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Tag: Mother’s day

  • Jeeru salutes maternal instinct in adversity

    Jeeru salutes maternal instinct in adversity

    MUMBAI: Jeeru is a jeera-based refreshing drink from Xotik Frujus Private. Since the beginning of the nationwide lockdown, this popular drink brand has been actively engaging with consumers and fans on different digital platforms. ‘Ghar, me and garmee’, a fun on-going campaign has been giving out ‘chill’ lockdown survival tips by urging consumers to stay at home, this summer.

    Starting Mother’s Day, Jeeru has launched a new campaign, #LockdownWaaliMaa, celebrating unexpected mothers – people who are displaying their inherent maternal instincts and caring for others during the lockdown. A digital film released on Mother’s Day leads this campaign which will be supported by other online assets and will extend to key markets for the brand, in the next two weeks.

    Conceived by 82.5 Communications, the digital campaign salutes all those who are taking charge of the lives of others around them – just as a mother would do! From neighbours helping failed cooks with loving meals to husbands giving wives head massages exactly like moms would, Jeeru gives a shoutout to those who are going out of their way to don the role of a mother.

    The campaign asks viewers to share stories about the #LockdownWaaliMaa in their lives and surprise them on social media.

    Xotik Frujus Private chairman Rajeev Sehgal said, “In these unprecedented times the positive thing we are seeing is people stepping up to help each other by being more caring in so many ways. There is no better caregiver than one’s mother and in these times of lockdown, all of us are embracing the qualities and strength of a mother. Taking inspiration from our daily lives, we decided to dedicate and give a refreshing salaam to our #LockdownWaliMaa. Happy Mother’s Day.”

    82.5 Communications chairman and CCO Sumanto Chattopadhyay said, “What makes this film different is that it focuses not on ‘real’ mothers but their ‘stand-ins’. If all of us could provide a bit of ‘maternal affection’ to those around us in need of it, the world would be a sweeter place. Happy Mother’s Day!”

    82.5 Communications  co-chairman and CEO Kapil Arora added, “#LockdownWaaliMa is Jeeru’s attempt at capturing refreshing stories, that shine the light on the values of motherhood, experienced by all of us in our daily lives.”

    82.5 Communications ECD and creative head, Mumbai and Kolkata Mayur Varma observed, “You may be staying far from your mom, but you’ll always find people around you playing her role. This is even more apparent during the lockdown. This film celebrates those moms.”

  • Times She UnLTD celebrates the mothers of India’s women in power

    Times She UnLTD celebrates the mothers of India’s women in power

    MUMBAI: Following the age-old adage – Like Mother, like daughter; Times She UnLTD Entrepreneur Awards, a platform that facilitates women achievers across industries, pays a tribute and celebrates the wonder-woman, the mothers of India’s most successful women.

    Celebrating Mother’s Day, the platform released a heart-warming film/video of endearing tales of women entrepreneurs showcasing their earnest gratitude towards their mothers. The women chronicled their journey by attributing their success to the lady of their lives, who has been the constant pillar of strength, inspiration, support and leadership. The voice of encouragement who instilled the belief that instead of wearing the glass slipper and tip toeing through the world, be the slayer who shatters the glass ceiling to soar high in the world.

    The video/film features the incredible jury members of the on-going Time’s She UnLTD Awards Chapter 2 along with the winners from the first chapter. To be seen with their mothers by their side, the featured women including Yasmin Karachiwala- Celebrity Fitness Trainer, Manisha Chopra- Founder, Seasoul; from the first chapter, Tabassum Hassan and Sheeba Hassan, Founders, Guilt Trip, Shabia Walia, Founder, Wild Earth, Pranati Mansukhani and Deepa Mansukhani, Founders, Pink Potli, Rubeina Karachiwala, Founder, Ruby’s Organics, Sujata Biswas and Taniya Biswas, Founders SUTA and Kinita Patel, Celebrity Nutritionist.

