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Tag: Mortein

  • Havas Group India announces senior management elevations

    Havas Group India announces senior management elevations

    Mumbai: Havas Group India has announced key elevations in its senior management team for Havas Media and Havas Creative. The elevations come as part of the group's overall growth strategy of identifying and acknowledging talent and leaders who have played a crucial role in the growth of the company.

    Erstwhile Havas Media managing partner — north and west Uday Mohan has been promoted to president — north and west. 

    Mohan has been with Havas Media for the last 13 years. He has been instrumental in building the Gurgaon operations of Havas Media Group into one of the largest operations in NCR. In spite a very difficult 2020, he was able to grow both the Gurgaon and Mumbai operations with key client acquisitions like ACC Cement, and most recently the esteemed Domino’s Pizza win.

    Havas Media national head buying R Venkatasabubramanian will now be president and national head investments. 

    Venkat has been associated with Havas Media Group for the last two years. He has been able to put Havas Media Group among the top media buyers in the country and built a very strong investment team across markets.

    Havas Creative managing partner – north Manas Lahiri has been elevated to president – north. 

    Lahiri has been with Havas for over two years and has astutely managed the turnaround of the Gurgaon Creative Operations in one of the most demanding and challenging markets. From stabilising the biggest relationship with Reckitt Benckiser which includes brands like Durex, Vanish, Harpic, Mortein, Veet to acquiring new clients like William Grant & Sons, Suzuki, Fortis, Norton, Hike, and finally Dabur Honey and many others, he has delivered exceptional results.

    Mohan and R Venkat will continue to report to Havas Media Group India CEO Mohit Joshi, and Lahiri will continue to report to  Havas Group India group CEO Rana Barua.  

    Rana Barua said “ I am excited to announce well deserved key elevations from our Havas Group Senior Leadership team, that will further accelerate growth and enhance the value proposition of our organisation and take the agency to greater heights. 2020 has been a challenging yet very satisfactory year for the agency in terms of clients, revenue, awards, and fame. I look forward to Uday, Manas and Venkat to soar higher and take us to even greater achievements and targets.” 

  • Mortein fights dengue with Madhuri Dixit

    Mortein fights dengue with Madhuri Dixit

    MUMBAI: In its 25th year of launch in India, Mortein has announced Madhuri Dixit Nene as the face of Mortein Insta range of liquid vaporisers.

    Dengue mosquitoes are amongst the fastest flying mosquitoes. They are so fast, that they are almost invisible, and hence creating a need for a faster solution for dengue prevention.

    This alliance is aimed at creating a partnership between Mortein and Madhuri to create an awareness about the menacing mosquito threat where every unprotected second counts in the attempt towards dengue prevention. Mortein Insta powered with its double TFT formula gives 100 per cent faster protection versus ordinary repellents hence, enabling mothers to keep their families protected, with its new tagline ‘Mom aur Mortein Sabse Tez’.

    Actor Madhuri Dixit Nene says, “Every mother desires a 100 per cent protection for her family from the growing number of life threatening diseases like dengue and malaria. I am really glad to get an opportunity to work with Mortein a leading global brand in pest control with deep knowledge and expertise in creating superior products. I urge all mothers and their families to join me in this fight against mosquitoes”.

    On the announcement, Reckitt Benckiser Hygiene Home CMO of Marketing Director, South Asia Sukhleen Aneja adds, “We are pleased to announce UNICEF Goodwill ambassador, Madhuri Dixit Nene, as our brand ambassador for Mortein Insta. Madhuri exemplifies the contemporary Indian mother who is always on a look out for a faster and an effective solution to protect her family from diseases. We believe Madhuri will inspire mothers across the nation to choose a 100 per cent faster solution against vector-borne diseases.”

    Mortein has launched a new Tulsi fragrance within its range of Liquid vaporisers which will be available for Rs 72 for 35 ml and Rs 49 for a small refill pack.

  • Contract hires senior CDs to beef up Tata Docomo team

    Contract hires senior CDs to beef up Tata Docomo team

    MUMBAI: Contract Advertising has brought on board Abhishek Chaswal and Rupesh Sahay as VP and senior creative directors on the Tata Docomo business. Both Chaswal and Sahay will be reporting to Contract Delhi executive creative director Mayur Hola.

     

     “Rupesh and Abhishek together bring a unique blend to Contract. Chaswal has his own special blend of madness and indeed an unfettered, entrepreneurial spirit. His approach to communication is unique and media agnostic. Rupesh on the other hand is a multi-talented and supremely gifted individual. A national award winning documentary film maker, he is also a brilliant art director and one of the most responsible leaders I have come across. I am sure that together they will make Contract proud and enjoy their time here as much as Contract will enjoy having them,” said Hola.

     

    Chaswal, who joins in from Cheil was responsible for the work on Delhi Daredevils, Halonix and the Samsung TV range. With an experience of close to 14 years, Chaswal started his career in a direct marketing agency as a copywriter. Eventually he moved into main stream advertising where he worked with agencies such as Everest, Euro RSCG (now, Havas) and Leo Burnett. During the course of his career he has worked across a broad spectrum of brands such as PSI, Aaj Tak, Mortein, MakeMyTrip, Max New York Life, Voltas, Minute Maid, The Indian Express, Bilt and Tetra Pak to name a few. A well awarded creative, Chaswal’s work has received recognition in national and international advertising award shows like Goafest, New York Festivals, Adfest and The Work.

     

     “I join Contract with the hunger to realise brave ideas that work for the brand as well as for the audience and the agency; and with Ashish Chakravarty leading the creative, I am sure the journey to the sweet spot will be memorable,” said Chaswal.

     

    It’s a homecoming of sorts for Sahay for whom this is a second stint at Contract.  Sahay joins in from DDB Mudra where he was the senior CD. A graduate of the Banaras Hindu University, he has worked at McCann Erickson, Rediffusion-Y&R, Saatchi & Saatchi & RK Swamy BBDO during the course of his career. His brand roster includes Coca-Cola, Reebok, Aircel, Videocon, General Motors, Nescafe, and Domino’s Pizza to name a few. A very talented and highly awarded creative, Rupesh has won the 61st National Film Award for his short film ‘The Lost Behrupiya’.

     

     “This is my second stint at Contract and this place has always been very energetic. I am really excited to join good talented bunch of people. For me joining Contract is joining strong creative people such as Ashish Chakravarty, Vineet Mahajan and Mayur Hola,” said Sahay.

     

    Contract Advertising won the creative mandate for Tata Docomo in April. Post which the agency has made some very senior level hires to service the business which includes the hiring of Shruti Verma, who came on board last month as senior VP to head the Tata Docomo business.