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Tag: Mother’s day

  • Gift good health to your mom this Mother’s Day!

    Gift good health to your mom this Mother’s Day!

    Mumbai: She is the one who has always ensured that you are taken care of, even if it meant a lot of inconvenience for herself. This Mother’s Day is the right time to think about your Mom and show her how you truly care about her. While of late her health may not be in the best of shape, here are some gift ideas that can ensure that your Mom’s health will become of utmost importance. From smartwatch that can track her health to a portable blender to ensure that she always has the best meal, to Yoga mat for that Yoga lover mom and haircare range for the Mom who has been complaining of hair problems, there is something for every Mom. If you are confused, you may as well gift everything, afterall this is the day to pamper her.

    Pebble Vienna

    Pebble Vienna is a smartwatch that is custom made for today’s Mom, one that understands utility and also cannot compromise on style. This smartwatch boasts of an ultra-premium design with a classic diamond cut. The 1.27″ HD display, encased elegantly is the perfect blend of best features and good looks. It has metallic mash straps and is available in several colours. It also has a powerful Health Suite and Female Health Monitoring features to ensure that the health statics of your Mom are always being monitored. Most importantly, the pedometer will ensure that she is always up on her feet and exercising as much as is needed.

    BlendJet 2

    This portable blender can help whip up a smoothie in 20 seconds straight, whether on the kitchen top or on the mountains. It has trademark TurboJet technology that has a powerful blade which can spin at 275 revolutions per second, and blend anything within a single cycle. While it will help your Mom whip up chutneys, dips, gravies and smoothies, she will end up saving much time for herself out of the kitchen. Wouldn’t it be amazing if she can get some time for herself? She can also use BlendJet to make shakes, lattes, and soups, ensuring that she is always having a healthy meal with very little effort. Isn’t this the best way to show your Mom that you care about her health?

    Atulya Haircare Range

    Moms are forever complaining about hair fall and thinning hair. Atulya’s Keratin and Wheat Protein range that includes shampoo and conditioner is the best solution for her. Made of natural ingredients like VegKeratin and wheat protein it nourishes the hair and ensures that they become smooth and shiny. What’s more important is the fact that it also repairs the damaged hair, apart from revitalizing it. The deep hydration leads to hair that she truly has. Suitable for all hair types, this combination is apt when all you want for your Mom is to not worry about her thinning hairline.

    Stance Yoga Mat

    Is your Mom a Yoga lover or have you been after her to start Yoga to get rid of all the problems she has been complaining of? Yoga gives her the agility to deal with everyday stress and also work on her physical issues like body aches, bloating, etc. The Stance Yoga Mat has perfect grip, superior cushioning, and closed cell construction. The other side has a raised ultra tactile honeycomb surface for better grip.

    Marks & Spencer The Sleep Wellness Collection Gift

    Has she been complaining of erratic or disturbed sleep? Well then this 5 piece combo set by Marks & Spencer, consisting of body butter, candle, pillow mist, hand cream and eye mask is just the right gift for her. It is infused with sleep inducing herbs like eucalyptus, lavender, jasmine, vetiver. It will soothe and relax her as she drifts off into sleep, ready for the life marathon the next day.
     

  • This Mother’s Day, ZEE urges moms to Vote For Themselves!

    This Mother’s Day, ZEE urges moms to Vote For Themselves!

    Mumbai – ZEE, India’s leading media & entertainment conglomerate, has released a touching Mother’s Day film, with a heartfelt message for mothers to also think about themselves for once – that amidst the ceaseless duties of motherhood, it’s crucial for moms to pause, reflect on their own little hopes and aspirations, and celebrate the simple joys of life that bring them happiness. The film underscores how mothers often lose sight of their own identity while prioritizing the needs of their loved ones. This Mother’s Day, the ZEE Network urges mothers to vote for themselves and reclaim moments of self-discovery, embrace the small pleasures in life, and listen to the whispers of their own hearts. It is a tribute to the giving nature of mothers worldwide, urging them to embrace their individuality and prioritize self-care amidst the beautiful chaos of motherhood.

    ZEE’s content design approach rests on building an intimate understanding of the viewer and telling stories that reflect themes that are closest to their heart. As the role of mothers evolves in society, ZEE’s content depiction has moved from traditional portrayals of a mother as a self-sacrificing nurturer to more contemporary narratives that showcase mothers becoming more self-aware, looking after themselves, voicing their own choices and sharing their opinions. This shift is brought to life by some of ZEE’s most loved mothers such as Bhawani of Zee TV’s Kaise Mujhe Tum Mil Gaye, Tulasi from Zee Kannada’s Shrirasthu Shubhamasthu and Vasundhara from Zee Marathi’s Punha Kartavya Aahe.  