    Expressing gratitude to her mother and icon, Yasmin Karachiwala, Celebrity Fitness Trainer and Jury-member of Times SheUnLTD, said, “My biggest role model is my mother who has always encouraged me, stood by me and given me the love that helped me thrive and become the best version of myself. She has always been the one who is the most excited about my accomplishments and has constantly motivated me to believe in myself.”

    “On the account of Mother’s Day, I want to thank all the mothers who have raised women in their own ways to be game-changers of today. While I have been immensely thankful to all my family, friends and supporters who have guided me through my journey, I will always remain eternally grateful to have my mother by my side in every step of the way,” adds Karachiwala.

    The Times She UnLTD Awards are an endeavour to honour these women achievers who have embarked on the journey of entrepreneurship from home, to make their dreams come alive. The second chapter of the awards received an overwhelming 6000 plus participation, and the shortlists of those moving to the next round that is the jury meeting, which is being conducted online shall be announced soon.

  • Sony Music Kids launches ‘Mother’s Day Rap Party’ playlist

    Sony Music Kids launches ‘Mother’s Day Rap Party’ playlist

    MUMBAI: On the occasion of Mother’s Day, Sony Music Kids, a one-stop-online destination for children to listen, imagine and learn every single day, invites moms to chill and be entertained as their kids and families put up the most fun hip-hop show on earth!

    Every Mother’s Day is special, but this year it is all the more precious. Moms have always been superstars, seamlessly managing their careers and households, ensuring that their families are safe and well-taken-care of, in normal times. This year, with the lockdown and additional difficulties being faced by everyone, Sony Music Kids introduces an exclusive ‘Mother’s Day Rap Party Playlist’ in an effort to drive up the entertainment, fun and laughter quotient for Moms, the real superheroes within our homes.  

    With this special selection of Rap Rhymes that are easy to learn and fun to enact, Sony Music Kids aims to spark creativity within children and encourages them to entertain their moms in a fun-filled manner, while showing off their hip-hop skills. Hip-hop being the most favourite music genre for kids, this playlist has a special selection of popular iconic nursery rhymes recreated as Hindi Rap tunes, and are easy to learn, sing-along and perform some cool hip-hop moves to. 

    As moms all over put up their feet and settle down to watch their families perform the greatest Rap show on earth, the fun gets extra-entertaining as the quirky lyrics kick-in. Whether it’s an unusual rap version of Twinkle Twinkle Little Star, or Machli Jal ki Rani Hai with a freaky hip-hop twist, these far-out tunes will get the whole family laughing and grooving to the beat.

    Celebrity parents Soha Ali Khan, Mahi Vij, Tahira Kashyap and Angad Bedi will be seen dancing to the rhymes from the ‘Mother’s Day Rap Party’ playlist, and will be urging everyone to listen to these wacky tunes (bit.ly/SonyMusicKids_MothersDay) and join the party too!

    Moms have always been the first to introduce their kids to early learning essentials such as rhymes. Now Sony Music Kids urges children to thank their moms by performing these fun Rap Rhymes, and showing-off their creative skills – improvising lyrics and adding dance moves with a hip-hop twist, that will impress all moms and make this Mother’s Day an even more special and memorable one. 

    #StayHomeAndLearn during the lockdown, enjoy the ‘Mother’s Day Rap Party’ super cool playlist, and spend quality entertaining and bonding time with your family to bring the party home!

  • Forevermark expresses love and gratitude this mother’s day

    Forevermark expresses love and gratitude this mother’s day

    MUMBAI: Forevermark, the diamond brand from the De Beers Group, has always epitomised a mother’s love for her child as pure and everlasting, just like a Forevermark diamond. Currently, we are all facing unusual circumstances and the world needs to show extraordinary strength and kindness to get through it. This Mother’s Day, we are more than grateful to the women in our lives who have taught us resilience and love, which will help us overcome these times. 

