ITV

Tag: Mother’s day

  • Mother’s Recipe encourages to give mother’s love to orphans

    Mother’s Recipe encourages to give mother’s love to orphans

    MUMBAI: Mother’s Day offers all of us an opportunity to reflect on the many children who have never experienced the beautiful feeling called mother’s love and it is probably the most precious gift any child can ask for. However, that’s exactly what 20 million children in India are deprived of.

    This Mother’s Day, one of the leading FMCG brands Mother’s Recipe came up with this initiative, urging all the people, especially mothers to share the #TasteofMothersLove in a most unique manner.

    The campaign is conceptualised and executed by Mother’s Recipe and Triton Communication with an aim to introduce people to the idea of sharing the most precious emotion of mother’s love with these special kids.

    The campaign video captures the mother-child relationship and showcases how essential emotional intimacy is in a child’s life, especially for the ones living in orphanages.

    With an objective to connect with a larger set of audience, the campaign is being extensively promoted on various social media platforms using a unique hashtag #TasteofMothersLove. For each comment, shares, tweets / retweets related to the campaign, Mother’s Recipe will contribute a certain amount towards the welfare of these kids in orphanages. Additionally, this year the brand will also be donating a certain percentage of proceeds of online sales till 31 May, fuelling further financial support. The amount garnered by this campaign will be utilised to provide a caring environment, balanced nutritious food, clothing, shelter and education to the children living in special care.

    Desai Brothers chief strategy officer Sanjana Desai says, “Having spread the magical and authentic taste of different recipes from mothers across India for close to two decade, we felt the need to touch lives of those who have never experienced a mother’s love. Our Mother’s Day initiative finds resonance and synergies with the brand ethos which aims to give a taste of mother’s love, this time, to the children who need it the most. With this online campaign we are anticipating a greater response and participation from people across all generations. For us it will always be about the number of lives we touch rather than the number of likes we receive. We urge more and more people to come forward to extend their whole-hearted support towards this noble initiative.”

    In the last three years, Mother’s Recipe’s Mother’s Day campaign has received phenomenal response from the audience, both on-ground and in the digital space. The campaign received 1500+ participation, 9,38,000+ video views, 7000+ engagement online and 75 million TV viewership on various platforms.

    Desai Brothers Ltd, which diversified into Food business in 2002 under the brand name ‘Mother’s Recipe’, has witnessed exponential growth, CAGR of over 25 per cent and has a strong presence across India and the global arena especially in the Middle East, Australia, UK, Europe, US, Canada and Africa, being one of the largest providers of traditional and authentic Indian taste exported to more than 40 countries in the world. The current product portfolio in India consists of pickles, condiments pastes, blended spices, ethnic chutneys, papad, ready to cook spice mixes and instant mixes.

    The Mother’s Recipe brand with a robust distribution network across the country caters to diverse formats ranging from pop stores, modern trade outlets, multi-functional outlets and e-commerce.

    The company is currently looking to expand its hotel restaurants and cafes (HORECA) / food service vertical.  With the recent acquisition of Kolkata based ELMAC brand and company’s foray into the online space, it is eyeing a growth of 30 per cent in the current financial year.

  • Good Day brings out the nuances of a mother’s smile

    Good Day brings out the nuances of a mother’s smile

    MUMBAI: Mothers love, chastise, worry, tease and protect. At the end of it all, mothers understand and that is when they smile – a different smile for each emotion. Britannia Good Day pays tribute to the many smiles of a mother in its latest film for Mother’s Day called #MotherOfAllSmiles.

    Mothers have been celebrated in Indian media from time immemorial. For example, Indian cinema of the 20th century defined and popularised the notion of faultless motherhood and duty-bound children. By and large, mothers and children had simple relationships defined by their love and duty to each other. Today’s millennial generation enjoys a more nuanced view of the world. They have more opportunities to explore professionally and in personal relationships, more confidence about taking risks, less hurry to settle and lesser interest in settling for less.

    The millennial mother therefore has more situations to find a sync with her child. She must deal with the varied experiences and explorations of her child and yet keep her equanimity. She is not docile. She knows her influence and must exercise it without stepping on her child’s liberties. She must keep her emotions in check but not quite lose control of a situation. Above all, she has to be understanding so that her child can grow up to become a free-thinking, well-rounded individual. The timeless quality of motherhood is love and the millennial mother shows her love for her child with the understanding smile.

    The film was intended for a social media campaign to celebrate International Mother’s Day on 13 May.

    Britannia Industries VP of marketing Ali Harris Shere says, “A mother’s love is most special, and those heart-warming, all-knowing smiles of a mother are truly every child’s anchor and safe place. We have all grown up encountering those moments, and no matter where we are–we carry her smiles close to our heart. So what better way to celebrate International Mother’s Day than by creating a film which celebrates the #MotherOfAllSmiles!”