    ZEE’s social media clout boasts of a staggering 191 Mn followers and subscribers, fuelling 18.4 Mn organic interactions and 3.5 Bn organic monthly video views.  This contributes to 38% SOV on social, making ZEE the No. 1 broadcaster in the digital realm.

    Ashish Sehgal, Chief Growth Officer – Advertisement Revenue, ZEE said, “Television is undoubtedly the most trusted medium for viewers and brands. Advertisers have an opportunity to not only leverage the reach and deep regional strength of ZEE but also engage meaningfully through our social and digital assets, where we have built a strong community of followers. This community can spark meaningful conversations with inspiring characters and stories that align perfectly with the brand’s ethos, helping strengthen the brand’s connection and driving desired brand actions.”

    *Kartik Mahadev, CMO & Head of OptimiZEE said,* _“The emerging GEC viewer is changing at a rapid pace and so are their content expectations. There is a distinct shift from ‘Duty’ to ‘Desire’ where women are beginning to make choices based on what they ‘WANT’. Our content innovation is driven by many such emerging consumer themes. Through authentic storytelling that is rooted in empathy, our characters address important societal needs, resonating with viewers on a deeper level. Our narratives provide the perfect context for brands to engage with their target audience, fostering meaningful dialogue and connection. One such example is our focus on ‘self-care,’ where we emphasize that it’s not a luxury but a necessity for mothers to at least occasionally prioritize themselves. Our campaign #MaaKaVote showcases many such moments from our shows that will enable brands to build emotional resonance, join the conversation and engage with their target audiences.”

    ZEE extends a compelling invitation to brands that are eager to forge authentic connections with their audiences, to join forces with its dynamic community, aspirational characters, and culturally resonant narratives to harness the unparalleled power of storytelling. 
     

  • Unstop Celebrates Mother’s Day with Mentorship section relaunch, rolls out Unlock Ma’s guidance campaign

    Unstop Celebrates Mother’s Day with Mentorship section relaunch, rolls out Unlock Ma’s guidance campaign

    Mumbai: Mothers just know everything about us, don’t they? Whether it’s our room that’s a mess (even after she’s told us to clean it 10,000 times) or our life, or when we’ve had a bad day, moms always know.

    With Mother’s Day just around the corner, Unstop, the talent engagement and hiring platform for students and graduates, is honouring the all-knowing moms and their invaluable guidance with a revamped Mentorship section on its website. Based on the theme “Unlock Maa’s guidance with Unstop,” the platform will have the refurbished sections featured on its website.

    In this quirky campaign, Unstop will rename the “Find a Mentor” section to “Maa’s Picks,” paying homage to the first and most influential mentor in our lives. Similarly, another section has been rebranded as “Upskill with Masterclasses Maa Recommends,” highlighting the platform’s curated selection of expert-led courses.

    Furthermore, Unstop has introduced “Mentor like Maa!” as a replacement for “Become a Mentor,” encouraging users to share their knowledge and experience with others, although it shall never be able to match the guidance offered by mothers. The “Recommended Mentor” section now features a new tagline: “We know you can’t decide which mentor is right for you. So we made it easier,” along with Unstop’s recommended mentors, making it simpler for users to find the perfect mentor.
     

  • Onsurity releases heartwarming Mother’s Day film “Dear Maa”

    Onsurity releases heartwarming Mother’s Day film “Dear Maa”

    Mumbai: As Mother’s Day approaches, Onsurity, a monthly subscription-based employee healthcare benefits platform, has announced the launch of its film, “Dear Maa – A Letter from Onsurity.” This poignant piece explores the timeless art of letter writing, a practice often overlooked in today’s digital age, to express gratitude and love towards mothers across the world.

    In an age dominated by instant messages and emails, handwritten letters hold a unique power to convey emotions in a profound and lasting manner. “Dear Maa” aims to revive this lost art by inviting Onsurity employees to pen heartfelt letters addressed to their mothers. These letters, filled with love, nostalgia, and gratitude, serve as the centrepiece of the film, showcasing the deep bond between mothers and their children.

    Onsurity head – marketing and growth Samar Kagalwalla expressed the sentiment behind the film, stating, “Mothers play an irreplaceable role in shaping our lives, yet their sacrifices often go unnoticed. ‘Dear Maa’ is our tribute to the unwavering love and selflessness of mothers everywhere. Through this film, we hope to honour their boundless dedication and inspire others to express their appreciation.”

