Tag: Motivator

  • Digital marketing maven climbs the WPP ladder

    Digital marketing maven climbs the WPP ladder

    MUMBAI: WPP Media,  has promoted Meghana HS to group head – digital, capping a meteoric rise through the advertising conglomerate’s ranks. The 27-year-old digital marketing specialist, who joined as manager – digital planning and strategy in January 2023, has spent the past two years and nine months crafting 360-degree media strategies for blue-chip clients across fast-moving consumer goods, wellness and personal care.

    Meghana built her reputation orchestrating full-funnel campaigns that blend traditional digital channels with trendy influencer marketing and over-the-top streaming platforms. Her knack for translating business goals into measurable returns on investment—whilst juggling budgets across upper, middle and lower marketing funnels—caught the eye of WPP’s brass.

    Before joining the Omnicom rival, she honed her skills at GroupM’s Motivator unit, where she progressed from ad operations executive to business executive between January 2020 and December 2022. Her journey began with a six-month traineeship at Digital Academy 360 in Bengaluru, where she mastered search engine optimisation, Google AdWords and social media marketing.

    The appointment reflects WPP’s push to beef up its digital capabilities as advertisers pivot spending toward performance marketing and programmatic buying. Meghana’s expertise spans Meta and Google advertising, Amazon marketing and YouTube campaigns—skills increasingly vital as brands chase measurable outcomes over brand-building vanity metrics.

    Her promotion comes as India’s digital advertising market surges, with programmatic buying and influencer marketing driving growth. WPP Media’s bet on homegrown talent like Meghana signals confidence in the subcontinent’s advertising ecosystem, where local expertise trumps imported knowledge.

  • Nisha Didwania steps up as senior vice president at Zenith

    Nisha Didwania steps up as senior vice president at Zenith

    MUMBAI:Nisha Didwania has levelled up at Zenith, taking charge as senior vice president in April 2025. After steadily climbing the ranks at the agency, this move marks the next big chapter in her 18-year journey through India’s media maze.

    From dissecting brand briefs to decoding media trends, Nisha’s expertise lies in crafting integrated strategies that don’t just meet KPIs but knock them out of the park. At Zenith, she leads one of the region’s largest accounts, driving seamless planning, activation, and future-facing AOPs. Her track record includes everything from pushing digital transformation to rallying high-performance teams and orchestrating cross-functional magic.

    Before this, Nisha held leadership roles at Motivator, Carat, Accenture, and Maxus—where she’s practically done it all: new biz wins, media efficiency hunts, stakeholder tangoes, and even flipping traditional mindsets to integrated powerhouses.

    Known for her no-fuss, all-focus style and ability to build future-ready teams, Nisha isn’t just riding the media wave—she’s steering it.

  • Himalaya Wellness launches ‘Zara Muskurade’ music video

    Himalaya Wellness launches ‘Zara Muskurade’ music video

    Mumbai: Himalaya Wellness has launched a new music video, Zara Muskurade, celebrating joy, kindness, and self-confidence for the festive season. Featuring singer Monali Thakur and actor-influencer Aneri Vajani, the video is part of the brand’s campaign for World Smile Day, which encourages spreading positivity through simple gestures, like sharing a smile and performing acts of kindness.

    Zara Muskurade serves as a reminder of the impact of small acts of kindness. The music video highlights the beauty of natural smiles and the self-care that comes from embracing one’s natural beauty. Himalaya Wellness’s strawberry shine lip balm is featured prominently, enhancing smiles with 100 per cent natural lip care to keep lips soft and nourished. Targeting young women and girls, this campaign encourages them to embrace their true selves and share their happiness. With its natural lip balm, Himalaya aims to ensure everyone can smile confidently, making every smile brighter and more beautiful.