    “We always think of a smile as one expression. Little do we realise that a smile has as many moods and emotions as the person wearing it. On Mother’s Day, we celebrate the many smiles that Mom bestows on us, that go on to make the world a happier place for us. The brand that is all about smiles, celebrates the woman who adds so much beauty and meaning to it, making us want to keep her smiling more. For every emotion expressed in the film, there’s as much left unsaid in the beautiful bond between the mother and the son. We all know a smile goes a long way. This film ensures it finds a place in our hearts.”, adds JWT Bangalore and Chennai ECD and creative head Priya Shivakumar.

  • This Mother’s Day, Romedy NOW launches its campaign #MyOtherMother

    This Mother’s Day, Romedy NOW launches its campaign #MyOtherMother

    MUMBAI: This Mother’s Day, Romedy Now will celebrate the spirit of motherhood with its digital campaign –#MyOtherMother. The campaign kickstarting 12th May invites viewers to share their stories and celebrate the spirit of this special person in their lives by tagging @RomedyNOW on Facebook with the hashtag #MyOtherMother. The best stories will be rewarded by the channel.

    Motherhood transcends biological boundaries and motherly love is an emotion that goes beyond one person or relationship. From women who raise their siblings like their very own children to the friends who care for you like a mother.

    On the 13th May, Romedy NOW will air it’s property ‘Mum’s The World’ all day long from 9 am to 9 pm showcasing a special line-up of movies that celebrate mothers! The movies that will be showcased are The Parent Trap, Freaky Friday, Maid In Manhattan, No Reservations, Life As We Know It and August Rush.

  • This Mother’s Day, MTV voices out what mothers expect

    This Mother’s Day, MTV voices out what mothers expect

    MUMBAI: Most of us would like to say that we genuinely believe “Every day is Mothers’ Day” but has anyone really tried to find out if that’s how our mothers feel too? So much said versus so little done! Second Sunday of MAY across the globe is celebrated as International Mother’s Day and is a holiday for all the mothers. But, guess what? Mothers are NEVER on a holiday. They give in their best without expecting anything in return through 24 hours of 365 days in a year!

    Mother’s Day is right around the corner and it’s time for us to give our mother’s what they deserve and expect – our LOVE and ATTENTION.

    This Mother’s Day, MTV voices out what mothers expect and urges you to make a little effort each day to make her feel a little special and definitely EXTRA SPECIAL every time it’s a Second Sunday of May.

    So, are you up for celebrating Mother’s Day every day?  

  • This Mother’s Day, Comedy Central gifts moms something special…

    This Mother’s Day, Comedy Central gifts moms something special…

    MUMBAI: A big shout-out to all moms across the world! Each year the second Sunday of May is dedicated to mothers of all kind – mothers, grandmothers, godmothers, mothers-in-law, aunts, wives, fellow moms, mentors and women who shower love with a big heart. The love, care and pamper that a mom showers is priceless, and Comedy Central is all set to depict this with a twist!

    On the occasion of Mother’s Day, the channel is about to get all the moms out there for a ROFL session with the mother-daughter duo; Carol and Katherine (Katie) of the show Great News. A bitter-sweet relation wherein Carol; the mother joins a news network as an intern to her producer-daughter Katie. Revel in the telecast of Great News Season 1 that highlights the ‘bring your mom to work day’ concept, especially designed for Mother’s Day. 

    That’s not all, the channel brings to its viewers a comic dose of shows including 2 Broke Girls, Brooklyn Nine-Nine, FRIENDS and lots more to entertain all the beautiful moms.

    This Mother’s Day, plan a day with your mom, do some serious binge watching and laugh till you drop because Comedy Central will make sure you have fabulous Mother’s Day experience.

    Tune in to Comedy Central on May 13th between 2pm and 7pm to watch the telecast of Great News Season 1.

  • AXN presents Steven Spielberg’s ‘Extant S2’ this Mother’s Day

    AXN presents Steven Spielberg’s ‘Extant S2’ this Mother’s Day

    MUMBAI: Mother’s Day may only come once a year, but it’s arguably one of the most important days to say Thank You to that special woman in your life. A day to acknowledge her special efforts and gratify her because she is the one who keeps alive the Reality Entertainment and Drama quotient in our lives. 

    AXN salutes all the Mothers and celebrates this day in the most riveting style with back to back screening of popular American series ‘Extant’, a futuristic thriller centred around a female astronaut Molly Woods, essayed by Academy Award Winning actress Halle Berry, mother to an alien and a humanic, fight against her detractors to protect her children. 

    This Mother’s Day Special – Extant Season 2 starring will be aired on May 7th and 8th from 12 noon to 6 pm.

    The American, sci-fi, television drama series created by Mickey Fisher and produced by legendary Hollywood film maker Steven Spielberg, showcases the protagonist MollyWoods who returns home to her family inexplicably pregnant after 13 months in outer space on a solo mission.

    In Season 2 Molly is confined to a psychiatric hospital when she learns of bizarre deaths that sound eerily similar to those she witnessed in space. As she escapes to investigate, she crosses paths with JD Richter, a determined cop who just signed on to the case.

