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Tag: Motivator

  • Motivator’s ‘Pimple’ campaign for Himalaya breaks clutter this IPL season

    Motivator’s ‘Pimple’ campaign for Himalaya breaks clutter this IPL season

    Mumbai, 18th April, 2016: Motivator, India’s fastest growing media agency (in the last 3 years) as per RECMA 2015 has created a one-of-a-kind campaign for FMCG major Himalaya with close collaboration with ESP Properties, the entertainment and sports arm of GroupM. The innovative strategy for Himalaya Men’s Face Wash will see the brand let go off its logo for the very first time. The campaign rides on a single word ‘Pimple?’, thereby creating intrigue and sparking conversations amongst viewers this IPL.

    Himalaya Men’s Face Wash has doubled its market share in its respective product category to current 8% versus a year ago with a strong distribution and smart media planning processes. The brief was to build on the momentum for the brand, where Motivator’s Team Himalaya working on their Frugal Intervention thinking framework seems to have cracked something interesting in the logo attention economy. 

    The envisaged strategy is being seen as a move to leverage IPL as a platform to target Himalaya’s key consumers by associating with Royal Challengers Bangalore (RCB) team. Through the innovative campaign, the problem being addressed by the brand is stated in a single word ‘Pimple?’ visibly inscribed on the caps of the Royal Challengers Bangalore team players.
     
    All the team players will be seen sporting these caps in the ongoing matches of the tournament. This is further supported by the smart use of the lead players – Virat Kohli, Shane Watson, Sarfaraz Khan and Stuart Binny in a teaser film launched on Youtube video masthead and was timed to be played during IPL match breaks using special technology partner.

    Giving his views on the overall strategy, Rajesh Krishnamurthy, Business Head, Himalaya said, “Sports sponsorship has always provided an ideal platform for engagement with Men.  The Himalaya- Motivator- RCB Team however wanted to bring in innovation in this genre and developed a very engaging brand idea for IPL season. It provided us a great opportunity to build our brand in the growing men’s segment while creating excitement among the IPL fans. We are very excited with the way the campaign has shaped up, and we hope to build on the intrigue that we’ve created amongst viewers thus far.” 

    Adding on this, Ashwani Gandhi, Category Manager, Himalaya Men said, “It’s been an exciting campaign, performing beyond expectations. In this highly competitive Men’s category, we had to come up with an innovative way to communicate the core proposition of “Curing Pimples” and this idea does just that. With the various fields available for us to associate ourselves, sports was a natural choice and what better than Cricket. Cricketers are known for their performance, fitness, wellness and grooming quotient both on and off field. They become the ideal role model for young men to look upto when it comes to inculcating the habit of looking good and taking care of their skin problems. This communication blends perfectly our core proposition and this outlook towards cricketers, in helping us hit a sweet spot.”

    Commenting on the unique campaign that has been rolled out, Zahid Shaikh, Head of South Operations, Motivator said, “In today’s day and age, branding has evolved to become more than just mere flashing of a logo. Moreover, audiences are increasingly connecting with brands on a conceptual level, rather than just plainly on a logo level, as the case has been traditionally. We are thrilled to see that the campaign has received an overwhelming response, ranking up 1.135 million views in just one single day on YouTube. It is further performing well on twitter’s trending charts, after creating a series of conversations on social media.” 

    “Consumer is exposed to several messages in a cluttered environment through the IPL season. If sponsorship has to work for the brand, it needs to be on the back of an innovative idea that links back to the brands promise. This is truly a brand innovation that spawned beyond just a logo presence and media spends,”opined Vinit Karnik, Business Head, ESP Properties.

  • Motivator’s ‘Pimple’ campaign for Himalaya breaks clutter this IPL season

    Motivator’s ‘Pimple’ campaign for Himalaya breaks clutter this IPL season

    Mumbai, 18th April, 2016: Motivator, India’s fastest growing media agency (in the last 3 years) as per RECMA 2015 has created a one-of-a-kind campaign for FMCG major Himalaya with close collaboration with ESP Properties, the entertainment and sports arm of GroupM. The innovative strategy for Himalaya Men’s Face Wash will see the brand let go off its logo for the very first time. The campaign rides on a single word ‘Pimple?’, thereby creating intrigue and sparking conversations amongst viewers this IPL.

    Himalaya Men’s Face Wash has doubled its market share in its respective product category to current 8% versus a year ago with a strong distribution and smart media planning processes. The brief was to build on the momentum for the brand, where Motivator’s Team Himalaya working on their Frugal Intervention thinking framework seems to have cracked something interesting in the logo attention economy. 

    The envisaged strategy is being seen as a move to leverage IPL as a platform to target Himalaya’s key consumers by associating with Royal Challengers Bangalore (RCB) team. Through the innovative campaign, the problem being addressed by the brand is stated in a single word ‘Pimple?’ visibly inscribed on the caps of the Royal Challengers Bangalore team players.
     
