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Tag: Motilal Oswal

  • Jiostar sparks insights with new advertising series

    Jiostar sparks insights with new advertising series

    MUMBAI: Advertising just got a front-row seat. Jiostar Entertainment has launched The Collective, a new series designed to convene India’s leading marketing voices to explore the future of advertising in entertainment.

    https://ads.jiostar.com/jiohotstarctvplaybook/thecollective/

    The premiere episode featured a star-studded panel, including Jahid Ahmed (HDFC Bank), Sachin Vashishtha (Paisabazaar), Varun Mundra (Motilal Oswal), Sajit Gopal (Domino’s) and Jiteen Aggarwal (Hettich India), in conversation with Jai Lala of Zenith India.

    Discussions ranged from the rise of connected TVs as India’s central household screen and the measurability of CTV campaigns, to OTT’s expanding role in digital adoption and co-viewing patterns. The session also explored how brand-safe OTT environments deliver enhanced value for advertisers.

    The Collective will continue as an ongoing series, bringing fresh conversations with brand leaders, marketers and industry experts to decode the fast-evolving advertising and entertainment landscape in India. 

  • Motilal Oswal elevates marketing maven Mundra to group media head

    Motilal Oswal elevates marketing maven Mundra to group media head

    MUMBAI: Financial services giant Motilal Oswal has promoted Varun Mundra to group head of media and innovations, capping the digital-first marketer’s swift rise through the company’s marketing ranks.

    Mundra, who joined the firm less than three years ago, steps up from his previous role as senior vice president of marketing for the wealth management division, where he spearheaded brand growth and product excellence initiatives for India’s seventh-largest broking house.

    “The journey has been nothing short of amazing—filled with learnings, challenges, and some big wins along the way,” Mundra said of his time at Motilal Oswal. He credited senior leadership, including Sandeep Walunj, for their “trust and support” in his ascent.

    The ET Brand Equity Shark 2024 “Rising Star” winner brings a distinctive pedigree to the role, having cut his teeth at several top-flight advertising agencies. Before joining Motilal Oswal in 2022, Mundra served as director of business and client relations at The Glitch, where he managed campaigns for CoinSwitch, Kuber, SleepyCat and Netflix India.

    His résumé includes stints at White Rivers Media, Isobar, Jack in the Box Worldwide and Dentsu Webchutney, where he honed his craft working with blue-chip clients like Hindustan Unilever, Visa India, CEAT Tyres and Godrej.

    Industry observers note that Mundra’s promotion coincides with Motilal Oswal’s aggressive push to modernise its marketing approach and capture India’s digitally-savvy retail investor community.

    The marketing executive’s previous initiatives at the firm included securing branding rights to Mumbai’s Malad Metro Station—establishing “Motilal Oswal Malad West”—and creating branded studio partnerships with financial news channels CNBCTV18, CNBC Awaaz and CNBC Bajar.

    Mundra’s entrepreneurial spirit emerged early when, as a 17-year-old college student, he founded a digital agency that landed him features on CNBCTV18’s Young Turks and in The Times of India. He holds degrees from the University of Westminster and Coventry University London.

  • Motilal Oswal Group fights fraud with #YehConHai campaign

    Motilal Oswal Group fights fraud with #YehConHai campaign

    MUMBAI: Fraudsters beware. Motilal Oswal Financial Services (MOFSL) is hitting back hard at scammers with its bold new campaign, #YehConHai. Designed to expose con artists and protect investors, the initiative uses hard-hitting visuals and practical tools to arm people against fraudulent schemes.

    At the heart of the #YehConHai campaign are three gripping films inspired by real-life incidents. These narratives, including one featuring Motilal Oswal group chairman Raamdeo Agrawal dramatise common fraud tactics, from impersonation to high-pressure sales ploys.

    Speaking about the campaign, MOFSL group CMO Sandeep Walunj shared, “While we have been doing substantial work in taking down fake/fraud posts, we thought potential victims must also be opted in our efforts. Visuals work helps investors comprehend the modus-operandi of scammers and prepares them to deal with such attempts much better. A sting operation was the creative device that we came up with internally for this purpose.”

    In 2024 alone, bank frauds in India surged to Rs 139.3 billion, according to the Reserve Bank of India (RBI). With scammers using psychological manipulation to deceive even seasoned investors, the #YehConHai campaign couldn’t be more timely. By shining a light on the tactics used by fraudsters, Motilal Oswal is helping investors take control of their financial safety.

    Through extensive research, the campaign identifies key red flags that investors must watch out for:

    .  Pressure tactics to act quickly or make impulsive decisions.

    .  Guaranteed returns that sound too good to be true.

    .  Assurances of instant profits without risks.

    .  Requests for money transfers to unofficial accounts.

    Motilal Oswal has set up dedicated channels to help investors verify claims and avoid scams via email at fraudcheck@motilaloswal.com or WhatsApp on 97690 29197

    These resources offer a simple way to confirm the authenticity of individuals or offers.

    Motilal Oswal has already made significant strides in combating fraud. With the help of two specialised agencies, the Group has removed over 15,000 fake posts, videos, and apps, but the fight continues.

