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Tag: Mother Sparsh

  • Mother Sparsh brings grandma’s secrets back in vogue with #RecreateRituals campaign

    Mother Sparsh brings grandma’s secrets back in vogue with #RecreateRituals campaign

    MUMBAI: Mother knows best, but grandma might have said it first. In a nostalgic-yet-modern digital push, Mother Sparsh has launched #RecreateRituals, a campaign that champions age-old Indian baby care practices, reimagined for today’s millennial mum.

    At the heart of the campaign is Mother Sparsh’s Milky Soft Baby Care Range, infused with the age-old goodness of milk and coconut oil, ingredients Indian families have trusted for generations. Running in three interactive phases, the month-long digital blitz features polls, carousels, and influencer-led storytelling, all culminating in an emotional photo-sharing moment celebrating the timeless bond between grandparents and their tiny descendants.

    Mother Sparsh CEO & co-founder Himanshi Gandhi spoke about the vision behind the campaign: “Through the #RecreateRituals campaign, we wish to bring back the time-tested solutions that our grandmothers used for little children. While many scoff at them as redundant, time stands testament to the fact that a wise grandmother has always solved all of the baby-related problems for a new mother. Thus, we are celebrating this bond with mothers and creating awareness by providing them a solution to take care of their baby’s sensitive skin.”

  • ITC to acquire Mother Sparsh, expands natural baby care portfolio

    ITC to acquire Mother Sparsh, expands natural baby care portfolio

    MUMBAI: ITC Ltd. has announced definitive agreements to acquire the remaining 73.5 per cent stake in Mother Sparsh Baby Care Private Ltd. an Ayurvedic and natural baby care brand for Rs 81 crore, through a mix of primary subscription and secondary share purchase. This will bring ITC’s total investment in Mother Sparsh to approximately Rs 126 crore.

    Mother Sparsh, which has been an associate company of ITC since 2021, has built a strong reputation among Indian mothers for its Ayurvedic, natural products spanning baby personal care, health and hygiene, and specialised baby care solutions. The brand’s digital-first model and robust presence across its D2C platform and e-commerce channels have helped it achieve an impressive annual revenue run rate of over Rs 110 crore.

    The acquisition aligns with ITC’s ‘ITC Next’ vision, spearheaded by chairman Sanjiv Puri, which is focused on creating a future-ready portfolio by tapping into high-growth, digital-first segments.

    ITC Ltd. divisional chief executive, personal care products business division Sameer Satpathy said, “This acquisition is an exciting opportunity, aligned with our aspiration to build a formidable portfolio of future ready, best-in-class innovative offerings that delights Indian consumers. Mother Sparsh in a true spirit of entrepreneurship, has created a reputed brand with Indian ethos in the natural baby care space, powered by an assortment of innovative products and a robust digital ecosystem.”

    Mother Sparsh founder & CEO Himanshu added, “We are delighted that ITC, who came on board as an early investor, is now taking Mother Sparsh to the next level. This partnership is a testament to the brand’s potential in the fast-growing natural baby care segment. We’re confident that ITC’s institutional strengths will help serve the evolving needs of Indian mothers for generations to come.”

    The acquisition process will be completed over the next two-three years, with the Mother Sparsh team including founder & CEO Himanshu continuing to head operations during this transition phase.

  • Mother Sparsh kickstarts #MomYouAreNotAlone campaign for new moms

    Mother Sparsh kickstarts #MomYouAreNotAlone campaign for new moms

    Mumbai: Baby and mother care brand Mother Sparsh has kickstarted the #MomYouAreNotAlone campaign to spread awareness and promote conversations on postpartum blues.

    While statistics suggest that nearly seven out of every 10 mothers globally battle postpartum blues, more worrisome is the fact that new moms feel that seeking professional treatment for their woes is unwarranted. The campaign was launched by Mother Sparsh to end the stigma around the issue and converse in a place of refuge that helps women comprehend their emotions even better.

    “Post childbirth when new moms begin to heal and their bodies adjust to not being pregnant, it is referred to as the postpartum period. Most vulnerable phase for a woman, this period often interferes with their ability to take care of themselves or their little ones. This is where they require a shoulder to lean on or at least an assurance that their pain points are being taken cognizance of. We intend to do precisely,” said Mother Sparsh co-founder and CEO Dr Himanshu Gandhi.

    The campaign roadmap for the non-monetised activity includes engagement with celebrities, mom influencers and a large pool of micro as well as macro-influencers.

    “To make the campaign more informative and interactive, we have collaborated with noted Maternal Child Wellness Coach & Activist Dr Mahima Bakshi, who has designed the campaign to refrain all moms from neglecting their emotions and feelings,” Gandhi further added.

    The cause and initiative would be supported on the Mother Sparsh website and different social media platforms through periodical live sessions and incorporation in social media activities.

  • Mother Sparsh appoints Himanshu Chandel as head of marketing

    Mother Sparsh appoints Himanshu Chandel as head of marketing

    Mumbai: Baby & mother care brand Mother Sparsh has announced the appointment of Himanshu Chandel as head of marketing and growth. The on-boarding of Chandel is aligned with the brand’s vision to achieve a landmark feat in the D2C space by clocking 10 times growth in the website sales, it said on Monday.