    All the team players will be seen sporting these caps in the ongoing matches of the tournament. This is further supported by the smart use of the lead players – Virat Kohli, Shane Watson, Sarfaraz Khan and Stuart Binny in a teaser film launched on Youtube video masthead and was timed to be played during IPL match breaks using special technology partner.

    Giving his views on the overall strategy, Rajesh Krishnamurthy, Business Head, Himalaya said, “Sports sponsorship has always provided an ideal platform for engagement with Men.  The Himalaya- Motivator- RCB Team however wanted to bring in innovation in this genre and developed a very engaging brand idea for IPL season. It provided us a great opportunity to build our brand in the growing men’s segment while creating excitement among the IPL fans. We are very excited with the way the campaign has shaped up, and we hope to build on the intrigue that we’ve created amongst viewers thus far.” 

    Adding on this, Ashwani Gandhi, Category Manager, Himalaya Men said, “It’s been an exciting campaign, performing beyond expectations. In this highly competitive Men’s category, we had to come up with an innovative way to communicate the core proposition of “Curing Pimples” and this idea does just that. With the various fields available for us to associate ourselves, sports was a natural choice and what better than Cricket. Cricketers are known for their performance, fitness, wellness and grooming quotient both on and off field. They become the ideal role model for young men to look upto when it comes to inculcating the habit of looking good and taking care of their skin problems. This communication blends perfectly our core proposition and this outlook towards cricketers, in helping us hit a sweet spot.”

    Commenting on the unique campaign that has been rolled out, Zahid Shaikh, Head of South Operations, Motivator said, “In today’s day and age, branding has evolved to become more than just mere flashing of a logo. Moreover, audiences are increasingly connecting with brands on a conceptual level, rather than just plainly on a logo level, as the case has been traditionally. We are thrilled to see that the campaign has received an overwhelming response, ranking up 1.135 million views in just one single day on YouTube. It is further performing well on twitter’s trending charts, after creating a series of conversations on social media.” 

    “Consumer is exposed to several messages in a cluttered environment through the IPL season. If sponsorship has to work for the brand, it needs to be on the back of an innovative idea that links back to the brands promise. This is truly a brand innovation that spawned beyond just a logo presence and media spends,”opined Vinit Karnik, Business Head, ESP Properties.

  • Motivator launches “#NeverMissAShot with Lava V5” for people who miss beautiful moments when taking snaps

    Motivator launches “#NeverMissAShot with Lava V5” for people who miss beautiful moments when taking snaps

    Mumbai, 3 March: ‘#NeverMissAShot’, a new digital campaign for the latest Lava smartphone -V5 – aims at increased user engagement via the digital medium to experience the fast autofocus feature of the device. 

    Launched by GroupM’s media agency Motivator, the campaign evolved from the fact that people miss capturing moments on their smartphones due to inferior camera capabilities. The innovative digital approach allowed users to engage and drive conversations through digital media by sharing GIF posts, partaking in Youtube challenges and mobile ads. The idea was to create a buzz around Lava V5’s advanced camera feature of fast auto focus which ensures that people never miss a shot. 

    Lava smartphones claim to deliver superior camera capabilities and the V5 is designed to deliver an unmatched photography experience as it comes equipped with advanced features such as Samsung 3M2 ISOCELL Sensor and PDAF (phase-detection auto-focus). The PDAF feature helps the camera focus much faster and more accurately on moving objects ensuring that no moment is ever missed. The Lava V5 camera has an auto focus time of just 0.18s, about 3 times faster than normal smartphone cameras.

    Commenting on the launch of the campaign, Lava International Ltd Vice President and Head of Marketing Solomon Wheeler said, “Digital is a very important platform in our category and it plays a key role across all stages of the consumer’s purchase cycle. We were exploring options to get the right partner on board for the brand’s digital mandate and as part of that process Motivator was recently signed up as the AOR. With smartphones becoming an indispensable part of consumers’ lives, camera has become so much more important. It is now their primary camera device and they believe in capturing and sharing moments on the go. For this product, digital was the right platform to reach out to our target audience. Single minded focus was on communicating the camera experience led by PDAF, through engagement and driving conversations around the product. With ours’ and Motivator’s combined expertise and understanding of consumer behavior online, the campaign has delivered excellent results so far.”

    Rajiv Khurana, Motivator’s General Manager North & National Head Business Development and Partnerships, said, “Through this campaign, we wanted to break the traditional approach of educating consumers about a new smartphone feature. For Lava V5, our aim was to launch a unique, interactive and engaging campaign which could represent the fast auto focus feature of the new smartphone. We are thrilled to see the user engagement levels that the campaign has managed to draw. We worked closely with our creative partner ‘Uthconnect’ to envisage this cutting edge creative.” 