    The campaign’s engaging visuals have been crafted by a talented team led by MOFSL associate vice president- marketing, Anshul Srivastava and MOFSL associate vice president- marketing, Kartik Shinde.

    From sting operation concepts to impactful storylines, the #YehConHai campaign is a creative and educational response to a serious problem.

    Watch the Campaign Videos

    . Raamdeo Agrawal: Watch here

    . Ajay Menon: Watch here

    .  Nitin Shanbhag: Watch here

    Motilal Oswal’s efforts stand as a bold step toward empowering investors and ensuring their financial well-being. The question is, are you ready to spot the scam?

  • Ace investor Vijay Kedia celebrates Motilal Oswal’s journey with a musical

    Ace investor Vijay Kedia celebrates Motilal Oswal’s journey with a musical

    Mumbai: Motilal Oswal Financial Services Ltd (MOFSL) is celebrating 37 years of its journey in capital markets by launching an entertaining musical video for all its stakeholders. The Musical is written and sung by Vijay Kedia.

    Prolific investor Vijay Kedia celebrates the glorious journey of MOFSL with a musical masterpiece that brings alive the purpose of years gone by and the journey ahead for Motilal Oswal company.  

    This musical tribute emphasises Motilal Oswal Group’s history in capital markets. It brings MOFSL’s customer-centric approach alive through entertaining and engaging lyrics by Vijay Kedia that bring forth a sense of nostalgia for all traders and investors alike. The song encapsulates Motilal Oswal’s remarkable 37 year stock market journey with glimpses of its operations.

    Speaking about the music video, Ace investor Vijay Kedia said, “Inspired by my own passion for the equity markets and witnessing the remarkable journey of Motilal Oswal Financial Services, spanning four decades of equity expertise, I was thrilled to discuss this music video idea with Oswal. It’s a tribute born out of admiration for MOFSL’s pioneering spirit and dedication to research-backed advisory. Both the founders’ unwavering commitment to wealth creation for their clients through equity advisory has been a driving force behind this musical. Through this video, I hope to convey the company’s journey and all stakeholders’ shared enthusiasm and commitment to the world of trading and investing.

    Motilal Oswal Financial Services group MD & CEO Motilal Oswal, said, “We are delighted with this musical story-telling of the remarkable 37-year journey of Motilal Oswal Financial Services with a visionary approach. Vijay Kedia’s innovative endeavour to write and sing a musical masterpiece encapsulating our company’s trajectory symbolises our capital markets journey with a commitment to research, advisory and customer-centricity. This musical tribute celebrates our achievements and signifies our enduring dedication to navigating the dynamic landscape of the stock market and wealth creation.”

    In true Motilal Oswal fashion, the song “37 Years and Counting” reimagines finance, making it more relatable and engaging.

    To check out the music video for the same, please visit:  

  • Madison Digital bags social media mandate for Glide Invest

    Madison Digital bags social media mandate for Glide Invest

    Mumbai: Madison World’s digital arm, Madison Digital, has won the social media mandate for Glide Invest, an online financial planning platform backed by Motilal Oswal Group. 

    The account was won after a multi-agency pitch involving several rounds of presentations. 

    Speaking about this association, Glide Invest founder and CEO Pratik Oswal commented, “We are impressed by Madison’s depth and expertise in the space and are excited to partner with them.”

    Madison Digital vice president Kosal Malladi commented, “We are delighted to partner with Glide Invest and be a part of their digital growth journey. We are looking forward to doing some ground-breaking work together.”

    Madison Digital has grown 10x in terms of billing in the last three years, to become a 200+ employees strong outfit with capabilities in Branding, Performance & Creative solutions.

  • Motilal Oswal launches new TVC campaign ‘Skin in the Game’

    Motilal Oswal launches new TVC campaign ‘Skin in the Game’

    NEW DELHI:  Motilal Oswal Mutual Funds has launched a new TVC lead ad campaign – ‘Skin in the Game.’ Conceptualised by Mullen Lintas, the 'Skin in the Game' proposition helps demonstrate the conviction that the brand has in its product and a reason why investors should trust the brand. 

    Ever since the inception of Motilal Oswal Mutual Fund; MOFSL promoters’ personal investments as well as the company's money (treasury funds) has been invested in their own Equity Mutual Funds. So much so that the company and its promoters are the largest investors in the company's equity funds. In that sense, the company has the highest ‘skin in the game’. Using the insight that when it comes to trust; actions speak louder than words; the campaign aims to highlight this unique and powerful proposition.

    The creative idea is inspired by signs seen across various food outlets all over India. To instil confidence and trust, many restaurants put up a sign – "The owner of this restaurant also eats here". This acts as a testament to the conviction the owner has in the quality of food he serves. 

    Motilal Oswal Financial Services Ltd (MOFSL) executive director & head marketing Ramnik Chhabra said, “When it comes to investing in general and equity mutual funds in particular, the results of your choice are only discernible in the future. To decide on which brand to select in the present for a positive future outcome; investors look for Trustmarks. This campaign provides a strong reason to trust the Motilal Oswal brand. Our belief in our equity expertise can be gauged from the fact that we eat our own cooking! ”

    Overlaying the now popular tone and manner and signature brand music of the Motilal Oswal films; the campaign would be promoted on business news channels, digital and social media.

