 November and created by Maya Digital Studio, Vir: The Robot Boy, is a sci-fi animation that promises to tickle the kids’ funny bone while teaching them a lesson or two about life.

    With Vir, we intend to build further on the weekend slot by bringing engaging and relevant shows on Saturday as well exults Prabhu

    Waxing eloquent about ‘India’s first animated fiction show’, Maya Digital Studio managing director and chairman Ketan Mehta says: “It has been made on a big scale. It has multiple characters and a well-developed storyline revolving around the central character, Vir, a young boy who is a robot with all human emotions instilled in him.”

    Hungama, which has recently had a makeover, wanted to introduce fresh new programming that embodies its mischievous, youthful spirit. And what better than the weekend to bring in the new series!

    “Currently, we have Ninja Warriors on Sunday, which is performing exceedingly well and is a favourite among kids. With Vir, we intend to build further on the weekend slot by bringing engaging and relevant shows on Saturday as well,” exults Disney UTV director, programming, Kids Network, Devika Prabhu.

    Vir: The Robot Boy is set in the heart of Delhi and takes viewers through the wonderful journey of Vir, the robot, created by brilliant scientist Dr Prem Sahay. The extremely intelligent, extra emotional and fearlessly funny Vir manages to stay out of harm’s way, but not without some hilarious moments and a lot of help from his two sidekicks.

    About the collaboration with Maya Digital, Prabhu says: “Creativity and innovation is at the heart of what we do and we are always looking for partners with whom we can collaborate to create compelling content for our audiences. We were really happy to associate with Maya Digital on this series – Vir: The Robot Boy and we are confident that kids will love the local narrative, humour and situations that Vir and his friends – Chulbul, Tiklu and Sajjani, find themselves in.”

    Hungama believes in letting children experience stories first-hand by creating engagement opportunities beyond television. This time too, the channel is confident about its new series and plans to engage with its viewers in interesting new ways, like it did with “Shinchan Parivaar Iss Ravivaar”.

    According to Mehta, times are changing for the Indian animation industry. “We already have Indian animated shows like Chota Bheem and Motlu Patlu that have become immensely popular. With Vir, we are expanding more. The channels, till now, were basically thriving on recycling of American or Japanese shows. But slowly, they are opening up to the idea of home-grown shows. To penetrate the Indian market, it is important to come up with Indian content that is relatable to the audience,” he says.

    Mehta feels the indigenous animation industry has finally come of age and is finally ready to produce content, which is at par with countries leading the genre.

    “We are now doing a wide variety of shows in the animation sector. Our animation industry is just a decade old. Now, I feel there’s enough manpower for the industry to grow rapidly,” he says and hopes Indian audiences will soon be open to adult animation series such as The Simpsons.

  • Disney India goes brave with ‘Vir: The Robot Boy’

    Disney India goes brave with ‘Vir: The Robot Boy’

    MUMBAI: Riding on the immense popularity of Chota Bheem and Motlu Patlu comes one more animation series with the ‘made in India’ tag.

    Launching on Hungama TV on 9 November and created by Maya Digital Studio, Vir: The Robot Boy, is a sci-fi animation that promises to tickle the kids’ funny bone while teaching them a lesson or two about life.

    With Vir, we intend to build further on the weekend slot by bringing engaging and relevant shows on Saturday as well exults Prabhu

    Waxing eloquent about ‘India’s first animated fiction show’, Maya Digital Studio managing director and chairman Ketan Mehta says: “It has been made on a big scale. It has multiple characters and a well-developed storyline revolving around the central character, Vir, a young boy who is a robot with all human emotions instilled in him.”

    Hungama, which has recently had a makeover, wanted to introduce fresh new programming that embodies its mischievous, youthful spirit. And what better than the weekend to bring in the new series!

    “Currently, we have Ninja Warriors on Sunday, which is performing exceedingly well and is a favourite among kids. With Vir, we intend to build further on the weekend slot by bringing engaging and relevant shows on Saturday as well,” exults Disney UTV director, programming, Kids Network, Devika Prabhu.

    Vir: The Robot Boy is set in the heart of Delhi and takes viewers through the wonderful journey of Vir, the robot, created by brilliant scientist Dr Prem Sahay. The extremely intelligent, extra emotional and fearlessly funny Vir manages to stay out of harm’s way, but not without some hilarious moments and a lot of help from his two sidekicks.

    About the collaboration with Maya Digital, Prabhu says: “Creativity and innovation is at the heart of what we do and we are always looking for partners with whom we can collaborate to create compelling content for our audiences. We were really happy to associate with Maya Digital on this series – Vir: The Robot Boy and we are confident that kids will love the local narrative, humour and situations that Vir and his friends – Chulbul, Tiklu and Sajjani, find themselves in.”

     

    Hungama believes in letting children experience stories first-hand by creating engagement opportunities beyond television. This time too, the channel is confident about its new series and plans to engage with its viewers in interesting new ways, like it did with “Shinchan Parivaar Iss Ravivaar”.

    Mehta feels the indigenous animation industry has finally come of age and is finally ready to produce content, which is at par with countries leading the genre

    According to Mehta, times are changing for the Indian animation industry. “We already have Indian animated shows like Chota Bheem and Motlu Patlu that have become immensely popular. With Vir, we are expanding more. The channels, till now, were basically thriving on recycling of American or Japanese shows. But slowly, they are opening up to the idea of home-grown shows. To penetrate the Indian market, it is important to come up with Indian content that is relatable to the audience,” he says.

    Mehta feels the indigenous animation industry has finally come of age and is finally ready to produce content, which is at par with countries leading the genre.

    “We are now doing a wide variety of shows in the animation sector. Our animation industry is just a decade old. Now, I feel there’s enough manpower for the industry to grow rapidly,” he says and hopes Indian audiences will soon be open to adult animation series such as The Simpsons.