    “As we enter the festive season, it’s a time to spread warmth and joy. We believe that a smile is contagious and can brighten up anyone’s day,” said Himalaya Wellness marketing director – beauty & personal care Ragini Hariharan. “At Himalaya Wellness, we’re committed to enhancing our consumers’ well-being through innovative, natural solutions that embody our holistic approach to health and beauty. Our campaign for World Smile Day aims to inspire people to spread joy and kindness through simple act, and we are thrilled to have Monali Thakur join us on this journey.”

    Monali Thakur, who sang the song, shared, “A smile is such a simple yet powerful gesture, and ‘Zara Muskurade’ beautifully captures the joy and warmth it brings. It was wonderful to collaborate with Himalaya Wellness on a project that radiates inner wellness, defying every storm and lighting the path to harmony. ‘Zara Muskurade’ is a refreshing tune that lifts the spirit and brings a sense of calm, reminding us that true wellness begins from within.”

    This 360-degree music campaign was conceptualised by Hoopr Brand Solutions, in collaboration with the creative agency, Motivator.

    “We crafted this music-led campaign keeping Himalaya and its users at the core, using music as a powerful vehicle to connect with the target audience for whom music is the highest and most engaging form of media consumed,” said Hoopr co-founder & CRO Meghna Mittal.

    For every Himalaya Strawberry lip balm sold, a portion of the proceeds is donated to Smiletrain, a global charity that provides cleft surgery and related care.

  • Pet Tales with Motivator’s Mausumi Kar

    Pet Tales with Motivator’s Mausumi Kar

    Animal Planet is celebrating the bond that humans share with animals through this heartwarming series called ‘Animal Planet Pet Tales’ on the special relationship that India’s top media executives share with their pets. 

    What’s your favourite pet movie?

    It is difficult to pick one but if I had to, then I would go with Beethoven – the story of the Newtons and their giant St. Bernard Beethoven. I have spent sixteen years spread between two of these gentle giants. Hugging a St. Bernard is soul satisfying; living with one is a lesson in family bonding.

    What does a typical day with your pet look like?

    There hasn’t been a typical day with any of my boys in the last so many years. Let me tell you some things that happen every day with my two boxer boys. Life begins at six in the morning when you have to cajole, push and struggle to get them out of bed, not their beds but my bed. They go for their walks and they are pretty well-behaved in that department. I meet them next when I leave home for office and the lost-boys-sad faces they make is heart wrenching. Coming home is a joy! Whether I meet them after a gap of ten minutes or ten hours, they greet me with jumps and licks on my face like we are some long lost friends. In fact, they compete with each other to see who can give me more slurpy licks. I feel like an ice-cream cone each day. Then it is treat-time with mommy. We give them the same treat but Gobbet the slightly bigger of the two hoards both their treats under his belly. Niret then walks up to me to complain with these lovely sounding yelps seeking intervention. A proper admonishment later Gobbet understands the merit of sharing. This happens every day! Then it is time for very intense playtime. It is too insane for me. It’s mostly with their dad or amongst themselves sans or with toys. Evening walks and dinner times are not note-worthy. The day ends with my husband and me struggling to preserve some space for ourselves at the two ends of our king-size bed and retaining at least a pillow each and some portions of our duvets. The rest belongs to Niret and Gobbet to do as they please.

    FULL COVERAGE: ANIMAL PLANET PET TALES

     

    What prompted you to have a pet? Do you feel having a pet changes your perspective?

    I have grown up with pets and animals. At different points of time, we have provided homes to an interesting assortment of animals – dogs, parrots, pigs, chicken and cows! I have heard stories about this German Shepherd Laika that my parents had at the time I was born. Apparently, she stood guard by me whenever any outsider was around. Once as my nanny took me for an outing in my pram, she met a friend. They lost track of time as they chatted and continued to walk beyond the regular route into some unknown not so dog friendly neighbourhood at quite some distance. Laika never left her side. A search party had to be sent out to get all of us back. Fact is, it was the stretch between the time I left home for hostel after Class X for furthering my studies till the time I got married that I have not cohabited with a pet.