    In his new role, Chandel would spearhead the brand’s overall marketing & growth strategy along with analytics to focus on product innovation.

    Mother Sparsh co-founder and CEO Himanshu Gandhi asserted that the appointment of Chandel is also “in sync with the brand’s next growth chapter that majorly is around building the world class brand that thrives in a digital-first world”. “Speed, precision, and timing will play a major role in our next phase of growth journey, as winning customer loyalty and improving customer lifetime value are sacrosanct for us,” he added.

    Prior to Mother Sparsh, Chandel has been instrumental in scaling a number of brands such as Pipa Bella – now acquired by Nykaa, Homescapes Europa Ltd and Passion Gaming, which registered multi-fold growth in terms of user acquisition under his leadership. He has served as a senior-level executive across different segments like gaming, dating & matrimony, e-commerce, cryptocurrency, and BlockChain.

    “We intend to scale Mother Sparsh to being a 100 crore brand by FY ’23, and alongside other prerequisites, we are committed to enhancing brand loyalty among the consumers,” said Chandel. “The key growth lever for us would be placing end consumers at the centre of the overall strategy while we would strongly leverage retention marketing strategies along with advanced mar-tech stack. The brand would continue to scale acquisitions with the right set of the marketing mix.”

  • Mother Sparsh’s #AyurvedaForHairHealth campaign clocks 10mn reach

    Mother Sparsh’s #AyurvedaForHairHealth campaign clocks 10mn reach

    MUMBAI: Baby care brand Mother Sparsh, which is marking its presence in the unisex personal care segment, recently concluded the first leg of a unique campaign focused on the virtues of Ayurveda in hair care. More than 5,000 influencers from across different social media and digital platforms, including Instagram and YouTube, were roped in as part of the campaign titled #AyurvedaForHairHealth.

    The first leg of the campaign, which commenced in February, registered an estimated reach of approximately 10 million users. Along with several mom bloggers and beauty and lifestyle experts, a few noted celebrities, such as television actresses Veebha Anand and Shikha Singh Shah, were brought onboard to drive across the pros of adding products that are Ayurvedic and based on age old recipes in one’s hair care regimen.

    Mother Sparsh co-founder Himanshu Gandhi said, “The #AyurvedaForHairHealth campaign is more about sensitising the current generation of millennials about the boons of ancient herbs and Ayurveda rather than persuade the users to buy products. The USP of the drive was the user generated content wherein people shared their real-life experiences about how bidding adieu to non-organic and non-natural products gave their hair and scalp a fresh lease of life.”

    The initial buzz around #AyurvedaForHairCare was created with influencers sharing unboxing videos of Mother Sparsh hair care products that comprise expert formulations of age-old Ayurvedic and natural ingredients like Dashamoola,Japapushpa, Bhringraj, Jatamansi, Amla Reetha, Shikakai, Neem, Methi and other Ayurvedic oils. Following the initial buzz, the campaign went on to garner exponential visibility at a pan-India level.

  • Mother Sparsh launches #PlantAndPure campaign on social media, unveils new range of plant-powered baby care products

    Mother Sparsh launches #PlantAndPure campaign on social media, unveils new range of plant-powered baby care products

    MUMBAI: Mother Sparsh- India’s leading natural and plant based baby care products and supplies, has launched campaign #PlantAndPure. The campaign carries an important message for parents to embrace plant origin natural products to take care of their infants and children. It also invites mothers and parents to participate in the online campaign. Along with its social media campaign, Mother Sparsh unveils a new range of Plant-powered baby care products. The diverse range includes Plant-Powered Laundry Detergent, Plant powered Liquid cleanser, Natural Baby Wash, Natural Baby lotion, Natural face cream, and plant powered diaper rash cream.

    #PlantAndPure targets to reach more than 5 million parents while featuring a variety of natural baby products, specifically produced by leveraging the power of nature. To further strengthen its reach for the campaign, Mother Sparsh has partnered with India’s largest and highly engaged closed community of Young Moms ‘FirstCry Parenting’. The association will enable #PlantAndPure to emphasize its message among the right set of audience and drive higher engagement. More players have also joined the campaign to take a valuable message for their customers.

    To further, develop synergies within the industry, Mother Sparsh is also partnering with India's homegrown e-commerce marketplace, Flipkart to amplify the reach of these natural & eco-friendly baby care products. This strategic alliance will help Mother Sparsh tap Flipkart’s consumer base of over 200 million and reach an ever-growing, pan-India audience in a much more effective manner.

    Ms Rishu Gandhi, Founder, and Head Brand Strategist, Mother Sparsh expresses about this campaign, "Since the beginning, we are emphasizing on the need for using natural products and being more conscious towards our environment. We understand that it takes time to alter a traditional viewpoint and hence within short durations, we launch different campaigns with a core message to use eco-friendly & natural baby care products. #PlantAndPure is among those campaigns, and we hope to reach five million online users with the campaign. All our products are natural and 100% safe for children."