    Celebrate this Mother’s Day with the extraordinary mother Molly Woods [Halle Berry]  in this  sic-fi series ‘Extant’ only on AXN, 7th to 8th April from 12 noon to 6 pm

     

  • AXN presents Steven Spielberg’s ‘Extant S2’ this Mother’s Day

    AXN presents Steven Spielberg’s ‘Extant S2’ this Mother’s Day

    MUMBAI: Mother’s Day may only come once a year, but it’s arguably one of the most important days to say Thank You to that special woman in your life. A day to acknowledge her special efforts and gratify her because she is the one who keeps alive the Reality Entertainment and Drama quotient in our lives. 

    AXN salutes all the Mothers and celebrates this day in the most riveting style with back to back screening of popular American series ‘Extant’, a futuristic thriller centred around a female astronaut Molly Woods, essayed by Academy Award Winning actress Halle Berry, mother to an alien and a humanic, fight against her detractors to protect her children. 

    This Mother’s Day Special – Extant Season 2 starring will be aired on May 7th and 8th from 12 noon to 6 pm.

    The American, sci-fi, television drama series created by Mickey Fisher and produced by legendary Hollywood film maker Steven Spielberg, showcases the protagonist MollyWoods who returns home to her family inexplicably pregnant after 13 months in outer space on a solo mission.

    In Season 2 Molly is confined to a psychiatric hospital when she learns of bizarre deaths that sound eerily similar to those she witnessed in space. As she escapes to investigate, she crosses paths with JD Richter, a determined cop who just signed on to the case.

    Celebrate this Mother’s Day with the extraordinary mother Molly Woods [Halle Berry]  in this  sic-fi series ‘Extant’ only on AXN, 7th to 8th April from 12 noon to 6 pm

     

  • Animal Planet to celebrate Mother’s Day with new programs

    Animal Planet to celebrate Mother’s Day with new programs

    MUMBAI: This Mother’s Day, Animal Planet plans to bring its viewers a day full of amazing stories which will put a spotlight on some of the outstanding animal mothers going the extra mile for their young. The mother’s day special will air on 8 May 2016 from 12 pm to 8 pm.

    On the one hand the viewers can see an amarobia spider mom sacrificing her life to be often eaten by her newborns, on the other hand a mother koala will be seen feeding on poisonous eucalyptus leaves and building up tolerance in her babies by feeding them her own faeces.  Orangutan moms will nurse their offspring until they reach the age or 6 or 7.

    Some of the episodes for the day include Heart of a Lioness portraying some places on earth where legends come alive.  An inversion of nature baffled the scientific world when a young lioness in Samburu Reserve, Kenya, set aside her predatory instincts to adopt a baby oryx antelope and mother it with infinite tenderness for 16 days.  Foregoing her most basic needs she proved both a compassionate and wise protector.

     Mama Hyena will focus on hyenas who have been given an unfairly negative reputation in folklore and popular media, because of their ungraceful, even grotesque, physical features. Despite their notoriety, spotted hyenas are truly a curiosity of nature. Intelligent creatures. They follow a sophisticated social system that is not immediately obvious to the untrained eye.

    Wildwives of Savannah Lane will revisit the protagonists from Queens of the Savannah: Victoria who raised her four baby cheetahs alone, Laura who had to fend for her two lion cubs and hippopotamus Cathy. And watch how territorial issues cause tensions between hyena Lauren and lion Dorothy. Can they co-exist without creating conflict?

    Savour some of the most intimate and extraordinary mother-child moments of the planet’s most amazing creatures in the following episodes.

  • Animal Planet to celebrate Mother’s Day with new programs

    Animal Planet to celebrate Mother’s Day with new programs

    MUMBAI: This Mother’s Day, Animal Planet plans to bring its viewers a day full of amazing stories which will put a spotlight on some of the outstanding animal mothers going the extra mile for their young. The mother’s day special will air on 8 May 2016 from 12 pm to 8 pm.

    On the one hand the viewers can see an amarobia spider mom sacrificing her life to be often eaten by her newborns, on the other hand a mother koala will be seen feeding on poisonous eucalyptus leaves and building up tolerance in her babies by feeding them her own faeces.  Orangutan moms will nurse their offspring until they reach the age or 6 or 7.

    Some of the episodes for the day include Heart of a Lioness portraying some places on earth where legends come alive.  An inversion of nature baffled the scientific world when a young lioness in Samburu Reserve, Kenya, set aside her predatory instincts to adopt a baby oryx antelope and mother it with infinite tenderness for 16 days.  Foregoing her most basic needs she proved both a compassionate and wise protector.

     Mama Hyena will focus on hyenas who have been given an unfairly negative reputation in folklore and popular media, because of their ungraceful, even grotesque, physical features. Despite their notoriety, spotted hyenas are truly a curiosity of nature. Intelligent creatures. They follow a sophisticated social system that is not immediately obvious to the untrained eye.

    Wildwives of Savannah Lane will revisit the protagonists from Queens of the Savannah: Victoria who raised her four baby cheetahs alone, Laura who had to fend for her two lion cubs and hippopotamus Cathy. And watch how territorial issues cause tensions between hyena Lauren and lion Dorothy. Can they co-exist without creating conflict?

    Savour some of the most intimate and extraordinary mother-child moments of the planet’s most amazing creatures in the following episodes.