MUMBAI: Sansani, the daily crime show on Star News has completed 100 episodes. The channel claims to have redefined primetime news on Indian television. The crime show was designed to address the safety and security of the public by and large.
In a statement issued, Star News captured 27 per cent of market share leaving behind the conventional crime shows. Star News CEO and editor Uday Shankar says, “Sansani was an attempt to make news more real and bring in real people and real concerns at primetime and move away from news that was dominated by hackneyed statements, phony concerns and false people. Today we are proud to say that Sansani has succeeded on all these parameters.
“Along the way we are proud to have set new benchmarks. We feel that we have been able to contribute towards making our viewers’ neighbourhood a better and safer place to live in, a fact which gives us deep satisfaction as we roll out the 100th episode,” he added.
As per the TAM data provided by the channel, Sansani gets over 100 per cent growth in viewership on it’s time slot. It’s 27 per cent average market share post launch is above all crime shows that beam across all channels. Aaj Tak’s Vardaat and Zee News’ Crime Reporter with a 23 per cent market share are a distant joint second while NDTV India’s Dial 100 comes fourth at a17 per cent market share. (TG: CS 15+; Market: Hindi Speaking Markets; Period: TAM week 48 ’04 – week 13 ’05).
BAG Films, managing director Anuradha Prasad emphasises, “Sansani is an attempt to make news more real and bring in real people and real concerns.”
Star News also airs Red Alert, Sansani, provides daily account of the latest news from the world of crime, a valuable tip on crime prevention and a section on the ‘most wanted’. The programme recreates the actual scene of crime vividly, wherever needed, to give the viewing audience a real sense of the crime scene.