    The film not only serves as a heartfelt tribute to mothers but also doubles as an employee engagement initiative, encouraging Onsurity’s team to connect with their emotions and reflect on the importance of family. By showcasing the authentic experiences of its own employees, Onsurity aims to resonate with audiences on a personal level, fostering a sense of empathy, which is also one of our core values.

    “Our objective with ‘Dear Maa’ goes beyond brand awareness. We want to make parental care an integral part of Indian households,” explained Kagalwalla. “By sharing real stories and emotions of our team, we hope to spark similar reflections and discussions among our audience, in turn nudging them to prioritise parents’ health and well-being.”

    In a testament to Onsurity’s commitment to authenticity and creativity, the film was conceived, produced, and crafted entirely in-house. From the initial concept to the final cut, every aspect of this heartfelt tribute to mothers was driven by the brand’s passionate team. By keeping the entire process in-house, the brand has ensured that every frame and sentiment truly reflects its values and dedication to genuine storytelling.

    As Mother’s Day approaches, Onsurity invites audiences to join in celebrating the timeless bond between mothers and children, and to embrace the power of handwritten letters to express love and appreciation.

  • MediBuddy’s Mother’s Day campaign#MaaKiSehat celebrates moms as eternal caregivers

    MediBuddy’s Mother’s Day campaign#MaaKiSehat celebrates moms as eternal caregivers

    Mumbai: MediBuddy, India’s largest digital healthcare platform in a heartwarming tribute to mothers ahead of Mother’s Day, has unveiled an emotional campaign -#MaaKiSehat. The inspiring campaign video aims to recognise the selfless, nurturing care mothers provide from the moment a child is born. The campaign urges viewers to actively participate in their mothers’ well-being by encouraging them to seek medical advice whenever needed.

    Mothers are the cornerstones of our families, often prioritising the health and well-being of their loved ones above their own. This dedication of theirs often leads to neglecting their own healthcare needs. Universally, mothers are observed to put their families’ health first, potentially compromising their long-term well-being.

    The campaign acknowledges mothers’ irreplaceable role in our lives, particularly regarding our well-being. While flowers and chocolates are cherished tokens of appreciation, this Mother’s Day MediBuddy’s campaign encourages a more meaningful gift – the gift of health. The campaign shows compassion and beautifully captures the often-overlooked reality that mothers are the unsung heroes of healthcare within families. By offering convenient access to doctors through its platform, MediBuddy empowers mothers to become their own healthcare advocates, ensuring they receive the same level of care and attention they so generously provide to their families.

    Speaking about the campaign, MediBuddy SVP, and head of Marketing, Partnerships & PR  Saibal Biswal said, “Mothers represent humanity’s first encounter with unconditional love and caretaking. We understand that mothers often put themselves last, but it is time to change that narrative. This campaign is a reminder to honour that and ensure every mother has access to the healthcare support they deserve. This empowers them to prioritise their own health and well-being while allowing them to continue showering us with love and care for years to come. We recognise that seeking healthcare can be daunting, especially when juggling the responsibilities of motherhood. This Mother’s Day,  let us help our mother prioritise her health – because a healthy mom is a happy mom.”

    Medi

    This campaign is conceptualised and produced by MediBuddy’s in-house creative team. The campaign video is titled #MaaKiSehat and is 1 Minute in duration. The video will be amplified across all social media platforms.

  • Prega News Unveils Innovative ‘Deciding Benches’ campaign

    Prega News Unveils Innovative ‘Deciding Benches’ campaign

    Mumbai: Prega News, the leading pregnancy test kit brand from Mankind Pharma with a market share of 85 per cent, continues to champion autonomy in family planning choices through its impactful new video campaign titled #LetThemDecide. As an extension of that, Prega News takes a brave step forward by introducing its interactive OOH campaign “Deciding Benches” across the city of Delhi, inviting individuals to stand up for freedom of choice in family planning on the occasion of Mother’s Day.

    #LetThemDecide, Prega News’ poignant video campaign, delves into the societal pressures faced by couples regarding family planning decisions. The campaign emphasises the significance of empowering couples to make deeply personal choices without external coercion or judgment. With the innovative OOH campaign, the strategically placed benches in parks, malls, and other public spaces will serve as platforms for individuals to take a stand on the issue.

