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Tag: Mothers Against Vaping

  • Mothers Against Vaping celebrates mother-child bond with special Mother’s Day campaign

    Mothers Against Vaping celebrates mother-child bond with special Mother’s Day campaign

    Mumbai: Mothers Against Vaping, a united front of concerned mothers combatting the escalating vaping crisis among our youth, on the occasion of Mother’s Day has launched a unique campaign. The campaign seeks to transform the customary act of giving gifts on Mother’s Day into a powerful pledge from children to their mothers – a promise to never touch new-age gateway devices like vapes and e-cigarettes.

    By taking this pledge, children are not only expressing their appreciation for their mothers but also safeguarding themselves against the dangers of addiction and associated health risks posed by these new-age devices.

    In the spirit of Mother’s Day, Mothers Against Vaping believes that the greatest gift a child can give to their mother is a commitment to prioritize their health and well-being by rejecting such harmful new-age addictive devices.  These devices come in various forms including vapes, e-cigarettes and ‘heat-not-burn’ pens and are loaded with harmful substances like nicotine, diacetyl which are linked to serious lung disease. These devices also include cancer-causing chemicals and heavy metals like nickel, tin and lead.

    Talking about the relevance of such a campaign, clinical psychologist and Happiness Studio founder Dr. Bhavna Barmi said, “These new-age devices come in attractive appearances and child-friendly flavours but are a serious threat as children once addicted to these gateway devices can be lured into experimenting with more harmful substances. We need more such innovative campaigns to spread awareness among children as well as parents to highlight the dangers of vaping.”

    “It is a mother’s right to safeguard the health of her children above all else and Mother’s Day is a beautiful occasion to highlight this aspect of a mother-child bond. By pledging to abstain from vaping, children are not only expressing their love for their mothers but also making a conscious and wise choice to prioritize their own health and well-being. Such choices set them on a path of happiness and a contended life, free from any addictive behaviours,” Dr. Barmi added.

    The week-long “Mother’s Day Pledge Campaign,” is already underway and will lead up to Mother’s Day on 12 May 2024. During the campaign, Mothers Against Vaping is encouraging all mothers to join the campaign and initiate conversations with their children about the dangers of vaping. By fostering open communication and setting positive examples, mothers can play a pivotal role in steering their children away from these harmful habits and towards healthier lifestyles.

    As part of the campaign initiative, mom influencers will be mobilizing their social media followers, particularly on platforms like Instagram, to spread the message of #MothersAgainstVaping. The goal is to create a long Instagram thread under the hashtag #MothersAgainstVaping, featuring more and more mothers to join the campaign against vaping and asking their children to stay healthy and stay away from these new-age devices forever.

  • Neha Dhupia joins Mothers Against Vaping’s fight against tobacco devices targeting children

    Neha Dhupia joins Mothers Against Vaping’s fight against tobacco devices targeting children

    Mumbai: ‘Mothers Against Vaping’, a united front of concerned mothers combatting the promotion of new-age tobacco devices such as e-cigarettes and vapes among Indian children and youth announced that Neha Dhupia, renowned actress, model and mother has given her consent to support their cause and joined their ranks. Her invaluable support brings forth a powerful message of concern and determination to combat this growing crisis among our children.

    Despite a nationwide ban, international manufacturers are leaving no stone unturned to promote these new-Age tobacco devices with specific focus on Indian children and youth as they desperately search for new markets against the backdrop of tightening regulations. Mothers Against Vaping has been running an awareness programme, to raise awareness of this troubling reality, and urging immediate action from parents, educators and policymakers.

    Neha Dhupia, known for her outspokenness and an inspiration for women, firmly advocates for the Mothers Against Vaping movement. She expressed support saying “As a responsible mother, I wholeheartedly support the Mothers Against Vaping group and their cause. The issue is deeply alarming, and all mothers should be concerned as it directly impacts the health of our children. We, as mothers, must unite, raise our voices and increase awareness against vaping and electronic cigarettes to ensure that such habits are completely eradicated from the lives of our children and youth.”

    Mothers Against Vaping campaign is also supported by eminent personalities like Dr Deepa Malik – Padma Shri, Khel Ratna Arjuna Awardee; Dr Bhavna Barmi who is an internationally acclaimed  clinical psychologist, a public speaker, founder of Happiness Studio and head psychologist at Fortis Escorts Heart Institute; Dr Varuna Pathak, a former professor of gynaecology and obstetrics at the Gandhi Medical College; Kamaljeet Kaur – famous calligraphy artist and Vaishali Sharma – founder The Champa Tree, a parenting blog among others.

    The campaign will receive a significant boost with Neha lending her support to this crucial cause. Its reach holds the promise of significantly reducing vaping among children and safeguarding their health. As per Mothers Against Vaping, it is imperative for policymakers and stakeholders to understand the agenda of international marketers and launch extensive awareness initiatives on the harmful effects of vaping and electronic cigarettes such as heat-not-burn tobacco products. The dissemination of impactful advertisements should extend beyond movie halls, encompassing diverse public spaces to rectify misconceptions.

    Such awareness campaigns are essential to counteract the deceptive marketing strategies employed by e-cigarette manufacturers to promote these new-age tobacco devices and heat-no-burn tobacco products. These devices, often adorned with eye-catching designs and flavoured with strawberry or bubble gum, have gained immense popularity among children. As digital natives, today’s children and youth are quick to embrace new technologies, making them particularly susceptible to the allure of vaping. This trend poses a serious threat of addiction, as e-cigarettes and other new-age tobacco devices can serve as gateway devices for introducing users to harmful substances like cocaine and heroin.

    The mission of Mothers Against Vaping is dedicated to instilling positive values in our children and shielding them from the clutches of vices present in an increasingly bad and complex world.  The support from influential figures like Neha Dhupia will amplify the campaign of Mothers Against Vaping and create more awareness about the detrimental effects of vaping among children.