    Mullen Lintas executive creative director Garima Khandelwal said, “To exhibit the extent of trust Motilal Oswal has in the product they sell, we thought to dramatise the opposite of it in a parallel industry. Borrowing from life and building from an analogy of the same. It started with the sign at a restaurant that proudly shows the belief in the food they serve by the owner advertising he consuming it to its patrons and the film was weaved around it to make the same parallel for the promoters of the fund, as they themselves invest in the equity fund that they promote, showing off their skin in the game. The ad was conceptualised pre covid but executed post Covid, which made the execution journey memorable.”

    Motilal Oswal Team

    Ramnik Chhabra – Executive Director, Marketing

    Charles Nadar – Vice President, Marketing

    Agency : Mullen Lintas

    Creative: Garima Khandelwal, Azazul Haque, Ripanka Kalita, Ashwin Joharapurkar, Shashank Salaskar, Chandni Dave, Johns Joy, Pintu Bisoyi, Aswirbaad Das

    Account Management: Hari Krishnan, Priya Balan, Samir Sagar, Miloni Shah

    Planning: Ekta Relan

    Production House: Nirvana Films

    Director: Kishore Iyer

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  • Motilal Oswal launches new campaign ‘If you keep looking backwards, you can’t move forward’

    Motilal Oswal launches new campaign ‘If you keep looking backwards, you can’t move forward’

    MUMBAI: Motilal Oswal Asset Management Company (MOAMC) has come out with a new digital campaign, further strengthening its position as an equity investing expert.

    The underlying theme of the campaign is based on observed behavior wherein investors keep analysing past performance to decide on future course of action.

    Speaking on the campaign, Motilal Oswal Financial Service executive director marketing Ramnik Chhabra said: “When investing in equity, many investors have a “mud mudke dekhna” mentality. This often proves detrimental. It is this insight that we have used in our latest educational campaign for MOAMC.  In equity, if you keep looking backward, you can't move forward.”

    Highlighting the creative visualization behind the campaign, Ramnik said: “The execution shows people who continuously look backward losing out. Using a distinct tone and personality consistent with previous Motilal Oswal communication, the campaign depicts different situations people find themselves in if they keep looking back.”

    The campaign was launched on 12 February 2020. The digital campaign consists of a digital film and social media posts.

    https://bcwithrc.blogspot.com/2020/02/mudmudke-na-dekh-mudmudke.html

  • GTPL Hathway gets SEBI nod for Rs 600-cr June IPO, to repay loans, expand cable & b’band with new tech

    MUMBAI: GTPL Hathway, a part of Hathway Cable and Datacom which offers cable TV and broadband services, is preparing to raise around Rs 600 crore through an initial public offer (IPO) in June.

    Proceeds from the IPO will be utilised towards repayment of loan and other general corporate purpose, PTI reported.

    A company statement stated that they had received capital markets’ regulator SEBI approval to float the IPO.

    According to the Draft Red Herring Prospectus (DRHP), the company’s public issue comprises fresh issuance of equity shares worth Rs 300 crore and offer for sale of 1.8 crore scrips by the existing shareholders.

    BNP Paribas, JM Financial Institutional Securities, Motilal Oswal Investment Advisors Pvt Ltd and Yes Securities will manage the public issue.

    By 30 September last year, GTPL Hathway’s digital cable TV services reached 169 towns across India, including towns in Gujarat, Maharashtra, Bihar, West Bengal, Assam, Jharkhand, Madhya Pradesh, Telangana, Rajasthan and Andhra Pradesh.

    With around 5.41 million active digital cable subscribers, the company is now preparing to expand both its cable TV and broadband services with newer technology.

    The company is gradually phasing out analogue services so as to comply with the government’s policy on digitisation, which will provide it an opportunity to expand products with broadband services and additional high definition channels.

  • CNBC TV18 set to launch The Learning Curve starting 10 January

    CNBC TV18 set to launch The Learning Curve starting 10 January

    MUMBAI: CNBC-TV18 is set to launch a five-part special series ‘The Learning Curve-D Street meets B Schools’, in which experts from Dalal Street will answer questions from students in the top Business Schools in India on investment sectors, stocks, and the future of Indian stock market through a series of interactive question-answer sessions.

    The series will be hosted by BSE member Ramesh Damani.

    The panel will comprise people like Rare Enterprises partners Rakesh Jhunjhunwala; Motilal Oswal Financial Services Ltd director Raamdeo Agrawal; Fortuna Capital partner Sanjoy Bhattacharyya; New Horizon Investment CEO Madhav Bhatkuly and First Global director Shankar Sharma.

    They will share their experiences with the students and will highlight their expertise on investing in stocks for maximum potential returns.

    CNBC-TV18 and CNBC AWAAZ VP marketing Neel Chowdhury said, “With ‘Learning Curve’ we aim to bring the veterans in stock market face to face with the aspiring investment brokers and fund managers. The discussion will unravel and simplify the theories related to stock markets by juxtaposing them with the examples from the market.”