    Living with a pet or any animal for that matter changes one’s world view. You become more responsible and adaptable. My husband and I made major decisions around our boys. You would have understood by now that my dogs have been my children. We decided to buy an independent bungalow and not a flat, our first air-conditioner came home with our first St. Bernard, and our choice of vehicle purchase has always revolved around whether the seating arrangement allowed enough flexibility to comfortably fit two large dogs. We used to travel with two St. Bernards at a point in time! I have an elaborate arrangement of full-time housekeeper and driver just so that the needs of my boys are managed adequately. Above all you just start savouring the simple joys of life.

    Do you think public places within India are pet-friendly? If not, what can be done to improve this?

    We have a long way to go before public places in India become pet-friendly. In Europe, pets travel with their family in tubes and trains, are allowed into shopping malls and food joints, there is an abundance of pet-friendly hotels, the only caveat being one of responsible ownership. In India it is often a struggle to even take dogs out for walks. There are some cities in India which are more pet-friendly than others but the scope for improvement is immense even there. For starters, there needs to be responsibility from the owners’ side in public places where pets should always be on leash and need to clean up after their pets. Irresponsible ownership is one of the key reasons that public places are not pet-friendly. As a small first step, open spaces and parks could be made open to pets.

    What’s been your favourite campaign/ad that involving animals?

    Unequivocally, the Hutch campaign with the little boy and the pug. “You and I in this beautiful world”, is the perfect expression of co-existence.

    Has adoption of strays really increased today because of media and increased awareness?

    There is certainly increased awareness in media about strays in general and stray adoption in particular. My husband and I have been associated with Friendicose for a while now, since we adopted a St. Bernard. There is increased incidence of abandoning of pets even pure-breeds adding to the already growing population of strays. I am impressed with what Ratan Tata has done for strays by welcoming them to Bombay House. My former boss Lynn D’Souza works a lot with animals in Goa. Adopting a stray is admirable. If more people of the stature of Ratan Tata and Lynn speak out about their experiences and work with strays, it will go a long way towards increasing awareness of stray adoptions. We need to work more towards creating an environment that respects nature and all her creations. Right to space and life is not the exclusive domain of affluent individuals but all life-forms.

  • Mausumi Kar appointed India MD for Motivator

    Mausumi Kar appointed India MD for Motivator

    MUMBAI: Motivator, an integral part of GroupM – world’s largest media investment agency –  has appointed Mausumi Kar as its India managing director effective from 1 October 2018.

    She will be Motivator’s first woman managing director and will report to GroupM South Asia CEO Sameer Singh.

    Mausumi has been associated with GroupM for over 10 years and has handled multiple roles from heading Maxus–North and East, to leading the Google Partnership for GroupM nationally. Before the move, she led the independent SBU that handled the Airtel mandate.

    On the announcement Sameer Singh said, “It’s a welcoming change in the organisation. I have seen her work and feel her leadership skills and experience will play a vital role in the firm. I’m looking forward to working with her and wish her all the best for her new role.”

    Talking about her new role, Mausumi Kar said, “It has been a rewarding journey at GroupM. I am excited and looking forward to the new assignment. My aim  would be to become a trusted advisor to my clients and help them in delivering superior value while  delivering the best to our partners . I would like to thank Sam and the leadership team for reposing their faith  in me. I am grateful to my team which has made me shine.”

    Mausumi has over 25 years of experience in the field of media, entertainment and advertising and excels in Brand Management, Communication Planning, Consumer Insights, Ideation and Execution and Digital Strategy. In her professional tenure, she has held prestigious roles at IPG Group, Havas Group and ESPN-Star Sports.

  • Rabinder Thirumurthy is Wavemaker MENA CEO

    Rabinder Thirumurthy is Wavemaker MENA CEO

    MUMBAI: Wavemaker, the media, content and technology company, has named Rabinder Thirumurthy as CEO for the MENA region.

