ITV

Tag: Mothership Productions

  • Flipkart’s ‘Blame it on Flipkart’ campaign saves last-minute planners

    Flipkart’s ‘Blame it on Flipkart’ campaign saves last-minute planners

    Mumbai: As Valentine’s Day panic sets in, Flipkart comes to the rescue with a playful digital campaign called ‘Blame it on Flipkart.’ Conceptualised by 22feet Tribal Worldwide, the campaign playfully targets procrastinators and forgetful romantics who wait until the last minute to buy the perfect gift for their partners. Stepping in as the perfect wingman, Flipkart ensures a stress-free, love-filled celebration for its customers.

    While Valentine’s Day is a special occasion, many of us tend to overthink or miss out on gift-giving until the very last minute. This often leads to frantic online searches and last-minute orders, leading to anxiousness about potential delivery delays that might impact our romantic relationships. That’s where Flipkart steps in, wearing the cape and saving the day by acting as a saviour for forgetful lovers.

    Sharing his thoughts on the campaign, Flipkart Sr director, brand marketing Pratik Shetty said, “At Flipkart, we understand that panic of forgetting a special day and the last-minute hustle to make it right. Therefore, on Valentine’s Day, as searches for last minute gifts surged, we were happy to partner with 22feet Tribal Worldwide to come up with a creative solution that helped our customers get their partner’s gift of choice, while Flipkart took the blame for their last-minute order. The one-day delivery feature was the cherry on the cake.”

    22feet Tribal Worldwide creative head Vishnu Srivatsav said, “We wanted a human take on Valentine’s Day that wasn’t about life but about the little things that happen in love. Like forgetting to buy a gift. In an otherwise crowded day, we needed to stand out and yet be relevant to the brand and its benefits. Fortunately, we hit upon an idea to both help people and entertain them.”

  • BBC Studios takes 25% minority stake in unscripted indie Mothership Productions

    BBC Studios takes 25% minority stake in unscripted indie Mothership Productions

    Mumbai: BBC Studios has taken a minority stake of 25 per cent in unscripted indie Mothership Productions set up by former Channel 4 deputy director of programmes, Kelly Webb-Lamb.

    The strategic partnership will see BBC Studios invest in Mothership’s slate of global formats and ideas of scale across the unscripted genres, which will complement the output of BBC Studios’ existing portfolio of in-house and indie labels. Under the terms of the deal, BBC Studios will have first look global distribution and format rights.

    On announcing the partnership, Mothership Productions’ founder Kelly Webb-Lamb said, “The whole Mothership team is delighted to be partnering with BBC Studios and to be joining a brilliant stable of invested indies. We’ve been so impressed with the Studios team and are really looking forward to working with them. And for some of us, this feels rather like coming home… you can take the girl out of the BBC, but she never forgets her staff number, and although this is a totally different kind of arrangement, I am super glad that this is where Mothership has ended up in terms of partnership.”

    BBC Studios Productions CEO Ralph Lee said, “Kelly is a highly sought-after creative leader who has assembled a team around her that has a formidable pedigree in hit shows and formats in a highly competitive field. It is a true testament to their talent and potential that within only a short period of time, Mothership has developed a slate that is brimming with ideas that we believe will appeal to both UK and international broadcasters and platforms. We can’t wait to have Kelly and the Mothership team join the BBC Studios family and look forward to a productive partnership.”

    Webb-Lamm launched Mothership earlier this month with the intention of making “some properly great, entertaining, warm and witty programmes.” She has assembled a senior team of female executives to support the business comprising Charlotte Desai (creative director), Gilly Greenslade (director of programmes), and Gudren Claire (head of production).

    Across Webb-Lamb’s career, she has been involved in creating, selling, producing and commissioning a multitude of unscripted shows on UK television, including The Apprentice, Great British Bake Off, Hunted, The Island with Bear Grylls, Mary Queen of Charity Shops and The Circle. In her final year at Channel 4, Webb-Lamb drove and landed the Black to Front Project – the most radical diversity programme in the channel’s history.

    BBC Studios’ deal with Mothership builds on its existing indie investments, which includes full ownership of five scripted labels: Lookout Point (Gentleman Jack & Happy Valley 3), Baby Cow Productions (Chivalry & The Witchfinder), House Productions (Sherwood & Life After Life), Clerkenwell Films (The Birth of Daniel F Harris) and Sid Gentle Films (Killing Eve & Ragdoll) as well as minority investments in a further six: Moonage, Various Artists Limited, Expectation Entertainment, Curve Media, Firebird Pictures and Boffola Pictures (a Lookout Point investment). The company also represents hundreds of other independent production companies through first-look and distribution deals and returned more than £180 million to the UK independent production sector in 2021/2022 in development funding, rights investment and royalties.