    To express love and gratitude, this year, Forevermark is promoting its global ‘Live and Love’ campaign as an ode to the mothers who are beautiful, brilliant and strong. Through its campaign, the brand beautifully brings out the similarities between a mother and a diamond. Just as nature conceives a diamond deep within its folds and nurtures it for a billion years, a mother too undertakes a beautiful journey and imbibes values of resilience, courage, strength in one’s life.  Moreover, just like diamonds, mothers too embody strength, preciousness and love that lasts forever. These facets are brilliantly captured and showcased on the brand’s digital platforms. 

    The brand believes that love is found, built and honoured in the little things that we do every day. Just like a mother knows her child inside out, we should make efforts too, from knowing her simple likes and dislikes to knowing things that affect her deeply. Whether it’s going for a long walk together, enjoying a meal out, watching a film or simply wishing goodnight. Love is found in each and every one of these moments. Therefore, it is essential that we make time from our hectic schedules to live these moments with our mothers. These seemingly insignificant things that we do every day build our forever moments which are to be embraced and cherished. 

  • Havmor Ice Cream launches quirky brand campaign for Mother’s Day

    Havmor Ice Cream launches quirky brand campaign for Mother’s Day

    MUMBAI: Havmor has come up with a fun-filled digital brand campaign celebrating the precious bond between mother and daughter on this Mother’s Day. In this campaign, ‘Let us celebrate the kid in our Mothers’, the brand has taken a funny and entertaining route to convey the message. A mother is a superhero who fulfills all the desires and protects her children from all the troubles. She stands solid as a rock for her kids and there is no tougher job than being a mother. With this digital film, Havmor wants to bring the child out of every mother which they have lost somewhere in the journey of life. The ad will be launched on YouTube and other online channels on 9 May 2020. 

    Contrary to other Mother’s Day campaigns, this ad film is completely different from the usual play of portraying mothers in an emotional avatar. Instead, it focuses on the fun part of it where the ad beautifully features a mother doing craziest things around her daughter and enjoying every moment of it. The thought and idea of the digital film has been conceptualised by Story Code who have worked closely with the digital agency Windchimes Communications to bring the idea to life.

    Havmor Ice-cream MD Anindya Dutta said, “We are utilising our social media assets for the first time to celebrate a special day like Mother’s Day with our consumers. This is a very powerful idea to reach out and build an emotional connect and affinity with them. We are confident such initiatives will help in driving preference for the brand in the days to come.” 

    Commenting on this new digital campaign, Havmor Ice Cream head of marketing Shekhar Agarwal said, “We wanted the film to bring a new side of our mothers to the fore and allow them to celebrate their human-ness where they have every right to enjoy the kid in them. This campaign certainly stands out a new perspective and yet delivers a powerful message. We believe this new campaign will break the clutter and elevate Havmor's proposition of being a caring and innovative brand."

    Mother’s Day Campaign Video Link: https://youtu.be/v9A0Byx6A4k

  • Different languages, one love! Dineout celebrates Mother’s Day in this diversified video

    Different languages, one love! Dineout celebrates Mother’s Day in this diversified video

    MUMBAI: There’s no training or licensing protocol in order to graduate as a ‘proficient’ Mother, yet they somehow always know exactly what needs to be done every time. They are caring, patient and the biggest masters of perseverance in our lives. This Mother’s Day, the employees of India’s largest dining out and restaurant tech platform, Dineout have recorded some priceless moments of these tireless and selfless women in their lives to pay a fitting tribute to their mothers. 

    Making it special for Mother’s day despite the nationwide lockdown, Dineout’s employees shared videos of the most common dialogues of their mothers. Despite the diversity in languages and concerns of all mothers, the one thing that remained common was their language of love.