    FirstCry’ s personnel said – “We have realised that there is substantial demand for Pure & Organic products in India, and partnering with Mother Sparsh for #PlantAndPure campaign will strengthen the belief among Mom’s community towards plant-based products”  

    #PlantAndPure campaign can be regarded as another stepping stone from the brand after the company’s inception, as it is aimed at raising awareness about using naturally prepared baby products. Mother Sparsh has been committed to the goal of making high-quality organic baby care products, which are sparsely available in the market today. The brand is relentlessly working to help mothers understand the significance of natural and eco-friendly products that are in tune with our environment. The campaign #PlantAndPure by Mother Sparsh is an extension of an ideology, which is focused more on bringing about a habitual change in caring for the little ones. 

    The brand will also encourage more than 500 mothers over Instagram in the said campaign to ensure a considerable amount of participation for the cause. Through the means of Facebook, Mother Sparsh has also planned high-capacity promotions further, to engage as many parents as possible during the campaign period.

  • Mother Sparsh’s #UnscentedHappiness touched 2.5 million people

    Mother Sparsh’s #UnscentedHappiness touched 2.5 million people

    MUMBAI: Mother Sparsh – India's leading organic & eco-friendly baby care products brand has concluded its online campaign #UnscentedHappiness with the reach of approx 2.5 million. On many occasions, parents are in awe to see their infants display similar expressions or habits which they had done in their childhood, making parenthood more special. Mother Sparsh's #UnscentedHappiness was all about celebrating those moments and also celebrating the baby care routine with natural products that is passed on from one generation to the other. Brands such as FirstCry and Tiny Steps had also collaborated with the three-month-long campaign.

    Many new mothers, as well as mom influencers, participated in this online campaign and contributed with many precious memories in the form of a photo or video posts. The campaign ran across Facebook, Instagram and other social media platforms. Mom users also took to Instagram as well as FB Stories to highlight memories of #UnscentedHappiness. 15 lucky participants have won Gift Voucher worth Rs. 2000 each.   

    https://www.instagram.com/p/B55aYm2HVuh/

    https://www.instagram.com/p/B6K6AKIpv2G/

    Mother Sparsh founder and head brand strategist Rishu Gandhi said, "We are thrilled to have received an overwhelming response from new moms and parents on social media for #UnscentedHappiness. The campaign had the dual objectives of reliving precious memories as a parent and also spread awareness on using natural and eco-friendly products for baby care. Many people find it difficult to come across the right products for their kids. We hope through this campaign, we have been able to reach out to a large number of parents with useful information. We will continue to introduce campaigns that are engaging as well as educational for the new parents."  

    Mother Sparsh is an innovative Eco-friendly baby care brand focused towards delivering a holistic experience to the mothers and babies with their natural; eco-friendly, biodegradable, paraben-free and chemical-free offerings. The brand is known for its innovation and revolutionary product segment. Hence, the brand has sold over 2.5lakh SKU’s of their wipes thus avoiding over 100 tonnes of plastic waste to get into our eco-system, and various research organizations also recognize it for their innovation in the field of personal care wipes market.

  • Mother Sparsh launches social media campaign #UnscentedHappiness

    Mother Sparsh launches social media campaign #UnscentedHappiness

    MUMBAI: Mother Sparsh – India's leading organic and eco-friendly baby care products brand is successfully running an online campaign on Instagram and Facebook called #UnscentedHappiness. Began in November 2019, the campaign is an extension of Mother Sparsh's focus on using eco-friendly products for children. Their naturally assembled 99% pure water-based baby wipes are equivalent to the natural as love and care of a mother. To further emphasize on this, Mother Sparsh's #UnscentedHappiness campaign is all about the happiness of mothers with their kids and a mother’s pledge to choose purity over artificial for her little one.

    With an aim to expand its reach to new mothers, #UnscentedHappiness campaign focuses on new members to participate and follow their social media pages. The campaign will be live till December 31, 2019 and 10 lucky participants stand a chance to win a shopping voucher of Rs. 2000 each until December 14, 2019.

    Mother Sparsh founder, and head brand strategist Rishu Gandhi "Mother Sparsh is primarily known for its eco-friendly water-based baby wipes and other environment-friendly products. The ongoing campaign #UnscentedHappiness is all about the bond and happiness of mothers with their kids. As per our internal study, many people find it difficult to come across the right products for their kids and we hope more mothers who want nothing less than the best for their children will join us in the mission via this campaign." She further added "We will continue to make similar campaigns on social media so that more people in need of the right baby products can discover us easily."

    Approx 1 million women will be involved in the campaign and more are joining with each passing day to date. Mother Sparsh is an ingenious Eco-friendly baby care brand focused on delivering a holistic experience to the mothers and babies with their natural; eco-friendly, biodegradable, paraben-free and chemical-free offerings. The brand is known for its innovation and revolutionary product segment.  Hence, the brand has sold over more than its 5 lack eco-friendly water-based wipes thus avoiding over 100 tonnes of plastic waste to get into our eco-system and it is also recognized by various research organizations for their innovation in the field of personal care wipes market. The brand has a wide set of natural products including ayurvedic tummy roll-on, natural insect repellent and more.