    The campaign has received an overwhelming response, recording an additional 20,940 fans on the company’s Facebook page and more than 500,000 likes on the posts shared. Moreover, the Lava Mobile Facebook page witnessed a 4 times higher growth rate and 3 times higher engagement score comparison to the average growth rate and engagement score of Facebook Pages of Mobiles and handheld devices from Asia. 

  • Motivator launches “#NeverMissAShot with Lava V5” for people who miss beautiful moments when taking snaps

    Motivator launches “#NeverMissAShot with Lava V5” for people who miss beautiful moments when taking snaps

    Mumbai, 3 March: ‘#NeverMissAShot’, a new digital campaign for the latest Lava smartphone -V5 – aims at increased user engagement via the digital medium to experience the fast autofocus feature of the device. 

    Launched by GroupM’s media agency Motivator, the campaign evolved from the fact that people miss capturing moments on their smartphones due to inferior camera capabilities. The innovative digital approach allowed users to engage and drive conversations through digital media by sharing GIF posts, partaking in Youtube challenges and mobile ads. The idea was to create a buzz around Lava V5’s advanced camera feature of fast auto focus which ensures that people never miss a shot. 

    Lava smartphones claim to deliver superior camera capabilities and the V5 is designed to deliver an unmatched photography experience as it comes equipped with advanced features such as Samsung 3M2 ISOCELL Sensor and PDAF (phase-detection auto-focus). The PDAF feature helps the camera focus much faster and more accurately on moving objects ensuring that no moment is ever missed. The Lava V5 camera has an auto focus time of just 0.18s, about 3 times faster than normal smartphone cameras.

    Commenting on the launch of the campaign, Lava International Ltd Vice President and Head of Marketing Solomon Wheeler said, “Digital is a very important platform in our category and it plays a key role across all stages of the consumer’s purchase cycle. We were exploring options to get the right partner on board for the brand’s digital mandate and as part of that process Motivator was recently signed up as the AOR. With smartphones becoming an indispensable part of consumers’ lives, camera has become so much more important. It is now their primary camera device and they believe in capturing and sharing moments on the go. For this product, digital was the right platform to reach out to our target audience. Single minded focus was on communicating the camera experience led by PDAF, through engagement and driving conversations around the product. With ours’ and Motivator’s combined expertise and understanding of consumer behavior online, the campaign has delivered excellent results so far.”

    Rajiv Khurana, Motivator’s General Manager North & National Head Business Development and Partnerships, said, “Through this campaign, we wanted to break the traditional approach of educating consumers about a new smartphone feature. For Lava V5, our aim was to launch a unique, interactive and engaging campaign which could represent the fast auto focus feature of the new smartphone. We are thrilled to see the user engagement levels that the campaign has managed to draw. We worked closely with our creative partner ‘Uthconnect’ to envisage this cutting edge creative.” 

    The campaign has received an overwhelming response, recording an additional 20,940 fans on the company’s Facebook page and more than 500,000 likes on the posts shared. Moreover, the Lava Mobile Facebook page witnessed a 4 times higher growth rate and 3 times higher engagement score comparison to the average growth rate and engagement score of Facebook Pages of Mobiles and handheld devices from Asia. 

  • GroupM’s Motivator ropes in Amol Mohandas as client leader

    GroupM’s Motivator ropes in Amol Mohandas as client leader

    MUMBAI: GroupM’s media agency Motivator has appointed Amol Mohandas as the client leader on all businesses. He will be based out of Mumbai and will look after all the businesses of Motivator in the city.

     

    With over 15 years of experience, Mohandas  joins Motivator from Percept Media. Prior to joining Percept Media, he established his own venture, Weave Through Communications, which provided multi-platform communication solutions to  clients. He has also been a part of Mediacom as the general manager for the UAE region, Starcom MediaVest Group as the associate media director and Mindshare.

     

    Motivator general manager Trishul Bhumkar said, “All our clients have had a fantastic 2015 and the momentum is only going to increase. We are getting ready to deliver on their business ambitions going forward. To do this we found the right senior leader in Amol. With a deep understanding of communication planning and having been an entrepreneur himself, Amol will be able to deliver on our client’s business results. Under him, Motivator’s Mumbai client leadership team is fully strengthened.”

     

    Mohandas added, “It is a happy feeling to be a part of an organisation where the objectives – the individual and the organisation – match! Looking forward to a long and exciting journey ahead where I can leverage my 360 experience across diverse work environments and contribute to the success of our client’s businesses.”