    Check out the video: https://youtu.be/ZpfoIaljEx0

    The video captures the most observed playful banter of mothers in different languages like Bengali, Marathi, Punjabi, Malayalam, Gujrati, Kashmiri, Kannada, Hindi and English, asking their children “when will you come back home?”, “did you eat yet?”, “have home-cooked meals”, etc. A mother may critique her children but she always wishes the best for them, and that is her language of love. The video takes inspiration from those real-life situations highlighting the diversity in voices but united by the mother’s love. The video encapsulates the message “Different words. Same meaning. Their unconditional love. To the ones who always put us first…”

    The video is conceptualised and produced by the in-house marketing team.

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  • YES BANK launched its newest content marketing initiative on the occasion of Teacher’s Day.

    YES BANK launched its newest content marketing initiative on the occasion of Teacher’s Day.

    Banking as a category, is often dubbed as ‘boring’ and we often approach marketing and content creation on special occasions like Father’s Day, Mother’s Day, Yoga Day, Teacher’s Day etc. to engage with our customers. The challenge however lies in finding relevance, and fitment for our brand and /or products. Else the content remains as just another wishing post on our customer’s timeline, and does not deliver any real impact.

    We took this challenge up with our content strategy for Teacher’s Day and have looked at a fun, relatable yet relevant way of integrating the occasion with our products.

    In addition to the marketing and engagement activities organized at our branches and also at the premises of our partner corporates, 3 digital films have been launched. The objective of our #SikhaateRehna campaign is to bring out the continuous aspect of learning through humor and relatable content to educate our customers about ‘Safe and Secure Banking Practices’. We are organizing workshops in our branches and also in collaboration with our partner organizations (corporate and educational) who bank with us.

    The campaign is devised on the simple insight that there are some very easy tips and tricks which if kept in mind can prevent fraudulent transactions! Just as we were educated about good practices in school, the Bank aims to educate its customers on Safe Banking Practices. Banking on the wide spread usage and consumption of video content our focus on digital is to deliver the brand message and create relevant & entertaining content. These films are a step in that direction.

    Delivered through the humor route, the films portray some basic mistakes that people tend to commit even after multiple reminders and how they can be prevented.

    These films have been released across all key social networks such as Facebook, Twitter and YouTube.

    Links for the films are shared below:

  • FIRSTPOST nails it yet again with a contextual video on Mother’s day, created with HDFC Bank

    FIRSTPOST nails it yet again with a contextual video on Mother’s day, created with HDFC Bank

    MUMBAI: On Mother’s day, HDFC Bank and Firstpost collaborated to release a video that has since then clocked millions of views on our social media channels and has recorded high engagement numbers. The video captured the nuance of how millennials celebrate the occasion with their mothers on a single day, and tend to forget them through the rest of the year. The relatable content combined with the heartfelt message broke through the clutter, while promoting HDFC Bank’s PayZapp and banking app.

    The video was conceptualized tailored to fit the requirements for HDFC Bank. Keeping it simple, the video had in its essence a heartfelt message that was bound to tug at the heartstrings of the viewers. The content highlighted that with offerings such as HDFC Bank’s digital wallet and banking app with intuitive features, it’s never too late for parents to adopt new technology. The youth can do a role reversal and educate their parents about the changing digital eco-system. The information will empower the elders and seniors in the family and allow them to enjoy their dreams independently right at their fingertips. 

    The video has been widely accepted/appreciated garnering over 3 million views across social media platforms. In addition to that, the video recorded a reach of over 10 million, with more than 3 lakh engagement across platforms. 

    Speaking about the collaboration, HDFC Bank – CMO, Ravi Santhanam said, “We are extremely delighted with the way the utility of HDFC Bank’s PayZapp and banking app has been seamlessly integrated into the story-line. Our engagement with Firstpost to create compelling stories has been very good.”

    Commenting on the success of the video, Azim Lalani, Business Head, Firstpost said, “Firstpost has firmly set its sights on delivering high-quality content and value to its audience through innovative formats.  Firstpost Studios along with bringing compelling content to the fore, magnifies the synergy between the brand/client onboard and the audience to highlight the brand message.”