    The benches had two sides representing different perspectives on family planning. One side supported a couple’s decision in determining the number of children, emphasizing personal choice and respect. The other side represented traditional family decisions, underscoring the importance of a family’s collective choice. By simply sitting on the bench, participants could voice their support for couples’ autonomy in deciding the number of children they want, challenging societal norms and promoting respect for personal choices. People’s selections sparked meaningful conversations about personal choice and community values, turning the bench into a platform for discussions on family planning decisions.

    Mankind Pharma associate vice president, Sales and Marketing Head, Consumer Business Unit Joy Chatterjee said, “With ‘Deciding Benches,’ we are sparking a vital conversation, empowering couples and families to make their own decisions regarding family size. This initiative challenges conventional norms and fosters acceptance of personal choices. Women have long faced undue pressures due to societal and familial expectations in this deeply personal matter. By introducing ‘Deciding Benches,’ Prega News is promoting open discussions across India, shifting the focus from pressure to support for family planning choices of a couple. A content mother contributes significantly to a harmonious family dynamic, and this Mother’s Day, we are honoring mothers’ strength and love while standing by them in their family planning journey.”

  • Celebrating Mother’s Day: Natureland Organics opening doors for women entrepreneurs

    Celebrating Mother’s Day: Natureland Organics opening doors for women entrepreneurs

    Mumbai: Natureland Organics, a leader in the organic food sector is commemorating Mother’s Day by celebrating the spirit of mompreneurs. The vision here is to empower the mothers of India.

    Natureland Organics is extending an invitation to all the mothers to collaborate with the brand as entrepreneurs by advocating for the products and gaining financial independence while also promoting healthier and more sustainable lifestyles.

    This Mother’s Day, Natureland Organics is giving an opportunity to all mothers in metropolitan and tier-one cities across India to join their movement towards organic living, supporting local farmers, and enabling women especially mothers to work from the comfort of their homes.

    Through this groundbreaking initiative, women are empowered to pursue their entrepreneurial dreams while balancing the responsibilities of family life, all while reaping the financial rewards. Harnessing the power of hashtags like #mompreneur and #womeninbusiness, we’re amplifying our message across diverse platforms, igniting a movement that celebrates the resilience and success of modern mothers in business

    One can choose to participate in this initiative through a unique working model: By enrolling into the programme from the site to receive a personalised code made for mompreneurs. They’ll be having access to exclusive 25 per cent off coupon code along with their respective names, one can benefit financially from every purchase made using your coupon code from the official company website. An excellent factor being that it does not require any sought of initial investment hence being feasible and accessible to homemakers out there.

    Naturland Organic’s initiative aims to empower women economically, enabling them to play pivotal roles in their households and contribute meaningfully to national economic growth. By providing opportunities within the FMCG industry, it not only enhances financial stability but also fosters recognition and career advancement for women. This dual impact not only strengthens individual households but also fuels broader societal progress, creating a more inclusive and dynamic economy for all

    “This initiative aligns with our commitment to nature and society,” said Natureland Organics co-founder and director Ajeet Godara. He further added, “We strive to support mothers, who are the pillars of our families and society, by providing them with an opportunity to gain financial independence while embracing organic living.”

    Natureland Organics is on the lookout for homemakers eager to re-enter the workforce, offering a unique opportunity for those with a degree, a vibrant social media presence, and a deep commitment to healthy eating and sustainable living. Ideal candidates will not only bring academic qualifications but also a passion for promoting well-being.

  • PowerMax & aastey partner for #BringComfortHome campaign

    PowerMax & aastey partner for #BringComfortHome campaign

    Mumbai: This Mother’s Day, the country’s premium fitness equipment Brand, PowerMax, and India’s first sustainable Athleisure brand for all body types, aastey, are joining hands to launch the #BringComfortHome campaign. This initiative aims to empower mothers by highlighting the importance of self-care and creating a haven for well-being within their own homes.

    The campaign emphasises how prioritizing self-care allows mothers to better care for themselves and their loved ones. Through eye-catching promotional materials, the campaign showcases the perfect combination of PowerMax’s top-tier fitness equipment and aastey’s comfortable and inclusive activewear. The campaign encourages mothers to: Carve out “me-time”, invest in their well-being with the help of Powermax, and Embrace comfortable, flattering activewear with aastey.

    “Mothers are the foundation of our families,” said PowerMax MD Sanjay Goyal. “They constantly put the needs of others before their own. This Mother’s Day, we want to celebrate them by encouraging them to prioritize their physical and mental health. The #BringHomeComfort campaign inspires them to embrace an active lifestyle and create a space for self-care at home.”

    aastey co-founder and CEO Jeevika Tyagi emphasized, “We’re thrilled to partner with PowerMax. Together, we can empower mothers to embrace an active lifestyle that prioritizes their well-being and ignites their inner strength.”