    Also known as Rabe Iyer, he joins from GroupM India’s media agency Motivator where he was managing director in Delhi. He will shift to Dubai officially from 10 June.

    Commenting on the development, Wavemaker global president of marketing development Ajit Varghese said, “I’ve known Rabe since he joined Motivator and I’ve always been impressed by his commitment to excellence. He’s a proven leader with strong business acumen and I’m sure that he, together with our fantastic leadership team across the region, is perfectly positioned to make Wavemaker MENA a formidable future-facing agency.”

    GroupM MENA CEO Filip Jabbour said, “Rabe is a great plus for Wavemaker; he has the skill, the vision and the deep understanding of our industry to lead and grow our business in the region.”

    Iyer added, “Wavemaker’s ambition, it’s obsession with the purchase journey and desire to connect and scale its capabilities, is exciting. I believe that MENA has a large potential for growth and I look forward to working with the talented team here to deliver on the agency’s ambition across the region.”

    His successor at Motivator will be announced soon.

  • Motivator appoints Upali Nag as National Head-Insights and Innovation

    Motivator appoints Upali Nag as National Head-Insights and Innovation

    MUMBAI: Motivator, a GroupM agency, has appointed Upali Nag as National Head – Insights and Innovation. Upali will work out of the agency’s Bangalore office and will report to V.Narayanan, Chief Growth Officer, Motivator. Her role will involve providing strategic business solutions and data-driven insights to Motivator’s growing client base besides building the business and project consulting practice.

    Speaking on the new addition to the team,Motivator MD Rabe Iyer said, “In the last couple of years, we have been fast tracking our journey to build a strong client business performance framework and product. Upali has fantastic experience to build sustainable strategies to deliver to broader client conversations. Upali will distinctly add value to nailing the clients’ central challenges in the context of marketing and manageable interventions. She will partner with Motivator, GroupM and WPP units to build a strategic framework to address the same. Her ability to identify and use the right lens in addressing client business issues will further fuel our performance centricity.”

    On her new assignment, Nag added, “I am extremely excited and happy to join Motivator- India. GroupM has always been ahead of the industry in terms of its vision and commitment towards building knowledge and people assets which are geared for the future. This, combined with the fact that most of the Motivator clients are intrinsically Indian clients, makes the journey even more interesting and exciting. This is my second stint at GroupM, and in many ways, feels no less than a homecoming.”

    An alumnus of MICA Ahmedabad, Upali brings to Motivator a rich experience of 18 years in media strategy, planning and development of business solutions. She started her career with the then known, Initiative Media, Lintas and since then has been associated with companies like Universal McCann, Starcom Mediavest Group, Yahoo and GroupM. Some of the brands she has worked on include TVS, Tata Tea, Himalaya Wellness, Wipro Consumer Care and SAB Miller among others.

    Upali Nag also has substantial experience in setting up organization teams, processes and in strategic consulting. Following her business consulting practice, she has successfully driven projects on Consumer Understanding, Business Development, CRM, Business Analytics, Data Solutions and Identifying Performance Metrics.

  • Motivator appoints Upali Nag as National Head-Insights and Innovation

    Motivator appoints Upali Nag as National Head-Insights and Innovation

    MUMBAI: Motivator, a GroupM agency, has appointed Upali Nag as National Head – Insights and Innovation. Upali will work out of the agency’s Bangalore office and will report to V.Narayanan, Chief Growth Officer, Motivator. Her role will involve providing strategic business solutions and data-driven insights to Motivator’s growing client base besides building the business and project consulting practice.

    Speaking on the new addition to the team,Motivator MD Rabe Iyer said, “In the last couple of years, we have been fast tracking our journey to build a strong client business performance framework and product. Upali has fantastic experience to build sustainable strategies to deliver to broader client conversations. Upali will distinctly add value to nailing the clients’ central challenges in the context of marketing and manageable interventions. She will partner with Motivator, GroupM and WPP units to build a strategic framework to address the same. Her ability to identify and use the right lens in addressing client business issues will further fuel our performance centricity.”