    Firstpost Studios constantly strives to innovate and has plans to launch multiple small and large scale content initiatives in the coming months. With Firstpost’s wide reach, compelling content and a robust distribution strategy it’s not wrong to say they have nailed it yet again.

  • Ariel’s initiative for mother’s day for #ShareTheLoad campaign

    Ariel’s initiative for mother’s day for #ShareTheLoad campaign

    MUMBAI: Come Mother’s Day – and kids and families across the country rack their brains as to how they can make the day special for ‘The most special lady in their lives’. Kids and dads make come together to cook a special Sunday breakfast, clean up their rooms, even help her do the laundry. It is great to see all this effort come through on the special day… But come Monday, and life goes back to normal, mom is again back to doing all the household chores alone, the room is messy, and laundry is most definitely HER job.

    This Mother’s Day, Ariel – India’s leading detergent brand, brought forth a simple, yet thought provoking point – why do we only think about helping our moms on special days and not share the load every day? While the internet kept ablaze as thousands of people and multiple brands came forward to express their gratitude to their mothers for all that they have done for them, this unique wish by Ariel stood out. A short 6 second video was all it took for Ariel to encourage kids and dads to not just #ShareTheLoad this Mother’s Day, but #ShareTheLoad every day.

    https://www.facebook.com/ArielCompleteIndia/videos/1689451074476308/

    Ariel has been endorsing the cause of equality within the household through its #ShareTheLoad campaign since 2015, which has been its most rewarded and prestigious movement on social equality. Research shows that more than 70% of children today believe that household chores like laundry is only a mother’s job. This prejudice of household inequality is being passed down from one generation to the next. Thus, Ariel took up the cause and has been an advocate for the women in urging men to ShareTheLoad, because with Ariel, you get superior stain removal in 1 wash, no matter who does the laundry. The movement, dedicated to addressing the cycle of gender prejudiced, has been sparking conversations across multiple touchpoints, leading to a massive participation from consumers, with 2+ million having come forth and pledging their support to the cause.

    The unique Mother’s Day wish this year was shared initially on Ariel’s website and social media handles but quickly gained momentum as influencers like Huma Qureshi, Karan Wahi, etc.  also took to Instagram and Facebook to share the video, tagging their moms and pledging to #ShareTheLoad every day. The wish has garnered 1.5 million views on Facebook and ~3000 shares so far.

    This is a person who never takes a day off. She works tirelessly without complaint and takes care of the family with a pleasant smile and an endearing heart. She deserves much more than just a day of celebration and sharing her load. Ariel India took to this emotion, and drove the message of #SharingTheLoad on a regular basis, and imbibing it as a habit instead of picking few occasions to do so. It also sends out a very powerful message to parents to inculcate the value of sharing the load in their children from the very beginning, thus breaking the cycle of conditioning and moving their family towards a more equal household.

    Let’s take the spirit of #ShareTheLoad and imbibe it into our daily lives –  Happy Mother’s Day… Everyday.

  • Celebrate ‘SuperHERo Mommies’ with Nickelodeon this Mother’s Day

    Celebrate ‘SuperHERo Mommies’ with Nickelodeon this Mother’s Day

    MUMBAI: Nickelodeon, India’s leading kids entertainment channel is celebrating the very existence of the SuperHERo of our lives – our mothers. The epitome of selflessness, grace, comfort and compassion, the world falls short of words to describe the large-heartedness of a mother.

    This Mother’s Day, Nickelodeon salutes the spirit of Motherhood and commemorates this day with a specially curated video campaign #MyMomIsASuperHERo. 

    The heartfelt video showcases kids celebrating the super powers of moms who can juggle almost everything in a day and play multiple roles without a grouse. It’s her undying spirit that makes her what she is, a SuperHERo. The channel acknowledges the extraordinary effort of these larger than life personas who make our mundane lives exciting.

    Here’s to all the mommies over the world. You are the SuperHERo.