ITV

Tag: motherhood

  • Mother’s Day: Mylo’s campaign celebrates role of ‘Mom CEOs’

    Mother’s Day: Mylo’s campaign celebrates role of ‘Mom CEOs’

    Mumbai: Mylo’s has launched its new digital campaign recently to celebrate mother’s role as ceo– chief everything officer.

    Every mom is a CEO, in charge of leading her family and responsible for its efficient functioning that requires juggling multiple functions.

    Motherhood is often portrayed as one joyous ride but in reality, it is a myriad of emotions – lots of joy indeed but also a fair bit of exhaustion, sleep deprivation and a lack of recognition for the efforts it takes in raising a child.

    Through this film, Mylo highlights that motherhood is a full-time job that deserves to be recognized and appreciated. By showing a conversation between a couple who have recently become parents, the campaign addresses the ill-informed opinions about a mother’s role and celebrates her efforts and dedication in helping raise a happy family.

    The film concludes with Mylo reiterating- ‘Iss Mother’s Day, Mylo sabhi Mom CEOs ka dil se aadar karta hai.’

    Mylo’s head-content & community shaveta gupta said, “In the humdrum of life, it’s easy to overlook or take for granted the central role Moms play in every household. Moms are the wheels and the glue that keep a family on track and together. Moms do everything for everyone every day and deserve the CEO title before anyone. They are the real CEOs in life! Mylo invites everyone to both acknowledge and celebrate the role of the mom as the Chief Everything Officer this Mother’s Day.”

    BTDT Media’s founder Arjun Kapadia said, “As I think about it, my company’s name fits perfectly with the concept we have implemented; mothers have ‘Been There, Done That’. I’ve grown up seeing my mother be the CEO of our household and now my wife, so women have already played an important role in my life. I’m honoured to have been a part of such a fantastic project that recognises the importance of mothers and the roles they play in our lives.”

  • Zee Bangla salutes the spirit of motherhood

    Zee Bangla salutes the spirit of motherhood

    New Delhi: Mothers have been a symbol of care, nurturance, and sacrifice of self over others. A year into the pandemic the sheer desperation and helplessness around us have made all of us more compassionate and caring.

    In these troubled times, Zee Bangla pays homage to ‘motherhood’ by celebrating the latent motherly instinct in all of us. Leveraging a unique linguistic facet of the Bengali language and culture which does not distinguish action between genders, Zee Bangla has developed a digital video to celebrate the inherent motherly affection in all of us. This film builds on the “concept of motherhood” from a parenting lens.

    The channel has developed a digital video in conceptualization with L & K Saatchi & Saatchi to celebrate the inherent motherly affection in all of us.

    Sharing his views on the campaign, Zee, cluster head, east, Samrat Ghosh said: “Zee Bangla, in line with its brand promise to stay closer to the spirit of Bengali culture and language, has always celebrated the peoples’ desire to overcome their inner shackles to chart a path towards a better tomorrow. This campaign further builds a new way of looking at the true spirit of motherhood to imbibe a sense of compassion and care amongst all. We believe this campaign will manifest our brand belief ‘Notun Chande Likhbo Jibon (orchestrating life in a new rhythm) and strengthen it further.”

  • Striking a balance between motherhood and entrepreneurship

    Striking a balance between motherhood and entrepreneurship

    Motherhood is a beautiful journey, one that brings with it many reasons to rejoice and celebrate the most beautiful bond in the world. However, being a mother comes with its own set of challenges like striving to provide the best to your child at every step.

    In one such attempt of choosing what is best, I was introduced to the idea of toxin-free natural products during my first pregnancy which happened in the UK. When we returned to India and were looking for similar products, we had to depend on friends and family members living abroad to get us them, which was inconvenient and impractical. On speaking with other mothers, I realised there is a need for natural, safe products, but there weren’t many options.

    The Moms Co. was born out of a need to address this problem and to provide natural, non-toxic, effective products that mothers would love to use – right from the beginning of their beautiful journey to every step of the way.

    As a mom of two daughters and an entrepreneur, I am always short of time. It’s always like there is so much to do and so little time. What really helps is an incredible support system both at work and at home. Having a set routine for my daughters ensures that I am able to manage my time efficiently. On a typical day, I get my daughters Myraah and Syna ready in the morning and drop them to their stop. We have a board with details of classes they need to go for and a list of  ‘what to do if I am bored activities’, which keeps them productively occupied for the times when I am not around. It’s very easy to not find time for home when you are running a startup and there is always so much to do and having routines helps for those times. We always try and be back before they sleep. Reading bedtime stories is a daily routine they have grown up with and really enjoy, we ensure we are around at that time. We also have days allotted to our favourite activities such as dancing, playing board games, Movie time, etc to ensure we find time to spend with the girls. Since my daughters are early sleepers, it gives me time to finish pending tasks and make some calls before going to bed. I also find time to exercise daily, I think it helps me stay energised throughout the day.

    I have also learned to prioritise better. Having experienced colleagues and experts on board can help in delegating and taking things off your plate. I try and stick to doing things that need my attention the most and letting the team handle the rest. I also follow the same for home. Since I am mostly in control of my schedule, I ensure no meetings are lined up close to when I need to be at school or need to attend my daughters’ performances. On the other hand, I have also had an investor meeting 3 hours before my daughter’s birthday party! It helps that my daughters are proud of my work and this motivates me to work towards achieving my goals.

    At the end of the day, you need to be able to make sure that you’re able to focus on important tasks and developments, be it at work or home. In order to do that, make sure you’re able to use your time efficiently so that your work doesn’t eat into your family time and vice versa. It is important to give your best every day but even more important to feel good every day.

    (The author is founder & CEO, The Moms Co. The views expressed are her own and Indiantelevision.com may not subscribe to them)

  • Radio City 91 FM to air Raveena and Asha Bhosale innermost experiences of motherhood

    Radio City 91 FM to air Raveena and Asha Bhosale innermost experiences of motherhood

    Salute the spirit of motherhood with Radio City 91 FM ~ Catch the ravishing Raveena and the Queen of Indian Music, Asha Bhosale as they share their innermost experiences of motherhood only on Radio City 91 FM~

    Mumbai, May 12, 2006: She is an epitome of unconditional love. She is a friend, a confidant, a guide and most important of all she is your pillar of strength.

    Mother’s Day is a time of commemoration and celebration in honour of all mothers. To make the day more memorable, Radio City 91 FM, Mumbai’s favorite radio station, will celebrate the spirit of motherhood by giving listeners a chance to pay tribute to their mothers and express their love for them. On the occasion, kids will get a chance to call-in and leave messages like “My mother is the best because….” on-air for their mothers. The best messages will win exciting prizes from Radio City.

    Listeners can catch up with none other than the Queen of Indian Music, Asha Bhosale and young mother Raveena Tandon, as they share their views on the significance of mother’s day, give insights on parenthood and narrate their experiences of being a ‘mother’.

    Listeners can cook a special meal for their mothers with celebrity Chef Sanjeev Kapoor as he shares his delicious and mouth-watering recipes on-air.
    Mother’s will also get an opportunity to interact with a well-known pediatrician and get tips on baby nurturing, adding to the special feeling of motherhood, a feeling which makes a woman feel complete!

    This and much more!! So tune into Radio City 91 FM on 14 May 2006 for some special moments that you can cherish throughout your life!