    On her new assignment, Nag added, “I am extremely excited and happy to join Motivator- India. GroupM has always been ahead of the industry in terms of its vision and commitment towards building knowledge and people assets which are geared for the future. This, combined with the fact that most of the Motivator clients are intrinsically Indian clients, makes the journey even more interesting and exciting. This is my second stint at GroupM, and in many ways, feels no less than a homecoming.”

    An alumnus of MICA Ahmedabad, Upali brings to Motivator a rich experience of 18 years in media strategy, planning and development of business solutions. She started her career with the then known, Initiative Media, Lintas and since then has been associated with companies like Universal McCann, Starcom Mediavest Group, Yahoo and GroupM. Some of the brands she has worked on include TVS, Tata Tea, Himalaya Wellness, Wipro Consumer Care and SAB Miller among others.

    Upali Nag also has substantial experience in setting up organization teams, processes and in strategic consulting. Following her business consulting practice, she has successfully driven projects on Consumer Understanding, Business Development, CRM, Business Analytics, Data Solutions and Identifying Performance Metrics.

  • Motivator to tap Rs 100 crore business through Chennai operations

    Motivator to tap Rs 100 crore business through Chennai operations

    MUMBAI: GroupM agency Motivator has extended its services in the Southern market by launching its operations in Chennai. The expansion into the Chennai market is expected to add business of over Rs 100 crores for Motivator and is an integral part of the growth plans for the agency. Christopher Paul will lead the new Chennai team and will report to Zahid Shaikh, who was recently appointed as the Head of Operations – Motivator South.

    Chennai is the fifth city in Motivator’s network in India in addition to Delhi, Mumbai, Bangalore and Thrissur. With the aim of solving business and marketing challenges, the agency further plans to set up a Data, Science and Tech lab in the city that will focus on building frameworks for data applications.

    Speaking on the announcement, Motivator MD Rabe Iyer said, “As part of our expansion plans, we are looking at diversifying our client portfolio in the Southern market. The launch of our Chennai operations is a significant step in that regard. Besides, we look at Chennai as our Data & Tech lab destination given our existing partnerships and engagement with highly evolved start ups there. While Bangalore will be the central hub for Insights and Product development, Chennai will host the labs for Data Science and emerging technology.”

    The Chennai operations will service Motivator’s existing client base in the city, including brands like Yamaha and FundsIndia. In addition to these, the agency will look at bringing on board other local accounts and potential businesses with the objective of strengthening the client base in the new market.

  • Motivator to tap Rs 100 crore business through Chennai operations

    Motivator to tap Rs 100 crore business through Chennai operations

    MUMBAI: GroupM agency Motivator has extended its services in the Southern market by launching its operations in Chennai. The expansion into the Chennai market is expected to add business of over Rs 100 crores for Motivator and is an integral part of the growth plans for the agency. Christopher Paul will lead the new Chennai team and will report to Zahid Shaikh, who was recently appointed as the Head of Operations – Motivator South.

    Chennai is the fifth city in Motivator’s network in India in addition to Delhi, Mumbai, Bangalore and Thrissur. With the aim of solving business and marketing challenges, the agency further plans to set up a Data, Science and Tech lab in the city that will focus on building frameworks for data applications.

    Speaking on the announcement, Motivator MD Rabe Iyer said, “As part of our expansion plans, we are looking at diversifying our client portfolio in the Southern market. The launch of our Chennai operations is a significant step in that regard. Besides, we look at Chennai as our Data & Tech lab destination given our existing partnerships and engagement with highly evolved start ups there. While Bangalore will be the central hub for Insights and Product development, Chennai will host the labs for Data Science and emerging technology.”

    The Chennai operations will service Motivator’s existing client base in the city, including brands like Yamaha and FundsIndia. In addition to these, the agency will look at bringing on board other local accounts and potential businesses with the objective of strengthening the client base in the new market.