  • Kaveri unveils #LovebeginswithMom campaign for Mother’s Day

    Kaveri unveils #LovebeginswithMom campaign for Mother’s Day

    Mumbai: KAVERI, the only all-linen clothing brand in India, known for its exceptional craftsmanship, has launched a heartfelt Mother’s Day campaign called #LovebeginswithMom. Mother’s Day is just around the corner and KAVERI is embracing the spirit of this special day by featuring Poonam Lalchand, Kaveri’s mother in their campaign video #LovebeginswithMom. The campaign aims to celebrate a mother’s unconditional love that shapes their children’s lives and journeys.

    At the core of KAVERI’s Mother’s Day campaign is the recognition of the unique and invaluable role of mothers and in Kaveri’s case, how much it has contributed to her success as a woman entrepreneur. Whether it’s a comforting hug, wisdom, or unwavering support, a mother’s love knows no bounds and forms the foundation of stability and countless cherished memories.

    In the heartfelt campaign video, KAVERI founder and CEO Kaveri Lalchand shared, “She’s the one who taught me about embroidery, textiles, and crafts and surrounded me with art and design growing up. I’m sure you will all agree with me when I say love begins with mom.” Kaveri Lalchand explains how her mother has always been by her side as an entrepreneur and designer and is always concerned for her well-being over and above anything. Poonam Lalchand adds, “Her comfort and safety come first. To me, she’s first a daughter, then a designer. When I wear the clothes she has designed, I feel closer to her and I realise how my little girl is now all grown up.”

    KAVERI’s #LovebeginswithMom campaign serves as a touching reminder of the immeasurable impact mothers have on shaping the world with their love, compassion, and strength. For Kaveri, it has contributed significantly to her growth as a person, entrepreneur, and designer. As Mother’s Day approaches, let us take this opportunity to express our gratitude and affection for the extraordinary mothers who hold a special place in our hearts.

    For more information about KAVERI and to explore their exquisite apparel, please visit https://bykaveri.com/ and stores located in Chennai, Hyderabad, and Mumbai.

  • The Body Shop launches its heartfelt Mother’s Day campaign

    The Body Shop launches its heartfelt Mother’s Day campaign

    Mumbai: There’s nothing quite as beautiful and symbolic as a rose to represent the unwavering love, care, and elegance of mothers. This Mother’s Day, The Body Shop has launched a heartwarming video campaign with Diana Penty featuring their iconic British Rose range as the perfect way to pamper and honour the most important woman in our lives.

    The film concept beautifully captures the sentiment behind Mother’s Day. It begins with Diana Penty finding inspiration to craft a textured art piece, evoking memories of her mother delicately shaping a rose through her own artistic expression. As she works through the clay between her hands, memories of her mom’s warm embrace and nurturing touch comes flooding back. Roses are for moms, she rightly claims, cherishing the warmth, softness, and bliss that can only resonate from a mother.

    The iconic Bath and Bodycare British Rose range, known for its nature-inspired floral touch, offers the perfect way to honour mothers. Infused with the essence of handpicked roses from England, the British Rose Body Yogurt and the Hand Cream offers 48-hour hydration, ensuring a pampering experience for the daughters and mothers alike.

    As a part of the film, The Body Shop invites everyone to gift deep love, care and pamper their mothers with the luxurious British Rose range.

    This Mother’s Day, let’s celebrate the women who first taught us what it is to be strong, loving, and compassionate.

    The Body Shop South Asia  VP, product, marketing & digital Harmeet Singh commented, “Our British Rose range pays homage to the eternal grace and beauty of mothers around the globe. This Mother’s Day, we invite everyone to express their love and appreciation with the gift of nature-inspired, vegan products from The Body Shop. Let’s cheer for the women who have nurtured us with the gentle touch of roses, embodying the essence of love, care, and strength.”

    Actress Diana Penty, said, “My mother has always been my safe place, a haven where I can forget all my worries and feel only love and solace. And while I don’t get to acknowledge and appreciate her everyday, The Body Shop’s campaign is a love letter to her and mom’s everywhere. The British Rose collection is truly the best gift for her so she can pamper herself, even when I’m not around.”

    So, what are you waiting for? Show some appreciation for your supermom with gifts from the British Rose collection. Shop here.