  • Motivator appoints Maulshree Joshi as National Creative Director

    Motivator appoints Maulshree Joshi as National Creative Director

    Mumbai:  GroupM ‘s media agency, Motivator has appointed Maulshree Joshi as the national creative director. Maulshree will be reporting to Rabe Iyer, the Managing Director of Motivator. Henceforth, she will be working closely with the organisation’s business teams and senior client leads. 

     

    Joshi had been serving Group M since 2007 as the creative head (Content). She has scripted and conceptualized some award winning campaigns and shows in her career, which includes Group M’s first AFP show Mallika-e-Kitchen, the Boost Sachin Anthem which achieved the fastest ever million digital views of any branded content in India, Alpenliebe Magar Ke Nagar – India’s first virtual reality show on DD, radio campaigns by Pepsi, and many others.

    Speaking on the new development, Iyer said, “Maulshree comes in with a unique advantage of creative craft and a decade of experience, working with planners, traders, media owners, creative artists, directors, visualisers, digital communication planners, mobile specialists, CRM experts and expert data analytics personnel in the top agency network of India. Our endeavour is to consistently execute creatively, ideas for our brands on the back of our data centricity and globally backed grasp of the emerging digital world; Maulshree is best poised to contribute to it.”

    Maulshree Joshi also commented on her new role. “Today data and content are the two key pillars of any successful brand communication and I have been fortunate to work with clients who were the early-adopters to acknowledge the importance of content. I am now immensely delighted to be a part of Motivator and looking forward to contribute ‘content-fully’ towards its aggressive growth in the industry.” She said.

    Motivator has been one of the fastest growing agencies in India on the back of integrating multiple disciplines and practices. The agency’s current client base includes Havells, Honda Cars, Redington and Ingram, Himalaya Consumer Division, Ola Cabs, Essilor, Yamaha, LIC, Hungama.com, Bajaj Finserv, Kalyan Jewellers, Pepperfry.com and Hike Messenger.

  • Motivator ropes in Rajiv Khurana as national head – biz development & partnerships

    Motivator ropes in Rajiv Khurana as national head – biz development & partnerships

     

    MUMBAI: GroupM’s Motivator has appointed Rajiv Khurana as national head – business development and partnerships.

     

    Additionally, he has also been named as the general manager – North for Motivator.
     
    Khurana will be responsible for building business development programs and identify strategic business verticals and categories that Motivator local offices can take forward.
     
    In his role as national head, Khurana will report to Motivator MD Rabe Iyer, whereas in his capacity as general manager, he will report to Motivator chief growth officer V Narayanan.
     
    Iyer said, “Motivator leanings are towards delivering the business performance for our clients, Rajiv fits that line of thinking very well both, with his varied experience and his ability to lead change. We are looking forward to his addition on the team.”
     
    Narayanan added, “It’s great to have someone of Rajiv’s caliber on board. We value his sense of initiative, business thinking and his rich skills set, which will help transforming our product offering to our clients.”
     
    In his previous role as Maxus client leader, Khurana led a portfolio of brands such as Paytm, Unicharm, Max Bupa, TV Today group, Air France and Nikon.
     
    Speaking on his new role, Khurana said, ““Motivator is one of the fastest growing agencies within GroupM. They have a local offering full of potential, a strong client portfolio, a rich culture and great people. I am excited to be joining the team and closely collaborate to achieve greater heights for the company.” 
     
    Prior to joining Maxus, he has Dentsu MEA vice president. He has also had stints with Grey Worldwide (MC) as regional planning director, MENA and Mindshare as the business director.
  • Motivator appoints Vijayant Dhaka as national head of digital trading

    Motivator appoints Vijayant Dhaka as national head of digital trading

    MUMBAI:  Motivator, a media agency from the house of GroupM, has appointed Vijayant Dhaka as its national head of digital trading. His role will involve streamlining digital channel planning strategies and integrating new trading platforms and practices, besides leading the trading desk for clients. He will be based out of Gurgaon and will report into chief growth officerV.Narayanan.

     

    Dhaka said, “With ever growing digital and mobile penetration in India, we are up for challenging yet exciting times ahead, next 3-5 years will revolutionize the media industry. Motivator thinks alike and is well poised to move at a faster pace than the industry, with investments in right technologies and people. I am looking forward to this journey.”

     

    Narayanan added, “Motivator has restructured its digital offering to put new media at the centre of the agency’s offering. Vijayant’s appointment is part of Motivator’s plan to accelerate and enhance the value through better trading and partnership practices. He would play a pivotal role in driving digital efficiencies by cloning best in class processes of GroupM and forging new partnerships that transcends our innovative digital offering to our clients.”

     

    Dhaka joins Motivator from Ignitee Digital which is now a part of NEW Digital, Singapore, where he was involved in driving business growth by tapping into performance media clients. He has also been an early stage team member at Octane and founding team member at Policybazaar.